From January 21st (Wednesday) to February 3rd (Tuesday), the "Kumamoto Mon x Tokyo Ginza Jack" festival brings together the finest foods, local sake, and cultural treasures from Kumamoto, known as the "Food Capital." This citywide celebration spans various commercial facilities and restaurants throughout the Ginza area, creating a comprehensive showcase of Kumamoto's culinary excellence.
Matsuya Ginza, as part of this major event and marking the first collaboration since signing a comprehensive partnership agreement, will host a special fair from January 21st (Wednesday) to 27th (Tuesday), featuring a wide array of dishes made with abundant Kumamoto ingredients, along with local sake including Kuma shochu and craft beer. Additionally, all 11 showcase windows throughout the store will feature traditional crafts "Kurammin Uchiwa" (hand fans) and "Mizunodaira-yaki" (pottery).
Highlights of "Kumamoto Mon x Tokyo Ginza Jack" at Matsuya Ginza
① Kumamoto Gourmet Fair: A Diverse Collection of Cuisine from "Food Capital Kumamoto"
The fair is packed with gourmet delights including Akagyu beef sukiyaki bento, Amakusa Daio chicken skewers, mont blanc desserts, and lemon cakes using local ingredients!
② Premium Kumamoto Sake Including Kuma Shochu and Kikushika Wine
The "Local Sake Fair" takes place in the B1F wine and spirits section, with sake also served at Shimogamo Saryo on B1F and two restaurants on the 8th floor.
③ Showcase Windows Featuring "Kurammin Uchiwa" and "Mizunodaira-yaki" from the Edo Period
As part of "Matsuya's Regional Co-creation" initiative, special showcase windows display these traditional crafts.
① Kumamoto Gourmet Fair: A Diverse Collection of Cuisine from "Food Capital Kumamoto"
This Matsuya Ginza "Kumamoto Gourmet Fair" represents the largest expansion ever, featuring an impressive variety of gourmet offerings.
Regular Stores: B1F Bento/Deli and Confectionery Section ■ 9 Brands, 10 Items
From left in image:
〈Shimogamo Saryo〉Akagyu Tomato Sukiyaki Bento ¥2,640 (Using tomato and Akagyu beef)
Created by head chef Naotaka Motoyama. A refined sukiyaki bento where the acidity and umami of Kumamoto tomatoes perfectly complement the Akagyu beef. *Eat-in only *The eat-in corner also serves "Hyaku/Hakutake Shiro" shochu.
〈Kaiseki Sanyui〉Akagyu and Kujo Negi Gyudon ¥1,728 (Using Akagyu beef)
A beef bowl topped with sweet and savory Akagyu beef and generous amounts of Kujo green onions.
From left in image:
〈Tenichi〉Sea Bream and Hairtail Tempura Bowl Bento ¥1,836 (Using sea bream and hairtail)
Features Kumamoto sea bream with fluffy texture made into kakiage, paired with hairtail that perfectly matches the tempura sauce in this flavorful tempura bowl bento.
〈Dish Up Sendagi Koshizuka〉Kumamoto Akadori Roast Bento ¥1,730 (Using Akadori chicken)
A luxurious bento featuring the popular special tomato sauce.
From left in image:
**〈Chianti〉Kumamoto Japanese Chestnut Mont Blanc ¥1,404 front (Using chestnuts)*
Their signature mont blanc featuring carefully selected Kumamoto chestnuts.
**〈Infini〉Jersey Milk and Honey-Roasted Sweet Potato Creamy Pudding ¥594 back (Using milk and sweet potato)*
A milky pudding made with Kumamoto Jersey milk, topped with honey-roasted sweet potato whipped cream.
〈Ginza Seigetsudo Honten〉Honey-Roasted Sweet Potato Kintsuba ¥350 (Using sweet potato)
A limited-edition item featuring honey-roasted sweet potato with its rich natural sweetness, shaped with white bean paste and agar.
〈yamasan〉Kumamoto Ripe Strawberry Smoothie S ¥702 / M ¥918, Kumamoto Ripe Strawberry Milk M ¥756 (Using Yubeni strawberries)
Enjoy both the refreshing smoothie and smooth strawberry milk. Experience two different flavors using the same Kumamoto ripe strawberries. *Also available: Dekopon smoothie
B1F Food Event Space ■ 8 Brands, Approximately 100 Items
(Sample Products)
★Live Cooking★〈Hime Cocco Club〉Amakusa Daio Large Chicken Wing Skewer ¥756
The large chicken wings from Japan's largest local chicken "Amakusa Daio" measure 30cm! A spectacular single-wing fry of impressive size.
