A sweet potato festival is coming to Fuji City, Shizuoka Prefecture. "Oimo Fes FUJICITY 2026" (おいもフェス FUJICITY 2026) takes place for the first time at the Event Plaza of Fuji City Central Park from Friday, October 23 to Sunday, October 25, 2026.
Sixteen sweet potato shops from across Japan gather at the venue. Along with comparing yakiimo (roasted sweet potatoes) and sweet potato sweets, visitors can talk with producers and join activities that parents and children can enjoy together.
"What should I try first?" "Which sweet potato should I take home?" The excitement starts even before arriving, making this a fitting autumn outing. Here is a look at what to expect at the venue, along with ticket information.
Start with whatever catches your eye. You can savor the sweetness and texture of a yakiimo, or pick sweets that show other ways to enjoy sweet potatoes, such as Mont Blanc desserts and daigaku yakiimo. With specialty shops from around the country in one place, it is a chance to look for the flavor that suits you best.
Choosing different items with family or friends and sharing impressions is part of the fun of a tasting comparison. Preferences such as "moist" or "fluffy" may well get the conversation going. A gourmet area serving meals and alcohol is also available, so you can have a meal between sweet treats. Sixteen sweet potato specialty shops from across Japan take part.
Shops from around the country, including yakiimo specialty shops and sweet potato sweets shops, set up in the National Oimo Area. The appeal is being able to compare, all at once, the sweetness, aroma, and texture that come from differences in growing region, soil preparation, and roasting method.
For an autumn weekend of seasonal flavors or a family day out, the first Oimo Fes in Fuji City offers a chance to find a favorite sweet potato and a relaxing moment.
Sweet Potato Specialty Shops
Producers Area: Meet Local Growers
Fill-a-bag raw sweet potatoes are also popular.
More Than Sweet Potatoes: A Full Gourmet Area
The gourmet area offers meals, sweets, and alcohol that families can enjoy together. Between sweet potato tastings, the variety of flavors adds to the autumn food experience.
The list of participating vendors is available on Instagram.
https://www.instagram.com/oimo.fes/
The Experience and Play Area features shops selling candy craft and Oimo Fes limited-edition goods.
At "Oimo Photo," visitors draw their feelings about sweet potatoes and what they enjoyed that day, then have a commemorative photo taken with their own one-of-a-kind picture.
The bonfire area offers a marshmallow-roasting experience, where waiting for the marshmallows to toast becomes a special time with family and friends. The marshmallow experience costs ¥200 per session.
Visitors with the free ticket printed on the flyer can exchange it at the bonfire area on site.
Radio F Livens Up the Venue
Radio F (ラジオエフ), a popular radio station in Fuji City, will liven up the venue on the day.
The MC on Saturday is Kaori Horie (ほりえかおり), and on Sunday it is Hiromi Sano (佐野ひろみ).
A colorful Radio F car will also visit the venue. Programs such as a yakiimo rock-paper-scissors game and a vegetable quiz contest are planned as well.
Advance Tickets on Sale
Advance tickets are recommended for those planning to attend. They cost ¥450 (tax included), ¥50 less than the day-of ticket. Elementary school students and younger enter free, so the festival is easy to enjoy with the whole family.
Advance ticket holders can also enter 15 minutes before the general opening each day, at 9:45 AM, which makes it easier to line up early at a favorite shop.
Advance ticket: ¥450
Day-of ticket: ¥500
Advance ticket benefit: Entry from 9:45 AM each day
Sales start date: September 23, 2026 (Wednesday)
Ticket site: ticketto
Event Overview
Oimo Fes FUJICITY 2026 (おいもフェス FUJICITY 2026)
Venue: Fuji City Central Park Event Plaza (富士市中央公園 イベント広場), 蓼原町, Fuji City, Shizuoka Prefecture 416-0953
Dates: October 23 (Friday) to October 25 (Sunday), 2026
Hours: October 23 (Fri) 10:00 AM–5:00 PM / October 24 (Sat) 10:00 AM–5:00 PM / October 25 (Sun) 10:00 AM–4:30 PM
Advance ticket holders may enter 15 minutes before opening each day.
Admission: Advance ticket ¥450 / Day-of ticket ¥500 (free for elementary school students and younger)
Official website: https://oimofes.jp
Official Instagram: https://www.instagram.com/oimo.fes/
Organizer: nonii Co., Ltd. (株式会社nonii)
Rain is forecast during the event period, but the event is currently scheduled to go ahead as planned. For the latest information on whether it will be held, check the official website and official Instagram.
