Noah Co., Ltd. (Head Office: Shibuya-ku, Tokyo; Representative Director: Tomonori Sayama) will open gelato specialty shop "Gelato Kitchen NOA" on Harajuku Takeshita Street on Monday, October 6, 2025. With the theme of "rich yet light texture," they offer original gelato combining authentic Italian production methods with carefully selected ingredients. As a new brand born from "NOA COFFEE," which has been loved in Harajuku for over 50 years, they deliver a special sweets experience that adds color to daily life.
Born from 50 Years of Harajuku History: "Gelato Kitchen NOA"
"Gelato Kitchen NOA" is a gelato specialty brand born from the long-established cafe "NOA COFFEE," which has been loved on Harajuku's Takeshita Street for over 50 years.
With the concept of "rich yet light texture," they develop original gelato that fuses authentic Italian traditional production methods with Japanese ingredients and seasonal fruits.
Dedicated Workshop in NOA COFFEE Basement, Sales at Takeshita Street Store
All gelato is produced in a dedicated workshop set up in the basement of NOA COFFEE.
They use Carpigiani gelato machines, which hold a high market share in Italy and are trusted by gelato artisans around the world. These premium machines realize a smooth texture that maximizes the flavor of the ingredients.
Freshly made gelato finished daily in a fresh state is offered at the street-level store facing Harajuku Takeshita Street. It's easy to stop by between shopping or sightseeing, and you can also enjoy it as street food.
Three Commitments to Achieve "Rich Yet Light"
Authentic Production Method Using Italian Machines
They have introduced machines from the long-established Italian manufacturer "Carpigiani." By precisely controlling the amount of air incorporated and temperature management, they maximize the smooth texture and flavor of the ingredients.
Using Hokkaido Milk and Carefully Selected Fruits
Milk is the most important element that determines the taste of gelato. Gelato Kitchen NOA uses Hokkaido milk, which combines rich richness, natural sweetness, and smooth mouthfeel.
Unique Recipe Realizing "Rich Yet Light"
Gelato Kitchen NOA's gelato doesn't rely on ready-made bases but is prepared from scratch in the workshop. From combining milk and fruit to aging, cooling, and churning.
Because artisans carefully handle all processes, there is a difference in the aroma and aftertaste that spreads in the mouth. Enjoy the freshly made craft gelato delivered daily from the basement workshop in Harajuku/Takeshita Street.
Colorful and Distinctive Flavors Line Up
The shop offers a variety of colorful flavors:
- Lime Blue
- Mango
- Lemon Yogurt
- Hazelnut & Caramel
- Rich Milk
- Uji Matcha
- Cassis Yogurt
- Chocolate
- Raspberry Banana
Prices:
- Single: 660 yen
- Double: 770 yen
- Triple: 880 yen
*All prices include tax.
Seasonal limited flavors will be introduced sequentially.
Store Information
Store Name: Gelato Kitchen NOA
Location: 1-16-6 Jingumae, Shibuya-ku, Tokyo (Along Takeshita Street)
Access: 1-minute walk from JR "Harajuku Station" Takeshita Exit, 3-minute walk from Tokyo Metro Chiyoda Line/Fukutoshin Line "Meiji-Jingumae Station"
Opening Date: Monday, October 6, 2025
Business Hours: 10:00 AM - 9:30 PM (scheduled)
Regular Holiday: None
Sales Format: Takeout (Eat-in space available)
