Sawawa (茶和々), a matcha sweets specialty shop, has set up a permanent Monchhichi collaboration corner at its Dazaifu shop in Fukuoka Prefecture. The corner has been running since Friday, October 16, 2026, under a licensing agreement with Sekiguchi Co., Ltd.
The Sawawa × Monchhichi collaboration began at the Arashiyama shop in Kyoto in June 2026, and this is its second installment. At Dazaifu, a historic sightseeing destination where the god of learning is enshrined, Okoicha Monchhichi (お濃茶モンチッチ) and Tea Picking Monchhichi (茶摘みモンチッチ) have now arrived.
About Sawawa
Sawawa Dazaifu shop
Sawawa is a specialty shop for matcha sweets. Alongside souvenir sweets made with plenty of high-quality matcha, it serves matcha warabimochi (抹茶わらびもち), its most popular item since opening, freshly made in the shop. Gelato and drinks are also available to take out.
In the Monchhichi collaboration that started at the Arashiyama shop, Okoicha and Tea Picking Monchhichi serve as the shop's signature characters, and the limited mascot key chains have been well received.
Limited Mascot Key Chains
The limited mascot key chains, popular since they went on sale at the Arashiyama shop, are now available at the Dazaifu shop as well. The Sawawa-exclusive Okoicha and Tea Picking Monchhichi can currently be found only at the Arashiyama shop in Kyoto and the Dazaifu shop in Fukuoka.
Sawawa Limited Mascot Key Chain: Okoicha Monchhichi — ¥2,970 (tax included)
This Monchhichi has a deep green body inspired by matcha, and twin tails tied with tea flowers as hair ornaments. The attached key ring lets it be clipped to a bag or pouch.
Sawawa Limited Mascot Key Chain: Tea Picking Monchhichi — ¥3,300 (tax included)
Dressed in a tea-picking style, this Monchhichi wears a kimono with the sleeves tied back with a sash and a hand towel over its head. It has come to Sawawa to deliver freshly picked matcha, and can be attached to a bag or backpack.
- Entry to the shop may be controlled to ease congestion inside.
- Some products may be awaiting restock or subject to quantity limits.
Sawawa is also developing new limited Monchhichi collaboration items. Information on the new items will be shared on the shop's official social media, including Instagram: https://www.instagram.com/sawawa_kyoto/
Shop Information
Sawawa Dazaifu (茶和々 太宰府店)
- Address: 1-14-27 Saifu, Dazaifu City, Fukuoka 818-0117
- Hours: 9:30 AM to 5:30 PM
Sawawa Arashiyama (茶和々 嵐山店)
- Address: 40-18 Sagatenryuji Susukinobabamachi, Ukyo-ku, Kyoto 616-8385
- Hours: March 6 to December 5: 10:00 AM to 6:00 PM / December 6 to March 5: 10:00 AM to 5:30 PM
About Monchhichi
Monchhichi is a character that can take on any personality to suit the person holding it. It aims to be the closest companion, whether as family, a friend, a loved one, or someone to look up to.
Monchhichi is a stuffed toy first released by Sekiguchi Co., Ltd. in 1974, known for its pacifier pose and freckles. Its body is a plush toy, while the face, hands, and feet are made of soft vinyl, a novel design that sparked a huge boom when it was released. Exports began the following year, and Monchhichi became a favorite around the world. It continues to be loved by fans worldwide and celebrated its 50th anniversary in 2024.
