Ginza Washita Shop's Year-End Tradition: Crowds Flock for Okinawa Soba to Ring in the New Year

Published: December 26, 2025
Ginza Washita Shop's Year-End Tradition: Crowds Flock for Okinawa Soba to Ring in the New Year

At Ginza Washita Shop Main Store, operated by Okinawa Prefectural Products Public Corporation (President: Toru Higa), Okinawa soba is sold year-round. However, every year-end, many customers visit seeking year-end soba, creating a festive atmosphere. During the five days from December 27 to 31, sales reach approximately 2,000 servings per day (approximately 10,000 servings total over five days), about five times the usual volume, with many customers enjoying Okinawa soba as their year-end tradition.

Large quantities in stock!

Individual packs available in 1 to 5 servings!

Okinawa soba noodles come in various regional variations, including basic medium-thick noodles, flat noodles, curly noodles that catch broth well, and round noodles common in the Yaeyama Islands. Content quantities range from 180g to 500g, and convenient individual packs (5 servings) are available, allowing selection from single servings to multiple portions depending on your needs.

Additionally, "juicy" mix (Okinawan-style mixed rice), soki (pork spare ribs), and sanmaiku (pork belly) are available to accompany your soba. In Okinawa, having soba with juicy is a classic combination! The warm bonito broth soba paired with richly flavored juicy warms both body and soul. Please take this opportunity to try it.

*Juicy is Okinawan-style mixed rice. It's a hearty and delicious Okinawan home-cooked dish containing pork, carrots, hijiki seaweed, kamaboko fish cake, and other ingredients.

Juicy mix and soba toppings (meats, etc.) are well-stocked!

Sanmaiku soba

Store Sales Performance

Ginza Washita Shop Main Store 2024

Target products: 14 refrigerated Okinawa soba items (converted to 180g to 200g per serving)

  • Daily average sales: approximately 400 servings (excluding December 27 to 31)
  • Daily average sales: approximately 2,000 servings (December 27 to 31)

Store Information

※December 31 (Wednesday) hours: 10:00 AM to 6:00 PM

※January 1 (Thursday) and 2 (Friday): Closed

※First business day of the year: January 3 (Saturday), hours: 10:00 AM to 6:00 PM

※December 31 (Wednesday) and January 3 (Saturday): Eat-in space available until 5:00 PM

Store Name: Ginza Washita Shop Main Store

Address: Tokyo Kotsu Kaikan 1F, 2-10-1 Yurakucho, Chiyoda-ku, Tokyo

TEL: 03-6701-8220

Regular Hours: 10:00 AM to 8:00 PM

→Store Information: http://washita.co.jp/info/shop