Hello Yokohama! Hello Summer!!
Starting July 23, 2026 (Thursday), a Summer POP-UP by THE HAIR BAR TOKYO comes to NEWoMan Yokohama. Featuring three brands — TURTLE STORY, Colette Malouf, and THBT — the pop-up brings together a wide selection of limited-edition and early-release pieces in colors and materials that catch the summer light, along with playful designs meant to help you enjoy the season more freely and in your own style. Visitors can try the items on in person and get suggestions for summer up-styles.
Week 1: TURTLE STORY — July 23 (Thu) to 29 (Wed), at NEWoMan Yokohama
The Fork — ¥9,130
Sea Royalty — ¥8,360
Hair Jaw M — ¥11,000 (all prices include tax)
TURTLE STORY is an in-house brand from Poland, made with Italian cellulose acetate. For 30 years, the label has been creating playful hair accessories and costume jewelry in a small atelier. Its pieces are charming without being overly sweet, with fun details finished with real care, made for grown-up wearers. Available in a wide range of colors, every piece is handmade with attention to detail. Treat your hair like a canvas and enjoy free, playful summer styling.
Week 2: Colette Malouf — July 30 (Thu) to August 5 (Wed), at NEWoMan Yokohama
Acrylic Wavy Hairpin — ¥13,200
Acrylic Ice Pony — ¥14,300 (each available in 4 colors; all prices include tax)
Beyond simply holding hair in place, Colette Malouf's pieces are designed to make hair — often called a woman's "crowning glory" — look more beautiful and full of life. Full of sense and fashion-forward style, the pieces are made with a level of creativity and quality that make them feel like works of art. Try the mature color palette to bring your summer up-style to the next level.
Week 3: THE HAIR BAR TOKYO / THBT — August 6 (Thu) to 12 (Wed), at NEWoMan Yokohama
THBT Metal Monogram Headband 40mm, Gold — ¥23,100
Lucite Orchid Pony — ¥29,700 (all prices include tax)
THE HAIR BAR TOKYO, the store's own brand, offers a wide range of original products with seasonal color palettes and a variety of materials and designs. THBT brings a timeless, genderless design with a refined beauty that trims away excess sweetness, marked by a chic, edgy look. Under the concept "There is always something you want here, and a pro to help you find it together," the final week brings together a large selection of items from the brand's own line. Come discover a distinctive lineup and give your "summer hair" an upgrade.
Summer Hair Tips
This is THE HAIR BAR TOKYO's first pop-up in the Yokohama area, running for three weeks straight. Each week features a different main brand, offering an appealing lineup to elevate your "summer hair" a notch. The selection focuses on colors perfect for summer with an emphasis on transparency, along with playful, urban pieces. Since summer outfits tend to be simpler, these pieces are meant to add some flair around your face and the back of your head. Many of the items also make great gifts to bring home when visiting family, and the whole staff is looking forward to welcoming you with the feeling:
"Hello Yokohama!" "Hello Summer!!"
We look forward to your visit.
About THE HAIR BAR TOKYO
Founded in 2020, THE HAIR BAR TOKYO is a hair specialty store that connects fashion and lifestyle. It offers a wide range of original products under its own name, THE HAIR BAR TOKYO. With more than 30 years of experience focused solely on hair accessories, the store is known for designs and comfort of wear that make styling easy. Built on the concept "There is always something you want here, and a pro to help you find it together," in-store staff are also available for styling consultations.
