At "TOKYO GAME SHOW 2026 (TGS2026)," running September 19 (Saturday) through 21 (Monday, national holiday), 2026, kids visiting the "Manabiba!" career-experience area inside the Family Game Park can turn their own drawings and photos into an original game to play — courtesy of Bufff Co., Ltd., which is exhibiting at the show for the first time.
At the booth, Bufff is showcasing "mini JAMMM," a hands-on preview of "JAMMM," the casual-game-focused platform the company is developing. With mini JAMMM, kids can bring drawings they've made or photos they've taken on the spot into a game, creating and playing an original game that's one of a kind. The experience offers a "future game creator experience" that lets visitors intuitively enjoy not just playing games, but the fun of making them.
The "JAMMM" Casual-Game Platform and "mini JAMMM"
In June 2026, Bufff was selected for "IP360," a content industry growth investment support program run by Japan's Ministry of Economy, Trade and Industry to support the overseas expansion of Japan-originated content. Following its selection, the company has been building "JAMMM," an AI-powered development platform focused on casual games.
JAMMM aims to bring "making," "playing," "sharing," and "monetizing" games together on a single platform. It combines AI-assisted game creation tools with features designed to safely manage the content users create, building a system that makes it easier for anyone to create a game.
"mini JAMMM," on display at TGS2026, is a special version that distills that core experience — making and playing your own game — into something kids can easily enjoy.
Booth Content
Bufff's booth in the Manabiba! area offers a corner where visitors can experience not just playing games, but the fun of making their own.
At the venue, kids bring in drawings, photos, and videos they've made and use them to build an original game on the spot. They can then play the finished game themselves while getting a fun, hands-on look at how it came together. Five games are available at the booth:
(From left in the image below)
ドタバト！ — Build a chaotic, over-the-top battle royale and play it with friends for big laughs.
そっくりかくれんぼ — Don't be fooled by the weird creatures — find the correct face!
Tap! Tap! Racers — Tap, tap your way through a car race and aim to become the fastest racer!
Rhythm Runner! — Dash to the beat and clear the obstacles in your way!
武器の神さま — You are the "Weapon God" — pit the world's strongest demon lord against the strongest weapon!
TOKYO GAME SHOW 2026 Exhibition Overview
Public days:
- Saturday, September 19, 2026: 9:30 AM to 5:00 PM
- Sunday, September 20, 2026: 9:30 AM to 5:00 PM
- Monday, September 21, 2026 (national holiday): 9:30 AM to 4:00 PM
Venue: TKP Tokyo Bay Makuhari Hall, 2nd floor
Exhibit area: "Manabiba!" area inside the Family Game Park
Booth name: Bufff Co., Ltd.
September 19 (Sat): Special Kids Stage
On Saturday, September 19, Bufff will also hold a demonstration on the Kids Stage inside the Family Game Park.
- Stage name: mini JAMMM "Future Game Creator Experience"
- Date and time: Saturday, September 19, 2026, 12:00 PM to 12:30 PM
- Location: Kids Stage inside the Family Game Park
- Content: The stage features a live demonstration of building a game on the spot. Visitors can take their finished game home by accessing it from a smartphone via a web link, so they can keep playing with family and friends after the event ends.
