The online lottery service "eeo Kuji" now features the mobile game What in HELL is bad?, with sales open at the "eeo Store online" mail-order site starting Friday, August 14, 2026.
Store page: https://eeo.today/store/101/title/6807
The prizes in this eeo Kuji lineup feature newly drawn illustrations of the Seven Deadly Sins' demon kings styled around a "bad-boy back-alley outfit" theme, spanning both full-body art and mini-character designs.
With the alluring expressions befitting the demon kings of the Seven Deadly Sins, fans may find themselves tempted all over again.
Sales Information
Sales Period: Friday, August 14 to Friday, September 11, 2026
Price: ¥880 per draw (tax included)
Delivery: Expected around November 2026
Payment Methods: Credit card, carrier billing, full payment with eeo Points, PASELI
Store: eeo Store online
Prizes From S to D Rank Feature Bad-Boy Back-Alley Outfit Illustrations
Prize Lineup
- S Prize: Acrylic Art Board (7 designs)
- A Prize: Acrylic Stand (7 designs)
- B Prize: Acrylic Card (7 designs)
- C Prize: Acrylic Keyholder (7 designs)
- D Prize: Can Badge (7 designs)
*One random design is awarded per prize.
Characters: Satan, Mammon, Leviathan, Beelzebub, Lucifer, Belphegor, Asmodeus
Buy eeo Kuji, Get a Free Postcard
For every 5 eeo Kuji draws purchased for What in HELL is bad? in a single transaction, buyers receive one randomly selected illustration card (7 designs) as a bonus gift. The cards feature cool mini-character designs, making them a nice extra to pick up.
Don't Miss the W-Chance Prize
In addition to the purchase bonus, a "W-Chance Prize" offering an A5-size acrylic art board is also up for grabs. Winners are chosen by lottery from among customers who purchase 10 or more eeo Kuji draws for What in HELL is bad? in a single transaction during the campaign period, Friday, August 14 to Friday, September 11.
S Prize: Acrylic Art Board (7 Designs)
The S Prize is an approximately 18 cm × 18 cm acrylic art board featuring the newly drawn full-body and mini-character illustrations, a premium item to display and enjoy at home.
Purchasing 50 draws in a single transaction guarantees the S Prize (see the accompanying image for details).
A Prize: Acrylic Stand (7 Designs)
The A Prize is an acrylic stand that showcases the full-body illustrations in their entirety. At roughly 15 cm tall and wide, it lets fans fully enjoy the demon kings' varied expressions and outfits from head to toe.
B Prize: Acrylic Card (7 Designs)
The B Prize is an acrylic card measuring approximately 7 cm × 9 cm. Featuring the adorable mini-character illustrations, it is easy to carry along and makes a perfect companion for outings.
C Prize: Acrylic Keyholder (7 Designs)
The C Prize is an acrylic keyholder measuring up to 6.5 cm × 6.5 cm. Attach it to a bag or pouch, and it doubles nicely as a way to mark your belongings.
D Prize: Can Badge (7 Designs)
The D Prize is a can badge about 5.7 cm across, perfect for collecting. It packs the mini-character illustrations into a compact design, ideal for taking a closer look up close.
