Daimaru Umeda (大丸梅田店) in Osaka hosts the limited-time "K-BEAUTY POP UP" for seven days, from Wednesday, November 4 to Tuesday, November 10, 2026, in the Cosmetics Event Space on the 2nd floor. Korean beauty brands gather at the event, including salon-exclusive hair care from South Korea, skincare made with plant-derived ingredients, and items that draw on cutting-edge beauty ideas.
Visitors can pick up and try brands that are still rarely seen in Japan, as well as beauty items drawing attention this season, and get a hands-on look at Korean beauty trends. During the event, makeup artists and bridal beauty advisors will help visitors choose products, with the cooperation of YONA KOREA TOTAL BEAUTY & WEDDING, a Korean total beauty and wedding salon in Osaka.
Event Details
Event name: K-BEAUTY POP UP
Dates: Wednesday, November 4 to Tuesday, November 10, 2026
Hours: 10:00 AM to 8:00 PM
Venue: Daimaru Umeda, Cosmetics Event Space on the 2nd floor
Address: 3-1-1 Umeda, Kita-ku, Osaka
Floor map: https://www.daimaru.co.jp/umedamise/floor/2f.html
Daimaru Umeda official website: https://www.daimaru.co.jp/umedamise/
Thank-You Campaign for Visitors
A pair of gift campaigns lets visitors try popular Korean cosmetics during the event.
1. Gift: GRAMIX Salon Hair Care Sample Set
The first 100 visitors who show the Daimaru Matsuzakaya app (大丸・松坂屋アプリ) coupon at the Daimaru Umeda Cosmetics Event Space receive one sample set from the South Korean professional hair care brand GRAMIX: one 8 ml packet of Cuticle DR Shampoo (キューティクルDRシャンプー) and one 1 ml packet of Graphenoil (グラフィノイル). The gift is given on a first-come basis and ends when supplies run out.
2. Prize Draw for Cosmetics Samples (YONA KOREA TOTAL BEAUTY & WEDDING)
Visitors to the event space can take part in a prize draw once per person during the event, whether or not they make a purchase. Winners receive cosmetics samples from the brands featured at the event.
- Prizes are limited in number, and the draw ends once the planned quantity is reached.
- Visitors cannot choose the brand or item of the prize.
Special Events on Korean Wedding and Skincare
Two special events take place with YONA KOREA TOTAL BEAUTY & WEDDING.
EVENT 01: Korean Wedding Consultation
Date and time: Wednesday, November 4, 6:00 PM to 7:00 PM
A special consultation session introduces the appeal of a Korean wedding, including wedding photo shoots in Seoul and on Jeju Island, dress selection, and ceremony production.
EVENT 02: Korean-Style Skincare Lecture
Date and time: Sunday, November 8, 1:00 PM to 2:00 PM
A Korean beauty specialist introduces Korean-style skincare that suits each person's skin, along with Korean beauty methods that can be added to a daily routine.
Event Information
- Admission: Free
- Duration: About 1 hour
- Capacity: 10 people per session
- Location: Inside the "K-Beauty POP UP" store in the Cosmetics Event Space on the 2nd floor of Daimaru Umeda
About YONA KOREA TOTAL BEAUTY & WEDDING
Salon address: 3-20-32 Higashiobase, Higashinari-ku, Osaka 537-0024 (大阪市東成区東小橋3丁目20-32)
Instagram: https://www.instagram.com/yona_wedding_support/
Representative: 李和美, representative of YONA Korea Total Wedding & Beauty and a Korean beauty specialist. She has worked for more than 25 years as a wedding producer, dress coordinator, and studio instructor, has appeared in many TV interviews, and organizes wedding fashion shows.
Participating Brands
GRAMIX
GRAMIX is a professional hair care brand from South Korea. Based on the concept of "graphene + hair care MIX synergy," it researches and develops hair care products. According to GRAMIX headquarters (Shuvl international), its products have been introduced in more than 30,000 salons in South Korea (as of October 2026). The brand began selling in Japan in spring 2026 as a salon-exclusive brand and is expanding to salons nationwide. A limited-time original set is on sale at the event.
The brand's main feature is the "graphene + hair care MIX synergy." Graphene, which has excellent thermal conductivity and durability, spreads heat evenly, and GRAMIX's proprietary "graphene oxide" is blended into every product. It clings to the hair and smooths the cuticle for a glossy, smooth finish.
Cuticle DR Shampoo (キューティクルDRシャンプー), 325 ml: A salon-exclusive shampoo that aims to care for the scalp and hair at the same time, with 96% naturally derived ingredients, 20 types of amino acids, and a weakly acidic pH of 5.5. It won first place in the 優秀ブランド大賞 in 2021, 2022, and 2023, three years in a row, ranked first in the 2023 パウダールームランキング, and took third place in the scalp care category of the 2023 first-half ビューティアワード. It is the signature product of GRAMIX, which combines a drive to study ingredients with a professional point of view.
