Saga Prefecture is an attractive region where rich nature and history blend together, particularly known for traditional ceramics such as Arita-yaki and Imari-yaki. There are plenty of cultural events and tourist attractions, including the beautiful Yoshinogari Ruins and the Saga Balloon Festival.
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Furuyu Onsen ONCRI in Saga will hold a Yakuzen Miso-Making Workshop on October 29, 2026, combining hands-on fermentation, a light meal, and a soak in its hot spring.
Imari City in Saga Prefecture holds its Hosui Pear Festival on August 29 and 30, 2026, selling freshly harvested Imari pears at four JA Imari direct-sale locations, with a temporary hometown tax reception desk also opening at Michi-no-Eki Imari.
At TAMAYA TERRACE, the site of Saga Tamaya's former main building, a small aquarium called "Tamatera Aquarium" has opened inside a traditional Japanese house, letting visitors relax while observing sea and river creatures up close through December 31, 2026.
Hyotanjima Park and its surroundings in Saga City are once again filled with more than 250,000 blooming sunflowers, at their best from late July to early August. Visitors can enjoy free viewing and photography, plus the popular limited-time sunflower pick-your-own event from August 1 to 13.
A limited-time collaboration café featuring Zombie Land Saga: Yumeginga Paradise is running at Kuimonoya Wan locations in Saga, Ikebukuro, and Fujisawa through June 30, 2026, with exclusive menus, original goods, and themed décor.
CAFE USEUM ARITA, located inside the Kyushu Ceramic Cultural Museum in Arita Town, Saga Prefecture, has introduced the new "Kyuto Vegan Lunch Set," featuring locally sourced ingredients served in Arita ware pottery.
なべ家和元, a shabu-shabu and sukiyaki restaurant in Yamato-machi, Saga City, is launching a summer-only shaved ice menu on June 27, 2026, featuring six artisan kakigori varieties served in fully private dining rooms.
The 34th Mayor's Cup and 35th Wakaba Cup hot air balloon competition returns to Kasegawa Riverside in Saga City on June 6 and 7, 2026, bringing together pilots from across Japan and offering tethered balloon rides for visitors of all ages.
Two new indoor table tennis experiences themed around the Karatsu Kunchi Festival are opening on April 25, 2026, at Mercure Saga Karatsu Resort in Karatsu, Saga Prefecture. KUNCHI Rally transforms a floored room into a festival-themed space, while OZASHIKI Ping Pong invites guests to play on tatami in a traditional Japanese banquet hall.
Burger King's food truck tour "KING ON TOUR 2026" is returning, with the first leg making its debut in Miyazaki City in April, Saga City in May, and Yamaguchi City in June.
The specialty food select shop Kitano Ace is opening its first location in Saga Prefecture inside the Saga Tamaya department store on Thursday, April 9, 2026.
A limited-time "Vessel Exhibition" popup is running at JONAI SQUARE in Saga City through March 22, featuring the Eau acrylic multi-tray crafted by artisans in Saga Prefecture.
The Friday Road Show and Ghibli Exhibition is set to make its Saga debut at the Saga Prefectural Museum from November 3, 2026 to February 14, 2027, featuring immersive installations, rare storyboards, and AR experiences based on beloved Studio Ghibli works.
Starting February 25, a new tableware series combining upcycled Arita ware technology with paper resources pulp is on sale at stores in Saga, Aizuwakamatsu, and Harajuku, as well as online.
A pop-up oyster BBQ hut called "Kaki Bugyo" is coming to Saga City from February 20 to March 8, 2026. Enjoy fresh Miyagi Prefecture oysters grilled over charcoal for just 880 yen per serving at this self-service BBQ event.
A new strawberry farm offering all-you-can-eat picking experiences opened in Kiyama, Saga Prefecture on February 14th, 2026. Visitors can enjoy 3-5 popular varieties including Yotsuboshi, Benihoppe, and Kaorino at this state-of-the-art farm.
Okonomiyaki specialty restaurant chain Dondontei launches its seasonal cheese fair from February 4 to late May, featuring enhanced cheese-loaded menu items across Kyushu locations.
A special goshuin (temple stamp) rally at 78 shrines and temples across Kyushu begins February 20, 2026. Visitors can collect unique commemorative stamps at sacred sites across seven prefectures using special JR train passes.
Saga Tamaya marks its 220th anniversary with a bold vision to transform beyond a traditional department store. Starting March 2026, the existing building undergoes major updates, while hot spring drilling begins on the new building site.
Saga Fuga, a traditional onsen ryokan in Furuyu Onsen, introduces a special Valentine's chocolate parfait for adults featuring fresh fruits and liqueur-infused flavors, available from February 13 to 15, 2026.
OND SAUNA in Takeo City, Saga Prefecture, has introduced a whiskering service, marking a new chapter for this outdoor sauna facility. This achievement was made possible through a partnership with Shirakaba Sports, which promotes whiskering and nurtures talent in the field.
House Foods releases a new limited-edition Umakacchan Kurume Tonkotsu instant ramen featuring the signature frothy soup and rich tonkotsu aroma characteristic of Kurume ramen, approved by the Kurume Ramen Association.
Saga Tamaya department store presents a 7-day product fair featuring carefully selected specialties from Japan's snow country regions, including Hokuriku, Shinetsu, and Michinoku, from January 22 to 28, 2026.
A fusion of Noh theater and video projection comes to Hangi Hall in Kanzaki City, Saga Prefecture. Contemporary artist Yukihiro Yamagami presents the traditional art form in an accessible new way.
A new stay experience launches in Yobuko, one of Japan's three major morning markets. Opening from January 16 to 30, 2026, Nakao Jinroku HOTEL and facilities unite food, lodging, and sauna for an immersive harbor town exploration.
A special pop-up showcasing mountain-themed products from Saga will be held at SAGA MADO from November 22 to November 30, 2025, featuring handmade goods, camping ramen, and character merchandise.
Experience a magical night at Yoshinogari Historical Park with thousands of candle lanterns, illuminated Yayoi period buildings, and hot air balloon night glow from November 29 to December 14, 2025.
Saga Tamaya opens a limited-time kappa-maki specialty pop-up store inspired by Cappadocia's hot air balloon heritage, celebrating the Saga International Balloon Fiesta from October 30 to November 3, 2025.
Asahi Breweries is adding a zero-calorie, 70% lower-carbohydrate variant to its 0.00% alcohol "Asahi Zero" non-alcoholic beer-taste beverage lineup, going on early sale across Western Japan from October 14.
To mark BEAMS' 50th anniversary and TOKYO GAME SHOW 2026's 30th anniversary, BEAMS MANGART is launching the GAME ARTeee COLLECTION on September 15, with T-shirts illustrated by TGS official artist Zashikiwarashi featuring characters from seven Japanese game companies. BEAMS is also once again serving as the official staff wear partner for TOKYO GAME SHOW 2026, held September 17 to 21 at Makuhari Messe.
Sammy Networks Co., Ltd.'s PC-based pachinko and pachislot online gaming platform 777TOWN.net is distributing Sammy Corporation's Smart Pachislot BIG DREAM THE GOLDEN PUSHER app, blending slot gameplay with a medal pusher game, starting Monday, September 14, 2026.
A 1/7 scale figure of Satsuki — a Pandemonium Society council member and head of the Intelligence Department at Gehenna Academy in the hit app game Blue Archive — is now available for pre-order in her Memorial Lobby Ver., with release scheduled for April 2027 and a price of ¥26,400 (tax included).
caseplay is releasing a My Hero Academia smartphone accessory collection on September 14, 2026, offering 17 character-inspired slim protection case designs across more than 170 device models, including iPhone, Xperia, Pixel, and Galaxy.
Christian Louboutin's latest collection introduces two new shoe styles — the moccasin-inspired "Mocastrass" and the Mary Jane-style "Jane Nina Pump" — blending the maison's signature femininity with refined craftsmanship for a modern take on classic elegance.
Toys R Us Japan is releasing a new fall/winter apparel collection for DRAGON QUEST BABY&KIDS, the official baby and kids brand of the Dragon Quest series, starting September 18. The fifth installment in the series since it launched in September 2024, this collection adds cute Slime-themed pieces, the brand's first maternity items, and gift box sets, with sizes now available up to 130cm.
Interior lifestyle brand Francfranc is rolling out Halloween-themed items for the home for the first time in about 10 years, available on the Francfranc official online shop from September 14, 2026 and at stores nationwide from September 18.
Game Freak has unveiled Ame Nochi Hare Onna, a brand-new mobile game where real-world weather shapes the experience, revealing its key visual, teaser PV, and main characters. A special livestream introducing the game airs today, September 14, 2026, at 7:00 PM.
gelato pique is releasing "AUTUMN BEAR COLLECTION with LE SSERAFIM," a collection delivered by its global visual, LE SSERAFIM, from September 17, 2026, at stores nationwide, its official online store, and other retailers, with a special feature page live from September 14.
Starting September 14, 2026, Ginbis is releasing two new cinnamon-scented flavors of its "Shimi Choco Corn MASHIMASHI" snack line, along with new fall treats from the "Tabekko Doubutsu" brand, including a chocolate biscuit and a Mont Blanc-flavored cake biscuit — all available at supermarkets and convenience stores.
DMM GAMES' Girls Creation launches its third collaboration event with Girls Symphony: Ec - New World Girl Suite- and debuts a new Memory reward alongside pickup and revival gacha. The Requiem for the Blue Soul event runs from September 14th to September 27th, 2026.
Tachibana E Shuhan has launched the "Golden Fukumaneki Kuji," a limited 466-entry whisky lottery priced at ¥6,980 per entry with free shipping, featuring the ultra-rare Hibiki 21 Years "Kacho Fugetsu" Design Bottle as the top prize.
Häagen-Dazs Japan introduces a new mini cup ice cream that layers smooth honey sweet potato ice cream with a generous sweet-potato honey sauce, available from September 15th for a limited time nationwide.
JR West's ICOCA mascot Icochan the Platypus is teaming up with denim brand EDWIN for a five-item collaboration collection launching September 18 at JR West station shops and the Train Box online store. The lineup features plush toys, a mascot, a pouch, a mini tote bag, and a sneaker keyring, all built around EDWIN's signature denim details.
Kanro's Marosh gummy brand and music band ZUTOMAYO return for a third collaboration with "Zuto Marosh Lime Ginger Ale Flavor," a new flavor supervised by ZUTOMAYO's ACAne, arriving exclusively at 7-Eleven stores nationwide on September 22, 2026.
Plott's popular anime KAREKORE OF MIXED BLOOD marks its 7th anniversary with the KAREKORE LUCKY 7★WEEK campaign from September 14 to 20, 2026, featuring daily content, a quiz rally, a special video, and commemorative bromides, alongside the ongoing KAREKORE DI7ER collab cafe at MARY BURGER Seibu Shibuya.
Gugenka has added μ's from Love Live! School Idol Project to its HoloModels digital figure lineup for the first time, with "Bokura no LIVE Kimi to no LIFE" costume and summer uniform versions of all nine members going on sale from September 14, 2026.
Mist Train Girls: From the Train Window in the Foggy World marks its 6th anniversary with three waves of limited gacha banners, a special in-game event, and reward-packed campaigns running through early October 2026.
Chara-log has opened pre-orders for original Fushigi Yûgi merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.
Kyodo Milk Industry's "Nokyo" series adds "Nokyo Milk Monaka Hokkaido Azuki Koshian," a monaka ice cream made with Hokkaido azuki red bean paste and Hokkaido dairy, arriving at supermarkets nationwide from September 28, 2026.
Good Smile Company has opened early access for the PlayStation 5 download version of its new 3D action game PATLABOR the Case Files today, September 14, 2026, ahead of the full release on PS5 and PC on September 17.
ZOZOTOWN will open pre-orders on September 18, 2026, for the Pokémon 30th Anniversary 1025 T-shirt Collection, turning all 1,025 known Pokémon into T-shirt designs across 13 sizes for kids and adults, with a bonus Pikachu sticker and original packaging included.
Royal Enfield's annual digital art contest Art of Motorcycling returns for Season 6 with the theme "GAME MODE ON," inviting artists from 13 regions including Japan to reinterpret motorcycling through a retro game lens. Entries close October 21, 2026, with winners announced November 5–10.
The fan-favorite Sanrio Characters "Suntanned Sleepy Capsule Keychain" series is back at Aeon Fantasy's cashless "Kapuebo" capsule toy machines, featuring Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll in sunburned, swimsuit-clad designs.
Seishin Tougei is releasing a miniature moss bonsai growing kit shaped like a matcha bowl, available in three glaze colors, on September 14, 2026. Priced at ¥1,600 before tax, it lets you enjoy a tea bowl's texture and craftsmanship alongside a small patch of real moss.
Netmarble's fantasy RPG Seven Knights Re:BIRTH is collaborating with the anime Demon Slayer: Kimetsu no Yaiba, with pre-registration opening today, September 14, ahead of a collaboration event running from October 1 to October 29.
SINN PURETÉ's first color cosmetics item, リップスタッチ Oil Tint, goes on general sale on September 14, 2026, offering five honeyed shades that combine shine, color, longevity, and moisture in a lemon cake-scented oil tint.
Star Wars: The Mandalorian and Grogu — the franchise's first theatrical release in seven years — arrives on Blu-ray + DVD and 4K UHD + Blu-ray on September 30, 2026, with bonus content including a new featurette on how the film brought its alien creatures to life for The Dejarik Match.
The Transformers: The Movie, released in the U.S. in 1986, is finally coming to Japanese theaters for the first time through Lawson United Cinemas nationwide starting November 27, 2026, marking the 40th anniversary of the film's release. Advance tickets, including goods-bundled versions, go on sale September 14.
An online lottery for White Cat Project NEW WORLD'S has launched on eeo Store online, featuring newly drawn illustrations of Iksia, Eleanor, and Meraluka alongside official character artwork across five prize tiers. Sales run from September 14 to October 4, 2026, with a guaranteed acrylic diorama for 50-ticket purchases in a single order.
Bushiroad Creative has launched a new online lottery, "TV Anime Witch Hat Atelier Kuji Road — Bloomstyle," on Kuji Road ONLINE, featuring vivid newly drawn illustrations including acrylic stands, can badges, a hooded blanket, and a drawstring pouch.
The Coca-Cola System is adding a new flavor to its 0.00% alcohol Yowanai Lemon-Do lineup — a Wa Cocktail blending cassis and Satsuma mandarin — going on sale nationwide from September 14.
Stripe International's casual brand AMERICAN HOLIC unveils its 2026 autumn season visuals nationwide on September 11, reworking standard everyday wear through new color combinations, layering, and silhouettes under the theme "NEW ORDINARY."
Movic is opening pre-orders for the second volume of Attack on Titan "ぱしゃこれ," an instant-photo-style collectible line, featuring 30 new designs with a school-life theme alongside memorable scenes from the series.
Haruyoshi Group, a Tokyo-based luxury watch and jewelry resale specialist, has acquired two rare Audemars Piguet Royal Oak Perpetual Calendar watches that between them wear Audemars Piguet's proprietary new material and a rarely seen case size, combinations almost never found even in the secondhand market.
