The lucky direction for Setsubun on February 3, 2026 is "South-southeast, slightly south." This year marks the first weekday Setsubun in three years. Since weekday demand has historically performed well at Daimaru Tokyo, the store anticipates a 20% increase in sales compared to the previous year. From kabuki-themed ehoumaki to luxurious seafood, meat-based, unique, and traditional varieties, here are 21 selections from approximately 90 types of ehoumaki available.
※Product contents, limited quantities, and sales dates are subject to change.
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Kabuki Ehoumaki
Nakashima Suisan: Kabuki Seafood Ehoumaki - 5,800 yen
Following the popularity in 2025, kabuki remains a major attraction in 2026. This roll features nori seaweed printed with kabuki kumadori (face paint) motifs, wrapped around seven luxurious seafood ingredients including Oma bluefin tuna and kuruma shrimp.
※February 3 only, limited quantity: 20
※The nori pattern may vary slightly.
Junihitoe Ehoumaki
Nakashima Suisan: Junihitoe Seafood Ehoumaki (Half) - 7,800 yen
Continuing from 2025, this ehoumaki expresses the female roles (onnagata) of kabuki theater. The luxurious colors and volume of onnagata costumes are represented through premium ingredients including bluefin tuna, amberjack, Spanish mackerel, and salmon roe.
※February 3 only, limited quantity: 20
Seafood Varieties
Extra-Thick Seafood Roll
Sosaku Sushi Dokoro Takimoto: Ultimate Seafood Nori Roll - 3,350 yen
A luxurious and bold extra-thick seafood roll. The rich medium-fatty tuna, umami of crab, sweetness of egg and shiitake mushrooms, combined with salmon roe, kazunoko (herring roe), salmon, shrimp, tobiko (flying fish roe), cucumber, and kanpyo (dried gourd strips) create the ultimate roll. Due to its large size, each bite offers a different luxurious and exquisite flavor combination.
※February 3 only, limited quantity: 50
Takana Greens Roll
Sosaku Sushi Dokoro Takimoto: Ultimate Takana Roll - 2,450 yen
Packed with conger eel, salmon roe, kazunoko, shrimp, tobiko, mentaiko (spicy cod roe), cucumber, shiitake, kanpyo, and egg! The ingredients, sushi rice, and takana greens unite to create a blissful harmony in your mouth. The large roll size ensures each bite offers a different exquisite flavor.
※February 2 & 3 only, limited quantity: 10 on Feb 2, 50 on Feb 3
Plenty of Natural Tuna
Tsukiji Suzutomi Sushitomi: Ehoumaki with Plenty of Natural Tuna - 1,620 yen
Created by an authentic Edomae sushi restaurant operated by "Suzutomi," a tuna wholesaler at Toyosu Market. This roll generously features natural mebachi tuna for maximum eating satisfaction.
※February 2 & 3 only, limited quantity: 30 on Feb 2, 100 on Feb 3
Bluefin Tuna, King Crab, Fugu, and Shark Fin
Tsukiji Suzutomi Sushitomi: Daifuku Ehoumaki - 16,200 yen
A luxurious roll featuring carefully selected premium ingredients: Oma natural bluefin tuna, king crab, fugu (pufferfish), and shark fin.
※Pre-order only, available February 3, limited quantity: 20
Medium-Fatty Tuna and Lean Tuna
Shiretoko Sushi: Bluefin Medium-Fatty and Lean Tuna Roll - 1,980 yen
This tuna ehoumaki features a combination of bluefin medium-fatty tuna and lean tuna - irresistible for tuna lovers.
※February 2 & 3 only, limited quantity: 20 on Feb 2, 50 on Feb 3
Six Types of Seafood
E-sion: Seafood Ehoumaki Using 6 Types of Seafood! - 1,790 yen
An ehoumaki featuring six types of seafood (squid, salmon, shrimp, capelin roe, minced tuna, and kazunoko), along with tamagoyaki (egg omelet) and cucumber.
