Starting Friday, November 6, 2026, 10 Premium Outlets across Japan will hold their "Winter Illumination," filling the grounds with glowing lights, along with the "PREMIUM OUTLETS® SALE," where winter items and more are discounted by up to 80%. The discount reaches up to 80% at Sano, Ami and Rinku, and up to 70% at the other locations.
Winter Illumination at Premium Outlets
At Premium Outlets nationwide, elaborately designed Christmas trees, illuminations and original photo spots will appear to make winter shopping even more enjoyable.
- Locations: 10 Premium Outlets nationwide (Gotemba, Sano, Ami, Shisui, Fukaya-Hanazono, Rinku, Kobe-Sanda, Sendai-Izumi, Toki and Tosu)
- Period: Friday, November 6, 2026 to Wednesday, February 24, 2027
- Lighting hours: From sunset until closing
- Note: Christmas decorations are displayed at all locations through Friday, December 25
Gotemba Premium Outlets (image)
Rinku Premium Outlets (image)
Tosu Premium Outlets (image)
PREMIUM OUTLETS® SALE
About 960 stores in total across the 10 locations take part in the sale. Fashion items that are essential for the coming season, such as outerwear and knitwear, along with household goods that add warmth to everyday life, are available at up to 80% off (Rinku, Sano and Ami) or up to 70% off (all other locations).
- Period: Friday, November 6 to Sunday, November 15, 2026
- Website: https://www.premiumoutlets.co.jp/sp/pos_202611/ (to be published on Friday, October 30)
This winter, the Premium Outlets offer illuminations, sales and a variety of events, making them a good place to spend a special time.
Winter Illumination at Each Location
All photos are conceptual images.
Gotemba Premium Outlets (Gotemba, Shizuoka)
Under the theme "SNOW FANTASIA - A Snow Story Spun by Light," the grounds are divided into three areas that create fantastical worlds of falling snow, a silver landscape and a deep snowy forest. The main attraction is a real fir tree about 7 m tall, decorated with lights that change when someone stands on the stage and lights that flicker like candles. The ornaments are made of recyclable paper art, which is gentle on the environment. Visitors can enjoy a heartwarming time woven from light and snow.
Sano Premium Outlets (Sano, Tochigi)
The theme is "Bubbles of Light." Small grains of light gather to wrap the whole facility in a bubble-like glow. Glittering gold-centered illuminations add to the excitement of shopping at the outlet. This year, in addition to a gate-shaped tree about 6 m tall, a light display using a gobo projector that casts winter-themed illustrations also appears, to be enjoyed by children and adults alike. On Sunday, November 8, from 6:00 PM to 6:30 PM, the Sano City brand character "Sanomaru" is scheduled to visit for a greeting session together with the illumination.
Ami Premium Outlets (Ami, Ibaraki)
A "Home Christmas," like a scene from an overseas film, makes its appearance. Wrapped in soft lights, the space is a heartwarming one that feels like going back to childhood.
Near the center of the facility, a photo spot inspired by the front porch of a house during the Christmas season is set up. Beyond it lies a world that feels like being invited to a home party, where visitors can feel the warmth and special time of Christmas spent with loved ones.
Shisui Premium Outlets (Shisui, Chiba)
Christmas-season decorations featuring about 33,000 lights appear. Champagne-gold light and chandelier-style decorations reminiscent of a luxury hotel during the holiday season create a refined and glamorous winter space. A large tree and light objects in the Galleria add color to Christmas shopping.
Fukaya-Hanazono Premium Outlets (Fukaya, Saitama)
With the theme "BRIGHT FOREST - A Dazzling Forest of Light and a Fantasy to Wander Through," the outlet offers an exciting, fantastical winter. This year, a "Real Snow Globe" serves as the symbol in the Center Court. The photogenic space is filled with a sparkling tree and crystal motifs. Visitors can experience a different world of light in each part of the grounds, including a snowfall effect in which snow made of light drifts down, and a wall fountain area where reflections on the water are beautiful.
