Genish Manicure, the quick-dry, one-coat-in-60-seconds (*1) nail polish brand from Cosme de Beaute Co., Ltd. (headquartered in Shibuya, Tokyo), added a new nail care coat called Daily Nail Protector to its lineup on March 11, 2026 (Wednesday), offering reinforcement (*2), repair (*2), and moisture care. Four months on, the product is proving to be a strong seller.
In the four months since launch (March 11 to July 11, 2026), total shipments have surpassed 51,000 units, and sales at PLAZA stores nationwide have reached 120% of the initial projected volume. At some stores, the shades "02 Veil Pink" and "03 Chiffon Beige" have temporarily sold out.
As UV levels begin to rise in earnest, interest in fingertip care is also on the rise.
With sales performing well, Cosme de Beaute is ramping up production ahead of peak summer to keep the product reliably in stock.
*1 Drying time varies depending on nail condition and usage environment.
*2 Physical effect achieved through coating.
Sales Results
Shipment Volume: Over 51,000 Units Shipped in the First 4 Months
- Tally period: March 11 to July 11, 2026 (four months after launch)
- Total units shipped: 51,626
PLAZA Sales: 120% of Initial Projected Volume
- Tally period: March 11 to April 9, 2026 (one month after launch)
Sales Status: Two Popular Shades Temporarily Out of Stock at Some Stores
The shades "02. VEIL PINK" and "03. CHIFFON BEIGE," skin-blending nail colors popular especially among adult women, proved so popular that they temporarily sold out at some stores.
Three Reasons Behind the Strong Sales
1. A New Angle: "Age-Aware Nail Care" Extends to Fingertip-Conscious Care
Daily Nail Protector was created around the idea of bringing age-appropriate care (*1) to nails, offering reinforcement (*2) and moisture in a single nail care coat. It's formulated with two color-fade-prevention ingredients (octocrylene and t-butyl methoxydibenzoylmethane), giving it a design that supports moisture for fingertips prone to UV-related dryness while also helping the manicure's color last — a new everyday option in the nail care category.
*1 Age-appropriate nail protection care.
*2 Physical effect achieved through coating.
In recent years, the skincare category has expanded to cover more parts of the body, from UV-protective lip products to hair UV sprays. Within that trend, the idea of extending care to the fingertips has been gaining traction among beauty-conscious consumers, and as UV exposure increases heading into spring and summer, the product has met a growing desire to care not just for the face and skin, but for fingertips and nails too.
*2. Dries in 60 Seconds with One Coat (3) — Easy Enough for Everyday Use
Formulated to dry in just 60 seconds (*3) with one coat, Daily Nail Protector is quick enough to reapply during a busy morning routine or right before heading out. Much like applying sunscreen, it's becoming a daily habit for those looking for nail care they can keep up with every day.
*3 Drying time varies depending on nail condition and usage environment.
3. All Three Shades Selling Well — High Demand Leaves Veil Pink and Chiffon Beige Briefly Out of Stock
All three shades — 01. Clear, 02. Veil Pink, and 03. Chiffon Beige — have sold well, with Veil Pink and Chiffon Beige seeing especially strong demand that led to temporary stockouts at some stores. Their skin-blending, all-in-one finish creates an elegant look that's easy to wear in the office or in formal settings, earning particular support from working women. Clear has also found an audience thanks to its versatility as a base or top coat, and each of the three shades has drawn its own following for everyday nail care.
What's Next: Ramping Up Production for Peak Summer
With sales performing well, Cosme de Beaute is scaling up production ahead of peak summer to keep the product reliably in stock at PLAZA stores nationwide, the official online shop, and variety stores such as Loft, Hands, and Ainz & Tulpe.
As interest in UV care rises this season, the brand also plans to step up its "fingertip-conscious care" messaging in stores, on social media, and online.
About Daily Nail Protector
Daily Nail Protector is the first nail care coat from Genish Manicure, the one-coat, 60-second-dry (*1) polish brand, built around the idea of bringing age-appropriate care (*2) to nails while combining reinforcement (*3), moisture, and UV-conscious design (*4) in one product. Focused on the nail damage that comes with age and daily habits, it repairs (*3) cracks and surface unevenness while reinforcing (*3) and caring for nails with every application, leading to fingertips that are stronger and more beautiful than bare nails.
Its fast-drying formula also makes it quick and easy to apply, fitting easily into a busy schedule.
*1 Drying time varies depending on nail condition and usage environment.
*2 Age-appropriate nail protection care.
*3 Physical effect achieved through coating.
*4 A design that supports moisture for fingertips prone to UV-related dryness, while also helping the manicure's color last.
Product Overview
Daily Nail Protector
14ml, ¥1,430 (tax included)
01. Clear
A natural, clean-looking clear finish.
Can also be used as a base or top coat.
02. Veil Pink
An elegant pink that gives a soft touch of color.
All-in-one type.
03. Chiffon Beige
A gentle, skin-blending beige.
All-in-one type.
A Gel-Inspired Evolution That Dries in Just 60 Seconds (*1): What Is Genish Manicure?
Genish Manicure was born in 2017 from a simple idea within Cosme de Beaute: "It would be nice to have a product that makes nail care more effortless." To let even busy people enjoy quick, easy manicures, the brand combined gel nail ingredients (*2) with a one-coat formula that dries in 60 seconds (*1).
It's a gel-inspired evolution of nail polish that answers the wishes of manicure fans who want to enjoy self-manicures more easily while keeping a beautiful finish for longer. Though it's technically a polish, it delivers the gloss and longevity of gel nails without needing UV/LED light to cure, combining the best of both. It's also formulated to be gentle on nails and easy to use: no UV/LED lamp required, easy to remove with regular polish remover, and free of parabens and toluene.
Three Key Features of Genish Manicure
*Point 1: One-Coat, 60-Second Quick-Dry (1) — Fast Enough for Any Schedule
Its remarkably fast drying time means you can enjoy nail color even on a busy morning or right before heading out. One coat dries in just 60 seconds (*1), making it easy to fit into a hectic daily routine.
**Point 2: Gel Nail Ingredients (2) for Shine, a Crisp Finish, and Lasting Wear (3)
Because it contains gel nail ingredients (*2), the polish comes in a light-blocking bottle, delivering a salon-quality shine along with lasting wear (*3). It's designed to satisfy even those who find regular polish lacking, with a finish that holds its shine and color.
Point 3: Sophisticated, Skin-Flattering Shades
The lineup centers on skin-blending nuance shades with an eye on current trends, designed to beautifully color the fingertips of adult women. It brings a polished impression to your hands and offers a range of styles to match different outfits and occasions.
*1 Drying time varies depending on nail condition and usage environment.
*2 Di-HEMA trimethylhexyl dicarbamate (film-forming ingredient).
*3 Individual results may vary.
Official Online Shop & Social Media
- Official online shop: shop-cosmedebeaute.com/pages/genish-manicure
- Instagram: @genish_official
- X: @genish_official
