New Hanayamata Merchandise Featuring Original "Japanese-Style Maid" Illustrations Now Available

New merchandise for Hanayamata, the popular manga series by Sou Hamayumiba, has arrived. The lineup is currently available through the online shop "eeo Store online," with in-store sales starting at eeo Store Ikebukuro Main Store on August 15 (Saturday).

Alongside official illustrations, the new merchandise features newly drawn artwork themed around "Japanese-style maids." The characters, dressed in elaborate maid outfits and caught mid-dance, are not to be missed.

Here's a closer look at the adorable new lineup.

Sales Details

Online

• Sale start: July 3, 2026 (Friday) onward
• Available at: eeo Store online

In-Store

• Sale period: August 15 (Saturday) to August 28 (Friday), 2026
• Location: eeo Store Ikebukuro Main Store

Product Lineup

• Can Badges (5 designs) — blind packaging
• Acrylic Keychains (5 designs) — blind packaging
• Acrylic Petit Stands (10 designs) — blind packaging
• Acrylic Stands (5 designs)
• Character Clear Cases (5 designs)

Blind items are available as individual random pulls or as complete sets containing all designs.

Purchase Bonus: Postcards

For every ¥2,200 (tax included) spent on the new Hanayamata merchandise, whether online or in-store, customers receive a random postcard from a set of 5 designs as a bonus.

Can Badges (5 Designs) — Blind

■ Price: ¥550 each (tax included) / ¥2,750 for the complete set (tax included)

These can badges are about 5.7 cm across, making the characters' charming expressions easy to see.

Acrylic Keychains (5 Designs) — Blind

■ Price: ¥880 each (tax included) / ¥4,400 for the complete set (tax included)

At up to 6.5 cm × 6.5 cm, these acrylic keychains work well attached to a bag or displayed as part of a collection at home.

Acrylic Petit Stands (10 Designs) — Blind

■ Price: ¥935 each (tax included) / ¥9,350 for the complete set (tax included)

Sized at up to 7 cm × 7 cm, these compact acrylic stands fit neatly on a shelf at home or a desk at work, keeping the memory of Hanayamata close by.

Acrylic Stands (5 Designs)

Image is for illustrative purposes.

■ Price: ¥1,980 each (tax included)

These acrylic stands measure up to 15 cm in both height and width. Watching Naru, Hana, and the rest of the group dance energetically in their Japanese-style maid outfits is bound to lift anyone's spirits.

Character Clear Cases (5 Designs)

Image is for illustrative purposes.

■ Price: ¥900 each (tax included)

These rigid clear cases fit paper up to A5 size (about 15 cm × 21 cm), making them handy for storing postcards or carrying event tickets. When not in use as a case, they also look great displayed in a room for admiring the newly drawn artwork up close.

© Sou Hamayumiba / Houbunsha