Gokurakuyu and GK Marketing are teaming up with TV anime BanG Dream! YUME∞MITA for the "ばばんばばんばんばんドリーム" collaboration campaign at 5 Gokurakuyu and RAKU SPA Group locations from October 1 to 20, 2026, featuring character-themed baths, exclusive merchandise, a special menu, decorations, in-facility announcements, and an X campaign.
BoConcept unveils a new handmade rug collection for autumn/winter 2026, made from New Zealand wool in collaboration with Danish rug brand Linie Design and crafted by skilled artisans in India.
Bulgari has unveiled "auruBOROS – Urban Memory and Collective Dream," its first public art installation in the United States, on New York's High Line from September 10 to 20, 2026, marking a new chapter of the "Serpenti Infinito" exhibition alongside new Serpenti high jewelry inspired by American art and culture.
World Group's women's brand cloenc opens a "SMOOTH KEEP" feature page on its official online store from September 11, spotlighting five stretch, washable setup styles designed to look polished from the office to everyday life.
Comseed's social game GreePachi is adding Android and iOS apps for Heiwa Corporation's popular pachinko machine series CR Sengoku Otome 5 ~10th Anniversary~, with general release set for September 15, 2026, pre-downloads now open, and item campaigns running ahead of launch.
Konami Arcade Games' card action arcade game Demon Slayer: Nichirin Battle Slash begins Series 2 at amusement facilities nationwide on September 17, adding Kyojuro Rengoku and Enmu from the Mugen Train Arc as new Battle Cards along with a new ranking event.
EPOS CARD and creator agency WONDER DIVE are adding a new "Qnly" design to the DOZLE Corp. EPOS CARD lineup, with applications opening September 11, 2026 to mark the group's "Buttobi na Matsuri!!" event.
From September 18 to December 1, 2026, the Dragon Quest Island Pop-Up Caravan brings original merchandise from the popular Nijigen no Mori attraction to a highway service area for the first time, setting up at Toyohama SA on the Takamatsu Expressway.
A brand-new EAT-MAN anime titled EAT-MAN The Over Order has been announced, featuring a first teaser trailer, a newly drawn teaser visual by creator Akihito Yoshitomi, and a staff and cast lineup including director Shunji Oga, character designer Satoshi Hirayama, Studio Cab on animation production, and voice actor Masashi Ebara reprising his role as Bolt Crank.
Endless Grades: Pixel Saga has introduced a new light-element SSR priest, フリーン (Wings Bestowed by the Gods), alongside the limited-time event Banquet of the Cloud Rainbow and several new character costumes.
FURFUR is releasing its first capsule collection with the fantasy film Gremlins on September 17, 2026, featuring six Gizmo-themed items — from T-shirts and a sweatshirt to a knit, a bag, and a mirror charm — with collection visuals unveiled from September 11.
GARRACK is releasing a new lineup of Spy × Family smartwatches inspired by Loid, Anya, Yor, and Bond, with playful watch faces that change according to your step count. Pre-orders open September 11, 2026, with general sales beginning September 30.
Gérald Genta has unveiled the Geneva Minute Repeater Golden Obsidian, a new minute repeater watch that follows the previous Geneva Minute Repeater Black Onyx. The 40mm yellow gold timepiece pairs a golden obsidian dial with the in-house, hand-wound GG-002 caliber and arrives in September 2026.
Animate Ticket begins taking reservations on September 11 for an advance movie ticket for Godzilla Minus Zero bundled with an Animate-exclusive A5 acrylic panel featuring Godzilla peering into the Animate Ikebukuro Main Store.
AmiAmi is now accepting pre-orders for the G.S.Collection [SC] Hatsune Miku Symphony: 10th Anniversary Ver. 1/7 scale completed figure from Good Smile Company, based on Rella's key visual for the Hatsune Miku Symphony 2025 Yokohama and Kobe concerts, with release scheduled for January 2028.
A new 1/5 scale painted figure of カメラのまえで "羽澄りの" posing in cat cosplay has been announced by Bfull FOTS JAPAN, with pre-orders open now through November 24, 2026, and a scheduled release at the end of March 2027.
XPRICE is releasing three exclusive-color versions of the CCP Middle Size series Hedorah sofubi figure — Nightmare Clear, Ocean Metallic Blue, and Emerald Clear — limited to 100 units per color, rolling out one at a time from September through November 2026.
Iwatani is launching a new tabletop cassette gas robatayaki grill, "炙りの匠," the latest model in its long-running "炙りや" series, featuring a tougher design inspired by its "タフまる" outdoor stove, a safer water tray, and optional accessories arriving from October 2026.
A new limited-edition Jagarico flavor blending two customer favorites, tarako butter and cheese, launches exclusively at Lawson stores nationwide on September 15, 2026.
gumi's fourth wave of original merchandise for the mobile game JoJo's Bizarre Adventure: Ora Ora Overdrive launches at Animate stores nationwide, the Animate online shop, and THE★JOJO WORLD TOKYO on September 19, 2026, alongside an Animate Fair offering in-game bonus items.
Marking 20 years since Jormungand's manga serialization began, all episodes of the TV anime will stream free, in order, on YouTube's Sunday GX Channel starting September 12 at 8:00 PM, alongside a commemorative exhibition opening in Tokyo the same day.
L'espoir, the western confectionery brand from Kobe Fugetsudo, is releasing "Doux Grimoire," a Halloween-themed ゴーフレール chocolate collection packaged like a magic spellbook, at stores nationwide, select department stores, and its official online shop starting September 16, 2026.
Otaru confectionery LeTAO's official online shop begins taking reservations on September 11, 2026 for its Christmas cake lineup themed "Time Woven Together," featuring a range of cakes, a butter stollen, and a two-cake duo set.
London Pottery, the British teapot brand, is adding two new UK-inspired designs, Tea Party and Big Ben, to its popular knit tote bag, going on sale from September 11, 2026 at the official Japan distributor's online store.
MILKFED. is releasing a collaboration collection with Miffy, the character created by Dutch illustrator Dick Bruna, with pre-orders opening September 11, 2026 at the official online store calif and MILKFED. stores nationwide, ahead of the full release on September 18 at calif, ZOZOTOWN, and MILKFED. stores nationwide.
Marvelous has confirmed that the Japanese-style action RPG Muramasa: Revenant Blades will launch on February 4, 2027, for Nintendo Switch 2, Nintendo Switch, PlayStation 5, and Steam, with pre-orders for the packaged edition opening in stages alongside a new trailer showing off the game's evolved systems.
Nakamura Kankuro and Nakamura Shichinosuke's Nakamuraya troupe have finalized the program and cast for their 2027 nationwide kabuki tour, Shungyo Kabuki Special Performance 2027 and Yoshun Kabuki Special Performance 2027, which visit venues across Japan from March 2027.
Kodansha's Children's Business Division is releasing the Narumiya Characters Deka Kira Deco Seal Book on September 25, 2026, packing in 343 hologram-finished character stickers — including "deka deco seal" designs over 10cm long — from four brands (ANGEL BLUE, mezzo piano, DAISY LOVERS, and pom ponette), plus character profile pages, for ¥1,320 (tax included).
COSPA is releasing new NieR:Automata Ver1.1a merchandise for the YoRHa unit, including a Heavyweight T-Shirt and an M-51 Jacket, plus a 2B Full Graphic T-Shirt and cleaner cloths, with early sales for the two YoRHa items at TOKYO GAME SHOW 2026 ahead of general release in mid-December 2026.
Nyanko Dai Shoten Online has added four puffy pop stickers and a kids' trainer recreating the "I LOVE うに" outfit worn by Li'l Jamiera Cat, with all five items launching September 11, 2026.
Image Magic's on-demand print service Originalprint.jp began selling "Acrylic Omamori (S)" and "Acrylic Omamori (M)" on September 10, 2026, adding glow-in-the-dark, mirror, and other special acrylic materials to the charm's lineup, with orders accepted from just one piece.
FREEing releases a new 1/4 scale figure of Narberal Gamma from Overlord in a jet-black bunny outfit, now available for pre-order through hobby retailer AmiAmi at ¥39,600 (tax included), with release planned for February 2027.
The keyboard keychain POCHIKEY now comes with cute add-on parts, on sale from mid-August 2026 at select Yodobashi Camera stores and online shops including Amazon, Yahoo! Shopping, and Rakuten Ichiba.
Prime 1 Studio's Ultimate Museum Masterline series adds a new white "Phantom Armor" colorway of the Justice Buster, Batman's anti-Justice League suit designed by Josh Nizzi, standing 88cm tall with pre-orders opening September 11th and release scheduled for February to May 2028.
To celebrate Puyo Puyo's 35th anniversary, Mitacle Block is releasing a collab lineup of build-it-yourself block figures featuring Arle, Carbuncle, and the game's other characters, along with the Puyo themselves — on sale for a limited time from September 11 to October 31, 2026 on the Mitacle Block official online store.
Quiz RPG: The World of Mystic Wiz has launched a collaboration with Onkyo Corporation, offering voice-equipped AOW01 MARK II wireless earphones featuring newly recorded voices from Dietrich, Lilm, and リフィル, with pre-orders open now through ONKYO DIRECT.
Accessory brand LAPUIS has collaborated with underwear brand Robert P.Miller on a chic, heart-shaped scrunchie, with online pre-orders opening September 11 ahead of in-store sales at CASSELINI Harajuku from September 19.
RODEO CROWNS WIDE BOWL is releasing a collaboration collection with the beloved comic duo Tom and Jerry on September 11 at RODEO CROWNS WIDE BOWL stores nationwide and on the WEBSTORE. The lineup blends playful comic artwork and denim details across tops, knitwear, and bags.
Rudel Inc. has begun official service for SAKAMOTO DAYS Mission: Rogue Dawn, a new smartphone game based on TV anime SAKAMOTO DAYS that pairs a character training mode with rogue-lite action battles, launching September 11, 2026.
CTW Inc.'s browser RPG Shakugan no Shana: Blaze Edge, based on the 20th-anniversary anime series Shakugan no Shana, begins official service on September 14, letting players raise Shana while exploring a new Shadow World not shown in the anime or original novels.
SHOO・LA・RUE, the women's fashion brand from 株式会社アルカスインターナショナル (WORLD Group), is releasing a feature page on its official online store from September 11, 2026 (Friday), introducing functional yet polished commute items for busy everyday life.
Good Smile Company is releasing Nendoroid figures of Hinako Shimizu and the Fox-Masked Man from the psychological horror game SILENT HILL f, now available for pre-order individually at AmiAmi for ¥6,900 and ¥7,200 (tax included) respectively, with a planned release in March 2027.
Kodansha's Kids Business Division is releasing I Love Precure! Star Detective Precure! & Precure All Stars Fan Book Vol. 3 on September 18, 2026, complete with an exclusive Precure Makoto Jewel bonus featuring Cure Eclair and Cure Arcana together.
Tachibana E Liquors has launched the third edition of its Legend Whisky Lottery, featuring YOICHI SINGLE MALT 20 YEARS OLD as the top prize, with 466 limited entries available starting September 11, 2026.
Premium Scotch whisky The Deacon and world No. 1 premium rum Bumbu will each set up a dedicated pop-up bar at Ultra Japan 2026, Japan's largest urban dance music festival, marking their first appearance at the event on September 19 and 20.
WHISKY MEW releases two Speyside single malt whiskies featuring Umamusume: Pretty Derby characters Dream Journey and Epiphaneia on their labels, with lottery entries open from September 25 to October 4, 2026.
URUHIME MOMOKO, the Japanese beauty brand that has sold over 1 million units, adds an exosome-focused serum to its lineup, launching URUHIME MOMOKO COMPLETE SERUM at Watsons Taiwan and momo shopping site on September 10, 2026.
New original goods and apparel based on the TV anime Witch Hat Atelier, including trading can badges, stickers, a T-shirt, and more, go up for pre-order at Anique Shop starting September 14, with a chance to receive a bonus bromide card on qualifying purchases.
ABEMA is broadcasting all 224 episodes of the TV anime Yu-Gi-Oh! Duel Monsters for free from September 13 to September 26, 2026, followed by a nonstop special compiling every next-episode preview from the original broadcast.
A new eau de parfum collection featuring 11 fragrances inspired by the girlfriends of TV anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has arrived from FAIRYTAIL Co., Ltd., with preorders now open at DREAMING PRINCESS, Amazon, and Rakuten Ichiba.
The mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, REALLY Love You has launched a new Pajama Party pickup gacha for Hanazono Hahari alongside the second Let's Pajama Party event.
Good Smile Company releases a Nendoroid Basic figure of Power from Chainsaw Man in her casual clothes, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.
Good Smile Company is releasing a Nendoroid Doll figure of Makima from Chainsaw Man – The Movie: Reze Arc, now available for pre-order through hobby retailer AmiAmi at ¥9,800 (tax included), with a planned release in February 2027.
CLAT-JAPAN, the custom apparel and goods service from Focus Co., Ltd., has expanded its cap embroidery options to include the brim, with orders accepted at short turnaround and without a prior estimate.
Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio's My Melody and Kuromi for its first-ever collaboration, offering 21 limited items from October 2, 2026, with advance reservations opening September 18 at the MASH GO GREEN STORE.
Skater Co., Ltd. is offering an advance sale of three dual-print foldable umbrellas featuring Zootopia 2, Coco, and Wreck-It Ralph, each printed on the inside with a scene from the film that appears the moment the umbrella opens, starting September 16 at Disney THE MARKET 2026 in JR Kyoto Isetan.
ETERNAL ANIMA, an all-new JRPG blending classic turn-based battles with original systems such as Legacy of Wisdom and Future Prediction, is coming to Switch 2, PS5, Xbox Series X|S, and Steam on March 4, 2027. A special talk video also pairs director Katsuhisa Higuchi with Mistwalker's Hironobu Sakaguchi.
AmiAmi is now taking pre-orders for the Hyper Body GODDESS OF VICTORY: NIKKE Dorothy Movable Figure from Good Smile Arts Shanghai, with release scheduled for October 2027.
A new One-Seventh Carat prize figure featuring Magia Baiser from the TV anime Gushing over Magical Girls is rolling out to amusement facilities from the 3rd week of September 2026, alongside a Follow & Repost giveaway campaign on X.
Karaoke Manekineko is running a Honkai Star Rail collaboration campaign called "Starfall Summer Song" from September 10 to November 29, 2026, with drinks, food, and novelties that change between two halves of the campaign, held simultaneously at Karaoke Shop JOYSOUND locations.
The final show of Hoshimachi Suisei's biggest arena tour yet, HOSHIMACHI SUISEI ARENA TOUR 2026 Once Upon a Stellar, will be live-viewed at 51 movie theaters across Japan and at theaters overseas on November 12, 2026.
Shueisha Games has unveiled HOSHiN ENGi Re:surrection, a new roguelite action game celebrating manga Hoshin Engi's 30th anniversary, set to launch in 2027 for Nintendo Switch 2, PlayStation 5, and Steam.
New merchandise for the TV anime "Isekai Office Worker: The Other World's Books Depend on the Bean Counter" has been available on the eeo Store online since September 4, with in-store sales following at the eeo Store Ikebukuro flagship store from October 16.
