Marimekko (マリメッコ), the Finnish design house, will hold "Magical holiday pop-up by Marimekko" on the 5th floor of the Main Building at Isetan Shinjuku (伊勢丹新宿店) from Wednesday, November 4 to Tuesday, November 10, 2026.
The pop-up centers on two designs depicting forest animals surrounded by nature: "Kurre" (クッレ), the squirrel, and "Ketunmarja" (ケトゥンマルヤ), the fox and berries. The lineup includes a home collection, clothing, bags, and accessories that add color to memorable holiday moments, along with plenty of pop-up exclusive items. Visitors can enjoy the special holiday season alongside these beloved characters from the Finnish forest.
Pop-up Exclusive Items
Kurre Knit: ¥73,700
Kurre Scarf: ¥47,300
Kurre Keychain: ¥11,000
Gratha Bowler: ¥86,900
Mini Gratha: ¥81,400
Unikko 4dl Mug: ¥6,050
Unikko 2dl Coffee Cup: ¥4,400
Unikko Ornament Set: ¥13,750
Unikko 9cm Candle: ¥5,390
Items on Offer at the Pop-up
Special Novelty
Customers who spend ¥33,000 or more (tax included) at the pop-up will receive a string bag with the Marimekko logo design.
Image is for illustration purposes.
- The string bags are available in limited quantities and the offer ends once they run out.
- Only purchases made at "Magical holiday pop-up by Marimekko" on the 5th floor of the Main Building at Isetan Shinjuku are eligible.
- The color of the string bag may transfer to other items through friction. Avoid using it with white or light-colored items.
Event Information
- Event name: Magical holiday pop-up by Marimekko
- Venue: Isetan Shinjuku (伊勢丹新宿店), Main Building 5F, Center Park / The Stage #5 (センターパーク/ザ・ステージ＃5)
- Period: Wednesday, November 4 to Tuesday, November 10, 2026
- Hours: 10:00 AM to 8:00 PM
Entry on Wednesday, November 4 from 10:00 AM to 11:50 AM is by advance reservation only. For details, see the Isetan Shinjuku website. More information about the event is available on the Marimekko official website.