★Live Cooking★〈Kaisen Tokkyu Lane Sushi Jijiya〉"Kumamoto Mon" Luxurious 5-Item Box ¥4,050
A luxurious box packed with the finest ingredients nurtured by Kumamoto's blessed natural environment (treasures from Amakusa's seas, and Kumamoto's pride, Akagyu beef).
★Live Cooking★〈Hakusui no Kura〉Akagyu Hamburger and Steak Box ¥2,160
A box featuring juicy hamburger and tender steak made with Akagyu beef.
★Live Cooking★〈Ryoshi Bai Hirakunimaru〉Hairtail Skewer Tempura ¥681
Hairtail carefully deboned, skewered, and fried into fluffy, delicious tempura.
〈Neu〉Lemon Cake ¥450
A lemon cake using Amakusa lemons from Kumamoto. Made with Kumamoto wheat flour batter kneaded with lemon peel, generously coated with icing mixed with lemon juice.
B1F GINZA Sweet ■ 3 Brands, Approximately 25 Items
From left in image:
★Live Cooking★〈Kashiho Maruiwa〉Strawberry Fresh An Sandwich ¥751 (Using Yubeni strawberries)
Kumamoto's proud brand strawberry "Yubeni" wrapped in fluffy, soft hand-baked "An Sandwich" pancakes made with amazake and lotus root powder. The rich fresh cream and gently sweet red bean paste carefully simmered to highlight the flavor of rare Tokachi adzuki beans harmonize beautifully.
〈Katete〉Amakusa Salt Caramel Muffin ¥401 (Using eggs, milk, and salt)
The most popular muffin featuring carefully selected ingredients including Amakusa eggs, Kyushu wheat flour, Kumamoto milk, Yotsuba butter, and raw cane sugar, mixed with Amakusa salt and caramel chocolate.
〈3 o'clock Donuts〉Crunchy Donut Crunchy Lemon ¥481 (Using lemons)
The signature Crunchy Donut becomes even more delicious when frozen, creating a mysteriously enhanced texture. Made with Tsukiyomi lemons grown by Nishida Orchard in Kumamoto. A donut bursting with lemon flavor, overflowing with the natural aroma and sweetness of lemons amid the tartness.
② Enjoy Premium Kumamoto Sake Including Kuma Shochu and Kikushika Wine!
The "Kumamoto Local Sake Fair" takes place in the B1F wine and spirits section, while two restaurants on the 8th floor restaurant floor offer two types of sake.
B1F Wine and Spirits Section "Kumamoto Local Sake Fair"
(Sample Products)
〈Kuma Shochu〉
① Kumamon 15th Anniversary Label Rich Type (Fukano Shuzo) ¥1,980 (720ml)
② Kumamon 15th Anniversary Label Light Type (Fukano Shuzo) ¥1,980 (720ml)
Shochu distilled and bottled in Hitoyoshi-Kuma, boasting 500 years of tradition, history, and culture. Made with dedication using only rice and underground water.
〈Japanese Sake〉
③ Tsujun Shuzo "Semi" ¥1,969 (720ml)
Bright and clear, yet with a mature atmosphere and noticeable richness. A dry sake with a soft mouthfeel and refreshing fruit aromas like apple.
〈Kikushika Wine〉
④ Kikushika Chardonnay Barrel-Aged 2023 ¥4,972 (750ml)
⑤ Kikushika Merlot Barrel-Aged 2023 ¥4,972 (750ml)
From Kumamoto Wine Farm, with wineries in Kumamoto City and Yamaga City, featuring high-quality wines made from Japanese grapes and Kumamoto grapes, with numerous competition awards. The popular "Kikushika Series," made from 100% grapes from the naturally rich Kikushika area in northern Kumamoto, appears in limited quantities.