Kasugai Seika is adding a limited-time strawberry flavor to its long-running "Milk no Kuni" candy line, with "Strawberry Milk no Kuni" and a large 1kg version launching nationwide on September 14, 2026.
Hair goods brand Mapepe is adding a compact new option to its popular Finger Flex Brush lineup, with the Finger Flex Brush [Mini] going on sale nationwide from September 10, 2026, for ¥880, bringing the same eight-section, finger-like brushing feel to a smaller, easy-to-carry size.
A new Nintendo Direct revealed fresh details on Mega Man: Dual Override, including the first gameplay footage of Proto Man since Mega Man 10, upcoming Mega Man and Proto Man amiibo figures, and a playable exhibit at Tokyo Game Show 2026.
SNK's METAL SLUG ULTIMATE COLLECTION, a definitive collection marking the METAL SLUG series' 30th anniversary, gathers nine mainline titles plus a previously unreleased location test version, launching in 2027 for Nintendo Switch, Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and Steam.
The free smartphone pachinko and pachislot app 777Real, operated by Sammy Networks Co., Ltd., begins offering the Eleco Co., Ltd. title Midori-Don: VIVA! Jonetsu Nanbeihen starting September 10, 2026, adding the Universal Entertainment group release to its free-to-play lineup.
Nakano Bussan's new "Tsukuyomi no Miyako Konbu," a collaboration with the film Cosmic Princess Kaguya!, is the first release in the company's new "Hako-oshi Miyako Konbu" series, on sale September 11 to 25, 2026 at the official Miyako Konbu Shop.
Skater is now selling drawstring pouches featuring the trendy mojojojo ID Photo design in a blind package that keeps the design a surprise until opened, along with a BOX version that includes all six designs at once.
The hunting action game Monster Hunter Wilds arrives on Nintendo Switch 2 on December 4, 2026, with pre-orders for the download version now open on the Nintendo eShop and an early purchase discount available through January 7, 2027.
NACHARAL has launched a new "Shizuoka Essence" in-bath series featuring organic tea and hinoki cypress grown at the foot of Mount Fuji, bringing a shampoo, conditioner, and body soap to hotel bathrooms as part of the guest bath experience.
ABC-MART is releasing an exclusive fall/winter colorway of New Balance's low-profile "204L" nationwide from September 10, alongside a new visual campaign featuring actress Nana Mori that captures the shoe's urban, sophisticated style.
G-mode is bringing the 1983 adventure classic The Portopia Serial Murder Case back as NEXT: THE PORTOPIA SERIAL MURDER CASE, a full remake with five newly added investigation files, launching in 2027 for Nintendo Switch, Nintendo Switch 2, and PC via Steam. A playable demo debuts at Tokyo Game Show 2026.
OCEAN TRICO, the hair care brand produced by the salon OCEAN TOKYO, is rolling out ANSWER DEEP CARE, a new unisex shampoo and treatment line built around five types of keratin, along with collagen and ceramide, for damage care.
KOMODO and Kogado Studio have released Version 1.0.7, a free update for the Steam tactics game One-inch Tactics, adding five new solo missions and bringing the total mission count to 40.
E-COME GROUP is releasing an officially licensed Paris Saint-Germain full-zip hoodie from early September 2026, featuring a delicate embroidered emblem on the chest and a bold logo across the back, available in black and ivory.
To mark the Persona series' 30th anniversary, Animate stores in Japan and overseas will roll out an only shop, fair, and Gratte cafe collaboration from September 2026, the fourth installment in a year-long global collaboration project between Sega and Animate.
A 9th-anniversary fair for Revue Starlight titled "L'Étoile innocente" runs November 6 to 23, 2026, at Animate and Gamers stores nationwide, featuring newly drawn illustration merchandise and purchase bonuses.
![Action-Adventure Game Sa[meow]rai: Silverwing Stray Heads to Steam Spring 2027, Playable at Tokyo Game Show 2026](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/3a0526dd-565b-4722-8767-94c742f49ddd.jpeg)
Happinet's indie game label Happinet Indie Collection is bringing the fast-paced, one-hit-kill action-adventure title Sa[meow]rai: Silverwing Stray to Steam in spring 2027, with a playable demo and 10-minute trial challenge at Tokyo Game Show 2026.
The Sgt. Frog x Sanrio Characters pop-up store is expanding to Kyoto Station, S-PAL Sendai, and JR Ikebukuro Station starting September 11, 2026, with new Sgt. Frog merchandise going on early sale at the Kyoto location.
Square Enix has introduced a new collectible card series called SQUARE ENIX GALLERY CARDS, and pre-orders have opened today for its first release, a FINAL FANTASY "40th Anniversary" Collection. The 180-card set spans 97 illustrations and includes a rare card bearing artist Yoshitaka Amano's digital signature, plus NFC-embedded cards that link to music.
studio CLIP is teaming up with the beloved TV anime Ranma ½ for the brand's first-ever collaboration, turning the series' characters into cute Chinese-style home goods and everyday accessories. The collection launches September 18, 2026 at the official web store and studio CLIP stores nationwide.
SUNSOFT is reviving four of its earliest Famicom titles, including the original "kusoge" Ikki, The Mystery of Atlantis, Super Arabian, and Maharaja, in SUNSOFT is Back! Retro Game Selection 2, launching December 17, 2026 for Nintendo Switch, PlayStation 5, and Steam with save and rewind support, a gallery mode, and a limited collector's box.
A Japan beta test is coming soon for Three Kingdoms Tactics: Go, a new SRPG×SLG smartphone game from Qookka Games that is officially licensed by ROMANCE OF THE THREE KINGDOMS XIV, featuring turn-based tactical battles and large-scale real-time alliance wars across historic Three Kingdoms battlefields.
Toei Animation is teaming up with Lagos-based CR motion+, the video production arm of Nigeria's Comic Republic, to co-produce an original spinoff anime titled The Storyteller ~The dawn of Legend（仮） - the studio's first collaboration with an African animation studio, targeting completion in spring 2027.
Manjiro Sano (Mikey) and Ken Ryuguji (Draken) from Tokyo Revengers are joining Fatal Fury: City of the Wolves as Season Pass 3 DLC characters on October 22, 2026, marking the first time two DLC characters have launched together in the game.
Skater Co., Ltd. is adding a Buzz Lightyear design to its plush-style pet bottle holder series featuring Disney and Pixar's Toy Story, joining the existing Woody and Alien versions, with sales starting September 10.
Truckful, a puzzle-solving truck simulator from Poland-based developer MythicOwl, is coming to Google Play on October 9, with pre-registration open today and a playable demo at Tokyo Game Show 2026.
Lifestyle shop Watashi no Heya is set to release a new scarf collection around October, opening with designs by illustrator Kata Yukiko that reimagine the interiors of three beloved kissaten in Kyoto, Tokyo, and Kanagawa.
Nagano's Nemoto Yawataya Isogoro is expanding its shichimi can merchandise with three new items launching September 18, 2026 — puffy Local Petatto Stickers, a Shichimi Can Pin Badge, and a restocked 1/30-scale Kuruma-kan Mini model car for customizing everyday items.
Y's and NEW ERA® are releasing a new three-style cap collection made from the crepe de chine fabric emblematic of Yohji Yamamoto, launching September 18 at Y's stores across Japan and the official online boutique.
Skincare brand Yunth is releasing three of its popular Fresh Serums in special Pokémon-themed packaging featuring Pikachu, Eevee, and other fan-favorite characters. The Fresh VC Whitening Serum, Fresh VA Derma Serum, and Fresh AZ Serum arrive in stages at variety stores nationwide starting September 18, 2026.
Good Smile Arts Shanghai releases a Nendoroid figure of Aria from the popular mobile game Zenless Zone Zero, now available for pre-order through hobby retailer AmiAmi at ¥7,700 (tax included), with a planned release in April 2027.
Active battle RPG Age of Ishtaria marks its 12th anniversary in September 2026, with a login bonus, boosted event rewards, guaranteed-success succession, and other campaigns running from September 9 to October 7.
From September 19 to 23, 2026, ASAKUSA HANAYASHIKI is holding "Ukiuki Silver Week 2026," extending its hours to 9:00 PM and offering a tile-breaking challenge, a human crane game, daily character shows, a Star Detective Precure! stage, and original merchandise from illustrator Uki Hayashi.
AmiAmi is now taking pre-orders for VKEND's BrownDust2 Naval Captain Sylvia 1/6 scale complete figure, a roughly 280mm figure priced at ¥30,800 with a scheduled release of June 2027.
Chaos Zero Nightmare's Galactic Disaster Season 4 gained a new story chapter and the new ★5 fighter Olga on September 9, along with quality-of-life updates and a limited-time bartending story event running through September 30.
The dramatic exploration action RPG CODE VEIN II adds its expansion DLC "Mask of Idris" today alongside the free Ver.2.0 update, a new launch trailer, and download-edition sales of up to 44% off across platforms.
COSPA is releasing a new Frieren: Beyond Journey's End necktie, two T-shirt designs, and removable character patches, with early sales for the T-shirts at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in early December 2026.
AMNIBUS has opened pre-orders for eight types of newly drawn "Date A Vacation" ver. Ani-Art aqua label merchandise from the anime Date A Live V, including trading can badges, compact clear cards, bromides, and desk mats.
To celebrate the Detective Conan TV anime's 30th anniversary, Japan Post's online shop opens pre-orders on September 14 for a seven-item goods lineup built around newly drawn artwork, including frame stamp sets, an acrylic stand, and keychains.
Disney Store is launching "Disney store.jp Japan Tour," a pop-up event touring nine cities nationwide from October 16, 2026, recreating the shopping experience of the official online store with venue-exclusive merchandise, a stamp rally, and a Mickey Mouse photo spot.
Doutor Coffee Farm and Doutor Coffee Shop are bringing back their seasonal Acai Yogurt, made with acai from Frutafruta, in an autumn version from September 10, 2026, along with a limited-time pick and sticker to mark Acai Day on September 16.
Nishimatsuya Chain is releasing new 2026 designs for its ELFINDOLL "Karufuwa" Blanket and Mini Sleeper, a lightweight, fluffy private-brand baby bedding line that has sold a cumulative 1.7 million units since its 2020 debut, now available at Nishimatsuya stores nationwide and its official online store.
FamilyMart is releasing an ice bar made with 67% Wakayama mikan juice nationwide from September 15, alongside a Kansai-region "Wakayama Fair" featuring three items built around local ingredients and well-known shops.
FIRST STAGE PRODUCTION EN, the VTuber agency operated by REALITY Studios, is debuting its fourth male VTuber group, Sontaris, featuring five English-speaking talents, with individual debut streams beginning September 13 at 9:00 AM JST and a new original song release.
From September 18 to October 17, Naruto Taiyaki Honpo's 25 stores nationwide and a special website will offer original Haikyu!! collaboration merchandise, including plush toys, can badges, clear cards, and acrylic stands featuring the anime's 16 characters.
Fukuoka sweets brand Harapecolab is bringing back its Birthstone Tart (September Sapphire) ice cake, inspired by September's birthstones sapphire and kunzite, in a limited quantity from noon on September 11, 2026, through its official online store.
Bag brand ace. is releasing the third installment of its cat-motif bag series with wire art brand HAyU, including a new suitcase, fresh colors for existing styles, and limited-edition travel accessories.
HIROKO HAYASHI, the leather goods brand from World Group's Hirof Co., Ltd., is releasing three new Fragment Case designs on September 9 — GIRASOLE, DAMASCO, and CARDINALE — each pairing a minimal silhouette with a distinctive leather material.
Starting October 1, 2026, Kappa Sushi is collaborating with the Korean character brand MOMOREI, giving one original can badge to each all-you-can-eat guest in elementary school or older while supplies last, with two designs to choose from.
Kappa Sushi is teaming up with Nongshim Japan's Shin Ramyun for the first time, launching a three-item "Seafood Shin Ramyun With Sea Bream Broth" series made with soup stock from freshly cut red sea bream, available at all Kappa Sushi locations from September 17 to December 9, 2026.
KOBE WINE, made with 100% Kobe-grown grapes, is releasing its new premium "Kobe Reserva" series in limited quantities nationwide from September 11, featuring two single-varietal wines from the 2025 vintage — a Cabernet Sauvignon and a Riesling.
Sync Innovation Co., Ltd. has opened pre-order sales for Limbus Company merchandise featuring the popular "mochocho" illustration series, including can badges and stickers, running from September 9 through September 30, 2026.
Lineage2M adds three new areas to Goddard Territory in the Origin World, expands the Reserve World's Equipment Transcendence Synthesis system and adds the Returning King's Valley Clan Rift, and improves the inventory and equipment enhancement UI across all worlds.
Building on the success of its 2025 limited editions, Louis Vuitton adds five new watches to its Tambour Spin Time collection, each finished in a bold color that carries the icon's spirit of travel into a new chapter.
Marvel Rivals' Season 10, "Butcher's Blasphemy," begins September 11, introducing new hero Gorr the God Butcher, the new God Quarry map, new Jeff-themed events, and the return of "Galacta's Gift" Vol. 3.
Netmarble has updated its action RPG MONGIL: STAR DIVE with new 5★ character Vivian, the top vote-getter in a pre-registration popularity poll, alongside a three-week special event and new epic quest, and has also revealed its update roadmap through Ver. 1.6.
Craft beer brewery Nagahama Roman Beer in Shiga Prefecture is releasing a limited-batch beer, Nagahama Fresh Hop IPA, from September 22, 2026, brewed with hops that go from harvest to the kettle in about five hours to capture their fresh aroma.
OM Digital Solutions will launch the M.ZUIKO DIGITAL 14-42mm F3.5-5.6 III, a compact Micro Four Thirds standard zoom lens with enhanced close-up shooting and dust- and splash-resistant construction, in late October 2026.
Tokyo-based luxury watch and jewelry reseller Haruyoshi has acquired a Patek Philippe Nautilus "Tiffany Blue" (Ref. 5711/1A-018) — a double-signed model released in 2021 to mark the two brands' historic partnership and limited to just 170 pieces worldwide.
Sanrio Characters' Pompompurin gets two new merchandise lineups — the "Kirameki Gold Party Series" and "Pom Pom Hero Series" — with mascot plushies, acrylic stands, keychains, and more going on sale at Munyugurumi Patio stores from September 17.
Positive Grid's new Spark PEDAL condenses the sound and features of its popular Spark amp series into a compact pedal-format smart amp and effects unit, with 43 effects, a 60-second looper, and companion app integration, going on sale in Japan on September 25, 2026, with pre-orders opening September 9.
Ragnarok: Adventures has released a new promotional video introducing its world of adventure, added a new pre-registration bonus item, and launched a Follow & Quote-Post Campaign on its official X account running through September 29, 2026.
Revive! Onsen Town!, the countryside life sim from 饼饼 Studio and publisher HARRISONWORLD, has released an updated Steam demo with an expanded main story, new farm and exploration features, and free switching between its two protagonists, Kyoko and the Mayor.
Netmarble has rolled out a major update for the MMORPG RF ONLINE NEXT, expanding guild content and starting a new Guild Subjugation season, while revealing an upcoming 4-world Core World called World Creator arriving September 30, alongside an expanded party dungeon and several limited-time events.
