The Touhou Project x Yomiuriland "Hakurei Shrine Summer Festival 2026 in Yomiuriland" event is ongoing at Yomiuriland through August 23 (Sun). A new addition to the festival brings the collaboration to HANA·BIYORI, a distinctive flower park directly adjacent to Yomiuriland, for a limited run from July 3 (Fri) to July 31 (Fri), 2026.
The HANA·BIYORI collaboration features newly illustrated merchandise of Reimu Hakurei, Marisa Kirisame, and Yuuka Kazami by artist baba, a keyword rally across eight locations in the park, special in-park decorations and character panels, and a special edition of the Touhou LIVEBOX live concert on July 19.
Event Details
Event Name: Touhou Project x HANA·BIYORI
Period: July 3 (Fri) to July 31 (Fri), 2026
Venue: HANA·BIYORI (adjacent to Yomiuriland)
Hours: During regular HANA·BIYORI operating hours
Admission: Park admission required. The Hakurei Shrine Summer Festival 2026 special "Collaboration Bonus One-Day Pass" also includes access to HANA·BIYORI.
Details on the collaboration one-day pass:
https://hakurei-sukeikai.com/yomiuriland2026/oneday-pass
Access Notes:
- Entry is possible from either the amusement park entrance or the HANA·BIYORI entrance directly.
- Collaboration bonus items are exchanged inside the amusement park.
- The HANA·BIYORI connecting gate (accessible from within Yomiuriland) is open from 11:00 AM. Visitors wishing to use both facilities before 11:00 AM should enter directly from outside via each facility's entrance.
- Tickets are not sold at the ticket counter — advance purchase is required.
Merchandise [July 3–31]
Exclusive goods are on sale throughout the event period at "Omiyage Biyori" inside HANA·BIYORI.
Note: On July 3 (Fri), 4 (Sat), and 5 (Sun), entry to the merchandise area will be restricted to lottery winners due to expected congestion. After the lottery entry period ends, free entry will begin. Check HANA·BIYORI's official X for updates.
Products
- Acrylic Figure HANA·BIYORI Ver. illust: baba — ¥2,530 each (tax included)
3 designs: Reimu Hakurei, Marisa Kirisame, Yuuka Kazami - Acrylic Multi-Keychain HANA·BIYORI Ver. illust: baba — ¥880 each (tax included)
3 designs: Reimu Hakurei, Marisa Kirisame, Yuuka Kazami - Chibi Character Gensokyo: Four Seasons Flowers Clear File — ¥550 (tax included)
Additional merchandise is also available in the park.
Purchase Limit: Up to 3 items per transaction for original merchandise.
Purchase Bonus
For every ¥1,000 (tax included) spent on Touhou Project merchandise, 1 bonus item from a set of 5 random designs is given.
Sales Location: Omiyage Biyori inside HANA·BIYORI
Note: Sales lineup may differ from what is available at Yomiuriland Shop Gets.
Keyword Rally
Eight keywords are scattered across HANA·BIYORI. Collect all eight on a keyword rally sheet to form a hidden phrase, then return to the merchandise area to redeem a prize.
- Price: ¥880 (tax included) per keyword rally sheet
Up to 3 sheets per transaction - Hours: 10:00 AM to 7:00 PM (prize exchange until 8:00 PM)
- Location: Omiyage Biyori or Plants Shop inside HANA·BIYORI
(May switch to Plants Shop when Omiyage Biyori is crowded)
Note: July 13 (Mon) events may affect sales location — check for announcements.
Keyword Rally Sheet Purchase Bonus
One goshuin-style postcard (a different design from the one distributed at Yomiuriland) comes with each keyword rally sheet purchased.
Completion Prize
Collecting all 8 keywords earns one limited-edition can badge. Available while supplies last.
The keyword rally is valid only during the event period. Prizes may end when supplies run out. Details subject to change without notice.
In-Park Displays
Special collaboration decorations and character panels are installed throughout HANA·BIYORI for the duration of the event.
Touhou LIVEBOX SP [July 19 (Sun)]
A special version of Touhou LIVEBOX — a live event featuring Touhou Project arrange music — will be held at HANA·BIYORI.
- Start: 2:30 PM (expected end: 4:00 PM) / HANA·BIYORI opens at 10:00 AM
- Performers: Alstroemeria Records / 魂音泉 / DiGiTAL WiNG
For live event details:
https://hakurei-sukeikai.com/LIVEBOXSP20260719/
SNS Campaign [July 3–31]
Post a photo from the Touhou Project x HANA·BIYORI collaboration on X or Instagram with the hashtag #東方びより to enter a draw for a chance to win a complete set of all 5 purchase bonus designs. Five winners will be chosen (combined total across X and Instagram).
- Posting period: July 3 (Fri) to July 31 (Fri), 2026
- Winner notification: Planned for mid-August 2026 (via email or direct message)
- Follow the HANA·BIYORI official account when applying.
For full campaign terms, visit the special event page:
https://hakurei-sukeikai.com/yomiuriland2026/hanabiyori
Hakurei Shrine Summer Festival 2026 in Yomiuriland — Overview
The main event running at Yomiuriland alongside the HANA·BIYORI collaboration:
- Period: June 20 (Sat) to August 23 (Sun), 2026 (excluding park closure days)
- Venue: Yomiuriland (4015-1 Yanoguchi, Inagi-shi, Tokyo 〒206-8725)
- Hours: During regular Yomiuriland operating hours
- Admission: Yomiuriland park admission required
Event hashtag: #博麗神社夏祭り2026
©上海アリス幻樂団
Organizer: HANA·BIYORI / 博麗神社崇敬会 Illustration: baba, Kurumi Amane
