AMERICAN HOLIC, a brand from Stripe International Inc., is launching new colors for a popular staff-produced bag on ZOZOTOWN on April 16, 2026 (Thursday) at 12:00 AM.
AMERICAN HOLIC centers its concept around "everyday adult casual wear that can be enjoyed naturally, both on and off duty," offering styles that blend chic design with a relaxed, authentic feel.
In November 2025, a producer bag created by popular staff member "kana" — designed around her vision of "the bag I'd want" — received 420 orders on its first day and sold out immediately. Building on that success, this third release expands the lineup to include three new colors: Silver, Dark Brown, and Light Beige, alongside three colors already available for pre-order on ZOZOTOWN (Gray Beige, Blue, and Black), for a total of six colorways.
The drawstring shoulder bag features a detachable shoulder strap, making it usable in three ways: as a crossbody bag, a handbag, or a standalone drawstring bag. The design suits everything from casual to smart looks. Despite its compact size, it has enough room for a 500ml bottle, a folding umbrella, and a makeup pouch. Ring-shaped hardware on both sides lets you attach charms or key holders to personalize the look.
Sales Information
- Release date: April 16, 2026 (Thursday) at 12:00 AM
- Gray Beige / Blue / Black are currently available for pre-order
- Available at: ZOZOTOWN (https://zozo.jp/shop/americanholic/goods/101506391/)
- Item: [ZOZO Exclusive] 3WAY Drawstring Shoulder Bag
- Price: ¥3,991
[ZOZO Exclusive] 3WAY Drawstring Shoulder Bag
New Colors — releasing April 16, 2026 at 12:00 AM
Dark Brown
Light Beige
Other Colors — pre-order available
Gray Beige
Blue
Black
Instagram Live Stream
An Instagram live stream is planned on April 16, 2026 (Thursday) from 6:00 PM. It will be broadcast on the AMERICAN HOLIC official account (@american_holic: https://www.instagram.com/american_holic/) and kana's personal account (@kanana110: https://www.instagram.com/kanana110/). Details will be announced on those accounts.
About kana
A former store staff member at AMERICAN HOLIC, kana built a reputation for SNS-driven customer engagement and was recognized as the brand's top-ranked staff member. Now working at headquarters handling brand SNS, she consistently ranks No. 1 in the official webstore staff rankings. She also appears as a staff model on ZOZOTOWN and has earned a large following for her approachable, everyday style inspiration.
- Instagram: @kanana110 — https://www.instagram.com/kanana110/
- WEAR: @kanana110 — https://wear.jp/kanana110/