Rogue with the Dead celebrates four years of service with a month of anniversary campaigns, a developer livestream on September 11, a player-requested feature update on September 25, and a limited-time character banner as it begins its 5th year.
The second wave of NuiPal palm-sized plush toys from the TV anime SAKAMOTO DAYS is here, bringing five new characters to the collectible lineup. Pre-orders are open now at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 2027.
Starting September 11th, Thank You Mart is rolling out an exclusive stationery lineup featuring popular Sanrio Characters, including flake stickers, clear roll tape, acrylic pen stands, memo stands, and a whiteboard, with everything priced at 390 yen (429 yen tax included).
Sega Fave has launched Sega Lucky Kuji Online BAKI-DOU: The Invincible Samurai 2026 on September 9, 2026, with a Prize A arm pillow cushion available in three versions of Yujiro Hanma, Kaoru Hanayama, and Biscuit Oliva, plus visual towels, plush mascots, and more, with sales running through October 20, 2026.
The SEGA TOKYO GAME SHOW Sale is underway on the PlayStation Store and Nintendo eShop, discounting Yakuza Kiwami 3 / Dark Ties by 50%, Sonic Racing: CrossWorlds Digital Deluxe Edition by 60%, Two Point Museum by 33%, and Persona 5 Royal Remaster by 70%, through September 23, 2026.
A new event called "Verdant Shadow's Sunken Land" begins in Shining Nikki on September 9, introducing a new MR dress and letting players earn up to 80 free gacha pulls, alongside a batch of other in-game events, campaigns, and rewards.
SINN PURETÉ is renewing its popular Ambitious Beauty Serum Foundation with upgraded skincare ingredients, including double the starfish extract, launching early on September 9, 2026 ahead of a general release on October 28.
Golf apparel brand SLDO. unveils its 2026 Autumn/Winter Collection, revisiting the BLACK aesthetic it started from as it enters its sixth year, with pre-orders opening September 9 at the official online store.
SNKRDUNK is opening special in-app content that looks back on 30 years of the Pokémon Trading Card Game, alongside a weekly lottery campaign running through November 3 that gives away authenticated classic cards from throughout its history.
Blue Mountain Co., Ltd. is releasing "SOBORO's Cheerful Friends Figure Keychains," fluffy flocked figures based on five characters by popular plush artist SOBORO, in capsule toy and BOX versions nationwide from late October 2026, with the BOX version including outfits designed by SOBORO.
The dress-up and raising game Sugar Doll has launched a new classic gacha called "Autumn rug for you," offering autumn-themed outfits and backgrounds, alongside its ongoing premium gacha and background pack sale.
Tokamachi Sukoyaka Factory is adding a new rice flour cookie, "Yukigome Sakuri," to its TOIRO PREMIUM KOMEKO series from September 10, 2026, made entirely with Tokamachi-grown Uonuma Koshihikari rice flour and available in vegan-certified Plain and Hojicha flavors made without butter, eggs, or dairy.
Digital fashion marketplace TOKYO AVATAR GATE will release a VRChat-compatible Ultraman Series collaboration collection on September 16, 2026, featuring a "Narikiri Kaiju" costume line and an 8-piece "Real Clothes" graphic apparel line.
Blue Mountain's "Listen to art" capsule toy series returns for a second volume in October 2026, pairing famous Van Gogh paintings with original music. The four-piece ¥400 lineup includes The Bedroom, The Sower, Self-Portrait with Grey Felt Hat, and Courtesan (after Eisen), each in its own body color.
T&S is adding a frame-type suitcase to LEGEND WALKER's VELIRO line for light travelers, featuring an aluminum-frame opening, quiet double casters, and a hook-equipped base, available in seven colors from early September 2026.
Tachibana E Shuhan has launched the 156th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
Gokurakuyu and GK Marketing are teaming up with TV anime WIND BREAKER for a collaboration campaign at 15 Gokurakuyu and RAKU SPA Group locations from October 1 to 20, 2026, featuring exclusive merchandise, character-themed baths, a special menu, decorations, in-facility voice announcements, and an X campaign.
As ZEPETO's Disney content offerings come to an end on September 26, 2026, the avatar social platform is running the Disney Thanks Festival campaign, highlighted by the Disney Wish Festival bingo event where users grant each other's Disney wishes from September 11 to 24, with wishlist pre-registration opening September 9.
To mark Angel Pie's 65th anniversary, Morinaga Seika and the MMORPG AION 2 are running an Angel Pie/Devils Pie collaboration campaign from September 8 to October 15, 2026, inspired by the game's Elyos and Asmodian races, with tumblers, an in-game item, and BitCash up for grabs.
Womenswear brand Ameri joins forces with Wrangler, the jeans brand born in 1947 as the world's first to be created by a designer, on a two-piece denim collaboration built around this season's "Drive" theme, arriving September 29 at Ameri's web store and its directly-run stores.
Gamers, the anime and game merchandise store chain operated by Card Lab Co., Ltd., has opened pre-orders for Atelier Karia, the newest entry in the Atelier series, ahead of its February 25, 2027 release, alongside an exclusive bonus-packed "Together with Karia" set.
Bvlgari has released a video across social media introducing the Octo Finissimo Dual Time x Vianney Halter, a limited-edition timepiece and the brand's first movement collaboration, created with independent watchmaker Vianney Halter and unveiled at Geneva Watch Days in September 2026.
Chacott Cosmetics is bringing back its well-loved "Moist Series" base makeup with enhanced hydration from fermented manuka honey and collagen, including a new "Finishing Powder Moist CA" with fine pearl shimmer, arriving September 11 in limited quantities at Chacott's stores, online shop, and select retailers nationwide.
EXNOA LLC announces that starting September 8th, DMM GAMES' "LEGEND CLOVER" introduces alchemist Nicolas Flamel, who fought alongside the hero Roland, as a new limited-time legend, alongside the "Yearning for a Distant Time" event.
Az Maker's online shop CharaON! has started taking preorders for a new lineup of TV anime Dr. STONE goods, including a rib-trim long sleeve T-shirt, a hybrid towel with can badge, a character rubber mat, hologram can badges, acrylic character stands, and a prism visual collection.
SAC'S BAR is releasing a Dragon Ball collection featuring embroidered nylon and canvas bags alongside an embossed suitcase, available from September 15, 2026 at SAC'S BAR Group stores and the SAC'S BAR ONLINE STORE.
emmi is releasing its adidas Originals collaboration sneaker, the "TOKYO W EMMI," with early sales starting September 10 at select Tokyo stores, where shoppers can also join a shoe-accessory customization event before the nationwide release on September 17.
FRANÇAIS is releasing Season's Mille-feuille Millefête, a new limited-edition mille-feuille layered with the flavors of autumn's harvest, in Caramel Raspberry and Sweet Potato Hazelnut, starting Friday, September 11, 2026.
Fujiya is releasing a tray gummy shaped like Peko-chan and Sanrio Characters, with each pack including one randomly inserted glossy sticker chosen from 20 Heisei-retro designs. The gummy goes on sale nationwide on September 15, 2026.
AKROS is releasing an official Girls Band Cry hooded jacket that faithfully recreates the one Nina Iseri wears in the anime, with pre-orders opening September 8, 2026 through the AKROS official website and Animate Online and sales beginning in January 2027, priced at ¥16,500 (tax included) in unisex sizes M to XXL.
A GIRLS und PANZER das FINALE Newtype Online Lottery goes on sale via Kujibikido starting September 15, 2026, featuring illustrations previously published in Monthly Newtype magazine across a prize lineup of tapestries, acrylic stands, clear posters, keychains, and can badges.
The rhythm and adventure mobile game HATSUNE MIKU: COLORFUL STAGE! added the new original song "Seikai" on September 6, 2026, and is currently running two in-game campaigns — the "After the Fire" event through September 12, and the "Shady Stare Gacha" featuring three new ★4 members with Live Costumes.
A new Hello Kitty mini shoulder bag collection from E-COME Group goes on sale from mid-September, featuring a vintage-look faux leather design, versatile 2-way handbag and shoulder-strap styling, and a choice of three colors — brown, black, and pink.
unify's Hello Kitty 2-way tote bag has returned to stock by popular demand, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and an adjustable rope strap that switches between a shoulder bag and a mini tote.
A 1/8 scale completed figure of Bronya Zaychik from Honkai Impact 3rd, "Outstanding Attitude Ver.," is now available for pre-order at hobby retailer AmiAmi. The figure is priced at 9,240 yen (tax included), with a planned release in July 2027.
Suntory will release a new limited-edition Horoyoi flavor, Roasted Apple, available nationwide from November 4, 2026.
Pre-orders are now open on the CharaON! online shop for a range of TV anime I Want to Love You Till Your Dying Day merchandise, including a rib long sleeve T-shirt, T-shirt, B2 tapestry, character rubber mat, acrylic character stand, and clear file featuring Sheena, Mimi, Seiran, and Ali.
IKEPOD, the Swiss watch brand known for challenging convention through bold industrial design, is releasing the MINIPOD, a new rectangular model that carries forward the design philosophy of its 2001 Manatee, in eight colorways from September 9.
AmiAmi is now offering pre-orders for the FORM-ISM KINGDOM HEARTS II Axel completed figure from Square Enix, capturing Axel in a dynamic pose with his coat billowing. It is priced at 11,000 yen (tax included), with release scheduled for December 2026.
Swiss premium chocolate brand Läderach is releasing a new autumn collection inspired by the forests of Switzerland from September 18, 2026, featuring a fox-shaped chocolate assortment and its signature FrischSchoggi Stick in autumn-colored packaging.
WEMADE's MMORPG Legend of YMIR added new "Conqueror Showdown" content in its September 8 update, giving winning clans a fresh crown-battle showdown after server wars, alongside new legendary armor, a collection substitute-item system, and a Twitch Drops event.
LET IT DIE: INFERNO enters Season 4 with a full PvE overhaul, a new stage-selection system, and two new weapons, backed by a limited-time 60% off Steam sale, while the original LET IT DIE relaunches as a standalone offline version following the end of its online service.
Merchandise from the Love Live! Nijigasaki High School Idol Club Festival, held at ODAIBA Gamers and other locations, is now available for post-event mail order through the THE Chara online store, with a water balloon-themed lineup including clear snaps, can badges, acrylic figures, and more available to order from September 8 to September 29, 2026.
LOVEBOAT is releasing a new brand-logo hoodie from late October, updating the Y2K style of late-1990s and 2000s Shibuya gyaru culture with a modern oversized silhouette and street-inspired look, available in two colorways with a large logo print across the front.
Maison de FLEUR's 2026 anniversary collection, "Gâteau Buffet," brings 14 cake- and strawberry-inspired bags, pouches, and accessories to stores and STRIPE CLUB from September 18, alongside a lottery, novelty gifts, and Instagram and LINE campaigns.
T-Two-O adds a new heather gray colorway to its Moomin horizontal shoulder bag, a soft muted gray designed to blend into autumn and winter outfits, with room for a 500ml bottle, multiple pockets, and a matching embroidered mini pouch.
An online lottery for "Mushoku Tensei: Jobless Reincarnation Season 3" launches on Kujibikido on September 15, featuring newly drawn illustrations of the characters in cheer girl outfits across a lineup of prizes, priced at 770 yen per draw.
OSAJI is fully renewing its aging care series under the new name hisn, updating the formula and packaging across all six products, with four moisturizing items newly confirmed to reduce the visibility of fine dry lines when the series launches nationwide on November 25, 2026.
Kotobukiya's 1/8 scale completed figure of Renne Bright from the Trails series, wearing her outfit from The Legend of Heroes: Trails through Daybreak II, is now available for pre-order through hobby retailer AmiAmi at ¥25,300 (tax included), with release planned for April 2027.
The final performance of Root's first solo live in roughly six years, held at Yoyogi National Stadium First Gymnasium, will stream exclusively on ABEMA PPV on September 11, with viewing tickets already on sale and a bonus behind-the-scenes video included.
Starting Wednesday, September 16, 2026, Royal Host offers a limited-time lineup of autumn parfaits and desserts built around sweet potato and chestnut, including a hoji-cha scented sweet potato parfait and a cassis chestnut brûlée parfait. Guests can also join a website poll to vote for their favorite autumn flavor.
Sanrio Sports, the golf wear and goods line blending Sanrio characters with World's apparel expertise, rolls out its 2026 fall/winter collection from September 9, with limited-time pop-up stores opening in Tokyo, Osaka, and Nagoya from September 23.
Sengoku † Koihime Online ~Ouen Shinshi~ marks its 5.5th anniversary on September 23, 2026, with a special story event and warlord pickup gacha through September 15, plus a deluxe campaign offering up to 140 free step-up gacha pulls through October 6, 2026.
Seven-Eleven Japan is rolling out two limited-quantity autumn ice creams nationwide — a honey sweet potato brulee waffle cone from September 8, and a Japanese chestnut mont blanc ice bar co-developed with Ginza Sembikiya from September 15.
Seven-Eleven adds two indulgent "reward ice cream" treats for autumn nights, Lotte Anzutsumi with ice cream wrapped whole in red bean paste and a GODIVA-supervised frozen chocolat ice made with Belgian chocolate, both rolling out at stores nationwide in September.
Takara Shuzo is releasing its autumn-winter limited "Sho Chiku Bai" Kanzake, a warmed-sake blend in a 1.8L paper carton designed for easy home enjoyment, nationwide from September 29, 2026.
Sigma's new 85mm F1.2 DG | Art lens pairs the brand's brightest-ever aperture at this focal length with a compact, lightweight design, arriving in L-mount and Sony E-mount versions on September 30, 2026.
A production committee including Konica Minolta Planetarium has turned the JAXA booth footage that drew crowds at Expo 2025 Osaka, Kansai into a full-dome planetarium film with a substantially expanded story, and science museums and planetariums across Japan are beginning screenings from early September.
Starbucks Corporation and Suntory Beverage & Food are introducing "COFFEE SIGNATURES BLACK" and "COFFEE SIGNATURES ESPRESSO&MILK," a bottled coffee series made with espresso roast beans, nationwide from September 15 — Starbucks' first new bottled coffee lineup since 2015.
A limited-edition three-way collaboration between Suica's Penguin, travel media brand cotrip, and bag brand Kitamura brings the "Multi-Way Bag for Traveling with Suica's Penguin" to GRANSTA MALL this November, with only 500 pieces produced across two colorways.
Suntory is turning its canned jasmine shochu green tea mix into a year-round, nationwide product, with the "Matsurika Green Tea Mix (JR) Can" set to expand beyond its convenience-store-only debut and hit store shelves across Japan from November 4.
Suntory is releasing "Additive-Free Delicious Wine. Sparkling <Fragrant Luxury Fruit>" nationwide for a limited time from November 4, a white sparkling wine bursting with the fruitiness of white grapes, mango, and peach in a gold-toned can.
Takara Shuzo's new "Gyugyugyu" non-alcoholic sour, made with whole-fruit puree in Peach, Lemon, and Grapefruit flavors, goes on sale nationwide from October 6, 2026.
Thank You Mart is releasing Halloween collaboration merchandise featuring Casper, Hot Stuff the Little Devil, and Chucky, with all items priced at ¥390 (¥429 tax included). In-store sales begin in stages from late September 2026 at Thank You Mart locations nationwide, and online pre-orders open on September 9, 2026 at 12:00 PM.
