Hankyu Umeda Main Store's official food Instagram account is running a giveaway campaign to mark a pop-up appearance by matcha sweets brand "MAMIDORI," from August 4 (Tuesday) to 25 (Tuesday), 2026. Followers who comment on a designated post can enter to win madeleines normally sold only through the brand's online shop.
Entry period: August 4 (Tuesday) to 25 (Tuesday), 2026
Event period: August 16 (Sunday) to 25 (Tuesday), 2026
Venue: Hankyu Umeda Main Store, B1F "Food Stage"
Official Instagram: Hankyu Umeda Main Store Depachika (@hankyu_h_food)
Starting August 16 (Sunday), the B1F "Food Stage" will also host "MATCHA LOVERS MARKET," an event bringing together MAMIDORI and three other matcha sweets brands.
A collaboration with popular matcha influencer brand "MAMIDORI"
To celebrate the pop-up appearance of "MAMIDORI," a sweets brand run by the account "Macchalover," which specializes in matcha sweets content, the store is holding a giveaway campaign that connects social media with the depachika food floor.
Madeleines made with Kyoto-grown matcha as the prize
The prize is MAMIDORI's madeleine, made with matcha grown in Kyoto Prefecture and coated in rich matcha chocolate for extra matcha flavor.
From an online campaign to the real-world "MATCHA LOVERS MARKET"
After the social media campaign, a real-world event opens at the B1F "Food Stage" starting August 16 (Sunday), carrying the buzz generated online through to an in-store experience.
"MATCHA LOVERS MARKET" event details
Period: August 16 (Sunday) to 25 (Tuesday), 2026 (note: this differs from the giveaway campaign's entry period)
Venue: Hankyu Umeda Main Store, B1F "Food Stage"
Details: Matcha sweets brand "MAMIDORI" and three other brands recommended by "Macchalover" open limited-time pop-ups.
Background
Interest in community-driven brands and influencer-led sweets has grown sharply on social media, especially among younger generations, and matcha in particular draws attention year-round for its deep flavor and rich color. Hankyu Umeda Main Store planned this campaign to let customers enjoy the world of "Macchalover," an Instagram account with a large matcha sweets following, through both online content and a real event at the depachika food floor.
"MAMIDORI" has no permanent store, appearing only through occasional pop-ups and its online shop, making it a brand that's hard to encounter. The campaign aims to introduce its limited sweets widely and highlight a new side of matcha's appeal.
Campaign and event details
Giveaway campaign entry steps
Entry period: August 4 (Tuesday) to 25 (Tuesday), 2026
How to enter: Follow Hankyu Umeda Main Store's official depachika Instagram account (@hankyu_h_food). Like the campaign post (campaign post here). Comment on the campaign post answering the question, "What do you love about matcha?"
Prize: MAMIDORI madeleines, box of 3 (20 winners by lottery)
Winner announcement: Winners will be notified by DM in mid-September.
Prize details
MAMIDORI madeleines: Made with matcha grown in Kyoto Prefecture in the batter and coated in matcha chocolate on the outside, these madeleines pair a moist texture with the rich harmony of matcha chocolate.
Giveaway campaign terms
Private accounts are not eligible to enter. Entries that don't meet the requirements (following and commenting) will not be eligible for the lottery. Winning entries cannot be transferred to a third party. Resale of prizes is prohibited. Prizes can only be shipped within Japan. Personal information collected from winners will be used only for shipping the prize. This campaign may be changed or cancelled without notice. This campaign is not associated with Meta.
About matcha sweets brand "MAMIDORI"
A sweets brand run by "Macchalover," an account specializing in matcha sweets content. It typically sells its popular matcha sweets without a permanent store, through online shops and other channels. For this event, MAMIDORI joins three other carefully selected brands, four in total, at Hankyu Umeda Main Store, offering visitors a chance to enjoy deep matcha flavors.
