The "Delicious! Connected! Baumkuchen Expo" is returning to the Daimaru Fukuoka Tenjin Store for its second edition. Running from April 1 (Wed) to April 6 (Mon), 2026, the event will be held on the 8th floor event hall of the main building, open daily from 10:00 AM to 7:00 PM (closing at 5:00 PM on the final day).
The expo brings together 23 brands with their own booths, and an instant-sale corner stocked with more than 250 varieties of regional baumkuchen from all 47 prefectures — adding up to over 400 types of baumkuchen filling the venue in total.
Baumkuchen: An Auspicious Treat for April New Beginnings
Baumkuchen is a German baked confection whose name means "tree cake." Since being introduced to Japan in 1919, its layered construction — thin layers of batter baked one atop another to resemble tree rings — has come to symbolize the accumulation of happiness, making it a popular gift at weddings and longevity celebrations.
April is a month full of new beginnings, and this timing makes the event a fitting opportunity to pick up a baumkuchen that doubles as a celebratory gift. Some products feature seasonal flower designs in a wreath-like arrangement, adding a festive touch.
Baumkuchen Crepes: A Chewy New Treat
Fresh-made crepes using baumkuchen batter — rich in butter and eggs — will be on sale at the venue. Available in flavors like maple sugar, milk jam, and pizza-style, these freshly made crepes are one of the highlights of the event.
23 Brands with Dedicated Booths
Shiga Prefecture — Club Harie
Baumkuchen BK13 — ¥1,475 (tax included)
A beloved name among baumkuchen fans, Club Harie crafts each layer by hand with great care, resulting in a fluffy baumkuchen with deep, rich flavor. Limited-edition products will also be available at the booth to celebrate the brand's first appearance at the Daimaru Fukuoka Tenjin Store.
Tokyo — Katanukiya
Sakura Panda Baum — ¥594 (tax included)
A seasonal limited product. Layers of flat-baked baumkuchen are cut and decorated to form a panda outline — guests can enjoy punching out the design as they eat.
Hokkaido — Otaru Ishigura Baum
Strawberry Condensed Milk Brûlée — ¥567 (tax included)
Strawberry-flavored baumkuchen filled with condensed milk cream and caramelized on the surface. Limited to 100 units per day — best to arrive early.
Gunma Prefecture — BAUMEN BROTHERS
OTOKOGI BAUM Hard Whole — ¥1,850 (tax included)
Baked with care by construction scaffolding workers, this baumkuchen features a crunchy outer layer with a moist, buttery interior that reveals more flavor with every bite.
Shizuoka Prefecture — Sweets house PIMAL
Baumkuchen Hard 40 — ¥2,376 (tax included)
Starting out as a small mobile crepe shop, this confectionery now produces a crisp baumkuchen made with carefully selected matcha, sake, and locally grown Enshu rice flour.
Gifu Prefecture — nicoem
Fluffy Chocolate Whole — ¥2,160 (tax included)
Made with Koshihikari rice flour from Gujo-Okumino and Italian ingredients, this baumkuchen features a light meringue batter generously folded with chocolate. Finished with an additional coating of chocolate for a rich, adult-oriented flavor.
Hokkaido — Rice Flour Baumkuchen ring ring
Premium Baum Sakura Matcha (Whole) — ¥2,736 (tax included)
Using Hokkaido-grown "Kirara 397" rice flour instead of wheat, this baumkuchen offers a moist finish. The two-layer design — deep green matcha and delicate pink cherry blossom — evokes the spirit of spring the moment the box is opened.
Regional Baumkuchen Corner: 250+ Varieties from All 47 Prefectures
Chiba Prefecture — Okashi no Taiyo
Watermelon Baum — ¥3,900 (tax included)
This remarkably lifelike watermelon baumkuchen uses 100% Chiba Koshihikari rice flour. Baked in two layers of plain and melon flavors, it's filled with watermelon mousse and dotted with chocolate chip "seeds." The moist, chewy texture from the rice flour paired with the cool watermelon mousse makes it a truly one-of-a-kind treat.
Aomori Prefecture — nico cakes
Apple Kuchen — ¥1,800 (tax included)
A staple souvenir from Aomori, this product wraps a whole apple soaked in syrup with baumkuchen batter made from plenty of fresh eggs, gently baked to perfection.
Chiba Prefecture — Pâtisserie Menuet
Lemon Baume — ¥1,944 (tax included)
Winner of the Minister of Agriculture, Forestry and Fisheries Award at the 27th National Confectionery Grand Exhibition, this baumkuchen is made with Chiba-grown eggs and Setouchi lemons for a refreshing citrusy flavor.
Shimane Prefecture — Pâtisserie Dylan
Enmusubi Baumkuchen — ¥2,052 (tax included)
Inspired by Izumo Grand Shrine in Shimane, famous as a deity of matchmaking, this baumkuchen comes in a heart shape. Drizzled with strawberry chocolate and topped with dried strawberries for a pleasantly sweet-and-tangy treat.
Hyogo Prefecture — BAUM u. BAUM
Belg Boxed Plain — ¥1,296 (tax included)
From a baumkuchen specialist in Rokkomichi, Kobe, crafted by a certified German pastry master. Free from margarine, shortening, and baking powder, the baumkuchen is baked layer by layer for a firm yet moist texture.
Kumamoto Prefecture — Oishi Sugi Kobo
Oishi Sugi Baum (Hard) — ¥1,836 (tax included)
From Minamioguni, Kumamoto — a town known for its "Oguni Cedar" — this baumkuchen is made with locally grown rice and Jerusalem artichoke, expressing the beauty of the cedar forest through the form of baumkuchen.
Okinawa Prefecture — Fukugiya
Kurenai no Ki — ¥1,820 (tax included)
Made generously with Okinawan purple sweet potato, this soft-type baumkuchen has a smooth texture and naturally gentle sweetness. It can also be enjoyed frozen as a purple sweet potato ice cream-style dessert.
Niigata Prefecture — BARREL COFFEE BAUM
Whole Baum (Coffee) — ¥1,620 (tax included)
Ground snow-aged coffee beans are kneaded directly into the batter for an aromatic coffee flavor, with the exterior coated twice in coffee-flavored sugar for extra richness. Features a cute coffee bean stamp.
Helpful Options for the Undecided
① Baumkuchen Assorted Sets
Limited-edition sets containing six mini baumkuchen from different brands, packaged in an original tote bag, will be available for purchase. Note that sales start at a set time each day with limited quantities.
Set A — ¥2,160 (tax included)
- Yamagata Prefecture: Makino Yoshusho gnade
- Ibaraki Prefecture: Baumkuchen Specialty Shop Krone
- Tokyo: Villon
- Niigata Prefecture: BARREL COFFEE BAUM
- Hyogo Prefecture: Juchheim
- Hyogo Prefecture: BAUM u. BAUM
Sales begin at 10:00 AM each day. Limited to 50 sets (one per person).
Set B — ¥2,160 (tax included)
- Fukushima Prefecture: Baum Lab Jurasato
- Ishikawa Prefecture: Kikkado
- Aichi Prefecture: Happy Baum
- Shiga Prefecture: Club Harie
- Hyogo Prefecture: Juchheim
- Kochi Prefecture: Hamako
Sales begin at 1:00 PM each day. Limited to 50 sets (one per person).
② Baumkuchen BAR 47
With so many options on offer, choosing can feel overwhelming. This tasting booth lets visitors select five varieties from 47 regional baumkuchen options — rotating daily — served in bite-size portions to help narrow down favorites.
5 Baumkuchen of Your Choice (1 plate) — ¥550 (tax included)
Drinks (hot coffee, iced coffee, mineral water) are also available at ¥150 each (tax included).
Last order is 30 minutes before closing. Available while supplies last each day.
In-Venue Events
① Freshly Baked Baumkuchen from AI Oven "THEO"
An AI-equipped baumkuchen-dedicated oven called "THEO" will be used to bake fresh baumkuchen on-site in limited quantities. Visitors can watch the layers form as it bakes — a treat both visually and in flavor.
Fresh Baumkuchen (1 piece) — ¥432 (tax included)
Baking Schedule:
10:30 AM / 11:30 AM / 12:30 PM / 1:30 PM / 2:30 PM / 3:30 PM / 4:30 PM / 5:30 PM / 6:30 PM
On the final day, the last batch is at 2:30 PM.
② Table Baum (Baking Experience)
Visitors can try their hand at spinning and baking their own baumkuchen at this hands-on booth — a fun activity for both adults and children.
Participation fee: ¥1,100 (tax included), includes a souvenir gift
Duration: Approximately 30 minutes (one baumkuchen per session)
Session times: 10:30–11:00 AM / 11:30 AM–12:00 PM / 12:30–1:00 PM / 1:30–2:00 PM / 2:30–3:00 PM / 3:30–4:00 PM / 4:30–5:00 PM / 5:30–6:00 PM
Advance reservations are available — an application form is expected to be announced on the event blog around March 30.
On the final day, the last session is 4:30–5:00 PM. Children under elementary school age must be accompanied by a guardian. Baked baumkuchen cannot be taken home due to food hygiene regulations.
③ Baum Toss Game
Guests toss baumkuchen-shaped rings at targets representing Japan's 8 regional areas. Land on a target to win regional baumkuchen from that area — and even a miss earns a participation prize, so kids are welcome to join in.
Course A: 3 throws — ¥100 (tax included)
Prize: Regional mini baumkuchen from the landed area
Course B: 3 throws — ¥500 (tax included)
Prize: Land all 3 rings on the same target to win a full regional baumkuchen
Limited to 500 participants per day across both courses. All participants receive a participation prize.
④ Baumian Campaign
Visitors whose surname contains the kanji character "木" (tree) — such as Kimura (木村), Hayashi (林), Morita (森田), or Nakamura (中村) — can register as a "Baumian" and be eligible for a special roulette spin to win mini baumkuchen.
Baumian Registration: Applications accepted March 20 (Fri) 3:00 PM – March 28 (Sat) 5:00 PM, 2026 via the Baumkuchen Expo Instagram account.
Baumian Benefits:
- Spin the venue roulette 3 times (with a purchase of ¥3,000 or more tax-excluded and receipt + certification image presented)
- Guests accompanying a Baumian may spin once with a qualifying purchase
- Win a mini baumkuchen, or receive a novelty item if you don't win
Daimaru Matsuzakaya App Bonus:
App users can receive an additional roulette spin via in-app coupon (first 1,000 participants, presented together with a receipt from the expo).
Event Details
- Dates: April 1 (Wed) – April 6 (Mon), 2026
- Venue: Daimaru Fukuoka Tenjin Store, Main Building 8F Event Hall
- Hours: 10:00 AM – 7:00 PM (Final day closes at 5:00 PM)
Access:
- Nishitetsu "Fukuoka (Tenjin)" Station
- Nishitetsu Bus "Tenjin Daimaru-mae" stop
- Nishitetsu Bus "Nishitetsu Bus Terminal-mae" stop
- Fukuoka City Subway Nanakuma Line "Tenjin-Minami" Station
Address: 1-4-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka 810-8717
Brand lineups, prices, and product details are subject to change. Please check the official Baumkuchen Expo website or the Daimaru Fukuoka Tenjin Store website for the latest information.
