Starting January 1, 2026, MUJI HOTEL GINZA launched a new service offering welcome sweets to guests at check-in. These confections are carefully selected by the confectionery buyers at Matsuya Ginza specifically for the hotel.
This project was conceived to help guests staying at MUJI HOTEL GINZA experience the sense of community in Ginza and feel the hotel's warm welcome more deeply.
The Ginza Community Connection
Ginza is divided into commercial districts from 1-chome to 8-chome, where stores within the same chome value their local connections and cooperate closely during festivals and other events, building close relationships. MUJI HOTEL GINZA is no exception to this community spirit.
Matsuya Ginza, the partner for this project, is a historic department store that celebrated its 100th anniversary in 2025. Located close enough to MUJI HOTEL GINZA that its sign is visible from the hotel's front desk window, Matsuya Ginza has been a recommended destination for international guests seeking shopping options in the same chome.
Expert Selection: Matsuya Ginza Confectionery Buyer's Choice
The confectionery section at Matsuya Ginza offers carefully curated items ranging from long-established traditional Japanese sweets to the latest trending desserts from across the nation. The buyers in this section are known as gift experts. The hotel approached them to share their expertise for this initiative.
Based on the hotel's request for "approachable confections that guests from diverse regions can casually enjoy in their rooms," buyer Ms. Tsuchida selected Kurayoshi's "Ginza Honey Witch," a Matsuya Ginza exclusive product.
About "Ginza Honey Witch"
Kurayoshi, located in Kakunodate, Akita—known as the Michinoku's Little Kyoto—is committed to handmade confections by skilled artisans using only carefully selected ingredients and innovative techniques.
"Ginza Honey Witch" features a tart crust filled with honey cream made with "Ginza Honey" and lemon yokan (a lemon-flavored agar confection).
"Ginza Honey" is produced by the Ginza Honeybee Project, where volunteers working around Ginza keep bees on building rooftops. As a "hyakka-mitsu" (hundred-flower honey) collected from various flowers at the Imperial Palace, Hamarikyu Gardens, Hibiya Park, and trees throughout the neighborhood, it offers a different taste experience each year.
Comment from Matsuya Ginza Buyer Ms. Tsuchida
Since over 90% of MUJI HOTEL GINZA's guests come from overseas, I wanted to propose a confection with a limited-edition feel that would allow them to experience the character of Ginza. That's why I suggested using "Ginza Honey."
Matsuya Ginza also contributes to sustainability aspects by cooperating with rooftop gardening initiatives that support the nectar sources for "Ginza Honey." I hope that through this welcome sweet, guests staying at the hotel will learn about Ginza's community initiatives.
Service Details
- Eligible Guests: All guests staying at MUJI HOTEL GINZA
- Service Period: January 1, 2026 to April 30, 2026 (scheduled)
- Product: Kurayoshi "Ginza Honey Witch" (one per guest)
MUJI HOTEL GINZA will continue to develop initiatives that leverage connections with stores in the same neighborhood as fellow hosts welcoming guests.
About MUJI HOTEL GINZA
Japan's first hotel embodying MUJI's philosophy opened in Ginza, Tokyo in April 2019. It provides spaces that allow guests to sleep well at reasonable prices and feel comfortable as an extension of their daily lives even while traveling, offering services that connect guests with the local area.
Ryohin Keikaku Co., Ltd. provides concept development and interior design supervision, while UDS Co., Ltd., which creates spaces that contribute to community development both domestically and internationally, handles planning, interior design, operation, and management.
- Name: MUJI HOTEL GINZA
- Location: 6F, 3-3-5 Ginza, Chuo-ku, Tokyo
- Opening Date: April 4, 2019
- Guest Rooms: 79 rooms total, 14㎡ to 52㎡
- Floor Configuration: 6F: Front desk, Restaurant; 7F-10F: Guest rooms
- Website: https://www.uds-hotels.com/mujihotel/ginza/
- Reservation Site: https://hotel.muji.com/ginza/ja/
About Matsuya Ginza
Matsuya Ginza celebrated its 100th anniversary in 2025. As the only department store headquartered in Ginza—a district attracting global attention—it welcomes customers with a focus on fashion and design, offering a distinctive selection of luxury brands, jewelry, and cosmetics from Japan and abroad. As a premium retailer inheriting "Ginza's culture," Matsuya Ginza is committed to creating an attractive store experience.
- Name: Matsuya Ginza
- Location: 3-6-1 Ginza, Chuo-ku, Tokyo
- Opening Date: May 1, 1925
- Building Floor Space: 57,100㎡ (2 basement floors, 8 above-ground floors)
- Sales Floor Space: 32,182㎡
- Website: https://www.matsuyaginza.com/jp/ginza/events
