The Korean skincare brand Torriden held a pop-up store called "Bloom Café by Torriden" at OPENBASE SHIBUYA in Shibuya from April 29 to May 10, 2026. The 12-day event drew approximately 4,600 visitors and came to a close to enthusiastic reception.
A Dreamy Space Dressed in Cherry Blossoms
The pop-up was designed around the pink color palette of Torriden's popular Cellmazing Collagen Line, transforming the venue into a fantastical space evoking the feel of cherry blossoms in full bloom. A large, eye-catching sakura tree installation greeted visitors at the entrance, letting guests take in the world of spring in full through all five senses.
Limited-edition drinks inspired by the Cellmazing Collagen Line were a consistent draw throughout the event, as was a "petal lottery" giving visitors the chance to win samples and full-size products. A dedicated "Tester Café" space allowed guests to try products at their own pace, and one particularly notable attraction was the chance to experience the yet-to-be-released "Dive-In Glow Mist" before its official launch. The product generated strong interest for its high moisturizing power and ease of use, with many visitors voicing their anticipation for its release.
