LADOR (ラドール), a South Korean hair care brand focused on "hair skin care," participated in Cinderella EXPO 9th, a beauty influencer event held on June 5, 2026. Organized by the beauty media outlet Cinderella Fit, the event was held under the theme "What spreads is care. Softening the world through beauty." The LADOR booth attracted many visitors throughout the day.
At the event, visitors could try LADOR's most popular products firsthand. The Perfume Hair Oil series — described on social media as "perfume you apply to your hair" — and the brand's flagship intensive treatment, Hair Fill Up, were among the featured items, both drawing strong interest and positive feedback.
A Hair Care Brand Built on Daily Life
LADOR was founded in South Korea in 2007. The brand name combines "Laboratory" and "adorable," reflecting its commitment to research-based formulations and products that people want to use every day. Operating under the slogan "Completing your everyday life, LADOR," the brand often invests more than a year in developing a single product.
This approach to product development was recognized by the event's attendees, who appreciated the brand's dedication to quality over trend-chasing.
Popular Items in the Spotlight
Perfume Hair Oil — Fragrance Meets Hair Care
The Perfume Hair Oil series drew steady foot traffic at the booth. Known for its elegant, perfume-like scent and lightweight, non-greasy texture, the series prompted comments from visitors such as "I want to use this every day" and "It lifts my mood." The LADOR hair care experience — combining fragrance with hair nourishment — generated significant interest.
Hair Fill Up — Intensive Repair Treatment
The Hair Fill Up, a high-concentration protein treatment for damaged hair, was also introduced at the event. Many visitors experienced the product firsthand and appreciated how it helped restore smoothness to hair.
Cinderella Fit Highlights LADOR's Approach
In its event report, the Cinderella Fit editorial team described LADOR as a brand whose appeal lies not in chasing trends but in its sincerity toward its products.
In a beauty market where new trends constantly emerge, LADOR has continued developing products grounded in research — products meant to fit into everyday life. The event theme, "What spreads is care," expresses the value of care that starts with looking after oneself.
Through daily hair care, LADOR aims to offer more than just nourishment for hair — it seeks to enrich each day, one routine at a time.
