JR Tokai Food Service Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President: Kenichi Iwashita) will hold live sales demonstrations of their original dessert "Piyorin" at the "61st Original Famous Ekiben and Delicacies Fair of Japan" at Keio Department Store Shinjuku (Nishi-Shinjuku, Shinjuku-ku, Tokyo) for two days only on January 15 (Thursday) and January 16 (Friday), 2026.
Product Overview
| Item | Piyorin Travel Set (2 Classic Piyorin) |
|---|---|
| Price | 1,100 yen (tax included) |
| Sales Dates | January 15 (Thursday) & January 16 (Friday), 2026 Sessions: 10:00 AM to and 2:00 PM to |
| Sales Location | Keio Department Store Shinjuku, 7th Floor, Large Event Hall |
| Sales Method | On each day, numbered tickets will be distributed from 10:00 AM at the front of Staircase C on the 7th floor for both the 10:00 AM and 2:00 PM sessions. ※Numbered tickets will be distributed starting with the 10:00 AM session. Time slots cannot be specified. ※Limited to 200 sets per session, 1 set per customer. Distribution will end once the planned quantity is reached. ※For customer safety, ticket distribution time may be moved earlier depending on crowd conditions. |
Popular Piyorin Merchandise Also Available
The event will also feature popular merchandise including plush toys and confectionery items.
Selection of Products to be Sold:
Sales Details & Inquiries:
Keio Department Store Shinjuku TEL (0570) 022-810 (Navi Dial)
Official Website https://www.keionet.com/info/shinjuku/ekiben2026/
61st Original Famous Ekiben and Delicacies Fair of Japan Overview:
Since the opening of Keio Department Store Shinjuku in November 1964 and the first ekiben fair in February 1966, this event has been held annually and will celebrate its 61st edition in January 2026.
The fair features approximately 380 varieties of ekiben, including those made with regional ingredients and cooking methods, containers using local specialty products, and collaborative ekiben featuring popular anime characters and regional mascots.
Dates: January 6 (Tuesday) to January 21 (Wednesday), 2026 (16 days)
Hours: 10:00 AM to 8:00 PM ※Closing at 5:00 PM on January 14 (Wednesday) and January 21 (Wednesday, final day)
Location: Keio Department Store Shinjuku, 7th Floor, Large Event Hall
Supported by: Japan Railway Station Retailers' Association
What is Piyorin?
Piyorin is a fresh dessert made with pudding using eggs from Nagoya Cochin chickens, a local ingredient from Aichi Prefecture. The pudding is wrapped in vanilla-scented bavarian cream and coated with powdered sponge cake, then decorated into a fluffy chick shape.
It is sold at stores inside Nagoya Station and at a manufacturing workshop retail store in Kasugai City, Aichi Prefecture.
Piyorin Official X (Twitter) Account: https://x.com/piyorin_nagoya
Piyorin Official Instagram: https://www.instagram.com/piyorin_100/
Piyorin Official YouTube: http://www.youtube.com/@TV-sm7gc
Piyorin Official Website: https://piyorin.com/
※All images are for illustrative purposes.
※All prices include tax.
※Sales dates, prices, product specifications, and sales locations are subject to change without notice.
Sales may also end unexpectedly.