Cuticle DR Treatment (キューティクルDRトリートメント), 450 ml: A silicone-free treatment that aims for more efficient styling by spreading heat evenly during drying. Its creamy, smooth texture wraps the hair and aims for a light, soft feel. It is blended with natural-derived ingredients such as カプアクシードバター, four seed oils (camellia seed oil, castor oil, green tea seed oil, and meadowfoam seed oil), aloe vera leaf extract, broccoli extract, and bioflavonoids to moisturize the hair.
CMC Essence (CMCエッセンス), 250 ml: An out-bath hair essence that focuses on graphene. It cares for hair damage from the heat of dryers and hair irons and from treatments such as coloring and perms, guiding hair toward a glossy, resilient finish. It contains 20 types of amino acids, protein components derived from silk, milk, wheat, soy, and rice, and other proteins such as elastin, keratin, and collagen. It conditions the hair and cares for dryness-related frizz, aiming for smooth, supple, manageable hair.
Graphenoil (グラフィノイル), 120 ml: A hair oil used for finishing in Korean salons. It cares for hair cuticles damaged by heat and aims for a smooth feel and glossy hair. Along with a hair care approach that focuses on graphene, a floral musk scent blended with fragrance technology is meant to make daily hair care more refined. Its texture is not sticky, blends easily into the hair, and gives a soft, cohesive finish. Three seed oils add moisture and shine and support a moist, tidy look.
Event-Exclusive GRAMIX Sets (3 Types)
SET01: Silky Smooth Set (シルキースムースセット) — 325 ml shampoo and 450 ml treatment, one of each. Price: ¥6,801. A basic hair care set for using salon-grade Korean hair care at home.
SET02: Silky Glow Set (シルキーグロウセット) — 325 ml shampoo and 120 ml Graphenoil, one of each. Price: ¥7,120. A luxurious hair care set aimed at glossy, radiant hair.
SET03: Moist Repair Set (モイストリペアセット) — 325 ml shampoo and 250 ml CMC Essence, one of each. Price: ¥7,520. A damage-repair care set for hair that is dry or damaged.
The special promotion lets visitors see popular items from GRAMIX, a brand supported in Korean beauty salons and expanding through salon-exclusive sales in Japan, in person.
Purchase bonus: Customers who buy GRAMIX products receive two packets each of the 8 ml shampoo and the 1 ml Graphenoil.
PH HUBBY
PH HUBBY is a sun care specialist brand from South Korea. It pursues comfort and functionality so that everyone can keep up with UV care comfortably, and it focuses on making products that are easy to use with everyday makeup, not only for UV protection.
Ph.Hubby Primer Sun Balm: ¥4,138 (SPF50+ PA+++), 15 g. Category: sunscreen and makeup base. A hybrid sun balm that combines a makeup base and UV care in one product, aiming for a smooth, dewy finish. It is applied quickly with a puff, and its makeup effect makes skin unevenness and pores less noticeable for a smooth-looking finish. It combines the functions of a sunscreen and a makeup base, which makes base makeup easier on busy mornings.
zeroset
zeroset is a wellness beauty brand that blends Korea's nature and traditions with modern dermatological science. Based on the concept "Reset Your Skin to Zero.", it focuses on the skin balance that is easily disturbed by daily external stimuli and the environment, and aims to reset the skin to its naturally healthy state. The brand uses local ingredients from regions across Korea, such as green tea from Hadong (河東) and apples from Chungju (忠州), and proposes a new beauty experience that combines Korean tradition with science.
Green Tea Peeling Cleanser (グリーンティーピーリングクレンザー): ¥2,915, 120 g. Category: face wash. A transforming cleanser that can be used three ways: as a pack, a gommage, or a foaming wash. Green tea from Hadong, Korea, is extracted at a low temperature over a long time and blended with fine tea leaves and plant-derived cellulose. It washes away old keratin, sebum, and dirt in the pores for smoother skin. Its mild feel makes it suitable for daily keratin care.
Red Apple Jam Pack Cleanser (レッドアップルジャムパッククレンザー): ¥2,915, 120 g. Category: face wash. A two-way cleanser for both packing and washing, made with apple extract from Chungju, Korea, and a jam-like texture. After it is applied to the skin as a pack, adding water turns it into a soft foam. PHA (gluconolactone) washes away old keratin and pore dirt for smoother skin, and beauty ingredients including niacinamide, liposomal glutathione, NMN, ectoin, and eight types of fermented hyaluronic acid moisturize skin after washing. Its unique texture, like simmered fruit, is also recommended for people bothered by stiffness or roughness from dryness.
THE PLANT BASE
THE PLANT BASE is a vegan skincare brand built on plant distilled water.
