SAPPORO BEER HOLIDAY, an outdoor beer celebration held at Sapporo Garden Park (the former 2nd Factory site), returns for another year on June 27 (Saturday) and June 28 (Sunday), 2026. The event runs from 11:00 AM to 7:00 PM each day (Last Order 6:30 PM) and will go ahead rain or shine, though it may be cancelled in the event of a typhoon or severe weather.
This year's theme follows the established concept of a gathering for adults who love beer, with a total of 9 varieties of draft beer available across both days.
Beer Lineup
The 9-beer lineup blends popular staples with limited and seasonal offerings. Familiar favorites such as Sapporo Classic and Sapporo Draft Beer Black Label are on the menu alongside limited items including Kaitakushi Barley Pilsner Unfiltered.
Two highlights are new for 2026. An event-exclusive draft version of Sapporo Classic Natsu no Sokai (Summer Refreshing) will be poured for the first time at this event. Additionally, Kaitakushi Consa Ale — a beer that has only been available at Hokkaido Consadole Sapporo home games — makes its debut at SAPPORO BEER HOLIDAY. Both are available in limited quantities per day and will not be restocked once sold out.
Original Beer Glass
All beer served at the event is poured into an original commemorative beer glass. The glass is available for ¥200 (tax included) and can be taken home as a keepsake after the event.
Live Entertainment
The event includes live entertainment throughout both days. FM NORTH WAVE will host a special stage featuring MC talk and DJ music. The Sapporo City Jazz selection band will also perform live, offering adult-oriented music that pairs well with a cold beer. Additionally, the Yukijirushi Megmilk Katsugen Shrine will be making a special on-site appearance at the venue.
Event Details
- Event Name: SAPPORO BEER HOLIDAY
- Venue: Sapporo Garden Park, Chimney Square
- Address: 7 Kita-Jo Higashi 9-chome, Higashi-ku, Sapporo
- Dates: June 27 (Saturday) and June 28 (Sunday), 2026
- Hours: 11:00 AM to 7:00 PM (Last Order 6:30 PM)
- Note: The 2026 event is held at Sapporo Garden Park only.
For the latest updates, visit the official event site: https://www.sapporobeer.jp/entertainment/hokkaido/beerholiday/2026
