New Logo Hoodie Arrives at LOVEBOAT With a Bold Front Print for a Street-Ready Look

Published: September 8, 2026
New Logo Hoodie Arrives at LOVEBOAT With a Bold Front Print for a Street-Ready Look

A new brand-logo hoodie is coming to LOVEBOAT from late October, updating the Y2K style that defined Shibuya gyaru culture in the late 1990s and 2000s with a modern oversized silhouette and street-inspired look.

Iconic Big Logo

The LOVEBOAT logo is printed large across the front center, giving the hoodie enough presence to anchor an outfit on its own.

LOVEBOAT logo hoodie street style

Two Colorways to Choose From

The lineup includes a basic, cool "Black" version with a white logo, and a "Gray" version featuring a leopard-print logo for a touch of gyaru mood.

Unisex, On-Trend Silhouette

With a relaxed fit, the hoodie is made to work across street style and casual everyday wear alike.

Product Details

  • Lineup: 2 designs
  • Price: ¥5,390 each (tax included)

Check out the lineup at the LOVEBOAT ONLINE STORE.

LOVEBOAT ONLINE STORE: http://loveboat.online/

About LOVEBOAT

LOVEBOAT is a fashion brand born in Shibuya in 1994, built on the idea that "individuality is something you create yourself." With its consistent, striking logo and edgy designs, the brand has proposed styles unbound by convention, staying true to the spirit of its era while updating it for today. LOVEBOAT, your style, your way.

LOVEBOAT Instagram: https://www.instagram.com/loveboat_official/