The Namara Iissho Hokkaido Fair in Sangenjaya (なまらいいっしょ北海道フェアin三軒茶屋) will be held at Sangenjaya Fureai Hiroba (三軒茶屋ふれあい広場) in Setagaya, Tokyo, on Saturday, November 7 and Sunday, November 8, 2026. The fair is being held by the Hokkaido Federation of Commerce and Industry Associations (北海道商工会連合会).
The fair has been held in Tokyo since fiscal 2015 (平成27年度) and promotes the regions of Hokkaido through sales of specialty products and relocation consultations. This edition features 41 booths, centered on carefully selected local food from commerce and industry association (商工会) areas across Hokkaido. Visitors can find products that are not usually sold at ordinary Hokkaido souvenir shops, as well as local specialties loved by the people of each region.
Event Overview
- Event name: Namara Iissho Hokkaido Fair in Sangenjaya (なまらいいっしょ北海道フェアin三軒茶屋)
- Venue: Sangenjaya Fureai Hiroba (三軒茶屋ふれあい広場), 2-17-1 Taishido (太子堂), Setagaya City, Tokyo
- Dates: Saturday, November 7 and Sunday, November 8, 2026
- Hours: 10:00 AM to 6:00 PM
- Number of booths: 41
Featured Exhibitors (Selection)
The following are some of the exhibitors and their products.
知内温泉旅館 (Shiriuchi Town)
Recommended product: Onsen Mabo no Moto (温泉麻婆の素)
A mapo-style sauce base made from a secret recipe by the head chef, who is well versed in Chinese cuisine. The spiciness and savory flavor of domestic pork and authentic spices go well with rice. It is a "sauna meal" that originated at Shiriuchi Onsen.
ヴーム (Assabu Town)
Recommended product: Kuromame Kinako Soft (黒豆きなこソフト)
A soft serve ice cream made with black soybeans grown on the company's own farm and dried naturally. It is lightly sweet, with the natural savory flavor and aroma of roasted soybean flour.
永沼農園 (Akaigawa Village)
Recommended product: Kanjuku Kabocha no Gochiso Pudding (完熟カボチャのごちそうプリン)
A rich pudding that captures the flavor of pumpkins grown on the farm's own fields. It was also chosen as a snack for the 36th Ryuo shogi title match (第36期将棋竜王戦).
大畠精肉店 (Shintotsukawa Town)
Recommended product: Motsunabe (Offal Hot Pot) Set (もつ鍋セット)
A set of fresh beef offal (striped intestine and small intestine), a choice of three soups, and hot pot ramen noodles made with 100% Hokkaido wheat. The three soup flavors are:
- The shop's original tonkotsu (pork bone) flavor
- A light chicken-broth soy sauce flavor
- A rich miso flavor that uses sake lees from the local Kinteki Shuzo (金滴酒造) as a hidden ingredient
アロマサロンSA.KU.RA (Kamikawa Town)
Recommended product: Pure Domestic Honey (純国産蜂蜜), in wildflower (百花), shina (シナ), and buckwheat (そば) varieties
A rare natural, purely domestic honey harvested from the abundant flowers of the Daisetsuzan mountain range, with a rich and clear flavor.
豊浦S.W.FABRIK (Toyoura Town)
Product: Arabiki Sausage (アラビキソーセージ)
Handmade sausage made with German seasonings and spices using authentic methods. Visitors can enjoy the aroma of the spices and the juicy flavor.
The Old Grey Brewery (Shiraoi Town)
Product: ロート・ラズベリー (raspberry beer)
A beer made with plenty of raspberries grown without chemical pesticides and with organic fertilizer at Tokachi Tokiiro Farm (十勝ときいろファーム) in Hokkaido. It is a special product brewed only once a year.
ベジハート (Nakasatsunai Village)
Product: Hokkaido Yasai no Megumi Gohan (Scallop) (北海道野菜のめぐみごはん（ほたて）)
A seasoning mix for takikomi gohan (mixed rice) made with Hokkaido vegetables and scallop broth. It can be enjoyed with confidence by everyone from children to older adults. It is light and keeps well, so it also works as emergency food for storage, for outdoor use, or as a Hokkaido souvenir.
cafe bal covo (Teshikaga Town)
Product: TESHIKAGA CHEESECAKE (てしかがチーズケーキ)
A rich baked cheesecake for adults, made with plenty of Hokkaido butter and cheese. It uses refreshing fromage blanc (フロマージュブラン) from Teshikaga, and its freshness gives way to a deeper, richer taste.
For Visitors
The fair brings together carefully selected products and specialties from across Hokkaido, so visitors can taste them while getting a sense of the producers' passion.
- Images are for illustration purposes.
- Product details are as of the end of October and may change.
- Some products may no longer be available if they sell out or for other reasons.
For more details, visit the official website (なまらいいっしょ北海道フェア): https://r.goope.jp/namara2026/