New That Time I Got Reincarnated as a Slime acrylic character stands and an acrylic coaster with stand are now available for pre-order on the CharaON! online shop.
Cosmetics brand VECUA Honey is renewing its Wonder Honey Toro Toro Hand Cream lineup on September 8, 2026, adding a new nail-care ingredient, two new scents, and refreshed packaging while keeping its signature light, non-sticky moisture.
NatureLab's WetBrush, loved in more than 70 countries, is releasing a new styling brush that combines detangling and shine-boosting bristles, arriving at Loft stores from September 10 ahead of a nationwide rollout on November 1.
Seaside villa subscription service WITH SEA is partnering with food select shop DEAN & DELUCA to offer curated wine, pasta, and soup for in-villa kitchens along with welcome amenities, starting at WITH SEA Manazuru on September 8, 2026 ahead of a rollout to more properties.
World of Warships marks its 11th anniversary with a major content update featuring anniversary activities, a themed Event Pass, and the early-access Japanese cruiser Kurama, while World of Warships: Legends opens its autumn season with a new campaign and returning events.
From September 25 to 27, 2026, Lotte holds its first "Yukimi Daifuku Everyone's Moon-Viewing Party" at Sankaku Hiroba in the Shinjuku Sumitomo Building, with a giant moon photo spot, mochi-pounding, a lantern-launch experience, otsukimi-themed food trucks, and collaborations with Imuraya and ice cream critic Iceman Fukutome.
Accessory brand 33club has joined forces with shoe brand THREE TREASURES on its first-ever footwear collection, with a pre-order display at LAPIN ET HALOT in Omotesando running September 12 to 15 and online pre-orders opening the same day.
A new Bowl is joining the Showa-retro tableware series ADERIA RETRO on September 11, 2026, in six designs - a compact, rounded piece well suited to cereal, salads, desserts, and everyday use at the table.
Kintsugi artisan Sho Takeshita's brand ANYTSUGI has released the Simple Kintsugi Kit -kumo-, a lacquer-free kit that lets people repair broken tableware in a single day and use the mended pieces as food-safe dishware afterward.
Asahi Beer is adding a new lemon-ginger flavored canned RTD to its "Mirai no Lemon Sour" lineup, on sale in limited quantities from October 20, while the brand's Original and Koime (rich flavor) variants move to year-round sale from the same day with a refreshed package design.
A special site for Astrae Oratio, the upcoming title from Dynamis One, goes live ahead of TOKYO GAME SHOW 2026, revealing booth imagery, a world-first playable demo split between Scenario and Battle modes, the "Scenario Screening – Prologue" stage program, and a new "Prologue Digest PV" set to premiere on the show's opening day.
arma bianca has opened pre-orders for Ani-Scent incense sticks featuring Eren and Levi from TV anime Attack on Titan through AMNIBUS, an online shop for original anime and manga merchandise, with orders starting Monday, August 31.
Attipas debuts three new baby shoe designs styled after firefighters, police officers, and animals like capybaras and raccoons, arriving September 8 in charcoal, navy, and muted fall/winter tones.
Bungo and Alchemist has launched the limited-time Shoso "Radiant White Part 1," offering new Royal Costumes for Fitzgerald, Kunikida Doppo, Tolstoy, and Ito Sachio, running through September 14th, 2026.
A Birthday Online Fair for Buying a Classmate Once a Week opens September 10, offering newly drawn merchandise by original illustrator U35 and a purchase bonus SS card written by 羽田宇佐.
Chiikawa Pocket, the first smartphone app based on Chiikawa, is rolling out a new "mini POP UP STORE" series across Japan, kicking off in Sapporo from September 18 to October 4, 2026, with previously released items, the third round of official goods, and two purchase bonuses for shoppers.
Furyu's new no-miss lottery, Furyu Kuji Esther Bunny Cake Dreams, goes on sale from September 19, 2026, offering a cake-themed lineup of plush toys, a tote bag, and other original items across seven prize tiers plus a Last Get bonus prize.
Sixteen Gokurakuyu and RAKU SPA locations team up with "Star Detective Precure! The Movie" from October 1 to October 20, 2026, featuring themed baths, exclusive merchandise, collaboration menus, and more.
An online lottery for TV anime "Goodbye, Lara" has launched on DRAW!DRAW!, featuring prizes such as an acrylic stand clock, aurora acrylic stands, A3 posters, and aurora can badges, priced at 770 yen per draw.
imprimo has added a Chihuahua silhouette charm to its pet jewelry line, following earlier Dachshund and Toy Poodle designs, with sales starting September 7, 2026 through the imprimo official site.
AnimeFesta, the anime-streaming subscription service operated by WWWave Corporation, is set to begin exclusive streaming of Indian Summer — a manic slapstick rom-com about a maid robot and her maniac master — starting September 14, 2026.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for six types of Kuroko's Basketball products, including chibikoro trading acrylic stands and B8 hard cases.
Lancôme's JUICY TUBES lip gloss is expanding well beyond its department store counters and official online shop, rolling out to 55 semi-self-service and select cosmetics stores across Japan in response to customer demand.
AMNIBUS, an online store specializing in original anime and manga merchandise, has started accepting pre-orders for four A Livid Lady's Guide to Getting Even product lines, including Trading Can Badges, Trading Ani-Frame illustration cards, BIG Acrylic Stands, and A3 Matte Posters.
AMNIBUS, an online store selling original anime and manga merchandise, has begun taking pre-orders for nine types of TV anime Marriage Toxin goods, including Trading Ani-Art acrylic stands, acrylic cards, and can badges.
AMNIBUS has opened pre-orders for six new Ani-Art KAWAII label items featuring the cast of Mermaid Melody Pichi Pichi Pitch, including trading acrylic stands and can badges, with orders accepted from August 28, 2026.
NARUTO & BORUTO Shinobi-Zato at Nijigen no Mori on Awaji Island is celebrating Naruto Uzumaki's birthday with the Shinobi-Zato Naruto Uzumaki Birthday Festival 2026. Its first chapter, a three-day birthday party running October 10 to 12, 2026, lets visitors greet Naruto in person and form the Leaf Village symbol together on his actual birthday.
Two amusement-exclusive Ninjaboy Rantaro Makibishi Candy Egg Cans, one featuring the sixth-year students and the other the fifth-year students, roll out to game centers and online crane games nationwide from the third week of September 2026, each holding candy and a random matching character sticker.
Norrbottens Destilleri, a small-batch distillery in northern Sweden, is bringing two new pie-inspired craft liqueurs, "Rhubarb Pie" and "Blueberry Pie," to Japan on October 16, 2026, paired with a launch event at FUGLEN TOKYO.
Rémy Cointreau Japan is releasing three new expressions of Bruichladdich's experimental Octomore single malt in limited quantities from September 14, 2026, each shaped by a different barley origin and cask maturation.
ZOZOTOWN is releasing a dark brown suede colorway of adidas Originals' popular "OZGAIA W" shoe as a ZOZOTOWN collaboration model, available for pre-order starting September 11, 2026.
PAPABUBBLE brings back its hand-crafted Pan Dorobo candy collaboration, recreating the character's cheerful expressions and famous "mazui" face, with a limited miniature candy charm gift for shoppers.
Arma Bianca Co., Ltd. has begun accepting pre-orders on AMNIBUS for eight Petals of Reincarnation product lines, including trading acrylic cards, trading can badges, a pullover hoodie, and more.
Paper goods maker Maruai is launching the "Pochi-bukuro Omikuji Card," an omikuji-style fortune message card made to slip inside a pochi-bukuro money envelope, on October 13, 2026, for 330 yen (tax included).
AMNIBUS, an online store for original character goods, has opened orders for a 75mm can badge set featuring the Nakano quintuplets from the TV special anime The Quintessential Quintuplets Specials 2.
The RAKUSAI online shop is opening pre-orders on September 7 for its Shinshu Matsumoto Nansui pear from Nagano Prefecture, a limited-quantity treat that sold out in just 10 days last year and is prized for its high sugar content and juicy, crisp texture.
The 1/12 scale action figure of RPGEX-10 Kunoichi Reppuu from Snail Shell is now accepting pre-orders at AmiAmi, scheduled for release in September 2027.
Sanko Seika is releasing SK!MASNACK, a new bite-sized snack series with three sweet flavors — Milk Ball, Paripari Snack, and Rice Crisp — at supermarkets and drugstores across Japan starting September 14, 2026.
A colorful new capsule toy series turns beloved Sesame Street characters into oversized flat pouches with different designs on the front and back, rolling out at capsule toy corners nationwide from September 7.
Netmarble is holding a media presentation for Shangri-La Frontier: The Seven Colossi, the series' first game adaptation, during Tokyo Game Show 2026, with a talk session featuring cosplayer Enako and a separate cosplay stage show at the Netmarble booth.
Arma Bianca launches the fourth volume of Shugo Chara! online lottery featuring acrylic blocks, hand towels, BIG acrylic keychains, glitter can badges, and acrylic tiles.
Art toy brand HERE is adding a new emotion-themed series to its SiiNONO character line, with the SiiNONO Mood On surprise box set to launch in mid-September 2026 through Hashy Topin's own online store and retailers nationwide.
A second wave of collaboration merchandise for the Star Detective Precure! The Movie: The Mysterious Garden and a Secret Pair x ROUND1 campaign — including acrylic stands, can badges, and acrylic puzzle keychains featuring newly drawn artwork — goes on sale September 7, 2026 at select ROUND1 stores and online via GK Store.
Tango Kingdom Brewery, based in Kyotango, Kyoto Prefecture, is releasing its first saison-style craft beer, "Lively Ale," brewed with Tango-grown Koshihikari rice and French "Mistral" hops, starting September 7, 2026.
WePlay, the multiplayer social game app from Singapore-based WEJOY PTE. LTD., is running a two-week collaboration event with the TV anime Attack on Titan from September 8 to September 22, 2026, marking the 5th anniversary of its Japan server launch with a themed UI overhaul, new missions, and exclusive customization items.
The 5th installment of the ZIYULI trading figure series from art toy brand HERE, "Dream Closet," begins taking orders in September 2026, with sequential sales launching at general merchandise stores and mass retailers nationwide from mid-September.
The sixth installment of Hashy Topin's ZIYULI trading figure series, Charm Of Forgotten Dream, is set to arrive at variety stores and mass retailers nationwide from mid-September, with a collection themed around traditional Chinese crafts. Orders open through Hashy Topin's official online store, Rakuten, and Amazon.
Sun Denshi Co., Ltd. has released an iOS/Android simulation app for the pachislot machine "Smart Slot A Certain Magical Index II" from Fuji Shoji Co., Ltd., available for download from September 3.
chara-log has opened pre-orders for original Ace of the Diamond act II -Second Season- merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.
KOSHINO KIRAMEKI has launched aelu WA, a luxury skincare brand from Niigata that transforms sake lees from Koshi no Kanbai and traditional fermentation techniques into modern beauty care, starting with a lotion, a serum, and a cream.
AmiAmi is now accepting orders for Alter's Arknights Ines Gala Night Ver. 1/7 scale completed figure, the fifth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥21,780 (tax included).
The Balvenie has unveiled The Balvenie 1931 Collection 88 Year Old, the longest-aged whisky in its history, alongside two new limited-edition expressions and a sculpture created in collaboration with artist Daniel Arsham.
Made-to-order t-shirts, acrylic stands, and other original goods featuring new illustrations of Ash and Eiji open for pre-order at the online shop Tomosuto, with orders accepted from September 4 through October 5, 2026.
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Animate is opening pre-orders on September 4 for new BomBom TV collaboration merchandise, and shoppers who order early can enter a lottery for a signing event with the BomBom TV cast.
Brioni is bringing its iconic "Brioni Grand Tour" bespoke trunk show, which first began in the early 1950s, to Tokyo from September 24 to 27, 2026, offering guests one-on-one sessions with a master tailor and a curated look at the brand's craftsmanship.
The mobile game Browser Sangokushi Ten has added three new 5-star generals, Jia Xu, Xu Huang, and Xun You, through a new gacha event, alongside a pickup gacha and a limited-time value pack.
Hair styling brand COHARU is releasing a new lock oil spray on September 4, 2026, designed to protect hair from heat styling damage while keeping style hold, humidity resistance, and shine.
Craftopia's full "1.0" version has been confirmed for release in 2027, with a new development update looking at the road ahead, a 6th-anniversary mini update now live on Steam, a 40% off sale, and a decision to discontinue development of the Xbox One version.
Crimson Desert Enhanced's first downloadable content, Charting the Unknown, launches worldwide on October 16, 2026, with pre-orders now open on PlayStation 5, Xbox Series X|S, Steam, and Epic Games Store.
Team Entertainment has launched an online lottery featuring original chess-themed merchandise from the TV anime 'Delicious in Dungeon' on the Kujico platform, with sales running from September 4 through October 4, 2026.
Bandai Namco has released the debut trailer for the large-scale DLC Digimon Story Time Stranger: A Hero's Eternal Legacy, set three years after the main story and scheduled for release in 2027. The Steam version of Digimon Story Cyber Sleuth: Hacker's Memory is also on sale at 90% off, and a free trial with save data carryover remains available.
EXNOA LLC's DMM GAMES has released the iOS version of 'Evil God Chronicles: Rlyeh Girls Squad - Cthulhu Mythos TD' on GAMES STORE, kicking off a limited-time login bonus campaign with rewards including Gems and a Standard 10-Pull Summon Ticket.
Bandai Namco Entertainment has released a second promotional video for DRAGON BALL XENOVERSE 3 on PlayStation 5, Xbox Series X/S, and Steam, revealing a new Android race that players can use to build their own Super Warrior, along with details on a hands-on exhibit and giveaway at Tokyo Game Show 2026.
E.D.E.N : The Last Line, the bishoujo roguelike tower defense RPG, has rolled out a major update adding a new co-op content system called "Alliance," letting Commanders team up and grow alongside others, with an "Alliance Raid" and a new ally called "Cat Pet" planned to follow.
Shochiku's game division will publish Estella, a 3D music rhythm game from Taiwan's Imanity, launching in Steam early access this winter, and will show a playable demo with new songs at TOKYO GAME SHOW 2026, running Thursday, September 17 to Monday, September 21.
etranger di costarica's double-ring notebooks and memo pads, the items fans wanted back most after the brand's 2024 shutdown, return in five colors from August 2026 with more pages and a sturdier back cover.
The online lottery "eeo Kuji" for The False Alice -Retold Tale- is on sale at eeo Store online through September 16, 2026, offering new merchandise featuring official illustrations as prizes.
The hardboiled mystery adventure Fukakutei Sekai no Tantei Shinshi: Agyō Sōma no Jiken File comes to Nintendo Switch and PlayStation 4 as a download-only title on September 10, 2026, with a limited-time launch sale offering about 30% off.
ANIGA-TER begins selling a seven-item Grand Blue Dreaming Season 3 merchandise lineup, including T-shirts, a tote bag, and other apparel and goods inspired by the series, starting September 4, 2026.
