NOA COFFEE MATCHA SALON, a matcha-focused cafe operated by Noah Corporation (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tomonori Sayama) in Harajuku's Takeshita Street, will begin selling "Customizable Matcha Latte" starting January 10, 2026 (Saturday). This innovative drink allows customers to freely combine matcha origins, milk bases, sauces, and toppings to create their own personalized matcha latte.
NOA COFFEE MATCHA SALON opened in November 2025 as a matcha-specialized Japanese cafe born from NOA COFFEE, which has been beloved on Harajuku's Takeshita Street for over 50 years. The establishment serves as an annex to the authentic tea room Chikusuian in Kita-Kamakura, featuring a 2nd floor cafe offering matcha-based sweets and drinks, and a 3rd floor authentic tea room with Japanese modern design—creating a rare hybrid matcha cafe space in Harajuku.
Diverse Cafe Menu Centered on Matcha
The cafe offers authentic Uji matcha tea and matcha sweets, along with sweets and light meals incorporating Japanese elements. The matcha is produced under the supervision of Kita-Kamakura's Chikusuian, using Uji matcha and reconstructing traditional flavors with a contemporary sensibility. The visually stunning and Instagram-worthy menu is popular among both domestic and international tourists.
New "Customizable Matcha Latte" Launches January 10 (Saturday)!
Exclusive to NOA COFFEE MATCHA SALON, the new "Customizable Matcha Latte" will launch on January 10, 2026 (Saturday). This made-to-order matcha drink allows customers to freely combine matcha origins, bases, sauces, and toppings according to their preferences.
〈Customizable Matcha Latte〉
Menu Details:
Matcha: Choose 1 from Uji matcha, Shizuoka matcha, Sayama matcha (Saitama), or Chiran matcha (Kagoshima)
Base: Choose 1 from Milk, Coffee & Milk, or Soy Milk
Sauce: Choose 1 from None, Chocolate, Caramel, Black Syrup, or Strawberry
Toppings: Ice cream, Shiratama (mochi balls), Azuki (sweet red beans), Whipped cream (multiple selections available)
※Each topping costs +100 yen
Price: From 850 yen
By freely combining the aroma and bitterness of matcha, richness of milk, and sweetness of sauces, this experiential menu attracts attention as a casual way to enjoy matcha latte.
3rd Floor Features Authentic Japanese Modern Tea Room
The 3rd floor features a tea room space filled with the warmth of wood and the fragrance of tatami mats. Designed as a special place to spend quiet, contemplative time away from the hustle and bustle, it preserves the traditional tea room structure while incorporating modern elements in lighting and interior design, embodying the fusion of traditional and contemporary aesthetics.
https://www.youtube.com/embed/z8Ja61QuOFE
"Matcha Experience" Program: Mindful Moments in Harajuku
The 3rd floor tea room offers a "Matcha Experience" where guests can watch a tea master prepare matcha right before their eyes while enjoying freshly whisked matcha and seasonal Japanese sweets. By gently focusing on the sound of hot water and the aroma of matcha, guests can forget Harajuku's bustle and enjoy a mindful moment of tranquility.
The 30-minute program is designed for easy participation between sightseeing and shopping, with English support available. It has been well-received by international visitors as an accessible way to experience traditional culture.
Casual Matcha Plan
A tea master performs the tea ceremony in front of you, serving freshly whisked Uji matcha and premium namagashi (fresh Japanese sweets). Take a 15-minute mindful break away from Harajuku's hustle and bustle.
Includes: Freshly whisked matcha + seasonal premium namagashi
Duration: Approximately 15 to 20 minutes
※Tea ceremony demonstrations provided in order based on crowd levels
Languages: Japanese/English
Price: 1,500 yen (tax included)
Self-Whisking Matcha Experience Plan
This authentic experience plan allows you to whisk your own matcha after watching the tea master's demonstration. Focusing on the sound of hot water and the aroma of matcha, enjoy a 30-minute mindful experience to calm your mind. Perfect for fitting in during sightseeing.
Includes: Tea ceremony demonstration / 2 servings of matcha (with premium namagashi) / 2nd serving can be made into matcha latte for takeout
Duration: 30 minutes
Languages: Japanese/English
Price: 3,500 yen (tax included)
Tea ceremony experience reservations: https://www.chikusuian.com/exp/harajuku/reserve/
NOA Tea Ceremony Classes Also Available
The facility also houses "NOA Tea Ceremony Classes," where you can learn authentic tea ceremony practice. Classes accommodate various schools including Urasenke and Omotesenke, offering programs for everyone from beginners to experienced practitioners. As a "tea ceremony school easily accessible in daily life," it proposes a new lifestyle for urban residents.
From 9,900 yen per month - Monthly tuition system
Trial lessons available!
Facility Information
Name: NOA COFFEE MATCHA SALON / Chikusuian Harajuku Annex
Address: 2F & 3F, 1-16-6 Jingumae, Shibuya-ku, Tokyo (along Takeshita Street)
Opened: November 2025
Hours:
NOA COFFEE MATCHA SALON: 8:00 AM to 9:00 PM
Chikusuian Harajuku Annex: 11:00 AM to 7:00 PM
(Matcha experience plan hours vary by day.)
Websites:
NOA COFFEE MATCHA SALON: https://www.noacafe.jp/salon/
Tea Room Chikusuian Harajuku Annex: https://www.chikusuian.com/harajuku/
NOA Tea Ceremony Classes: https://www.noasado.com/