※February 3 only, limited quantity: 100
Meat Varieties
Japanese Beef Sukiyaki & Yakiniku
Nihonbashi Hiyama: Beef Sukiyaki & Yakiniku Ehoumaki - 3,780 yen
Japanese beef sukiyaki wrapped in nori seaweed, then wrapped with Japanese beef yakiniku on top - an ehoumaki packed with meat to fully enjoy.
※Pre-order only, available February 3, limited quantity: 50
Yonezawa Beef Sirloin Steak
Nihonbashi Hiyama: Yonezawa Beef Sirloin Steak Ehoumaki - 10,800 yen
A5-rank Yonezawa beef sirloin steak seasoned with truffle salt.
※February 3 only, limited quantity: 10
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Japanese Wagyu Kimbap
Gangnam Kimbap NEO: Wagyu Bulgogi Kimbap - 1,188 yen
A luxurious kimbap generously using Japanese wagyu beef.
※February 3 only, limited quantity: 30
Hamburg Steak Ehoumaki
Nihonbashi Hiyama: Hamburg Steak Ehoumaki - 1,620 yen
Kids love it too! An ehoumaki made with Japanese beef hamburg steak.
※February 3 only, limited quantity: 50
Chicken Tatsuta-Age
Okazu Honpo Tsukuasa: Chicken Tatsuta-Age and Kinpira Gobo Roll - 1,188 yen
Tsukuasa's signature chicken tatsuta-age (fried chicken) rolled up with kinpira gobo (braised burdock root).
※February 3 only, limited quantity: 25
Unique and Other Varieties
Tamagoyaki Roll
Otomatsu (Tsukiji Shoro): Tamagoyaki Ehoumaki - ①1 piece: 1,404 yen, ②Half: 756 yen
An ehoumaki where you can enjoy the juicy richness and sweetness of egg.
※February 3 only, limited quantity: ①20, ②30
All Tamagoyaki Ingredients
Otomatsu (Tsukiji Shoro): Shoro-Zukushi Ehoumaki - ①1 piece: 1,944 yen, ②Half: 1,080 yen
An ehoumaki featuring all ingredients used at Shoro restaurant.
※February 3 only, limited quantity: ①10, ②20
Shrimp Tempura Ehoumaki
Kaneko Hannosuke: Shrimp Tempura Ehoumaki - 1,600 yen
Using four large shrimp tempura combined with "Kaneko Hannosuke's" signature secret donburi sauce. Egg and cucumber enhance the shrimp tempura's umami in this tempura restaurant's unique ehoumaki.
※February 3 only, limited quantity: 50
Tortilla Roll
RF1: Tortilla Salad Ehoumaki - 989 yen
An ehoumaki where you can enjoy vegetables deliciously with taco sauce. Marinated red cabbage adds textural accent.
※February 3 only, limited quantity: 24
Setsubun Candy
Papabubble: Setsubun Lollipop Set (1 set) - 1,300 yen
Lollipop candies featuring a pop red demon expression and denden-daiko (pellet drum) motif.
※January 22 to February 3
Setsubun Bread
Paul Bocuse Bakery: Oni ni Kanabo Setsubun Bread Set - 561 yen
A set featuring red and green demon chocolate cream buns and a golden club cookie donut.
※January 28 to February 3
The Classics + Premium
Most Popular - 14-Ingredient Thick Roll
Hirashima: Ingredient-Packed Daimyo Roll - 2,300 yen
Last year's Setsubun bestseller with approximately 350 rolls sold. An ehoumaki packed with 14 types of ingredients including shiitake, thick-grilled egg, koya-dofu (freeze-dried tofu), conger eel, oboro (fish flakes), crab stick, cucumber, perilla leaf, and wood ear mushroom.
Whole Conger Eel
Nadaman Chubo: Whole Conger Eel Ehoumaki - 2,916 yen
A luxurious ehoumaki using one whole conger eel.
※February 2 & 3 only, combined limited quantity: 25
※All prices include tax.