From September 4, 2026, Fukuoka's Harapecolab releases a quantity-limited autumn edition of its Kobutsu no Kakera kohakuto candy, with flavors inspired by kinmokusei, cosmos, and other autumn flowers alongside mineral motifs.
Ahead of Hatsune Miku YOZORA PROGRAM 2026 in Niigata, Gugenka Inc. has launched 12 original Hatsune Miku items in the VRChat store, alongside a special virtual world recreating Niigata's Bandai Bridge and a VRChat greeting planned for Tokyo Game Show 2026.
HAY unveils two new chairs — the flat-pack Pack Chair by Jasper Morrison and the folding wooden Backflip Chair by newcomer Gudmundur Ludvik — debuting at DESIGNART TOKYO 2026 and going on sale October 30, 2026 at HAY TOKYO, HAY OSAKA, and the HAY Online Store.
HAYNI's new woven tote bag "Phikah" goes on sale September 4, 2026, featuring a three-dimensional knit texture, a shape-changing design, and a choice of seven colors.
hiritu, the balance care brand from magicnumber Inc., brings back its perfume-grade Balance Care Hand Serum in a limited quantity, with a lighter, less-sticky feel across three scent-based series, arriving at Loft stores nationwide from mid-September and on the official web shop from September 16.
JTB Publishing has released an original T-shirt collection inspired by the 100-year history of JTB Timetable, featuring timetable symbols, a nostalgic Showa-era cover design, and the beloved stationmaster illustration. The six-design, six-color lineup goes on sale September 4, 2026 at the online store pTa.shop.
CenturyUU has opened pre-registration for the DMM GAMES version of its browser game King of Fighters’98 Infinite Fighting (KOF98 IF). Everyone who pre-registers will receive the popular fighter Yuri Sakazaki to use in-game.
Hobby Search has opened pre-orders for two new Madoka Kaname figures in her new magical girl costume from Puella Magi Madoka Magica the Movie -Walpurgisnacht Rising-, releasing from クレーネル. The lineup includes a display figure and a poseable BUZZmod. action figure with six interchangeable face parts.
Characters from the My Hero Academia anime are getting their own hanafuda playing card set, finished with a premium traditional lining by Kyoto's Oishi Tengudo, with pre-orders opening September 4.
Sync Innovation has opened pre-orders for new NEEDY GIRL OVERDOSE anime merchandise, including acrylic stands, can badges, pouches, and mirrors, with orders open from September 4 to 25, 2026 and shipping expected in late November 2026.
Orion Beer is collaborating with creator label "Akaku" for the first time, releasing original goods featuring artwork by illustrators Yoshida Natsumi, NEONERDYBOY, and Poki from September 12, 2026, alongside a pop-up event at CARBON COFFEE in Fukuoka running September 12 to 25.
INFOLENS GEEK SHOP is opening pre-orders on September 4, 2026 for eight new official Overwatch items, including Youtooz Jetpack Cat plush toys and keychains, a serial-numbered coin, a Mercy medallion, and mystery pin badges, with releases running from late January through March 2027.
Hachette Collections Japan marks the 75th anniversary of the Peanuts comic strip with its first Peanuts partwork series, "PEANUTS MINIATURE TOWN," letting fans arrange furnishings and figures to build a miniature Peanuts world of their own. The weekly series launches on August 19, 2026.
New original TV anime SAKAMOTO DAYS merchandise featuring cool suit-and-harness illustrations is now available through Marukuji, the online lottery service, running through October 12, 2026.
Samantha Thavasa is releasing a Hello Kitty collaboration collection of bags, wallets, and charms, with online pre-orders opening September 4, 2026, ahead of a nationwide release on September 11.
Kanagawa brewery Sankt Gallen is releasing Nashi no Weizen, a wheat beer made with pears too blemished or affected by mitsusho to sell, from September 16, 2026, in a limited quantity.
Kabaya Foods Corporation is launching Sebon Star Precious Series, a new lineup of cosmetics-motif miniature charms inspired by eyeshadow, lipstick, nail polish, and perfume, arriving nationwide on September 8, 2026.
The Tokyo Metropolitan Public Bathhouse Trade Association has launched Sento Gururi, a new video project in which comedians who love sento introduce their favorite neighborhood bathhouse along with a restaurant to visit afterward, with the first episode now streaming and new videos planned every month.
Nichigan, a long-established Japanese wooden toy maker, has created a wood-grain smartphone stand, perpetual calendar, and accessory case featuring Sgt. Frog characters, going on sale at Keroro Mart and BN Pictures Store.
DMM GAMES and Tookyo Games are marking the first anniversary of SHUTEN ORDER with a sale discounting the Nintendo Switch and Nintendo Switch 2 download editions by 50%, running September 5 through September 18, 2026.
SNIDEL HOME teams up with Sanrio's Cinnamoroll for a dreamy, star-themed loungewear and accessories line, going live online September 4 and in stores from September 11.
Snow Peak's twice-yearly Seppousai thanksgiving festival returns October 3–4, 2026, at stores, campfields, and its online store nationwide, bringing limited-edition gear such as the Living Shell 2026 EDITION and apparel, two-day-only sales, and campfield events.
A new Rakuten-exclusive whisky lottery guaranteeing two bottles per entry — with a top-prize chance to win both a Yoichi and a Miyagikyo 10-Year cask-strength whisky — went on sale September 4, 2026, limited to 225 entries.
Takara Shuzo is releasing a canned soda highball made from its 100% sweet potato shochu "Ikkomon," offering a casual 6% ABV way to enjoy the brand's natural sweetness and clean finish, nationwide from October 13, 2026.
Nijigen COSPA is releasing two new outer jackets featuring Arcueid Brunestud from TSUKIHIME -A piece of blue glass moon-, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-November 2026.
Arma Bianca has launched an online lottery for the TV anime 2.5 Dimensional Seduction through its DRAW!DRAW! service, offering acrylic blocks, canvas boards, acrylic cards, and can badges for 770 yen per draw.
212 KITCHEN STORE, the kitchenware specialty store operated by Lifestyle Innovation Co., Ltd. of the WORLD Group, celebrates its 25th anniversary with its first-ever collaboration collection featuring illustrator HONGAMA. About 70 items go on sale at stores nationwide from September 8, with early sales at the official online store starting September 3.
D3PUBLISHER is releasing a single Nintendo Switch 2 package that bundles together three previously released stick-figure minigame collections, offering 655 stages across 16 minigames along with online ranking boards.
AMNIBUS, an online shop for original anime and manga merchandise, has begun taking pre-orders for eight types of BLACK TORCH goods, including trading acrylic stands, trading acrylic keychains, and more.
IP4 Co., Ltd. will release the "Bonobono Face Squeeze Keychain" capsule toys (400 yen per play, tax included, 6 designs total) at capsule toy corners nationwide from early September 2026, featuring squishy, face-shaped keychains of Bonobono, Chipmunk, and Raccoon.
Four new models join Converse's "MADE IN JAPAN" series for fall/winter 2026, featuring reworked colors and materials across the ALL STAR J and ONE STAR J lines, launching from September 2026 at the Converse Official Online Shop and select retailers.
A new Happy Kuji lottery, Disney IDOL ON STAGE, dresses Mickey Mouse and friends in sparkling idol-inspired costumes with all-new artwork found nowhere else, with sales starting September 26, 2026 at 7-Eleven, Ito-Yokado, and Yume Town.
EGGRYPTO X, a new NFT monster-raising RPG from GameWith NFT, has opened pre-registration on the App Store and Google Play ahead of its fall 2026 release, revealing the official title "EGGRYPTO X — Otakarajima no Daibouken" along with a new key visual and a 10-pull gacha ticket bonus for registrants.
KADOKAWA's online lottery service Kujibikido is launching a new online lottery themed around GANADI, the popular character from Korea, with sales beginning September 10, 2026. Prizes include GANADI and Gonyani plush toys, pocketed T-shirts, and fluffy-trimmed acrylic keyrings, plus a repost campaign offering a complete set of can badges.
Odds Park is running THE SPEED IN THE SHELL, a collaboration campaign with TV anime The Ghost in the Shell from September 3 to September 16, 2026, offering original apparel and accessories redeemable through the site's ticket program alongside new illustrations by Science SARU.
CCMC's hololive Production derivative-game brand holo Indie has launched Decorate! hololive Sticker Battle, a sticker-album management strategy game developed by PREAPP PARTNERS, on Steam. Players decorate a roster of 12 hololive talents with more than 150 stickers, build a team of up to three members, and take on automated battles for ¥1,280.
From September 3 to October 12, 2026, Karaoke Manekineko is holding a collaboration campaign celebrating the 20th anniversary of Ouran High School Host Club's anime broadcast, featuring new band-themed illustrations, character-inspired drinks, and exclusive original merchandise at participating locations across Japan.
The idle RPG The King of Fighters AFK has added new fighter Iori Yagami (THE KING OF FIGHTERS XIII) with a doubled summon rate, alongside a Terry Bogard return event, a 1st anniversary survey reward, and a lineup of in-game events as its Fighters Festa celebration continues.
Nature Lab's LAVONS brand adds a Green Heaven bedroom diffuser to its LAVONS to the Moon line, alongside new SHINY MOON and Luxury Relax paper fragrances for closets, entryways, and cars.
Maison Lexia is releasing a limited-quantity "Perfumed Hair Oil" in two signature fragrances on October 30, 2026, letting the brand's popular scents wrap hair in a light, everyday way while 13 plant-derived oils care for hair from the inside.
Mick Fire, the last horse to sweep the Minami-Kanto Classic Triple Crown undefeated, retires from racing after his July 22 start in the Santa Anita Trophy. A retirement ceremony will be held at Oi Racecourse on October 7.
AltPlus has added a new playable Awakened Form, Mouchette, voiced by Ikumi Hasegawa, to the card RPG Morimens starting September 3, 2026, bringing a new event, pickup summons, and launch campaigns that include a chance to receive SSR Mouchette for free.
arma bianca has opened pre-orders for thirteen new Negative Happy items inspired by the 2nd MV, including trading glitter can badges, photo cards, apparel, and more, at the anime and manga merchandise store AMNIBUS.
An online lottery for TV anime "Princess Lover!" launches on Kujibikido on September 10, featuring a fabric poster, tapestries, an acrylic panel, acrylic keychains, and can badges based on the series' artwork, priced at 770 yen per draw.
A Promise of Wizard collaboration is coming to Bull Pulu tapioca drink shops and the GK Store online shop from September 25, 2026, with trading can badges, acrylic stands, keychains, cards, stickers, and a tote bag themed around the wizards in Bull Pulu-colored diner outfits.
A limited Promise of Wizard collaboration campaign is coming to Bull Pulu tapioca drink shops from September 25 to October 18, 2026, featuring collaboration menus, original goods, and a special in-app login bonus.
Revlon adds a deep, grown-up cacao brown to its 2-in-1 ColorStay Overtime Lip Color, making all six shades a permanent lineup from September 17, 2026, with color that resists fading for up to 16 hours.
Manga artist Sankaku Head and Village Vanguard have launched a limited collaboration merchandise line featuring original character Sankaku-chan, with pre-orders open online from September 3 through September 20, 2026.
A no-miss lottery featuring Jack Skellington launches on September 4, 2026, with prizes including a large figure about 30cm tall, a coffin-shaped tote bag, and character mugs.
Seven Knights Re:BIRTH has rolled out a major September update adding new legendary character Hayeon and an awakening for Velika, alongside a new PvE mode, revamped stage systems, and the game's official launch on the Samsung Galaxy Store.
The four standard-size figures from the first wave of Sticky Monster Lab's SML Star Wars series are back by popular demand, featuring finer sculpting and paintwork, dedicated lightsabers and stands, and LED lighting gimmicks, with pre-orders opening September 4, 2026.
Snow Peak's "TAKIBI Denim" series adds new fall/winter 2026 models on September 4 at its directly managed stores and online store, offering a flame-retardant denim jacket, pullover, and pants in black and indigo that develop natural fading and texture change with wear.
Skater is releasing two new Die-Cut Lunch Bags shaped after Star Wars characters Grogu and Wicket, each priced at 3,300 yen and available from September 3rd at its official online shop and retailers nationwide.
SAT-BOX has opened pre-orders for Super Takoyaki Battle, a takoyaki-making action game for Nintendo Switch and Steam where up to four players can battle it out to cook the most takoyaki.
Fukushima's Tamano Ascend Distillery releases 拓駈 (Hiraku) 2026 SUMMER EDITION 双夏 (Soka) on September 6, a bourbon-cask-driven whisky blended from new-make spirit that has aged through two summers under the distillery's "whisky grown from the soil" concept.
Tokyo Revengers UNLIMITED has launched a collaboration event with TV anime WIND BREAKER, bringing Haruka Sakura and Akihiko Nirei into the game as battle characters through a limited-time gacha, alongside a training campaign and in-game story content running through October 1, 2026.
Tommy Hilfiger's 2026 Fall campaign, themed "Only in New York," casts global brand ambassador JISOO as a guest at The Plaza Hotel, bringing her own style to the brand's Classic American Cool aesthetic alongside a cast that includes Travis Kelce, Gigi Hadid, and Peggy Gou.
Vivid Kuji has launched a new online lottery for Uesugi-kun Wants to Quit Being a Girl, featuring an array of cute character items and a bonus clear card sticker for larger purchases.
Waterproof suede and a rugged grip outsole bring functional design to two beloved UGG silhouettes
Korean skincare brand WELLAGE is teaming up with Sanrio's Hello Kitty for two Japan-exclusive items, a hyaluronic acid serum and a sheet mask, dressed in limited-edition Hello Kitty and Tiny Chum packaging, rolling out from September 1, 2026.
Tachibana E Shuhan has launched the 155th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
The mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has launched a new Pajama Party pickup gacha for Karane Inda alongside the first Let's Pajama Party event.
GRYPHLINE has launched the new version "Dreamscape of Wind and Snow" for Arknights: Endfield today, introducing the new ★6 operator Typhoeus, opening the new area "雪松林," and announcing a distribution event for the new ★5 heavy defense operator "プチエナ."
Anime Bungo Stray Dogs is collaborating with ZOZOTOWN on a limited seven-item lineup featuring newly drawn illustrations by artist OkiCha, open for pre-order exclusively on ZOZOTOWN from September 9, 2026.
Capcom TV!! airs a special preview of Onimusha: Way of the Sword on September 3, 2026 at 8:00 PM, the night before its September 4 release, featuring early gameplay, a boss battle, and an appearance by the development team, plus a QUO Card Pay giveaway.
Mobile soccer sim Captain Tsubasa: Dream Team is running a limited-time collaboration with the ZOIDS Real Moving Kit toy line, pairing players with ZOIDS units in new gacha characters, campaigns, and login bonuses.
Filmarks Culture Wear is releasing an official Swallowtail Butterfly apparel collection — T-shirts, a magnet set, and a blanket — through pre-order starting September 4, timed to the 30th-anniversary release of the film's 4K remaster.
Fukuya Co., Ltd. will launch a no-losing in-store lottery featuring fruit-themed Gaspard and Lisa merchandise at hobby shops and bookstores starting September 26, 2026.
unify's Hello Kitty mini pochette has returned to stock after selling out, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and a 2-way design that switches between a shoulder bag and a mini tote.
