Against the backdrop of recent cocoa price increases, attention has rapidly shifted to sweets beyond chocolate. Like enjoying diverse genres at a music festival, this year's theme is Valentine's Festival, where visitors can enjoy a wide range of sweets including baked goods and parfaits, not just chocolate.
Nine brands specializing in non-chocolate sweets such as baked goods have been added compared to last year. Of course, classic chocolates are also available in abundance.
Chocolate or non-chocolate? Come experience this sweet festival atmosphere at the venue.
Chocolate Paradise 2026 Event Details
Period: January 22 (Thursday) to February 14 (Saturday) *Final day closes at 6:00 PM
Location: 7th Floor Event Hall
Number of Brands: Approximately 90 brands, including 22 first-time participants
Millennium/Club-On Member Exclusive Presale
Date: January 21 (Wednesday) 11:00 AM to 8:00 PM
*One Millennium/Club-On card or app per person is required for entry.
*Some brands, limited items, and products will be available from January 22 (Thursday).
*Admission may be restricted during crowded times.
Non-Chocolate Sweets: This Year's Highlight
Keita Maruyama (First Appearance)
Chocolate Cookie Assortment Tin: ¥4,860
A limited-edition cookie tin with Keita Maruyama's distinctive packaging.
PUG (First Appearance)
Boston Cookie Box Assorted 5 (1 box, 5 pieces): ¥2,400
The signature Boston Cookies feature three popular flavors: plain, rich chocolate, and fragrant matcha. Crispy outside, fluffy inside, with a rich taste.
Sebastien Bouillet (First Appearance)
Sable Nuances (1 box, 3 pieces): ¥2,160
Limited quantity: 120 boxes
Sables that highlight the fragrant aroma of almonds and hazelnuts, combined with crispy feuillantine.
Enjoy Premium Sweets Eat-In
KazuBake (Kita-ku, Saitama City)
Citrus, Spice, and Herb Parfait: ¥2,970
KazuBake's winter specialty featuring seasonal citrus fruits. Treat yourself to a delightful marriage of spices and herbs.
Available: January 21 (Wednesday) to 30 (Friday) only
*Presentation may vary depending on the citrus varieties available.
Acasie (Urawa-ku, Saitama City)
Amazing Amarin Chocolate Parfait: ¥3,168
Chocolate and Amarin sorbet, chocolate biscuit, kirsch cream, and more appear layer by layer, finishing refreshingly with Amarin and tea jelly.
Available: January 31 (Saturday) and February 1 (Sunday) only
Hakodate Motomachi Coffee (Hakodate City, Hokkaido)
Midwinter Hakodate Motomachi Premium Rich Milk Soft Serve with House-Roasted Ultra-Bitter Coffee Sauce: ¥871
This deep-roasted coffee specialty shop's house-roasted ultra-bitter coffee jelly sauce and chocolate pair perfectly with premium rich soft serve. Enjoy the richness of milk and bitter notes simultaneously.
Available: February 2 (Monday) to 5 (Thursday) only
Plus Charlus (Warabi City)
Strawberry and Chocolate Crepe: ¥3,080
*Includes 1 drink
A crepe made with wheat flour, one of the traditional dishes from Brittany, France, served in a limited Valentine's flavor.
Available: February 6 (Friday) to 8 (Sunday) only
Qu'est-ce Que C'est (Tokorozawa City) (First Appearance)
Tiramisu: ¥528
A fresh donut specialty shop in Shin-Tokorozawa. These new-texture fresh donuts feature melt-in-your-mouth brioche filled with house-made cream.
Available: February 9 (Monday) to 14 (Saturday) only
Instagram-Worthy Chocolates with Stunning Appearance
Del Rey
Limited BOX 6-piece (Sogo & Seibu Exclusive Assortment) (1 box, 6 pieces): ¥4,860
Presenting popular flavors celebrating 2026 and a limited flavor with the DelReY logo. Sweet-and-sour juiciness, fresh fruit flavors that burst in your mouth. The subtle fragrance of lavender that gently drifts. Enjoy these chocolates decorating a BOX designed with inspiration from colored diamonds.
BEL AMER Kyoto Bettei (First Appearance)
Mizuho no Shizuku Amaou Strawberry Deluxe (1 box, 9 pieces): ¥3,240
A box dedicated to Amaou strawberries. Fruity strawberry jelly poured into chocolate measuring cups creates a visually stunning limited-edition box.
Le Pepin
Parterre de Chocolat (9 pieces): ¥1,728
Adorable chocolates topped with two types of flowers, wrapped in a flowerbed-inspired package. The flavors of nuts and chocolate cream spread in your mouth.
Foucher Olympos
Stellar Crystals/Space Mineral Specimen (1 box, 9 pieces): ¥2,700
Inspired by thoughts of the far reaches of space, these beautiful space minerals expressed in chocolate represent crystalline formations of planets.
Message de Rose by Kalend
Belle Rose 5-stem: ¥3,219
Belle Rose, shaped like a single rose, looks like a real rose. Wrapped like a bouquet from a flower shop.
Concurrent Event: Esther Bunny POPUP STORE
A limited-time popup store featuring Esther Bunny, a POP and girly rabbit character designed by Esther Kim. Not only popular products but also new items are lined up. Receive novelty gifts with purchase!
Esther Bunny POPUP STORE
Period: January 22 (Thursday) to February 14 (Saturday) *Final day closes at 6:00 PM
Location: 7th Floor Event Hall
Enjoy one day early at the Millennium/Club-On Member Exclusive Presale
Date: January 21 (Wednesday) 11:00 AM to 8:00 PM
*One Millennium/Club-On card or app per person is required.
*Some products will be available from January 22 (Thursday).
Receive a Hologram Postcard with Every ¥2,000 Purchase
During the event, receive one random hologram postcard for every ¥2,000 (tax included) purchase.
*Design cannot be selected.
*Not for sale.
*Receipts cannot be combined.
*Limited quantities available.
Receive a Paper Shopping Bag with Purchase of ¥4,000 or More
During the event, receive one paper shopping bag when you purchase ¥4,000 (tax included) or more.
*Not for sale.
*Receipts cannot be combined.
*Limited quantities available.
Seibu/Sogo Original Esther Bunny Cookie Tin
An original cookie tin collaboration between Seibu/Sogo and Esther Bunny, packed with POP and girly Esther Bunny charm. Among various cookies, a large ribbon-shaped cookie catches the eye. The medium tin size is perfect as a small gift.
Price: ¥3,240
*Limited quantities available.