〈Minami Aso Beer〉
⑥ Aso Blonde Ale, Aso Red IPA, Aso Craft Sour Kumamoto Mikan, Aso Craft Sour Muscat, etc. ¥605 to ¥737 (330ml)
A special brew that ferments the blessings of Aso. The spring water from the world's largest caldera nurtures the rare coexistence of soft and hard water. Using this rich water and local agricultural products, they create beer that's kind to both nature and people. ★Tasting sales scheduled for January 24th (Sat) and 25th (Sun).
8th Floor Restaurants
The 8th floor restaurants will offer "Taru Mikoshi" and "Umeshu Hitoyoshi" at Sushi Ta Kenzan, and "Umeshu Hitoyoshi" at MG Cafe.
In-Store Events
■ "Kumamon Store Visit Event"
Date and time: January 21st (Wed) 3:00 PM to 3:30 PM, January 25th (Sun) 2:00 PM to 2:30 PM
Location: 8th Floor MG Terrace
■ Prize Drawing Event
A prize drawing for customers who purchase Kumamoto Mon products at Matsuya Ginza during the period!
Application period: January 21st (Wed) to 27th (Tue)
How to apply:
① Receive an entry ticket when purchasing Kumamoto Mon products at Matsuya Ginza
② Drop it in the entry boxes placed throughout the store to complete your entry
③ Win Kumamoto Mon products by lottery
③ Showcase Windows Featuring "Kurammin Uchiwa" and "Mizunodaira-yaki" from the Edo Period
As part of "Matsuya's Regional Co-creation" initiative, all 11 showcase windows will feature traditional crafts "Kurammin Uchiwa" from Yamaga City, continuing since the Edo period, and "Amakusa Ceramics Mizunodaira-yaki" from Amakusa City, a traditional craft from the Edo period. The 1st floor main entrance promotion space will also sell "Kurammin Uchiwa" and "Mizunodaira-yaki," including special Matsuya original designs.
About "Matsuya's Regional Co-creation"
Matsuya Co., Ltd. launched the "Matsuya's Regional Co-creation" initiative in 2020. They promote regional attractions and work with local governments on regional revitalization. On July 25th, 2025, Matsuya Co., Ltd., Kumamoto Prefecture, and Kumamoto DMC Co., Ltd. signed a comprehensive partnership agreement to expand sales channels for Kumamoto products and further activate the region. (Details: https://matsuya-kyoso.jp/)
About Kurammin Uchiwa
A traditional craft from Yamaga City continuing since the Edo period. Durable and practical, these fans are also cherished as lucky charms as "Kurammin" translates to "people coming." This time, featuring the "Higo Rokka" (six flowers) theme symbolizing the spirit and aesthetics of Kumamoto warriors, six types of flowers are vividly designed on each fan.
Kurammin Uchiwa Higo Rokka varieties ¥5,500 each
About Mizunodaira-yaki
A traditional craft from Amakusa City, "Amakusa Ceramics," continuing since the Edo period. The greatest characteristic is the unique "Namako-yu" (sea cucumber glaze) with its complex, deep flavor, created by layering iron glaze and rice straw ash glaze and firing them together.
*All prices include tax
"Kumamoto Mon x Tokyo Ginza Jack" in Ginza Area Overview
Period: January 21st (Wednesday) to February 3rd (Tuesday), 2026
Host: Kumamoto Prefecture, Kumamoto DMC Co., Ltd.
Participating Facilities: Matsuya Ginza, Ginza Kumamoto-kan, member stores of Ginza Culinary Association, and other restaurants
Overview
① Kumamoto Gourmet Fair and Local Sake Fair at Matsuya Ginza, traditional craft displays and sales through "Matsuya's Regional Co-creation" *Period: January 21st (Wed) to 27th (Tue)
② Special menus using Kumamoto ingredients and Kuma shochu service at approximately 60 famous Ginza restaurants
③ Fair and limited product sales at Ginza Kumamoto-kan *Period: January 20th (Mon) to February 1st (Sun)
④ Collaboration projects with companies with Tokyo Ginza stores: Ginza Taya, Kubo Tatami Tokyo, UNIQLO TOKYO, MUJI Ginza
⑤ Special event at Ginza Sony Park *Period: January 31st (Sat) to February 1st (Sun)
⑥ Various projects including campaigns to win Kumamoto products
*For details, please check the "Kumamoto Mon x Tokyo Ginza" special website at the URL below.
Special website: https://kumamotomon.com/2025/tokyo/
