Six municipalities in the southern Kaga area of Ishikawa Prefecture — Nonoichi, Hakusan, Kawakita, Nomi, Komatsu, and Kaga — are teaming up with Nippon Travel Agency for a new oshi-katsu (fan activity) collaboration with Love Live! Hasunosora Jogakuin School Idol Club. Organized through the Kaga Area Cooperation Promotion Council, also known as the All Kaga Council, the project aims to encourage greater use of public transportation and tourism facilities among fans while creating new travel demand for the Kaga area.
Centered on the themes of food, leisure, and hot springs, the campaign offers circuit-style sightseeing content that lets visitors enjoy the Kaga area as a whole.
Campaign Overview
Blending the world of Love Live! Hasunosora Jogakuin School Idol Club with the appeal of the Kaga area, the campaign invites visitors to tour hot spring towns and tourist facilities while enjoying newly drawn illustrations and limited-edition merchandise. It is designed to promote wide-area sightseeing and support local revitalization by letting visitors fully experience the region's sightseeing, food, and unique local activities.
1. Newly Drawn Main Panel Stands and Stamp Rally
Newly drawn panel stands are set up at four communal bathhouses: Yamanaka Onsen Soyu, Katayamazu Onsen Soyu, Yamashiro Onsen Ko-Soyu, and Awazu Onsen Soyu.
Visitors who collect stamps at all four locations receive a prize.
2. Newly Drawn Extra Panel Stands
One additional panel stand is installed in each of the six municipalities (six locations total):
- Kaga City: Kaga City Tourist Information Center
- Komatsu City: Ishikawa Prefectural Aviation Plaza
- Nomi City: Nomi Furusato Museum
- Kawakita Town: Kawakita Onsen "Fureai no Yu"
- Hakusan City: Hakusan City Tourism Association
- Nonoichi City: １の１NONOICHI
3. Bonus-Included Travel Products and Digital Tickets via "tabiwa"
Nippon Travel Agency's travel service "tabiwa" is offering limited products that come with bonus items.
- Guests who book eligible tabiwa travel accommodation plans receive limited bonus merchandise.
- Guests who purchase eligible tabiwa travel digital tickets for sightseeing and dining receive limited bonus merchandise.
4. Original Collaboration Merchandise
Original merchandise exclusive to this campaign is sold at participating stores.
Campaign Period
Monday, August 10, 2026 to Monday, November 30, 2026
Original collaboration merchandise is available only during the campaign period.
For details on the campaign content, how to apply, and participating stores and products, visit Nippon Travel Agency's official pages:
