Hot Palette Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Takashi Ikeno), which operates Pepper Lunch, is launching a significantly renewed lunch menu starting January 21, 2026 (Wednesday).
This renewal centers around Pepper Lunch's signature dish "Beef Pepper Rice," and now includes selectable side menu options. The offerings have been redesigned into value sets that provide greater customer satisfaction.
For the side dishes in the small bowl, customers can choose between refreshing "Broccoli Salad" or "Kimchi," which pairs well with meat. Additionally, the soup included in the set can be changed to miso soup for an extra 50 yen.
The lunch sets feature mains like "Beef Pepper Rice" and "Wild Juicy Steak," expanding the lineup so customers can fully enjoy meat even during lunch time. Pepper Lunch will continue to provide lunch menus that satisfy both the hearts and stomachs of many customers.
Product Overview
◆Product Names
- Kalbi Yakiniku Lunch Set: ¥950 (tax included) / ¥864 (excluding tax)
- Wild Juicy Steak Lunch Set (110g): ¥1,290 (tax included) / ¥1,173 (excluding tax)
- Wild Juicy Steak Lunch Set (180g): ¥1,690 (tax included) / ¥1,537 (excluding tax)
- Cut Steak 150g Lunch Set: ¥1,490 (tax included) / ¥1,355 (excluding tax)
- Beef Pepper Rice Set (Rice S): ¥930 (tax included) / ¥846 (excluding tax)
- Beef Pepper Rice Set (Rice M): ¥970 (tax included) / ¥882 (excluding tax)
- Beef Pepper Rice Set (Rice L): ¥1,060 (tax included) / ¥964 (excluding tax)
- Extra Meat Beef Pepper Rice Set (Rice S): ¥1,170 (tax included) / ¥1,064 (excluding tax)
- Extra Meat Beef Pepper Rice Set (Rice M): ¥1,220 (tax included) / ¥1,110 (excluding tax)
- Extra Meat Beef Pepper Rice Set (Rice L): ¥1,310 (tax included) / ¥1,191 (excluding tax)
- Super Extra Meat Beef Pepper Rice Set (Rice S): ¥1,480 (tax included) / ¥1,346 (excluding tax)
- Super Extra Meat Beef Pepper Rice Set (Rice M): ¥1,520 (tax included) / ¥1,382 (excluding tax)
- Super Extra Meat Beef Pepper Rice Set (Rice L): ¥1,610 (tax included) / ¥1,464 (excluding tax)
※Free large rice portion (2x and 3x portions not eligible)
※Beef Pepper Rice varieties are not eligible for free large rice portions.
◆Sales Start: January 21, 2026 (Wednesday) to Weekdays OPEN to 5:00 PM
※Excluding company-designated days.
※Not available for takeout or delivery.
◆Participating Stores: All Pepper Lunch, Pepper Lunch PLUS, and Pepper Lunch Diner locations
※Some stores excluded.
◆About "Pepper Lunch"
―Over 30 years of commitment, a unique Pepper Lunch dining experience―
The steam rising from the hot iron plate and the sizzling sound of cooking meat, the rich aroma of freshly ground black pepper, and the excitement of customers finishing their dishes by their own hands.
Through this unique Pepper Lunch dining experience enjoyed with all five senses, everyday meals become "enriching" feast times.
Official Website: https://www.pepperlunch.com/
X (formerly Twitter): https://x.com/pepperlunch_JP
Instagram: https://www.instagram.com/pepperlunch_pr/
Facebook: https://www.facebook.com/profile.php?id=61578557947174
Official Mobile App: https://pepperlunch.com/app
