SQUEEZE Inc. (headquarters: Kitahiroshima City, Hokkaido; CEO: Shinichi Tatebayashi), a company driving digital transformation in the hotel and tourism industry, will open "SHIFT HOTEL SHIBUYA HATAGAYA," a small-scale urban hotel created from the conversion of an aged building, on January 17, 2026, in Hatagaya, Shibuya Ward, Tokyo. The project is a collaboration with RealGate Inc. (headquarters: Shibuya Ward, Tokyo; CEO: Yutaka Iwamoto).
Details and reservations: https://staytuned.asia/ja/brands/shift-hotel
Background and Purpose
In response to the reuse of idle and aged real estate, which has been recognized as a social issue in recent years, this project is positioned as a "conversion-type hotel regeneration" that transforms an aged building into hotel use. By integrating real estate regeneration and hotel operations, the project has established an "urban hotel model through aged building regeneration" that enables stable operations even with a small-scale facility of just 2 rooms.
RealGate × SQUEEZE Collaboration
This project is a collaborative effort between RealGate, which has extensive experience in regenerating aged buildings, and SQUEEZE, which handles hotel operations and solution provision.
RealGate has a track record of regenerating over 100 aged buildings, mainly in urban areas, and has promoted urban development through mixed-use developments that integrate urban activities such as shared offices, shops, and event spaces. This facility aims to create new flows of people and economic circulation in the area by adding "accommodation = hotel" as a function that connects the city's day and night, as an extension of that work.
Meanwhile, SQUEEZE operates 40 hotels and apartments across the country and has built an operational model that can succeed even on a small scale, based on efficiency, using knowledge cultivated in the field. Under the "One Platform" centered on the proprietary operation platform "suitebook," the company is developing DX operations that seamlessly connect operations, management, and data.
By combining the roles of both companies, a project that integrates aged building regeneration and hotel operations has been realized.
Related press release: https://squeeze-inc.co.jp/archives/3622/
Design Concept and Facility Features
This facility inherits the history of a building that has been carefully used for more than half a century, adopting a spatial design that makes use of the texture of materials such as wood, iron, and concrete, with "inherited materials" as the theme.
The design assumes aging and is set up so that the accumulation of time can be felt.
Also, with SHIFT = "change," "move," and "flexibility" as keywords, the facility envisions a stay where guests can freely spend time according to various styles such as travel, work, and living.
Related press release: https://squeeze-inc.co.jp/archives/3662/
The room configuration accommodates group stays and is equipped with facilities that support medium- to long-term stays, such as kitchens and washing machines.
During the stay, guests can experience Hatagaya's culture and atmosphere by walking around the city using the hotel as a base, through the "Hatagaya Map," which introduces local restaurants and shops.
Details and reservations: https://staytuned.asia/ja/brands/shift-hotel
Facility Overview
Facility name: SHIFT HOTEL SHIBUYA HATAGAYA
Address: 1-29-4 Hatagaya, Shibuya-ku, Tokyo 151-0072
Access: 6-minute walk from Keio New Line "Hatagaya Station"
15-minute walk from Odakyu Line / Tokyo Metro Chiyoda Line "Yoyogi-Uehara Station"
Operator: SQUEEZE Inc.
Official website: https://shift-hotel.com/
Reservation site: https://staytuned.asia/ja/brands/shift-hotel/hotels/shift-hotel-shibuya-hatagaya
SQUEEZE's Implementation Combining Hotel Operations and Systems
Hotel | Planning / Operations / Operation Design
The company provides comprehensive support from planning and design stages to operation system construction, layout planning, and post-opening management.
As a conversion-type hotel utilizing an aged building, the company has designed operations based on efficiency and has built a system that enables sustainable operations even on a small scale.
System | Introduction and Development of PMS "suitebook"
The facility has introduced the accommodation management system "suitebook" to manage reservations, check-in, cleaning management, and revenue management in an integrated manner. By integrating on-site operations and business management, a mechanism that supports both operational efficiency and guest experience has been built.
About SQUEEZE Inc.
Company name: SQUEEZE Inc.
Location: 1-52 Sakae-machi, Kitahiroshima City, Hokkaido
Founded: September 1, 2014
Representative: CEO Shinichi Tatebayashi
Business: Provision of AX (digital transformation of accommodation operations) platform centered on cloud-based accommodation management system "suitebook," support for revenue maximization and operational efficiency using AI, planning and operation of hotels and accommodation facilities, operational support services such as remote guest services and cleaning
URL: https://squeeze-inc.co.jp/
About RealGate Inc.
Company name: RealGate Inc.
Location: 3-51-10 Sendagaya, Shibuya-ku, Tokyo
Established: August 24, 2009
Representative: CEO Yutaka Iwamoto
Business: Real estate consulting, real estate sales, real estate brokerage, real estate leasing, real estate management and operation, architectural design and supervision, construction and interior work contracting, insurance agency, hotel management and operation, investment in and trustee business for anonymous associations engaged in real estate-related businesses
Registration number: Real Estate Transaction License: Tokyo Governor (4) No. 90947
Construction Business License: Tokyo Governor License (Special-6) No. 151421
First-Class Architect Office: Tokyo Governor No. 62066
Official website: https://realgate.jp/
Media-type office search site: https://ordermade-tokyo.jp/
