Italian "gentle luxury" house Brunello Cucinelli is bringing its new pre-collection, Capsule Primavera, to Hankyu Umeda Main Store from July 22 (Wednesday) to August 4 (Tuesday), 2026. The pop-up is set up on the 5th floor, HANKYU LUXURY, Kotokoto Stage 51.
Capsule Primavera is a new capsule collection launching this season, designed to bring a sense of fall to the wardrobe ahead of the brand's full 2026 fall/winter lineup.
Tied in with HANKYU Kids College — an Andersen's Fairy Tales Giveaway
Brunello Cucinelli built his globally renowned luxury brand from a small village in Italy's Umbria region. Beyond fashion, he is also known as an advocate of "humanistic capitalism" — a philosophy that blends ethics and humanity with business, valuing workers' dignity and the protection of cultural heritage over profit alone, and earning deep respect from business leaders around the world.
During the event, the pop-up ties in with Hankyu Umeda Main Store's ongoing summer experiential campaign for children, HANKYU Kids College, themed around playing, learning, and experiencing joyfully. On display will be works from Andersen's Fairy Tales — a book Brunello Cucinelli recommends for children — together with messages relating to his work. As a gift for preschool-age children, customers who make a purchase during the event may receive a copy of Andersen's Fairy Tales, for those who wish to receive one — a book meant to enrich quiet family reading time together.
Note: The gift is available in limited quantities.
Event Details
Brunello Cucinelli "Capsule Primavera" Pop-Up
Dates: July 22 (Wednesday) to August 4 (Tuesday), 2026
Venue: Hankyu Umeda Main Store, 5th Floor, HANKYU LUXURY, Kotokoto Stage 51
Official Website: Brunello Cucinelli — Fall & Winter Collection 2026
