Areeam, a fashion brand operated by Stripe International (headquartered in Okayama City, Okayama Prefecture; President: Masashi Kawabe), is opening a period-limited pop-up store at Lumine Est Shinjuku from Tuesday, July 21 to Friday, July 31, 2026, in front of the south-side elevators on the 3rd floor.
Areeam is produced by influencer and YouTuber Ainyan, built around the concept of "clothing filled with the things you love that lets you shine from the heart." As a dedicated Disney fan herself, Ainyan has overseen numerous Disney Collection releases through the brand.
The pop-up store brings together a wide range of Areeam original items and new Disney Collection pieces, including an early release of a Minnie Mouse ball chain mascot planned by Areeam.
Pop-Up Store Details
Dates: July 21 (Tuesday) to July 31 (Friday), 2026
Hours: Weekdays 11:00 AM to 9:00 PM / Weekends and holidays 10:30 AM to 9:00 PM
Location: Lumine Est Shinjuku, 3F, in front of the south-side elevators
Areeam Original Items
All prices are tax included; all sizes are free size.
Sunflower Print Dress
Color: Off White
Price: ¥14,500
Summer Tweed Docking Dress
A dress that pairs an elegant summer tweed top with a tulle skirt.
Color: Light Pink
Price: ¥13,500
Areeam Disney Collection
All prices are tax included; all sizes are free size.
The lineup also includes summer cardigans with UV-cut function, designed after Jessie and Buzz Lightyear, released to coincide with the "TOY STORY – PLAYFUL JOURNEY COLLECTION" being held at Lumine Est Shinjuku to mark the release of Disney and Pixar's latest film, Toy Story 5.
Toy Story
Toy Story / Jessie / Cardigan
Color: Off White
Price: ¥15,000
Toy Story / Buzz Lightyear / Cardigan
Color: Off White
Price: ¥15,000
Mickey Mouse
Mickey / Stripe Print Shirt
Color: LBL
Price: ¥15,900
Mickey / Stripe Print Dress
Color: LBL
Price: ¥19,900
Minnie Mouse
Minnie / Quilted Pouch
Color: Off White / Light Pink / Red
Price: ¥9,900
Minnie / Quilted Boston Bag
Color: Multi / Black
Price: ¥12,900
Minnie / Ribbon Die-Cut Bag
Color: Red
Price: ¥12,900
Mickey & Minnie / Carousel Tote Bag
Color: Off White
Price: ¥8,500
Minnie / Petit Pop Ball Chain Mascot
Color: Light Pink
Price: ¥2,970
On July 21 (Tuesday) only, purchases of this item are limited to one per transaction.
Ainyan Store Events
To mark the opening of the pop-up store, a two-shot photo session and product handout events with Ainyan will be held.
Two-Shot Photo Session
Customers who spend ¥13,000 or more (tax included) at the pop-up store on the event day will receive an event participation ticket.
- Date and time: July 26 (Sunday), 2026, from 12:00 PM
- A two-shot photo with Ainyan
- Participation tickets are limited and will end once supplies run out
- Each ticket admits one person (children under elementary school age may be accompanied by a guardian)
- Further details will be announced on the brand's official social media accounts and by staff on site
Product Handout Events
Customers who purchase items at the pop-up store will receive their products directly from Ainyan at the register.
- July 24 (Friday), 2026, 6:00 PM to 8:00 PM
- July 28 (Tuesday), 2026, 6:00 PM to 8:00 PM
- July 31 (Friday), 2026, 1:00 PM to 3:00 PM and 6:00 PM to 8:00 PM
Photography and autographs will not be available at these events.
Entry Restrictions
Due to expected crowds, entry restrictions will apply during the following times:
- Opening day: Until 1:05 PM on July 21 (Tuesday)
- Event day: Until 2:15 PM on July 26 (Sunday)
Advance sales of entry numbered tickets have ended. For customers without a numbered ticket, free entry may be affected by crowd conditions and could shift earlier or later than scheduled.
Further details will be announced on the brand's official social media accounts.
Instagram: @areeam_official
