Tokyo (January 20, 2026) – Global lifestyle brand UGG (a division of Deckers Brands [NYSE: DECK]), based in Southern California, launches its Spring 2026 campaign with the release of new Lowmel collection styles. As the first chapter of this season's offerings, the brand's iconic Lowmel has evolved into a diverse sneaker family that embraces varied aesthetics through ankle-length variations and an expanded color palette. The Lowmel collection, from beloved classics to new releases, is now available on the official UGG website.
Loved by the UGG community, the Lowmel features a design inspired by skate shoes, characterized by a loose-opening collar that can be worn casually. It incorporates two-tone laces, a suede upper, and a breathable mesh vamp that provides comfort even in warmer seasons. The Lo Lowmel, crafted from the same materials but with a more understated design, combines the lightness of a sneaker with the comfort of a slipper.
The Lowmel Meadow inherits all the appeal of the classic Lowmel sneaker while updating it with artisan-inspired embroidered details. Featuring UGGplush™ lining and a sugarcane-derived ultra-lightweight EVA outsole for lasting comfort, the oversized padded tongue and wide laces elevate streetwear style to a more refined level.
Additionally, this spring welcomes the Minimel to the family. Offered in a gender-neutral style, this model reflects contemporary sneaker trends with a premium texture from its suede and 100% recycled fiber blend upper, an intricate dual-lace system, and a slim, low-profile silhouette. It delivers comfortable wearability while evoking the essence of streetwear.
Through video and still visuals, this campaign presents UGG's Southern California heritage in a new form as the Lowmel collection. The iconic "UGG feeling" that began with UGG boots, which have balanced style and comfort for many years, has expanded into diverse silhouettes, creating new products and wearing experiences. This is evidence of the brand's continuous evolution, redefining the UGG experience to deliver year-round comfort both indoors and outdoors.
The lineup is available for purchase at the official UGG website, all UGG directly-operated stores nationwide, and authorized retailers. For details, please contact the toll-free number: 0120-710-844.
About UGG
Founded in 1978 by an Australian surfer on the California coast, UGG is a global lifestyle brand known for its iconic Classic Boot. Following adoption by Hollywood celebrities and fashion editors, it spread worldwide. Since then, UGG has maintained an unwavering commitment to quality and craftsmanship while designing and selling footwear, apparel, fashion accessories, and homewares. Partnering with leading retailers around the world, the brand operates concept stores and outlet stores in major cities including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, achieving annual sales exceeding $2 billion. For more information, visit https://www.ugg.com/jp/ and @UGGJAPAN.