Rinku Premium Outlets (Izumisano, Osaka)
The theme is "The Premium Winter," inspired by the glamorous holiday season in America. Sparkles in a variety of colors turn a visit into a special memory. A symbol tree about 6 m tall, decorated with candy-pop colored lights, and a gazebo-shaped object with an elegant glow create a fantastical atmosphere. Photo spots that make visitors want to take pictures are also found around the grounds.
Kobe-Sanda Premium Outlets (Kobe, Hyogo)
A Christmas illumination themed "Snowy Ribbon Story" is held. Based on the motif of the ribbons that decorate Christmas presents, it creates a fantastical space that expresses the feelings and connections of the people who visit. Champagne-gold light wraps the entire facility, creating a glamorous world in which the facility itself seems to be one big gift. In the Galleria, a real fir Christmas tree about 7 m tall and a symbolic decoration with a large ribbon appear. Together with light pouring down from the ceiling, they create a photogenic space.
Sendai-Izumi Premium Outlets (Sendai, Miyagi)
Christmas decorations and a winter illumination themed "Fairy Tale Christmas," a photogenic magic of light, appear. Aurora colors that change their look depending on the viewing angle and multicolored lights create a fantastical, fairy-tale world. Visitors can enjoy the magic of light, as if they have wandered into a fantasy world, for an experience far from the everyday.
Toki Premium Outlets (Toki, Gifu)
With the theme "A Journey Guided by Holy Light - Holy Light Voyage," the outlet creates a refined and glamorous space based on warm, sparkling champagne gold. The book-shaped object that serves as the main photo spot is designed around the motif of an "invitation to a special time," a gift from Toki Premium Outlets to its visitors. Each area has a different color scheme, and about 47,000 lights of many colors express the unique world of each area. Visitors can enjoy the many faces of light as they stroll around the grounds.
Tosu Premium Outlets (Tosu, Saga)
A photo spot with gift boxes appears around a Christmas tree about 5 m tall. About 30,000 gold-based lights brighten the facility, creating a space where the time spent there is itself a special gift for visitors. With presents lined up under the Christmas tree, visitors can enjoy a moment unique to the Christmas season, along with the excitement of looking forward to the day of their visit.
Events and Campaigns at Each Premium Outlets
Details may change or be canceled without notice due to weather or other circumstances.
Gotemba Premium Outlets (Gotemba, Shizuoka)
A down collection campaign runs from Friday, November 6 to Sunday, November 15. During the period, participating stores collect down products such as duvets and down jackets. The collected items are dismantled, washed and turned into new products. On Saturday, November 7, a tie-up event with the Hakone Gora Onsen Ryokan Hotel Association (箱根強羅温泉旅館ホテル組合) is held, and on Saturday, November 14 and Sunday, November 15, the "Gotemba Charm Discovery Fair" (御殿場魅力発見フェア), hosted by Gotemba City, takes place.
Website: https://www.premiumoutlets.co.jp/gotemba/
Sano Premium Outlets (Sano, Tochigi)
From Friday, November 6 to Wednesday, March 31, 2027, a collaboration fair with "Lemon Gyunyu" (lemon milk), a well-known specialty of Tochigi Prefecture, is held for the first time under the title "Enjoy Lemon Gyunyu in Sano" (佐野で楽しむ、レモン牛乳コラボフェア).
On Saturday, November 14 and Sunday, November 15, "Sano Marutto Marche" (佐野まるっとマルシェ), run by local groups and businesses, sells Sano souvenirs and farm products. A greeting session with the Sano City brand character "Sanomaru" is also planned.
Website: https://www.premiumoutlets.co.jp/sano/
Ami Premium Outlets (Ami, Ibaraki)
The "AMI Golf Fair" is held from Friday, November 6 to Sunday, November 15. Customers who show receipts totaling ¥30,000 or more (tax included, receipts can be combined) from two or more participating stores that carry golf items at the Information Center receive a golf ball with the Ami Premium Outlets logo (limited to the first 100 people). Outdoor marches by stores that carry golf items and hands-on events are also held.