A new lineup of IDOLiSH7 merchandise features original delivery-worker-style costumes created just for the project, including a framed stamp set, acrylic stand, keychain, badges, and stickers, with preorders opening September 7, 2026 on the Japan Post Online Shop.
PRIME 1 STATUE has released a 1/15 scale Legacy Museum Collection statue of the Carnotaurus from Jurassic World: Fallen Kingdom. Pre-orders opened on September 2, with the statue scheduled to ship between January and April 2028.
Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with Love Live! from October 2 through October 31, 2026, featuring a collaboration gacha and a point-based access event.
A new NuiPal plush line brings all five magical girls from Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising- to palm-sized, boa-soft form, with pre-orders now open ahead of a planned January 2026 release.
Sega will release physical PlayStation®5 and Nintendo Switch™ 2 versions of 'Moonlighter 2: The Endless Vault' — Digital Sun's action RPG with shop-management elements — in Japan on Thursday, December 10, 2026, through a co-publishing partnership with UK publisher Silver Lining Interactive.
New Balance introduces "983," a lifestyle sneaker reinterpreting 2000s performance running shoes with a sculptural, refined silhouette. It arrives October 1st at New Balance stores, the official online store, and other retailers.
Seven-Eleven Japan marks Pompompurin's 30th debut anniversary and back-to-back Sanrio Character Ranking win with a nationwide fair featuring three original sweets, limited-edition goods, and multiple sticker and lottery campaigns starting September 8.
SteelSeries is adding two new colors, Yuzu and Matcha, to its Arctis GameBuds wireless earbuds, alongside a firmware update that improves 2.4GHz wireless connection stability. The new colors roll out from September 11, 2026 at electronics retailers, Amazon.co.jp, and Rakuten Ichiba nationwide.
Sugar Doll, the dress-up and raising game available on the App Store and Google Play, has launched a new American diner-themed premium gacha "HAPPY SWEET DINER" starting September 2, 2026, along with a limited-time background pack.
Summoners War: Sky Arena has kicked off its annual Sky Fever Season 2026, running through October 25 with five Fever Token-based events offering monster selection, rune crafting, and other rewards to support summoner growth.
Pre-registration has opened for The Alchemist Code: Port Masters, a new game based on The Alchemist Code, with a campaign offering in-game rewards tied to the number of sign-ups.
The October 16, 2026 issue of Weekly TV Guide is running a special collaboration with the anime Bungo Stray Dogs Wan! 2, including an Animate mail-order bonus of original character cards.
A WIND BREAKER NuiPal Animate Limited Selection exclusive set featuring six characters, complete with an original drawstring pouch and plush stand, is now available for pre-order at Animate stores and the Animate Online Shop, with release scheduled for December 25, 2026.
Three eau de toilette fragrances inspired by the manga and anime characters Shigeru Akagi and Iwao Washizu will go on presale from September 19, 2026, at the "Akagi 28th Death Anniversary" Fukumoto World pop-up store, ahead of a later online release.
FAIRYTAIL Co., Ltd. is releasing new perfumes and original merchandise featuring newly drawn illustrations of Mahiru Shiina from TV anime The Angel Next Door Spoils Me Rotten Season 2, available in "school uniform" and "fishtail dress" versions, with sales starting August 31, 2026.
Good Smile Company releases a Nendoroid Doll figure of Jinshi from The Apothecary Diaries in his familiar attire, now available for pre-order through hobby retailer AmiAmi at ¥9,200 (tax included), with a planned release in March 2027.
Benzaiten's new "Dried Persimmon Butter Daifuku," on sale from September 1, 2026, layers the concentrated sweetness of dried persimmon with a butter and mascarpone cream and sweet red bean paste, blending Japanese and Western ingredients into a rich, smooth wagashi meant to be paired with wine as well as tea.
Buffer, the HUMAN MADE-produced brand led by creative director Tetsu Nishiyama, releases a five-style drop on September 5, 2026 — three graphics based on the 1982 film "Fast Times at Ridgemont High" plus two Buffer original items — at Buffer Store and online.
Qualia Co., Ltd. is rolling out "Chibi Maruko-chan Plush Toys" at capsule toy corners nationwide, featuring five soft, squishy characters from Class 3-4 — Maruko, Tamachan, Fujiki, Nagasawa, and Hanawa.
Fujiya's new "Anime Chiikawa Pero Pero Choco" turns the faces of popular characters Chiikawa and Hachiware into stick chocolates, each paired with six collectible backing card designs, arriving nationwide on September 8.
Seven-Eleven Japan is offering Disney Sparklink Stars content prints, featuring 15 character visual designs, at multi-copy machines nationwide from September 1 to September 30, 2026.
ENFÖLD presented its 2027 Spring and Summer collection, themed "WRAPPING STRUCTURE," at Rakuten Fashion Week, translating the hidden framework and layered materials of architecture into sculptural silhouettes. The show also featured drawings by graphic designer 山口崇太, a footwear collaboration with goyemon, and makeup by NARS.
British lifestyle brand Fable England launches its "Orla" collection on September 1, the second chapter of the 2026 autumn/winter "Divine Nature" line, bringing warmth and soft femininity to bags, scarves, and jewelry.
Ferragamo is launching a new leather goods collection, the "Ferragamo Cara Bag," pairing sculptural design with the maison's Italian craftsmanship and its signature Gancini closure.
Amiami is now taking pre-orders for figma figures of Panty and Stocking from New PANTY & STOCKING with GARTERBELT in angel costumes. The two-figure set has a reference price of ¥19,500 (tax included) with a release scheduled for July 2027, and each figure is also available individually.
A 1/7 scale completed figure of Saki Hanami from Gakuen Idolmaster, shown in her pre-training look from Iris After the Rain, is now available for pre-order at AmiAmi. Produced by MiraiMira, the figure is priced at ¥22,000 (tax included) with a scheduled release in April 2027.
Goto no Tsubaki, the natural skincare brand from the camellias of Nagasaki's Goto Islands, launches its Camellia Cleansing Oil (110mL, ¥1,980 tax included) on September 1, 2026 — an oil built to lift away blackheads in adult pores and stubborn makeup while leaving skin moisturized.
Goto Tsubaki Distillery is releasing a limited quantity of "GOTOGIN Yurameku Katachi — Tsubaki no Kara," the second gin in its collaboration series with Amami Oshima-based painter and picture-book author Miroco Machiko, from September 28, 2026.
Good Smile Company and Frontwing Lab have announced a new ADV game, "Grisaia no Shin Kajitsu -Shuuketsu no Hyakka-," celebrating the Grisaia Series' 15th anniversary, with release set for 2027.
BitStar Anime is producing and managing the official YouTube channel for GYAKUTEN BARIBA REVERSE, Bandai's popular coin-flipping battle toy, with full-scale streaming underway from August 29, 2026.
From November 1, 2026 to March 31, 2027, HOSHINOYA offers three "Winter Wellness Stay" plans across its properties, drawing on each location's climate and culture to help guests reset the "winter fatigue" and "brain fatigue" common among modern people, with a culturally themed breakfast and a destination-inspired gift included in every stay.
Popular characters from the anime That Time I Got Reincarnated as a Slime will appear in the idle RPG Idle Girls starting September 8, alongside a commemorative TV commercial and a pre-registration campaign that is already underway.
KATOKOA mamoru, a brand from apparel and accessories maker Kawabe Co., Ltd. that designs Japan's creatures at risk of extinction, expands its lineup with socks in 10 designs at ¥2,200 (tax included) each, releasing from mid-September 2026. A portion of sales proceeds will go to the Japanese Association of Zoos and Aquariums' Wildlife Conservation Fund.
Kirishima Yokogawa Distillery is opening preorders on September 1 for Single Malt Whisky "The Drink You Don't Drink," a limited seven-bottle series tied to the Seven Lucky Gods and blessed by Chief Priest Benmou of Tenmyoji Temple, meant to be displayed unopened with a handwritten wish on the label.
From October 1, 2026, Kyukaruizawa Kikyo, Curio Collection by Hilton, will serve a Halloween-themed afternoon tea featuring seasonal Shinshu ingredients such as pumpkin, purple sweet potato, apple, and Nagano Purple grapes at its casual dining restaurant à table in Karuizawa.
La Prairie's SC Concealer Foundation, from its Skin Caviar Collection, goes on sale nationwide in an updated version on September 1, with sun protection raised from SPF15 to SPF30, a richer smooth texture, and a new glass bottle, offered in eight shades.
From September 1, Louis Poulsen Japan is releasing the PH 3/3 Pendant Centenary Edition and PH 2/2 Wall Centenary Edition, the second chapter of a collection marking 100 years since Poul Henningsen's System PH.
From August 27, Japanese accessory brand LUNA EARTH ONLINE has added new fall arrivals starting at ¥330 (tax included), including check-pattern hair clips and scrunchies, new ear cuff designs, and body piercings.
Okamoto Corporation is releasing two limited-edition colors, Pale Pink and Light Greige, for its winter staple room sock "Marude Kotatsu Socks," available in limited quantities at stores nationwide and online from early September.
Cogit's oshi-katsu support brand muchu muchu is releasing two items nationwide from September 1, 2026 — a new color pattern for its popular Carry-Along Plush Shoulder Bag and the new Plush Walk Shoulder Belt.
NELL, the sleep brand known for its pocket-coil mattresses, is releasing the NELL×COIL COLLECTION — original sheets, a duvet cover, a pillow and pillowcase set, and roomwear covered in a pattern of Pokémon's Magnemite. The lineup goes on sale September 1, 2026 on NELL's official site, with sales at Bic Camera Yurakucho starting September 7.
PAUL & JOE is offering a head start on autumn style with a new socks collection featuring the brand's iconic cats Nounette and Gipsy alongside colorful florals and animal motifs, available in women's, men's, and unisex styles across a wide range of sizes from early August 2026.
To mark 15 years since its launch, the avatar app Pokecolo, used by more than 26 million people, has kicked off a lineup of anniversary content from September 1, including the nostalgia-filled "15th Memory Museum" event, a special login bonus, and a follow-and-repost giveaway on X offering QUO cards and clear file sets to 15 winners.
The long-running romance game The Prince's Proposal: Eternal Kiss marks its 13th anniversary this September, with Royal Grand Prix 2026 popularity voting opening today, a special Episode0 prologue release, two anniversary events, and a lineup of in-app campaigns, alongside a tie-in celebration on VOLTAGE Passport.
Sega's Puyo Puyo 35th anniversary “だいれんさ！” project adds three new reveals — a Shimokitazawa Curry Festival collaboration running October 8 to 25, 2026, commemorative handkerchiefs from CLASSICS the Small Luxury, and a new LINE theme, “Puyo Puyo GAME CENTER,” launching in September 2026.
Netmarble's upcoming game Shangri-La Frontier: The Seven Colossi opens its Tokyo Game Show 2026 special site, with a world-first playable demo, a voice actor talk show featuring Yuma Uchida, Rina Hidaka, and Yuka Terasaki, and original novelties for booth visitors.
Max Factory's 1/7 scale completed figure of Eatchel – The Cub [Overdue Radiance] from Snowbreak: Containment Zone is now available through AmiAmi and select other retailers. It is priced at 32,000 yen (tax included), with release planned for September 2027.
The naval battle game SOEN NO KANTAI marks its 9th anniversary with a free salvage event offering up to 900 pulls, the debut of Battleship Satsuma in the Shin Soen Festival, and a Ver.10.0.0 update adding EX Training and Guild Donation features.
Two new Starbucks® Chilled Cup flavors — a rich White Chocolate Latte and a smooth Hojicha & Tea Latte made with 100% domestic hojicha — arrive nationwide from September 8, alongside two giveaway campaigns celebrating the launch.
The autumn-themed limited-time doll "Autumn Rug" has returned to the dress-up and raising game Sugar Doll, along with a seasonal event and background packs running through fall 2026.
SwitchBot is adding a new black colorway to its compact K11+ Pro robot vacuum, which delivers up to 12,000 Pa of suction power in a body just 24.8 cm across, with sales starting September 1, 2026.
Furniture and interior retailer Tansu no Gen has released a Round Extendable Dining Table that grows from a 120cm circle into a 160cm oval, pairing a stone-look ceramic tabletop with wood-grain legs for everyday meals and entertaining alike.
UGG launches its "Born to Feel" global campaign on September 3, pairing modeling icon Tyson Beckford with rising star Julez Smith and unveiling a reimagined Birch collection featuring the Birch Boot II and Birch Hiker.
Needs Co., Ltd. and Sun Family Co., Ltd. launch the "varinuc Muffler-Attached Warmth Hat" for 2,178 yen (tax included) starting September 1. Soft faux fur wraps the head, ears, and neck, and the hat can be worn down as a muffler for two styles in one.
AVIOT has opened pre-orders for the TE-V1R-AZ2, its second collaboration model with Azur Lane, featuring 100 newly recorded voice lines and packaging illustrated by nima. Pre-orders opened on August 31, 2026.
U-NEXT will exclusively live-stream the Nissan Stadium performance from back number's sold-out first stadium tour, Grateful Yesterdays Tour 2026, on October 3, with a new multi-channel option that shows song lyrics alongside the live footage.
The seal collection RPG BIKKURIMAN Wonder Collection has added the limited-time event "Beyond the Next World — Anomaly at Tengai Bakufu," introducing new characters [Demon Lord Approaching] Fyujon Kiddosu and [Demon Fang] Fyujon Kiddosu through the Holy-Demon Fusion Demon General Gacha, alongside a new damage challenge event and a comeback login bonus.
BON TON TOYS, a Dutch plush toy brand founded in 1933, has released its colorful The Moods character series and its pet-and-animal-themed PETS series in Japan, now available through marcs STORE, Rakuten Ichiba, and interior and lifestyle shops nationwide.
Two new items — the Caramel Apple Bon Classic and Caramel Apple Mini Bon — will be available at Cinnabon locations across Japan from September 3, 2026, featuring a diced apple compote and rich caramel sauce paired with the brand's signature Makara cinnamon.
DRECOM SHOP has begun general sales of new Cuticle Detective Inaba merchandise, including trading mini shikishi, connectable acrylic charms, an A4 clear file set, acrylic stands, bangs clips, and stickers featuring the manga's cast of quirky detective characters.
TOYO KITCHEN STYLE opens reservations at 12:00 PM on September 5 for the 2026 Dolce&Gabbana x Fiasconaro panettone collection, adding three new flavors and a redesigned classic for a lineup of 14 items available in limited quantities.
gelato pique is launching its third Pokémon collaboration collection, "Pokémon meets GELATO PIQUE," on September 9, 2026. The lineup carries a Pichu-Pikachu-Raichu evolution motif across sizes and newly introduces Clefairy and Marill designs.
DMM GAMES' Girls Creation -Shoujo Geijutsu Kitan- celebrates its new 'Art Type' character feature with a commemorative campaign, while the 'Scramble! Autumn Art Grand Sports Festival' event and two pickup gacha runs run through September 15, 2026.
holo Indie, hololive production's fan-game brand, has opened the Steam store page for Ollie Ninja Slash, a high-difficulty action game developed by 7 Moon Studio starring hololive Indonesia's Kureiji Ollie, with wishlist registration now available ahead of its September 18, 2026 release.
