PHOTO MARCHE By 北村写真機店 (Kitamura Camera), operated by Camera no Kitamura Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Kazuhiro Fukumoto), is hosting a free "Summer Gachagacha Festival" that children on summer break — and visitors of any age — can enjoy, running from Friday, August 7 to Sunday, August 16, 2026.
Participants have a chance to win Fujifilm's Fujicolor "写ルンです"™ disposable film camera, a 10% off coupon for Shimauma Plus acrylic goods, or an original PHOTO MARCHE keychain.
Free to Join, for Kids and Adults Alike
This gachagacha (capsule toy) event is ideal for anyone who wants to capture summer memories on film, turn a favorite photo into an acrylic keepsake, or pick up a cute original keychain. Everyone who visits PHOTO MARCHE is welcome to take part.
PHOTO MARCHE stocks film and toy cameras for beginners, along with mirrorless cameras for more experienced photographers who enjoy adjusting settings and exploring different shooting styles, as well as an acrylic goods service that turns smartphone photos into portable keepsakes. Its craft corner also offers gift-wrapping for items purchased elsewhere, letting customers decorate packages with original stamps and ribbons and add a handwritten message — perfect for a homemade gift to bring home on a visit. With a lineup that goes well beyond cameras and photography, the shop has something for every generation to enjoy.
"Summer Gachagacha Festival" Overview

1st Prize: Fujifilm's Fujicolor "写ルンです"™
This lens-fitted film camera needs no batteries and can be used to shoot right away.
It lets users enjoy film's distinctive grain while rendering the colors of people and scenery beautifully.

2nd Prize: Shimauma Plus Acrylic Goods 10% Off Coupon
This service turns portraits, pet photos, food shots, and more into acrylic goods.
Favorite photos can be made into keychains or cards to carry every day.

3rd Prize: PHOTO MARCHE By 北村写真機店 Original Keychain
These acrylic keychains feature PHOTO MARCHE's original logo and summer motifs.
Designs like the ocean and watermelon add a touch of summer to any bag or pouch.



- Dates: Friday, August 7 – Sunday, August 16, 2026
- Venue: PHOTO MARCHE By 北村写真機店
- Requirement: Follow PHOTO MARCHE's Instagram account (@photo_marche_kitamura)
- Fee: Free
Prizes will end as soon as supplies run out.
Follow PHOTO MARCHE on Instagram for details.
Store Information
PHOTO MARCHE By 北村写真機店
- Address: LUCUA ILE 9F (inside Umeda Tsutaya Bookstore), 3-1-3 Umeda, Kita-ku, Osaka City, Osaka 530-8558
- Phone: 06-4300-6740
- Hours: 10:30 AM to 8:30 PM
- Website: https://store.kitamura.jp/kitamura/detail/4583/
- Instagram: https://www.instagram.com/photo_marche_kitamura/?hl=ja