Foresthetic Calendew Cream: ¥8,800, 500 ml. Category: face and full-body cream. A body-wide calendula (pot marigold, トウキンセンカ) cream containing 48.8% calendula flower water. It uses no purified water and is made with a 72-hour low-temperature distillation method, with a simple formula that makes use of plant-derived ingredients. The moisture from calendula keeps skin moist and supple, and the cream can be used in daily skincare to maintain healthy skin.
DECORE
DECORE proposes products that combine carefully selected ingredients with advanced technology and are easy to add to daily skincare through a simple routine. DECORE's 3-in-1 hand serum and limited sets for the wedding event appear at the pop-up.
DECORE Sun Hand Serum: ¥2,200, 35 ml, SPF50+ / PA++++. A 3-in-1 hand serum that combines UV care and hand care. Along with SPF50+ / PA++++ UV protection, it contains beauty ingredients such as NMN and adenosine. It protects the skin of the hands from UV rays while adding moisture and firmness, for smooth, beautiful hands. It comes in two scents, "Fresh Muse" and "Cozy Forest."
A special set combines a film-shaped beauty mask made with French marine collagen, which melts on the skin, with a cream mist containing CICA (centella-derived ingredients) and glutathione. When the mist is sprayed on the thin collagen film, the film dissolves and blends into the skin, adding moisture and firmness. It conditions dry skin for smooth, glossy skin.
2 STEP COLLAGEN SKINCARE: ¥7,480. Set contents:
- Collagen 100 Melting Mask Film (コラーゲン100メルティングマスクフィルム): 2.65 g × 5 sheets. A new-style film mask made with French marine collagen that melts on the skin, adding moisture and firmness for a plump look.
- CICA Glutathione Cream Mist (CICAグルタチオン クリームミスト): 100 ml. A moisturizing mist containing CICA and glutathione. It wraps the skin in moisture while dissolving the collagen film, conditioning skin to look dewy and glossy.
BAGEL (ベーグル)
BAGEL is a beauty brand that focuses on the beauty of the eyes. It is sold exclusively at beauty specialty shops, such as those offering nails, eyelash extensions, art makeup, skincare, spa treatments, and makeup salons.
Products shown from the left are the Luxury Eyelash Serum (ラグジュアリーアイラッシュセラム, eyelash serum) and the Perfect Curling Black Eyelash Serum (パーフェクトカーリングブラックアイラッシュセラム, mascara). Both are 10 ml and priced at ¥8,800.
Luxury Eyelash Serum: A serum containing 90% houttuynia extract, with plant-derived ingredients such as noni, 三白草 (ハンゲショウ), and green tea that add moisture, firmness, and resilience to eyelashes. It gently cares for the delicate eye area and aims for healthy, beautiful lashes. It is easy to carry and recommended for daily eyelash care.
Perfect Curling Black Eyelash Serum: A 3-in-1 serum with three functions: eyelash care, black mascara, and curl keeping. It contains 80% houttuynia extract and beauty ingredients derived from black soybeans, adding moisture, firmness, and resilience to lashes while creating a beautiful upward curl and an expressive look. It is a multifunctional item that handles makeup and eyelash care at the same time.
DermaCIA (ダーマシア)
DermaCIA is a dermacosmetic brand that combines a design based on dermatological science with a premium sensibility. It is a next-generation skincare line for healthy, beautiful skin in three steps: wash, deliver, and condition. It takes three approaches that focus on skin moisture and firmness.
Products shown from the left:
- PREMIUM RADIANCE LIPOSOME CREAM (cream): ¥21,780, 50 ml
- SKIN BOOSTER (lotion): ¥10,890, 50 ml
- Facial cleansing powder (洗顔パウダー): ¥4,950, 60 g
The three approaches are:
- Liposome penetration technology: Delivers useful ingredients deep into the stratum corneum.
- High-function peptide design: Conditions the skin environment and supports firmness and elasticity.
- NMN (booster): Approaches aging care* (*age-appropriate care).
LAIEL (ライエル)
LAIEL was born from the philosophy of "La Vie en Beauty" (living a beautiful life). It pursues a kind of beauty that is one's own and blends naturally into everyday life, not only for special occasions. The brand proposes care that suits each person's sensibility and lifestyle, removing what is unnecessary and focusing on the essentials.
NAD+ PRO Exosome PDRN Mask Pack: ¥770 per sheet, with 28 ml of essence per sheet. A premium sheet mask containing NAD+, ginseng-derived exosomes, and PDRN, three beauty ingredients that have been drawing attention. A dense essence wraps the skin for moist, firm, dewy skin. Each sheet is soaked with 28 ml of essence, and its thick, stringy-stretching texture is a distinctive feature. The texture is described in Korean and Chinese as "拉絲 (ラーシ)." The viscous, dense essence wraps the skin, improves the adhesion between sheet and skin, and delivers moisture to the stratum corneum.
Notes
- Details of the content, events, and gift campaigns may change.
- All gifts are limited in quantity and end when they run out.
- All product prices include tax.
