MARY QUANT's new "MIZUIRO COLLECTION" launches on May 8, 2026, bringing together a lineup of water-blue themed fashion items and cosmetics designed to capture the refreshing mood of early summer.
The collection features water blue as its central color, with a range of fashion pieces and accessories that aim to brighten the start of a new season. Alongside clothing and bags, the lineup includes cosmetics that incorporate the same cool blue tones — from eyeshadow to a sunscreen called "Block & Block Perfect Protection L-01" that helps achieve a luminous, hydrated-looking complexion.
A collaboration afternoon tea inspired by the MIZUIRO COLLECTION world is also running from May 1 (Friday) to June 30 (Tuesday) at two locations in Tokyo and Osaka simultaneously.
MIZUIRO COLLECTION Product Lineup
Featured Styling
A light knit pullover with a daisy motif paired with a balloon skirt — both in water blue — creates a sweetly understated girly look.
- Daisy Line Knit Pullover ¥9,350
- Balloon Skirt ¥13,200
- Punching Daisy 2WAY Mini Tote ¥14,300
Apparel
- Pearl Lame Daisy T-shirt ¥5,500
- Daisy Line Knit Pullover ¥9,350
- Balloon Skirt ¥13,200
Bags
- Punching Daisy 2WAY Mini Tote ¥14,300
- Punching Daisy Tote ¥15,400
Accessories
- Punching Daisy Round Edge Pouch ¥4,400
- Punching Daisy Round Pen Case ¥3,960
- Clear Ball Pierced Earrings ¥3,960
Cosmetics
- Eye Opener 116 / 124 (eyeshadow) ¥1,430 each (palette sold separately)
- Lip Chat 04 (lip color) ¥1,980
- Nail Polish 047 (nail color) ¥1,650
- Lipstick 102 ¥3,850
- Call the Shots (pore care serum) ¥5,500
- Block & Block Perfect Protection L-01 (sunscreen) ¥3,520
MIZUIRO COLLECTION CAMPAIGN
Period: May 8 (Friday) to May 31 (Sunday), 2026
During the campaign period, customers who spend ¥8,800 or more (tax included) at MARY QUANT shops nationwide — with at least one qualifying cosmetic item in their purchase — will receive a MARY QUANT Mini Pouch as a gift while supplies last. One per customer, no reservations or holds accepted.
On the online shop, a limited set featuring the MARY QUANT Mini Pouch will be available during the same period.
Qualifying cosmetic items:
- Block & Block Perfect Protection
- Block & Block Perfect Protection L-01
- Block & Block Sun Protect Spray
- Call the Shots
- Color Shine for Eyes
- Color Shine for Lips
Collaboration Afternoon Tea
A limited-time collaboration afternoon tea inspired by the MIZUIRO COLLECTION is available at two venues from May 1 to June 30, 2026.
Guests who use the afternoon tea service will receive a MARY QUANT Compact Mirror (Black) as a special gift.
Tokyo
- Venue: Grand Nikko Tokyo Daiba, 2F "The Lobby Cafe"
- Period: May 1 (Friday) to June 30 (Tuesday), 2026
- Hours: 1:00 PM–5:00 PM (last order 4:30 PM) / 2-hour sessions
- Price: ¥8,000 (tax and service charge included)
Details: https://www.tokyo.grandnikko.com/events/2602/
Osaka
- Venue: Osaka Marriott Miyako Hotel, 19F "LOUNGE PLUS"
- Period: May 1 (Friday) to June 30 (Tuesday), 2026
- Hours: 11:30 AM–5:00 PM / 2-hour sessions (Restaurant open hours: 10:00 AM–8:00 PM)
- Price: ¥8,500 (tax and service charge included)
Details: https://www.miyakohotels.ne.jp/osaka-m-miyako/restaurant/lounge/menu/57069/
The full MIZUIRO COLLECTION lineup is available at MARY QUANT shops nationwide and on the official online shop: https://www.mq-onlineshop.com/ext/feature/mizuiro_collection2605.html
