Floyd, a travel and lifestyle brand founded in Munich, Germany, is making its debut at the Isetan Shinjuku Store on Wednesday, April 15, 2026, as part of the refreshed opening of "ISETAN Suitcase," a floor dedicated to travel luggage. The brand brings a lineup of colorful suitcases featuring iconic skateboard wheel-inspired casters.
As travel demand has rebounded in recent years, suitcases are increasingly being chosen not just as practical travel tools but as part of personal lifestyle and fashion. The ISETAN Suitcase floor operates under the concept of "Guided to the journey that is uniquely yours," bringing together brands that emphasize both functionality and individuality to offer a fresh take on travel style.
A Travel Brand Born from Skate Culture
Floyd was founded in Munich, Germany, drawing inspiration from the skateboard culture of 1970s Venice Beach, California.
The brand's signature casters, designed with skateboard wheels in mind, deliver excellent rolling performance alongside a striking visual presence. With colorful body colors and interchangeable wheels, the suitcases can be customized to reflect each traveler's personal style.
Colorful Suitcases for a Freer Journey
The floor will center on Floyd's flagship "FLOYD CABIN" travel case, offered in a wide range of color variations. Travel accessories and small goods will also be available, making every trip a more expressive and enjoyable experience.
More than just a travel tool, Floyd's suitcases let you express your individuality the way fashion does—blending a playful spirit with practical functionality.
Products Available:
- FLOYD CABIN: from ¥121,000
- Travel cases in 5 sizes, plus bags, pouches, and other accessories
Opening Details:
- Brand: Floyd
- Opening Date: Wednesday, April 15, 2026
- Location: Isetan Shinjuku Store, Isetan Kaikan, Basement Floor 1
- 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
- TEL: 03-3352-1111 (Main)
- Hours: 10:00 AM to 8:00 PM
- Floor: ISETAN Suitcase
