A new hands-on toy lets kids experience the cup noodle-making process at home: "Twist & Build! Anpanman Cup Noodle Factory" arrives nationwide at specialty toy stores, department stores, mass retailer toy sections, and online shops from September 18, 2026 (Friday).
Official site: https://www.agatsuma.co.jp/special/cupmen/
"Twist & Build! Anpanman Cup Noodle Factory" is an educational toy that recreates the same process used in an actual factory, letting children easily enjoy making cup noodles at home. Packed with mechanisms that simulate the cup-noodle-making experience, the toy guides players through six steps to complete each cup, offering the kind of fun that makes them want to try again and again.
The toy is designed to support children's fine motor development through play. By working through the assembly process using "twisting," "turning," and "pushing" motions in order, children naturally build thinking skills, concentration, and a sense of accomplishment. It also features a "special voice line" that can only be heard when all six steps are completed correctly and in order, encouraging kids to keep leveling up.
Anpanman's voice lines and cheerful melodies are among 20 different sound effects that add extra excitement to play, and the combination of sound and movement keeps the fun going without kids getting bored. The toy lets children experience the feeling of being real cup noodle factory staff.
Product Features
- Educational play for little fingers: Motions like twisting, turning, and pushing support children's fine motor development while they play.
- Builds thinking skills, focus, and a sense of accomplishment naturally through play.
- Repeatable play: Following the assembly process step by step, children can enjoy the full six-step production process again and again.
- Sound and motion: Anpanman's voice and melodies play throughout, turning kids into pretend factory staff and keeping play exciting for a long time.
- Special cooperation from Nissin Foods: The set includes three each of cups, lids, and noodles modeled after the design of Nissin's "Anpanman Ramen (Light Soy Sauce)."
- 20 voice lines and melodies play throughout.
- The cup's barcode number reads "89890141" (a playful reference to "paku-paku oishii," roughly "yum yum delicious" in Japanese) — one of several small details designed to delight.
Hands-On Preview at Tokyo Toy Show 2026
Visitors to the Agatsuma booth on the public days of Tokyo Toy Show 2026 can try the toy firsthand ahead of its release.
Dates: Saturday, August 29, 2026, 9:00 AM–5:00 PM, and Sunday, August 30, 2026, 9:00 AM–4:00 PM (Public Days)
Location: Agatsuma Booth (West 1-06), Tokyo Big Sight — 3-11-1 Ariake, Koto-ku, Tokyo 135-0063
Limited Quantities: Try It and Get a Free "Anpanman Ramen (Light Soy Sauce)"
Children who try the toy at the booth will receive a free sample of "Anpanman Ramen (Light Soy Sauce)," the product that inspired the toy's design, on the spot.
One gift per person. Quantities are limited and the giveaway will end once supplies run out.
Product Overview
Product name: Twist & Build! Anpanman Cup Noodle Factory
Price: ¥8,980 (tax included)
Release date: September 18, 2026 (Friday)
Recommended age: 3 years and up
Product size: W435 × H315 × D155 mm
Package size: W420 × H260 × D140 mm
Set contents: Main unit ×1 / Anpanman relief panel ×1 / base ×1 / cup holder ×1 / lid holder ×1 / slope ×1 / stand ×1 / back panel ×1 / cups ×3 / lids ×3 / noodles ×3 / sticker sheet ×1 / cup-side sticker sheet ×1
