Kanazawa Kirari Sushi will offer a special ehoumaki (lucky direction sushi roll) on February 3, 2026 (Tuesday), to celebrate Setsubun. This traditional sushi roll features fresh seafood from the Sea of Japan and includes 11 different premium ingredients.
Advance Reservations Begin January 19
IMM Food Service Co., Ltd. (headquartered in Kanazawa City, Ishikawa Prefecture; President: Naofumi Mizuguchi), which operates Kanazawa Kirari Sushi, will sell a special ehoumaki on February 3, 2026 (Tuesday), coinciding with Setsubun.
Kirari's ehoumaki features 11 ingredients, including fresh bluefin tuna and snow crab, primarily using seafood from the Sea of Japan. This popular Setsubun item has received great reviews from customers every year. This year, eel has been newly added, enhancing the richness and bringing out the umami of each seafood ingredient. It is offered as a luxurious roll befitting this once-a-year milestone.
11 Premium Ingredients Create an Exquisite Ehoumaki
Ehoumaki is a good luck charm traditionally eaten on Setsubun. It is believed that eating it while facing the lucky direction of the year in silence brings good fortune. For Setsubun 2026 on February 3 (Tuesday), the lucky direction is south-southeast. Kirari will sell this ehoumaki on that day only, marking the arrival of Risshun (the first day of spring).
Kirari's commitment is having dedicated buyers visit fishing ports near Kanazawa to select the freshest seafood available each day. This year, in addition to seafood such as fresh bluefin tuna, snow crab, yellowtail, shrimp, and salmon roe, eel has been newly incorporated, creating an even more luxurious flavor profile. The addition of the rich-tasting eel adds depth to the individual seafood flavors, allowing customers to enjoy a more fulfilling experience with each bite.
Furthermore, by balancing classic ingredients such as herring roe, egg, shiso leaves, cucumber, and kanpyo (dried gourd strips), the roll offers not only taste variations but also textural diversity. The cross-section showcases beautifully layered, colorful ingredients, and each bite delivers different flavors and textures, brightening the Setsubun dining table.
In addition to the regular size, a half-size option is available, making it enjoyable for children and those with lighter appetites. The elegant packaging design evokes the arrival of spring and is perfect not only for home use but also as a souvenir or gift for loved ones.
Advance reservations are accepted starting January 19 (Monday).
The ehoumaki, where the bounty of the Sea of Japan meets the craftsmanship of skilled artisans, delivers a taste unique to Setsubun. Enjoy Kirari's ehoumaki as the perfect roll to celebrate this once-a-year seasonal milestone.
Product Details
Product Name: Ehoumaki
Ingredients: Fresh bluefin tuna / Snow crab / Yellowtail / Shrimp / Eel / Salmon roe / Herring roe / Kanpyo / Egg / Shiso leaves / Cucumber
Sale Date: February 3, 2026 (Tuesday) – One day only
Prices (tax included):
- Kanazawa Main Shop: Full roll ¥2,808 / Half ¥1,404 (Without salmon roe: Full roll ¥2,052 / Half ¥1,026)
- Hachioji Shop: Full roll ¥2,600 / Half ¥1,300
Locations: Kanazawa Kirari Sushi (Kanazawa Main Shop and Hachioji Shop)
Reservation Start Date: January 19, 2026 (Monday)
Reservation Methods: In-store, by phone, or via Instagram DM
*Note: Ingredients may change partially depending on availability.
*Note: Same-day sales are also planned, but wait times may occur depending on in-store conditions.
*Note: The "without salmon roe" option is not available at the Hachioji Shop.
About Kanazawa Kirari Sushi: Delivering Kanazawa's Food Culture with "Freshness, Taste, and Beauty"
At Kirari, customers can casually enjoy authentic counter sushi quality in a conveyor belt sushi style. The restaurant values three principles: "Freshness, Taste, and Beauty."
The Sea of Japan is known as a "treasure trove of fish," and Kanazawa receives a diverse array of seasonal seafood. At Kirari, buyers visit fishing ports near Kanazawa directly to select the best fish available each day, delivering seasonal flavors with maximum freshness.
Additionally, by prioritizing the harmony between sushi rice and toppings, artisans hand-craft each piece of sushi with care, aiming for sushi where the umami of the ingredients is fully appreciated the moment it touches the palate. The soy sauce used is locally sourced from Kanazawa, carefully selected to enhance the flavor of the sushi.
Furthermore, to allow customers to enjoy the "Kanazawa character" visually, the restaurant uses Kutani-yaki (Kutani ware) painted plates for serving. By savoring sushi on these colorful vessels, customers can experience not only the deliciousness of the sushi itself but also Kanazawa's culture and aesthetic sensibilities.
Please enjoy the "dining experience" at Kirari, where seasonal seafood, artisan craftsmanship, and beautiful tableware come together.
Kirari Official Website: https://kanazawa-kirari.com/
Store Information
Kanazawa Kirari Sushi – Kanazawa Main Shop
Address: 1F, Must Square Kanazawa, 1-9-16 Hirooka, Kanazawa City, Ishikawa Prefecture
Business Hours:
- Sunday to Thursday: 11:00 AM to 11:00 PM
- Friday and Saturday: 11:00 AM to 12:00 AM (midnight)
- Last order: A la carte dishes 1 hour before closing; Sushi and drinks 30 minutes before closing
Phone: 076-223-5551
Regular Holiday: Open daily
Instagram: https://www.instagram.com/kirari.sushi/
Kanazawa Kirari Sushi – Hachioji Shop
Address: 2F, Hachioji OPA, 1-12 Asahi-cho, Hachioji City, Tokyo
Business Hours:
- Monday to Thursday: 11:00 AM to 9:30 PM
- Friday and Saturday: 11:00 AM to 10:00 PM
- Sunday and Public Holidays: 11:00 AM to 9:00 PM
- Last order: All a la carte dishes, sushi, and drinks 30 minutes before closing
Phone: 042-686-2566
Regular Holiday: Open daily (subject to facility schedule)
Instagram: https://www.instagram.com/kirari_hachioji/
