Starting June 11, "Umeshu Day," the ume experience specialty store "Choya" is releasing the "20th Birthday Ume Sake Kit" — an online-exclusive experiential gift designed to celebrate a milestone coming-of-age birthday.
The kit centers on the idea of giving someone their very first alcoholic drink through the hands-on experience of brewing their own umeshu. Using fully ripened Nanko plums, konpeitō sugar candy, and white rum, the finished umeshu takes on a sweet, floral character that makes it approachable for first-time drinkers.
Celebrating a New Chapter with the Spirit of Ume
Plum trees have long been cherished in Japan as a symbol of resilience — blooming and bearing fruit through adversity, warding off misfortune, and inviting good fortune. The kit draws on this symbolism as a heartfelt cheer for someone stepping into adulthood.
The brewing process itself is part of the gift: from combining the ingredients to the day the umeshu is ready to drink, the time spent waiting becomes a memory tied to the occasion.
Product Features
A hands-on brewing experience as a gift
Making the umeshu from scratch adds a personal, memorable quality that a ready-made bottle cannot offer.Sweet and approachable: Nanko plum × konpeitō × white rum
The combination of fully ripened Nanko plums, konpeitō sugar candy, and white rum creates a fragrant, sweet umeshu that is easy to enjoy even for someone trying alcohol for the first time.Limited-edition message card and special wrapping
A special-design message card and wrapping are included to make the celebratory sentiment feel complete.
Product Details
Product name: "20th Birthday Ume Sake Kit"
Pricing:
- M size (3 servings): ¥3,900 (tax included, shipping extra)
- L size (6 servings): ¥5,660 (tax included, shipping extra)
Kit contents:
- Glass bottle (M: 400ml / L: 700ml; heat-resistant glass with AS resin lid, silicone gasket)
- Plums (frozen)
- Konpeitō sugar candy
- White rum (M: 120ml × 1 bottle / L: 120ml × 2 bottles)
- Spill-proof cap (silicone rubber)
- Mylar bottle wrap sticker
- Brewing instructions booklet
- Message card
On sale: June 11 (Thursday)
Where to buy: Choya ume experience store official online shop
Product page: https://choyaume.jp/pages/20th_birthday
