A new women's model, "SUEDE BLOOM," is joining PUMA's "NEVER NOT SUEDE" brand campaign, launching Thursday, August 13, 2026.
Since its debut in 1968, the SUEDE has moved alongside sports, music, fashion, and other cultures. PUMA has been running the "NEVER NOT SUEDE" brand campaign since July of this year, spotlighting the shoe's timeless appeal and new possibilities.
A Softer, More Detailed Take on a Classic Silhouette
SUEDE BLOOM carries on the SUEDE's familiar silhouette while adding delicate new details in a women's-focused design. It features faux pearl accents alongside two styles of interchangeable laces -- satin and ruffled -- paired with muted colorways including Powder Pink, Vintage Cream, and Black. The combination lets wearers shift the look from sweet to cool depending on how they style it.
The upper uses chrome-free leather, balancing a premium feel with reduced impact on people and the environment. A regular fit adds comfortable wear, while the swappable laces expand the range of styling options.
The campaign visuals present SUEDE BLOOM through free, easygoing styling that reflects both connection among friends and individual personality, echoing the concept of "Bloom" -- a nod to both the changing seasons and self-expression.
Where to Buy
SUEDE BLOOM will be available at PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Odaiba, PUMA Store Kyoto, PUMA Store Sapporo Factory, PUMA Store Sapporo Tokyu, PUMA Store Shibuya, PUMA Store Saitama Cocoon City, the PUMA official online store (https://jp.puma.com/jp/ja), the PUMA app, and select retailers. Product lineups may vary by store, so check each retailer's website for details. Release date and retail locations are subject to change.
Product Details
Product Name: SUEDE BLOOM WNS
Suggested Retail Price: ¥13,200 (tax included)
Product Number: 408330
Color: 01/03/05
