MUSINSA, a Korean fashion platform, is hosting a 35-day relay-style pop-up store featuring five carefully selected Korean designer fashion brands from December 26, 2025, to January 29, 2026, at Lumine Shinjuku Lumine 2. Each week, a different brand will take center stage.
This project represents a core initiative within MUSINSA's brand incubation program, accelerating their entry into the Japanese market. Five popular Korean fashion brands—FENNEC, CRANK, RONRON, YOUHEE, and LC—will rotate weekly, showcasing their unique creative worlds. Each brand plans to expand connections with Japanese customers through Japan-exclusive color products prepared specifically for this pop-up and special novelty items based on purchase amounts.
"MUSINSA BRAND WEEK in Tokyo" Event Overview
- Period: December 26, 2025 (Fri) ~ January 29, 2026 (Thu)
- Location: Lumine Shinjuku Lumine 2, 2F Event Space
- Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo
Relay Schedule
- FENNEC: December 26, 2025 (Fri) ~ December 31, 2025 (Wed)
- CRANK: January 2, 2026 (Fri) ~ January 8, 2026 (Thu)
- RONRON: January 9, 2026 (Fri) ~ January 15, 2026 (Thu)
- YOUHEE: January 16, 2026 (Fri) ~ January 22, 2026 (Thu)
- LC: January 23, 2026 (Fri) ~ January 29, 2026 (Thu)
Main Benefits (Novelties) for Each Brand
*All novelties are available in limited quantities while supplies last.
Week 1: FENNEC | 12/26 (Fri) ~ 12/31 (Wed)
FENNEC reinterprets original and classic designs through the brand's unique mood, proposing designs and colors that match each season's trends.
- Japan-Exclusive Products: "HEARTY" Black Series - 5 items available
- Pre-Release: "TRIANGLE DOZI WALLET" - 2 new colors (DEEP CHERRY / ESPRESSO)
- Special Benefits: Daily limited "Random Gacha Keyring BOX" for first-come purchasers; "HEARTY Silver Keyring" gift for purchases over ¥13,000 (tax included)
- Online Store: https://global.musinsa.com/jp/brands/fennec
Week 2: CRANK | 1/2 (Fri) ~ 1/8 (Thu)
Under the identity "We are still young," CRANK is a brand for people who freely express themselves regardless of age. They propose designs for special everyday moments through unique details and diversity.
- Special Benefits: "LEOPARD TAR Pole Bag" for all purchasers; "FLUFFY LEOPARD Hair Clip Set" gift for purchases over ¥15,000 (tax included)
- Online Store: https://global.musinsa.com/jp/brands/crank
Week 3: RONRON | 1/9 (Fri) ~ 1/15 (Thu)
Named after the French word for a cat's purring sound (which expresses happiness), RONRON pursues healthy happiness in daily life with its customers.
- Special Benefits: "RONRON Sticker Pack" for all visitors; "LOGO Ball Cap" gift for purchases over ¥20,000 (tax included)
- Online Store: https://global.musinsa.com/jp/brands/ronron
Week 4: YOUHEE | 1/16 (Fri) ~ 1/22 (Thu)
With the concept of "Unfinished Maturity," the brand expresses itself through its identity "YOUHEE." Based on trends and kitsch elements, they develop collections mainly for teens and twenties.
- Special Benefits: "YOUHEE Shopper Bag White" for all purchasers of one or more items; "MEGA FLUFFY CAT 2WAY Backpack" gift for purchases over ¥20,000 (tax included)
- Online Store: https://global.musinsa.com/jp/brands/youhee
Week 5: LC | 1/23 (Fri) ~ 1/29 (Thu)
LC, as the diffusion line of LOW CLASSIC, proposes READY TO WEAR collections featuring simple silhouettes and comfortable materials. They develop practical items that blend into daily life while incorporating lifestyle elements into their designs to appeal to a wide range of preferences.
- Special Benefits: "LC TEDDY BUDDY Keyring" and "LC tarpaulin bag" gifts with product purchase
- Online Store: https://global.musinsa.com/jp/brands/lowclassic
About MUSINSA
MUSINSA is Korea's leading fashion platform and one of Korea's unicorn companies, attracting worldwide attention. Centered on "MUSINSA STORE," they operate various services including "MUSINSA STUDIO," a coworking space supporting fashion companies. MUSINSA STORE opened its global store in 2022, now serving 13 regions worldwide including Japan. Since November 2024, they have entered into a general agency agreement with Martin Kim, exclusively handling distribution in the Japanese region. Based on a unique ecosystem that fuses fashion, community, and commerce, they are working on the global development of Korean fashion and the creation of new culture.
