WAVE, an original brand run by Parente Co., Ltd. (株式会社パレンテ), will hold its first pop-up store, "AnOther View" (アナザー ビュー), at SPEAK FOR in Daikanyama, Tokyo. The three-day event runs from Friday, November 6 to Sunday, November 8, 2026.
Starting from contact lenses, WAVE works across fields such as apparel and sunglasses under the idea of "designing the way we see." The brand aims to offer more than clear vision. It also wants to open up points of contact with the emotions and culture that lie beyond the act of seeing, such as the excitement of catching sight of something beautiful or the feeling of an everyday view being renewed.
AnOther View is the brand's first multi-genre pop-up event, where visitors can experience WAVE's world with all five senses. The venue brings together the work of artist kubomi, who combines analog paint and digital methods to depict animals, plants, shifting light, and the moment flowers crumble from a microscopic point of view, using marbled patterns and blended colors. Vendors with their own perspectives will also take part, including a vintage shop, antique goods sellers, a natural wine shop, and a coffee stand. It is a weekend event in Daikanyama where visitors can drop in and discover something new to like.
Event Concept: "AnOther View"
Updating the usual scenery through someone else's eyes.
When the word "another" is split into "an other," a viewpoint other than your own comes into focus. The story a piece of vintage clothing carries, antiques that have lasted across eras, a portrait drawn through another person's eyes, and carefully chosen coffee and wine all offer that kind of viewpoint.
Encountering new culture and expression that you did not have within yourself changes how the world looks, if only a little. The event is held in the hope that, when visitors leave the venue and return to their familiar streets, they find scenery they did not know about yet in everyday life.
Participating Partners and Activities
The event is set up as a space where seeing, wearing, touching, tasting, and meeting flow seamlessly into one another.
ART & PORTRAIT (See and Experience)
kubomi
Exhibition and sale of artworks that add color to the space.
https://www.instagram.com/_kubomi_/
Yuri (ユリ)
A personal portrait-drawing event by illustrator Yuri.
https://www.instagram.com/yurarihyon_bsc/
FASHION & ANTIQUE (Wear and Touch)
WAVE
Try-on and sale of the brand's original apparel, bags, and sunglasses.
- WAVE me: https://wavecontact.jp/wavelife/
- WAVE ZONE: https://wavecontact.jp/wavelife/zone/
- WAVE UNGLASS: https://wavecontact.jp/wavelife/unglass
Tem
Vintage clothing selected with a distinctive eye for beauty.
https://www.instagram.com/tem.203kilogram/
No Normal
Antique goods with a distinctive character that add color to a space.
https://www.instagram.com/nonormal_nonormal/
hooz whose
Antique goods that add a pleasant sense of difference and individuality to everyday life.
https://www.instagram.com/hooz_whose/
FOOD & DRINK & FLOWER (Taste and Add Color)
THE WINE SHOP TOKYO
Natural wine served at the venue and sold by the bottle.
Hundreds COFFEE
A coffee stand serving carefully made coffee (November 6 and 8 only).
https://www.instagram.com/hundreds_coffee
sandwich_boo
Special sandwiches made only for the event (November 6 only).
https://www.instagram.com/sandwich_boo/
flower chari (自転車花屋)
A flower shop that adds color to everyday life (November 7 and 8 only).
https://www.instagram.com/flower_chari/
Event Details
AnOther View (アナザー ビュー)
Dates: Friday, November 6 – Sunday, November 8, 2026
Hours:
- Friday, November 6: 4:00 PM – 8:00 PM
- Saturday, November 7: 12:00 PM – 6:00 PM
- Sunday, November 8: 12:00 PM – 6:00 PM
Participation days differ by exhibitor. The sandwich shop is there on November 6 only, the coffee stand on November 6 and 8, and the flower shop on November 7 and 8.
Admission: Free
Venue: SPEAK FOR (代官山 スピークフォー), B2F
Address: B2F, 28-2 Sarugakucho, Shibuya-ku, Tokyo 150-0033 (about a 2-minute walk from Daikanyama Station on the Tokyu Toyoko Line)
Organizer: Parente Co., Ltd. / WAVE
