Silsmaria, a Colowide Group company and the originator of nama chocolate (fresh chocolate), has launched its 2026 Valentine's Day collection with pop-up shops at 177 locations nationwide starting January 15th, 2026. The collection features store-exclusive products and limited-edition packaging.
Bringing the Ultimate Delight to Your Town
This Valentine's season, Silsmaria's sweets are becoming more accessible than ever. Through 177 pop-up locations, brick-and-mortar stores, and their online shop, the company is bringing sweet happiness across Japan. Wherever you are, you can enjoy both the reassurance of easily accessible treats and the excitement of limited-edition surprises available only now.
Since its founding, Silsmaria has maintained an unwavering commitment to ingredients, production methods, and quality as the birthplace of nama chocolate, delivering special moments to customers. The company has carefully crafted this winter collection with meticulous attention to temperature control and finishing timing to deliver rich flavors during the season when sweet cravings peak. For Valentine's Day 2026, enjoy special moments with loved ones or yourself with Silsmaria's signature silky-smooth chocolate.
Store-Exclusive Product Lineup
JR Nagoya Takashimaya Main Building Exclusive: Koen-dori no Ishidatami Silsmilk Limited Package
Price: ¥2,268 (tax included)
Contents: 20 pieces
Limited to 30 boxes per day
A special package featuring paulownia wood with a cobblestone burn pattern and foil accents. This limited release showcases "Koen-dori no Ishidatami Silsmilk," representing the origins of the birthplace of nama chocolate.
The first piece to be called "nama choco" (fresh chocolate). This product pursues a smooth melt-in-your-mouth texture that clings to the tongue. Enjoy this masterpiece in its limited-edition packaging.
JR Nagoya Takashimaya Main Building Exclusive: Sake Nama Chocolate 3-Piece Set - Nito × Sora × Koshi
Price: ¥5,940 (tax included)
Contents: 10 pieces each of 3 varieties, 30 pieces total
An assortment featuring JR Nagoya Takashimaya exclusives "Sora" and "Nito," along with this season's new product "Koshi," with 10 pieces of each.
JR Nagoya Takashimaya Food Maison Okazaki Exclusive: Sake Nama Chocolate 3-Piece Set - Nito × Sora × Masumi
Price: ¥5,940 (tax included)
Contents: 10 pieces each of 3 varieties, 30 pieces total
An assortment featuring JR Nagoya Takashimaya exclusives "Sora" and "Nito," along with "Masumi," with 10 pieces of each.
JR Nagoya Takashimaya Exclusive: Sora Nama Chocolate
Price: ¥3,132 (tax included)
Contents: 16 pieces
A collaboration between "Junmai Daiginjo Sora," a sake with a fruity aroma and rich flavor that brings out the umami and sweetness of rice, and the melting sweetness of white chocolate. This fragrant and deep Japanese sake nama chocolate is a limited collaboration with a Nagoya brand.
*Available at JR Nagoya Takashimaya Main Building and Food Maison Okazaki.
JR Nagoya Takashimaya Exclusive: Nito Nama Chocolate
Price: ¥3,132 (tax included)
Contents: 16 pieces
"Nito" embodies the perfect balance between the contradictory "sweet" and "dry." The fresh aroma fills your mouth, and you can enjoy the transformation from soft sweetness to crisp acidity in each piece.
*Available at JR Nagoya Takashimaya Main Building and Food Maison Okazaki.
Hankyu Umeda Main Store Exclusive: FARMER'S SELECTION
Price: ¥5,400 (tax included)
Contents: 10 pieces each of 3 varieties, 30 pieces total
The FARMER'S nama chocolate series, which maximizes the individuality of ingredients, is presented in a Hankyu Umeda Main Store exclusive selection perfect for gifts. Experience the fragrant aroma of Shizuoka Crown Melon, the sweet-and-sour notes of Jonathan apples, and the deep richness of Hokkaido cheese. Enjoy the premium taste woven by the vibrancy of fruits and the depth of cheese.
*Limited-time sale at Colorful Renga Street starting January 30th.
Hankyu Umeda Main Store Exclusive: Melty Assort
Price: ¥2,916 (tax included)
Contents: 12 pieces (4 pieces × 3 varieties), 20g chocolate spread
A limited set box containing three varieties of nama chocolate with different textures and a chocolate spread.