Website: https://www.premiumoutlets.co.jp/ami/sp/golffair/
Shisui Premium Outlets (Shisui, Chiba)
"Kuri no Kaori" (栗乃薫), a specialty shop for Mont Blanc made with Japanese chestnuts from Kasama, opens in a kitchen car for a limited time. The shop uses Japanese chestnuts aged for 30 days, and the paste is finished smooth and just 1 mm thin. Inside each Mont Blanc is a homemade meringue sweet baked slowly for 5 hours, offering a light texture that is crisp inside and fluffy outside.
Website: https://www.premiumoutlets.co.jp/shisui/
Fukaya-Hanazono Premium Outlets (Fukaya, Saitama)
Along with sales of B-grade and sample items from each store, a purchase gift campaign takes place. Customers who show receipts totaling ¥20,000 or more (tax included, same-day receipts only, receipts can be combined) at the Information Center receive, on a first-come basis, an "original bottle with a handle" (a design featuring the Fukaya City image character "Fukka-chan"). Those who meet further conditions also receive a "Yasai na Nakama-tachi Farm Renewal Commemorative Sticker" (ヤサイな仲間たちファーム リニューアル記念ステッカー). (One per person during the period, one item only. Ends when gone.) In addition, uniform-priced items related to the number "4" are offered to mark the outlet's fourth anniversary.
Website: https://www.premiumoutlets.co.jp/fukayahanazono/events/news16734.html (to be published on Friday, October 30)
Rinku Premium Outlets (Izumisano, Osaka)
From Saturday, October 10 to Monday, November 30, an Instagram photo campaign, the "Sunset Photo Contest" (夕日のフォトコンテスト), is held. Rinku's sunsets can be enjoyed with the openness of the seaside. Participants are invited to post on Instagram a memorable sunset they came across on the way home from shopping or while spending time with someone special. Winners of the Grand Prize and the Excellence Award receive Premium Outlets shopping vouchers.
Website: https://www.premiumoutlets.co.jp/rinku/events/news16174.html
Kobe-Sanda Premium Outlets (Kobe, Hyogo)
During the sale period, members who spend ¥35,000 or more (tax included, purchases can be combined) with PO PAY receive a "Treasure Chance" coupon. A lottery gives away a total of ¥300,000 worth of app points, with up to ¥10,000 worth per winner. Purchases can be combined during the period, and new registrants are also eligible.
Website: https://www.premiumoutlets.co.jp/kobesanda/events/news16501.html (to be published on Friday, October 30)
Sendai-Izumi Premium Outlets (Sendai, Miyagi)
A LINE stamp rally is held jointly with Izumi Park Town Tapio from Friday, November 6 to Sunday, December 6. During the period, spending ¥1,000 or more (tax included, purchases can be combined) at participating stores earns a stamp, and, depending on the number of stamps and the use of both facilities, participants can enter a lottery for shopping vouchers. Conditions apply, such as adding the LINE official account as a friend.
Website: https://www.premiumoutlets.co.jp/sendaiizumi/
Toki Premium Outlets (Toki, Gifu)
The 4th Higashi-Mino Gohei Mochi Festival (東美濃五平餅まつり) is held on Saturday, November 7 and Sunday, November 8. Gohei mochi, a food culture of the Higashi-Mino region, gathers in one place, where visitors can compare authentic flavors side by side.
Website: https://www.premiumoutlets.co.jp/toki/
Tosu Premium Outlets (Tosu, Saga)
During the sale period, extra buses run from Tenjin on Saturdays and Sundays. The direct, no-transfer service makes outings and shopping more comfortable. The "Hasami-Arita Outlet Pottery Marche" (波佐見・有田アウトレット陶器マルシェ) is also held during the sale period, with outlet items whose character shines through in features born during production, such as uneven color and small scratches.
Website: https://www.premiumoutlets.co.jp/tosu/
Closed Days
The outlets close once a year. In 2027, the closed day is Thursday, February 25. Sendai-Izumi is also closed on January 1.
