EMMA's FOOD&GROCERY has opened its second location, the Chino Station Store, on April 25, 2026, inside "8Peaks living" on the first floor of the Belvia building directly connected to JR Chino Station in Chino City, Nagano Prefecture.
Following the Tateshina main store that opened in July 2024, this new shop caters to two types of visitors: locals looking to enrich their everyday dining, and travelers seeking unique souvenirs from the Chino area. The carefully curated lineup includes domestic and international foods, condiments, kitchen tools, and a range of original products developed by the brand — all in one place.
A Space for Enriching Daily Dining
The shop believes that small choices — discovering a new condiment, choosing a quality tool, or picking products with known origins — can make every day more enjoyable. The Chino Station Store brings together food and lifestyle items selected around three guiding principles:
EMMA's Product Selection Standards
Products must meet at least two of the following criteria:
- Joy in making — The experience of cooking, using the tools, or setting the table brings pleasure.
- Transparent craftsmanship — The producer's commitment to ingredients, production method, and origin is evident.
- Healthy for people and the planet — Kind to body and mind, made without straining the producer, and with minimal environmental impact.
Product categories include: Foods / Condiments / Shinshu souvenirs / Jams & honey / Beverages / Confectionery / Processed foods / Coffee & tea / Retort foods / Tableware, kitchen tools, aprons, picnic tools / Dishware / Vases / Baby food / Pet food / EMMA's original products
Expanded Original Product Lineup — "Yatsugatake Butter Sandwiches" a Fast Seller
The EMMA's brand original products, popular at the Tateshina main store, have been expanded with new items for the Chino Station Store opening. The "Yatsugatake Butter Sandwiches" and "Yatsugatake Cookie Tins" sold out shortly after release and are currently being restocked on an ongoing basis.
These items are exclusive to EMMA's stores and make for one-of-a-kind Shinshu souvenirs.
Original Product Lineup:
- Yatsugatake Butter Sandwiches (Shinshu apple / Fujimi honey / Yatsugatake plain)
- Masumi Sake Lees Cheese Crackers
- Yatsugatake Cookie Tin
- Mixed Nuts (Fujimi honey / Yatsugatake herb salt)
- Gentle Highland Vegetable Consommé
- Homemade Syrups (craft cola, ginger)
- Apple and Spice Jam
- Apple Chips
- Forest Furikake
- Everyday Honey Mustard Dressing
- Easy Mix Tomato Sauce
- Yatsugatake Herb Salt
- Marché Bags, Mugs
…and more
yaso Fragrance Brand Flagship Store Also Opens Inside
Alongside EMMA's FOOD&GROCERY, the flagship store of fragrance brand "yaso" has opened within the same space. The full regular lineup is available, and a fragrance tasting booth allows visitors to sample and purchase store-exclusive original fragrances — blended from eight types of wood essential oils distilled in-house from Nagano Prefecture's natural trees.
Grand Opening Promotion: App Registration Gift
EMMA's has launched an official app for accumulating and using points at both the Chino Station Store and the Tateshina main store. To celebrate the Chino Station Store opening, new app registrants receive an "EMMA's BLEND Original Drip Coffee Bag." The offer runs through the end of May or while supplies last.
Store Information
EMMA's FOOD&GROCERY Chino Station Store
- Opening Date: April 25, 2026
- Address: Belvia "8Peaks living", 3502-1 Chino, Chino City, Nagano Prefecture (directly connected to JR Chino Station)
- Phone: 090-9803-8142
- Hours: 10:00 AM – 6:00 PM
- Closed: Thursdays
- Instagram: https://www.instagram.com/emma_chino.sta/
EMMA's FOOD&GROCERY Tateshina Main Store
A grocery shop with a café, where the signature menu features hot dogs made with house-made Shinshu pork sausages and highland vegetables. The grocery corner stocks local sweets, foods, local wine, and craft beer, all in a setting surrounded by forest and the sound of streams.
- Address: 4026-937 Kitayama, Chino City, Nagano Prefecture (inside Tokyu Resort Town Tateshina)
- Hours: Vary by season — see Instagram for details
- Instagram: https://www.instagram.com/emmas.food.grocery/
