A pop-up store for "Harry Potter Mahou Dokoro," featuring merchandise from the blockbuster Harry Potter and Fantastic Beasts film series, is opening at NEWoMan Yokohama for a limited time from November 20 (Thursday) to December 25 (Thursday), 2025. The event coincides with "NEWoMan YOKOHAMA CHRISTMAS 2025: Experience the Magic of Harry Potter at NEWoMan Yokohama, a Special Winter" celebrations.
The venue will debut several new products timed with the opening, including a cookie assortment tin perfect for winter tea time and an accessory tray modeled after the golden egg from the film Harry Potter and the Goblet of Fire, complete with special opening mechanism. Additionally, customers can receive purchase bonuses including an "Original Tote Bag (not for sale)" featuring owl and flying key designs.
Venue Information
Name: Harry Potter Mahou Dokoro POP-UP STORE in NEWoMan YOKOHAMA
Period: November 20 (Thursday) to December 25 (Thursday), 2025
Location: NEWoMan Yokohama 7F NEWoMan Lab. (1-1-1 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa)
Access: Directly from JR Yokohama Station Central North or Central South Gates
Hours: 11:00 AM to 8:00 PM (weekdays), 10:00 AM to 8:00 PM (weekends and holidays)
*Hours follow the commercial facility's schedule
Purchase Bonuses
Bonus 1
Gift: One "Sticker (8 varieties, not for sale)"
Eligibility: Customers who spend 3,300 yen (tax included) or more
Period: November 20 (Thursday), 2025 onwards, while supplies last
Location: Harry Potter Mahou Dokoro POP-UP STORE in NEWoMan YOKOHAMA
*One randomly selected sticker per transaction. Same stickers as those distributed at other stores and the online shop.
Bonus 2
Gift: One "Original Tote Bag (not for sale)"
Eligibility: Customers who spend 7,700 yen (tax included) or more
Period: November 20 (Thursday), 2025 onwards, while supplies last
Location: Harry Potter Mahou Dokoro POP-UP STORE in NEWoMan YOKOHAMA
*One tote bag per transaction.
*If you purchase 7,700 yen (tax included) or more in merchandise, you will receive one sticker and one tote bag each.
New Products Releasing November 20
Harry Potter Holiday Cookie Assortment
This cookie assortment tin features various motifs from the films, including sweaters like the ones Ron's mother Molly Weasley gave to Harry and Ron in Harry Potter and the Sorcerer's Stone. Beyond the adorable winter-themed appearance, the rich flavors including cinnamon and tea are perfect for holiday season tea time.
Product Name: Harry Potter Holiday Cookie Assortment
Price: 4,950 yen (tax included)
Size: W126 × H126 × D50mm
Contents: Harry Sweater Cookie, Ron Sweater Cookie, Hogwarts Cookie, Christmas Tree Cookie, Earl Grey Cookie, Snowball Cookie
Material: Tin
Harry Potter Golden Egg Accessory Tray
This accessory tray is modeled after the "Golden Egg" that appeared as one of the challenges in the Triwizard Tournament in Harry Potter and the Goblet of Fire. The antique-style coloring and sculpting give it a substantial, weighty finish. When you slowly turn the screw at the top, the outer shell opens to reveal the tray section covered in an opalescent cover for storing your accessories. A recommended item for keeping your treasured accessories.
Product Name: Harry Potter Golden Egg Accessory Tray
Price: 8,800 yen (tax included)
Size: W122 × H230 × D122mm
Material: Zinc alloy, ABS resin, silicone
Release Date: November 20 (Thursday), 2025
Available at: All "Harry Potter Mahou Dokoro" locations nationwide, including the online shop
Other Harry Potter Mahou Dokoro Locations
Permanent Stores
Harry Potter Mahou Dokoro Sakaekoen Store
Location: Oasis 21 B1F (1-11-1 Higashisakura, Higashi-ku, Nagoya, Aichi)
Hours: 10:00 AM to 9:00 PM *Following facility hours
Harry Potter Mahou Dokoro Landmark Plaza Store
Location: Landmark Plaza 2F (2-2-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa)
Hours: 11:00 AM to 8:00 PM *Following facility hours
Other Pop-Up Stores Currently Running
Harry Potter Mahou Dokoro POP-UP STORE in Daimaru Umeda
Period: September 12 (Friday) to December 12 (Friday), 2025
Location: Daimaru Umeda 13F Event Space (3-1-1 Umeda, Kita-ku, Osaka)
Hours: 10:00 AM to 8:00 PM *Following facility hours
Harry Potter Mahou Dokoro POP-UP STORE in Dai Nagoya Building
Period: November 12 (Wednesday) to December 25 (Thursday), 2025
Location: Dai Nagoya Building B1F Atrium (3-28-12 Meieki, Nakamura-ku, Nagoya, Aichi)
Hours: 11:00 AM to 9:00 PM *Following facility hours
Online Shop
Store Name: Harry Potter Mahou Dokoro
URL: https://www.harrypotter-mahou-dokoro-benelic.com/
The online shop allows you to select and register your favorite Hogwarts house, letting you enjoy headers and other features designed with each house's crest.
*You cannot change the house you selected at initial registration.
Latest Product Information on Social Media
Harry Potter Style Official X (formerly Twitter): @hpst_jp
This is the official X (formerly Twitter) account delivering merchandise and shop information for the Harry Potter and Fantastic Beasts series.