Mitsukoshi Isetan Exclusive: Urakasumi Nama Chocolate
Price: ¥3,132 (tax included)
Contents: 16 pieces
A daiginjo sake characterized by its fragrant ginjo aroma reminiscent of ripe fruit and elegant, transparent taste. Its delicate fragrance and precise balance harmonize beautifully with roasted chocolate. The depth and fragrance spreading through your mouth linger with the umami of Japanese sake. Savor this luxurious moment of refined, deep flavor created by the marriage of sake and chocolate.
Sendai Mitsukoshi Exclusive: Abekan Nama Chocolate
Price: ¥3,132 (tax included)
Contents: 16 pieces
The refreshing ginjo aroma reminiscent of melon and pear melts into silky-smooth chocolate, creating a light and elegant flavor. The sake's aroma and chocolate's sweetness weave together a brilliant, light aftertaste that soothes the heart.
Sendai Mitsukoshi Exclusive: Sake Nama Chocolate 3-Piece Set - Abekan × Tatenokawa × Urakasumi
Price: ¥5,940 (tax included)
Contents: 10 pieces each of 3 varieties, 30 pieces total
A Sendai Mitsukoshi exclusive set box containing 10 pieces each of "Abekan," "Tatenokawa," and "Urakasumi."
Kobe Hankyu Exclusive: Banshu Ikkon Nama Chocolate
Price: ¥3,132 (tax included)
Contents: 16 pieces
Silky-smooth nama chocolate with a crisp finish, made using "Banshu Ikkon Junmai Ginjo," brewed seriously with carefully selected Yamada Nishiki rice, "sparing no time or effort."
Enjoy the lingering fragrant aroma reminiscent of ripe melon.
Kobe Hankyu Exclusive: Fukuju Nama Chocolate
Price: ¥3,132 (tax included)
Contents: 16 pieces
"Fukuju Junmai Ginjo," served at official Nobel Prize events, is finished as a pure and straightforward sake through natural blessings: "Miyamizu," one of Japan's 100 best water sources, high-quality sake rice grown in the fertile soil of Ura-Rokko, and the cold wind "Rokko Oroshi" that breathes life into Nada sake.
The melting sweetness of nama chocolate layers with the refreshing aroma and smoothness of "Fukuju Junmai Ginjo," reminiscent of ripe apricots.
Marui Imai Sapporo Main Store Limited Revival: Kokushi Musou Nama Chocolate
Price: ¥3,132 (tax included)
Contents: 16 pieces
Nama chocolate crafted using the fragrant and crisp "Daiginjo Kokushi Musou," worthy of its name meaning "unparalleled in the world."
The melting sweetness and dry crispness blend perfectly, spreading a refreshing flavor throughout your mouth.
Abeno Harukas Kintetsu Main Store Exclusive: Nama Chocolate Parfait Macédoine
Price: ¥2,530 (tax included)
Sale Date: January 23rd (Friday)
Quantity: Limited to 100 servings per day
Enjoy nama chocolate parfait limited to 100 servings per day at the "Valentine Chocolate Collection 2026" Chocolate Parfait Expo.
Yokohama Takashimaya & Kobe Hankyu Exclusive: Nama Chocolate Soft Serve - Bitter & Apple
Price: ¥851 (tax included)
Rich nama chocolate soft serve ice cream from the birthplace of nama chocolate.
For 2026, introducing "Nama Chocolate Soft Serve Apple" with Jonathan apple nama chocolate mixed in! A soft serve ice cream with a sweet-and-sour fragrance spreading throughout, where the refreshing acidity of domestic Jonathan apples and the mellow sweetness layer together.
Available on E-Commerce
Premium Gift Nama Chocolate Gift BOX
A design with deep crocodile texture and delicate foil that elegantly sparkles. A premium gift box you'll want to choose for special gifts.
*Scheduled for sale in late January
*Sales timing and methods may change without notice. Please understand in advance.
About the Brand
Silsmaria is the birthplace of nama chocolate. On a cold night in 1988, a completely new type of chocolate was created in Silsmaria's kitchen.
When the chocolatier named this chocolate "nama chocolate," it would later lead to the nama chocolate boom.
Of course, the term "nama chocolate" used today was also born at Silsmaria at that time.
With the same passion as back then, nama chocolate has since been passed down through the hands of many artisans, continuing to create special flavors that will remain for the future. It is a Japanese chocolate enjoyed across generations, and our goal is simply the smiles of customers enjoying chocolate. We continue our pursuit of a single piece of chocolate, passing the baton from artisan to artisan toward this endless goal.
