Gokurakuyu Co., Ltd. and GK Marketing Co., Ltd., subsidiaries of Gokurakuyu Holdings, have announced a special collaboration campaign with the anime series "Puella Magi Madoka Magica." The campaign, titled "Warm and Cozy Puella Magi Madoka Magica Bath," will launch on January 8, 2026, at 19 Gokurakuyu and RAKU SPA locations across Japan.
Campaign Overview
Gokurakuyu & RAKU SPA × Puella Magi Madoka Magica Collaboration "Warm and Cozy Puella Magi Madoka Magica Bath"
Duration: January 8 (Thursday) - February 3 (Tuesday), 2026
Participating Locations: 19 Gokurakuyu and RAKU SPA facilities
Campaign Features:
- Puella Magi Madoka Magica Plus Set with exclusive muffler towel
- Limited collaboration merchandise (with in-store purchase bonus)
- Character-themed menu items (served with coasters)
- Original character-inspired collaboration baths
- Facility decorations featuring newly drawn illustrations
- Social media campaign with exclusive postcards
1. Puella Magi Madoka Magica Plus Set
Guests purchasing the admission fee plus the Puella Magi Madoka Magica Plus Set at the entrance will receive a collaboration-exclusive muffler towel (randomly distributed from available designs).
2. Collaboration Merchandise
Original merchandise featuring newly drawn illustrations will be available for purchase at participating facilities. Online sales will begin at 12:00 PM on January 8 (Thursday).
Online Shop: https://www.store-gk.com/
In-Store Purchase Bonus
For every 2,000 yen (tax included) spent on collaboration merchandise at participating facilities, customers will receive one original design clear card at random.
*Available while supplies last.
*Puella Magi Madoka Magica Plus Set and online shop purchases are not eligible for this bonus.
*Multiple separate transactions cannot be combined.
3. Collaboration Menu
Character-inspired limited menu items will be served at participating facilities. Customers ordering these items will receive an original coaster (randomly distributed).
4. Collaboration Baths
Five types of character-inspired collaboration baths will be featured, with specially designed tapestries decorating the bathing areas.
5. Collaboration Decorations
Participating facilities will display panels and banners featuring newly drawn illustrations.
6. Social Media Campaign
Follow the official Gokurakuyu/RAKU SPA X account, post about the collaboration with the hashtag "#ぽかぽかまどかマギカの湯" (Warm Madoka Magica Bath), and show your post screen at the facility reception to receive an original collaboration postcard (first-come, first-served basis).
*Postcards available while supplies last.
Official Gokurakuyu/RAKU SPA X Account: @gokurakuyu_spa
https://x.com/gokurakuyu_spa
Important Notes
*All images are for illustrative purposes only.
*Purchase limits may apply to merchandise and campaign items.
*Campaign details are subject to change without notice.
*The campaign may be modified or cancelled depending on circumstances.
*For detailed campaign information, participating locations, and terms and conditions, please visit the collaboration website.
*For facility closure days, please check individual facility websites.
Collaboration Website:
https://rakuspa.com/madoka-magica/
About Puella Magi Madoka Magica
"Puella Magi Madoka Magica" premiered as a TV series in 2011 and became a cultural phenomenon. Created by director Akiyuki Shinbo, writer Gen Urobuchi (Nitroplus), and character designer Ume Aoki, the series blends charming character designs with unpredictable storytelling and a unique worldview where girls and magical girls coexist.
The animation production by SHAFT, the avant-garde visuals by Gekidan Inu Curry, and the dramatic BGM by Yuki Kajiura earned widespread acclaim across various fields.
In 2012, two compilation films were released: "[Part 1] Beginnings" and "[Part 2] Eternal." Following these, "[Part 3] Rebellion" premiered in 2013, becoming the first late-night anime theatrical release to surpass 2 billion yen in box office revenue.
The franchise has continued to expand through manga adaptations, games, and merchandise, maintaining its popularity over the years.
In 2026, the highly anticipated all-new theatrical film "Puella Magi Madoka Magica: Walpurgisnacht Rising" will be released—a direct sequel to "Rebellion" and a new beginning from the creative team of Akiyuki Shinbo × Gen Urobuchi (Nitroplus) × Ume Aoki × SHAFT.
©Magica Quartet/Aniplex, Madoka Project
