AVEND Co., Ltd. is opening NOTIME, an unmanned secondhand clothing shop running 24 hours a day, 365 days a year, in Nagano City on September 19, 2026 (Saturday) — the first shop of its kind in the city. NOTIME's guiding idea is "anytime, choose what you like without hesitation," aiming to be a place people can drop into whenever the mood strikes, not just a convenient one.
NOTIME in Three Points
- Nagano City's first 24-hour, 365-day unmanned secondhand clothing shop (per AVEND's own research, as of May 2026, among unmanned shops selling secondhand clothing as their main product)
- Entry and exit through LINE, paired with self-checkout, for a smooth visit from arrival to payment
- The concept is a go-to shop for basic American-casual pieces that aren't tied to a season or a trend
Background: Secondhand Clothing and Unmanned Shops Becoming Everyday Options
With rising prices and growing demand for reuse, secondhand clothing is increasingly becoming an everyday choice rather than a special purchase. NOTIME is designed to lower the psychological barriers that can make secondhand shopping feel intimidating or hard to browse, aiming to fit naturally into local residents' lives as a place to casually stop by.
Concept: A Go-To Shop for Basic American Casual
NOTIME centers its selection on simple, understated secondhand clothing, proposing a "staple" look that isn't bound by season or trend. Running 24 hours isn't just about convenience — it's a system built so people can stop by without hesitation whenever the mood strikes.
Feature 1: Open 24 Hours, 365 Days a Year
Whether it's after a night shift, on the way home from work, or during a time to avoid crowds, NOTIME fits into shoppers' own routines with a new way to buy secondhand clothing.
Feature 2: LINE Entry and Self-Checkout for a Secure, Unmanned Visit
Shoppers unlock the door through a LINE-based entry and exit system. Because the shop is unmanned, they can browse at their own pace without feeling anyone's eyes on them, and complete their purchase entirely through self-checkout. For security, the shop uses security cameras along with a system that records each entry and exit.
Regarding payment: the shop will accept cash only at launch, with QR code payments and IC/ID cashless options planned to follow.
Feature 3: Merchandising Built Around Easy Browsing
NOTIME is aimed mainly at men in their 20s to 40s who would rather find "the right staple for me" than chase trends. To keep the unmanned sales floor easy to navigate, the shop keeps a clear merchandising policy on what it does and doesn't carry — pulling back on niche, overly edgy vintage pieces, overly casual items, and hard-edged motifs, for example.
Reference prices run roughly ¥3,000 to ¥5,000 for spring/summer pieces and ¥4,000 to ¥6,000 for fall/winter pieces.
Shop Information: Secondhand Clothing Shop NOTIME Nagano
Name: Unmanned Secondhand Clothing Shop NOTIME
Address: 7-1 Oaza-Kitaowaribe, Nagano City, Nagano 381-0014
Opening Date: September 19, 2026 (Saturday)
Hours: 24 hours a day, 365 days a year
Format: Unmanned shop
Operator: AVEND Co., Ltd.
