Baumkuchen specialty store "Nenrinya," operated by Grapestone Co., Ltd. (headquartered in Chuo-ku, Tokyo), will launch a limited-edition "Shoshun no Straight Baum" (Early Spring Straight Baumkuchen) from December 26, 2025 (Friday) to approximately January 7, 2026 (Wednesday).
Celebrating 2026 with Red and White Dual Rings of Good Fortune
Nenrinya, with its main store in Tokyo's Ginza district, is a Japanese baumkuchen specialty store distinguished by its pure white noren curtain. Born from years of research and development, the shop became a sensation from its very opening, featuring innovative textures and flavors. Today, it is beloved as a signature taste of Tokyo.
The new "Shoshun no Straight Baum" transforms one of Nenrinya's signature baumkuchens, "Straight Baum Yawaraka Me," into festive red and white colors exclusively for the year-end and New Year season.
Japanese Flavor with Gently Fragrant Sakura Using Domestically Sourced Sakura Leaves
The outer layer features a sakura-pink baumkuchen infused with domestically sourced sakura leaves. The inner layer is the standard baumkuchen, baked fluffy and juicy with a generous amount of eggs. This auspicious baumkuchen from the already fortunate "Nenrinya" (meaning "year rings") features two overlapping rings (en, meaning both "ring" and "connection"), making it perfect for New Year gifts.
Baumkuchen specialty store Nenrinya elevates the traditional German baked confection to the finest flavor that resonates with the Japanese soul through Japanese sensibility and artisan techniques. The "Shoshun no Straight Baum" uses slightly salted domestically sourced sakura leaves, commonly found in Japanese sweets, expressing Japanese flavors in baumkuchen form. Enjoy the fluffy texture enveloped in luxurious egg flavor and subtle sakura fragrance in this "early spring taste."
Elegant wrapping paper with mizuhiki motif, perfect for gifting
Product Name: Shoshun no Straight Baum
Price: 1,620 yen (1,500 yen excluding tax)
Sales Period: December 26, 2025 (Friday) to approximately January 7, 2026 (Wednesday)
Retailers: Nenrinya stores (Ginza Main Store, Daimaru Tokyo Store, Seibu Ikebukuro Store, Sogo Yokohama Store, Hankyu Umeda Store, JR Shinagawa Station ecute Shinagawa Store, Haneda Airport Terminal 1 Store, Haneda Airport Terminal 2 Store), JR Tokyo Station Ekinaka LAB Tokyo Yaesu South Exit Pakumogu Terrace, Budono Ki & Kamakuraza Asagaya Store
Online Shopping Information
▼ Currently accepting orders (started October 28, 2025)
Official Online Shop "Paqtomog"
https://www.paqtomog.com/shop/g/g8285/
Paqtomog Sweets Shop Rakuten Market Store
https://item.rakuten.co.jp/paqtomogsweetsshop/016215/
*Orders may close before the period ends if products sell out.
Perfect for New Year Greetings with Special Presentation Featuring Two Flavors
A gift set "Futatsu no Nenrin
Mount Baum Shikkari Me
Nenrinya's signature creation. The "Mount Baum Shikkari Me" features a crispy exterior and moist, matured interior. This carefully crafted baumkuchen showcases rich butter flavor, with the dough slowly baked in a proprietary oven for an extended period to draw out maximum deliciousness.
Product Name: Futatsu no Nenrin
Price: 2-piece set 3,456 yen (3,200 yen excluding tax)
Sales Period: December 26, 2025 (Friday) to approximately January 3, 2026 (Saturday)
Retailers: Nenrinya stores (Ginza Main Store, Daimaru Tokyo Store, Seibu Ikebukuro Store, Sogo Yokohama Store, Hankyu Umeda Store, Haneda Airport Terminal 1 Store, Haneda Airport Terminal 2 Store), Budono Ki & Kamakuraza Asagaya Store
*Year-end and New Year limited edition, while supplies last.
*Prices shown are suggested retail prices.
*Retailers may change without notice.
About Nenrinya
Official Website
https://www.nenrinya.jp/
Official Instagram
https://www.instagram.com/nenrinya_ginza/
Official X/Twitter
https://x.com/nenrinya_ginza
Nenrinya Ginza Main Store
Established in 2007, Nenrinya is a Japanese baumkuchen specialty store distinguished by its pure white noren curtain. Pursuing flavors that resonate with Japanese sensibilities, the shop created two innovative textured baumkuchens. The signature "Mount Baum Shikkari Me" features a crispy exterior and moist, matured interior. The "Straight Baum Yawaraka Me" is fluffy and juicy like castella cake. These unique baumkuchens, born from years of research and development, continue to be cherished as a signature Tokyo flavor.