Starting September 3, 2026, IKEA Japan will roll out the KONSTRUNDA collection at stores nationwide, the IKEA online store, and the IKEA app — an art-inspired range of decorations, rugs, vases, and stools created by seven designers from around the world, making art accessible at affordable prices.
SYNC INNOVATION has opened pre-orders for new INAZUMA ELEVEN: Victory Road merchandise in the popular #mochocho mini-character series, including acrylic stands, heart-shaped can badges, hair clips, and flat pouches, with shipping planned for early November 2026.
KAMIHIME PROJECT has kicked off a collaboration with BLACK LAGOON, adding new character Revy as a Kamihime alongside a free daily 10-roll gacha, a login bonus, and the collaboration raid event "KAMIPRO LAGOON."
DMM GAMES has released "GAMES STORE," an iOS store app that brings the premium version of Koihime†Taisen to iPhone outside the App Store, alongside a run of in-game campaigns and a follow-and-repost giveaway through mid-September 2026.
Tatsunoko Production and the blockchain game Meteon Run have confirmed a collaboration featuring Yatterman, the second installment in Meteon Run's series of Japanese anime crossovers, bringing in-game character sales and limited-edition shoe items themed around the classic series.
Formirai Co., Ltd. has released the first trailer for its upcoming music adventure game Morpho Reverie, revealing a story in which players can choose the protagonist's gender, voiced by Aoi Ichikawa or Shion Wakayama, alongside Madoka Yonezawa as Keeva, ahead of a Steam demo planned for fall 2026.
MUJI's new "Easily Assembled Wooden Light Furniture" series — three furniture pieces, two wooden stools, and two stool cushions — is built for tool-free assembly and easy carrying, so the right piece can be brought into any room whenever it's needed. It launches early at MUJI Tokyo Ariake on September 1, 2026, then rolls out at MUJI stores nationwide and online from September 16.
A limited-time event, "Class President Committee's Autumn! no Dan," has launched in the smartphone puzzle game Nintama Rantaro: Futtobi Puzzle! no Dan Again!, running through September 17. Four new characters have also joined the roster through the Premium and Normal Gacha.
OHYA is offering an early preview sale of three new metal cold tea cups, Nagomi, Kizashi, and Urara, at the Dai-Nippon Ichi trade show in Tokyo from September 2 to 4, 2026, ahead of their September 5 general release.
Munyugurumi Patio, the character goods shop run by KThingS, begins selling Sanrio Characters' Pompompurin "Fluffy Onigiri Munyugurumi Mascot" alongside the existing "Cozy Picnic Series" at its storefronts nationwide from Thursday, September 3.
Good Smile Company's POP UP PARADE SP line is adding a figure of Momon from Overlord: The Sacred Kingdom, now available to order through Amiami ahead of an April 2027 release at 15,800 yen.
The rhythm and adventure mobile game Project SEKAI COLORFUL STAGE! feat. Hatsune Miku is running two new in-game campaigns that began August 29, 2026 — the "Mix&Make Party Time!!" event through September 4, and the "Unspoken Code" Gacha featuring three new members with Live Costumes.
Quiz RPG: The World of Mystic Wiz has launched "The World of Mystic Wiz GOLDEN AWARD 2026 THE GENERATIONS" on August 31, 2026, featuring a story event and gacha starring six fan-voted spirits, alongside the "Black Cat Festival 2026" campaign offering up to 300 free gacha pulls.
Hombo Shuzo is releasing Sakurajima Nengou Shochu 2026, an authentic imo shochu made only from Koganesengan sweet potatoes harvested that same year in Minami-Satsuma, Kagoshima, with its label design changing annually. It goes on sale in early October 2026 in limited quantities.
Saturdays NYC teams up again with Hanes for a second special-order collaboration, launching an original-fit crew neck waffle long sleeve pullover (2-pack) that pairs soft, quick-drying comfort with vintage-inspired detailing. It arrives September 4, 2026 at Saturdays NYC stores and its official online store.
SESAME STREET MARKET, the world's only official Sesame Street store, introduces a "SLEEPY DAYS" collection inspired by Japan's September 3 Sleep Day, featuring beloved characters caught peacefully asleep in soft pastel colors. Launches September 3 at four store locations and the official online store.
A new silicone pen case captures fantastical holographic shimmer and three-dimensional marble patterns in cool sherbet colors, arriving in five shades across two types in late September 2026.
Fashion brand SORIN is releasing its first collaboration with Hello Kitty, a three-piece collection called SORIN♡HELLO KITTY, at sanrio house shops and online starting September 3, 2026. The lineup includes a ribbon bustier, a sheer top, and a layered tank dress, each finished with Hello Kitty embroidery.
Three chibi-style figures of Johnny Joestar, Gyro Zeppeli, and Diego Brando from STEEL BALL RUN JoJo's Bizarre Adventure are now on sale through Bushiroad Creative's PalVerse Palé. open figure series, priced at ¥3,300 each.
The idle idol development RPG STELLAR IDOL PROJECT arrives on iPhone today as DMM GAMES' "GAMES STORE" app launches its iOS version, with celebratory campaigns offering gems, a powerful SSR supporter, and Amazon Gift Card prizes.
Kuji Q, the lottery service from Quality Confidence Co., Ltd. (Animate Group), has begun in-store sales of a new Symphogear XV lottery themed around a quiet "Relax Night," featuring original illustrations of the six main characters and prizes such as an extra-large fabric poster and acrylic stands.
Following strong demand for its first round, Tachibana E Shuhan (Uprising Co., Ltd.) begins selling "Koun Bai Mikuji" Round 2 on August 31, 2026, a whisky lottery limited to 230 sets at ¥13,999 each. Every set guarantees two bottles, and the top prize offers a chance to win both a Hakushu 18 Year Limited Edition and a Yamazaki Limited Edition 2016.
Techcronoss, the cross-heroine RPG from EXNOA and Techcross, has launched its iOS version on GAMES STORE. Release celebration campaigns include a daily free 10-pull gacha offering up to 50 pulls total, a limited-time guaranteed ★3 Techcronoss x UNITIA gacha, a Festival Clock Tower level cap increase with a new blessing, and new stations in Tour Quest's HARD difficulty.
By popular demand, Uchida Farm in Setouchi City, Okayama Prefecture has extended its Furusato Nozei (hometown tax) donation periods for Shine Muscat grapes to September 30 and for the rare Muscat Jipang variety to September 15, 2026.
Good Smile Company's POP UP PARADE L size figure of Daiwa Scarlet from Umamusume: Pretty Derby is now available for pre-order at AmiAmi, with a scheduled release in February 2027 at ¥9,800.
A third collaboration event between the smartphone 3D action RPG White Cat Project NEW WORLD'S and the VTuber group hololive has launched, bringing hololive GAMERS members Shirakami Fubuki, Ookami Mio, Nekomata Okayu, and Inugami Korone into the White Cat world through a limited-time gacha, jewel pack sale, and collaboration livestreams.
Moonstar's "b/m" brand is releasing the "B/M Taobio" boot sneaker in black, pairing a side-gore boot with a platform sole for a look that's voluminous yet light and easy to wear every day.
pTa.shop has added three new T-shirt designs featuring artwork by illustrator Chiba Kotaro — pinoko, LITH, and Ramen Gacho — on sale since August 10, 2026.
Flying Tiger Copenhagen introduces its "Gothcore" series, part of a new 111-item Halloween lineup available at all stores and online from August 21, 2026, featuring skeleton-motif accessories, a coffin-shaped bag, and other gothic-inspired pieces.
To mark the 30th anniversary of the TV broadcast, Bandai Namco Filmworks is releasing "Fushigi Yugi: The Mysterious Play Blu-ray BOX" (Special Limited Edition), the series' first-ever Blu-ray release, exclusively through A-on STORE on August 26, 2026, priced at ¥33,000.
AKROS is faithfully recreating the jacket that Momoka Kawaragi wears in Girls Band Cry, with pre-orders opening in August 2026 through the AKROS official site and Animate Online ahead of a December 2026 release.
pTa.shop has added three new T-shirt designs to its Grave of the Fireflies collaboration with Shinchosha, featuring watercolor art from the film's original image boards, on sale since August 12, 2026.
Hobonichi Techo's 2027 lineup goes on sale September 1 with more than 280 new items, including fresh collaborations with Hello Kitty, Puppet SunSun, and the V&A Museum, a second-year Moomin partnership, and new Kakimori-designed stationery.
Lindt & Sprüngli Japan is releasing "Dubai Style Crema Gelata," a gelato reinterpretation of the trending "Dubai chocolate," from September 1 through October 31, 2026, alongside a Japan-and-Germany-exclusive autumn tablet flavor.
Louis Vuitton has released a new lineup of men's bags, including the Bastille PM, Keepall Bandoulière 35, and Vagabond Hobo PM in the classic Monogram Archive Canvas, alongside the Satchel Wearable Wallet and Steamer 30 in the tonal Monogram Midnight Canvas.
Onsen Dojo, operator of the Ofuro Cafe hot spring facilities, and Kyodo Shoji's COEDO Brewery have jointly developed OFURO ALE, a Kölsch-style anniversary beer brewed with Saitama-grown sansho pepper, yuzu, and rice, going on sale September 19, 2026 for ¥780.
Kotobukiya opens pre-orders for the first wave of OSHI WORKS Mini, a new chibi-style figure series priced at 1,980 yen each, featuring Maomao and Maomao (Garden Party Ver.) from The Apothecary Diaries alongside the Persona 3 Reload protagonist and Persona 5 The Royal's Joker.
Arma Bianca has begun accepting pre-orders for 10 types of newly drawn Sister ver. "Rent-A-Girlfriend" merchandise, including trading acrylic cards and clear die-cut stickers, on AMNIBUS.
Frontier Works has opened pre-orders for 181 new Rune Factory acrylic stands featuring in-game character art from six titles, alongside a re-order campaign for 163 previously released designs, through its pick-your-character label Select×Collect.
Global cosmetics brand SHEGLAM has released a new cushion foundation, the Lumi Lock & Go Hydrating Cushion Foundation, from August 20, 2026. The formula combines serum-like hydration with natural coverage for a fresh, dewy finish.
fibona, Shiseido Research Institute's open innovation program for co-creating beauty products, introduces Dual Blooming Mist UV, an SPF20/PA++ mist designed for quick daytime sun protection, with a refreshing scent developed through skin-gas fragrance research. Available exclusively at the fibona Lab on the first floor of Shiseido Beauty Park from August 25, 2026.
SKOP, the wood product brand from Yamagata woodworking studio Sato Kogei and creative unit TENT, adds a beech and walnut spoon and fork called SOLID CUTLERY to its lineup, going on sale August 25th.
From September 2, 2026, Starbucks stores across Japan are introducing "My Customize Bar," a free self-serve station with five items that lets customers finish their own beverages and food, opening up as many as 5.27 million possible combinations.
General access has opened for "Bob," the second additional playable character in TEKKEN 8's Season 3, while the gameplay trailer for the season's third character, "Roger Jr.," is set to premiere at EVO France in October 2026.
Uniqlo U's fall/winter 2026 collection, Confidence in Form, arrives September 11 as the final collection of the line's first chapter under designers Christophe Lemaire and Sarah-Linh Tran, ten years after the label's 2016 debut. The lineup carries forward Uniqlo U's precise tailoring and timeless design through soft, structural womenswear and function-driven menswear.
Bandai Namco Filmworks releases the Blu-ray Volume 1 (Special Limited Edition) of TV anime Wistoria: Wand and Sword Season 2 on August 26, 2026, alongside news that a third season is now in production.
A new white colorway of the fan-favorite Nessie plush from Apex Legends rolls out from early February 2027, priced at ¥2,200 (tax included).
caseplay is releasing its third Spy × Family smartphone accessory collection from August 24, 2026, offering 15 character-inspired designs across more than 170 device models, including slim protection cases, watch bands, and an earphone case.
AMNIBUS, an online store specializing in original anime and manga merchandise, has started accepting pre-orders for four Cat's Eye product lines including Trading Title Page Illustration Can Badges, Trading Title Page Illustration Cards, a Tee, and a Color Illustration BIG Acrylic Stand.
Chivas Regal is releasing the "Chivas Regal 16 Charles Leclerc Limited Edition," the brand's first 16-year-aged whisky and the first signature blend created by global brand ambassador Charles Leclerc, in limited quantities starting October 5, 2026.
Oshimall, the EC shop run by Cybird, is selling new original merchandise for the smartphone puzzle game Detective Conan Puzzle: Cross Chain, including can badges featuring original illustrations, from August 26 through September 9, 2026.
DOZLE Corp., the gaming YouTube group managed by creator agency WONDER DIVE, opens advance sales for official merchandise tied to its solo offline event "DOZLE Private Academy Bonkers Festival!!" starting August 24, ahead of the September 12–13 event at Keio Arena TOKYO.
Dr. Martens teams up with Warner Bros. Discovery Global Consumer Products for a bold new footwear and accessories collection inspired by the heroes and villains of The Powerpuff Girls, featuring the Buzz 5i, Buzz Hi, and Buzz Strap shoes alongside bags and socks, launching worldwide on August 27.
VENEX launches its first-ever collaboration with the globally beloved anime Dragon Ball, opening reservation sales for the COMFORT PUNCH HALF SETUP recovery wear at select stores and its official online store starting August 25.
Capsule toy maker Qualia is releasing Food Seal Plushies, a lineup of six seal-shaped plush capsule toys supervised by plush designer Oishii Nezumi, each modeled after a different food from tenmusu to melon soda. The fluffy, ball-chain-equipped plushies go on sale nationwide from August 24, 2026, for ¥400 per try.
Francfranc is releasing a fur-textured dog lamp that glows softly when tapped on the head, launching online August 31, 2026 and rolling out to stores nationwide the same day.
![DMM GAMES's Girls Creation Launches "Fiorenza Festival" for New Outfit and "Fiorenza's Summer Vacation [P.C.]" Event with New Memory](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/2647efbc-3184-4803-b7e0-78d4feafa774.jpeg)
DMM GAMES's Girls Creation has launched the "Fiorenza Festival" celebrating a new outfit, a raid event offering a new Memory reward, and a pickup gacha for a new Fiorenza costume, all starting August 23, 2026.
GODIVA Japan is launching the second wave of its "GODIVA × NANA" collaboration on September 16, 2026, with a chocolate collection, a mixed berry Chocolixir, and a tumbler set, followed in October by a cup ice cream and cooler bag set — all featuring artwork drawn exclusively by Ai Yazawa.
GORELAX, the totonoi sauna brand from Pine Create, is teaming up with Okinawa's Orion Beer on a new collaboration collection — seven kinds of unisex items, including printed T-shirts and an embroidered cap, sold exclusively at general stores and variety shops across Okinawa Prefecture starting late August 2026.
Seishin Tougei's new ceramic growing kit lets turf sprout and grow like hair on samurai, geisha, and ninja figures, with all three designs going on sale nationwide and online on August 24, 2026 for ¥1,300 before tax.
Sanrio's Hello Kitty is collaborating with Hobonichi Techo 2027, drawing on the beloved "Hello Kitty Classic" look from the 1970s across a 17-item lineup of planners and stationery launching September 1, 2026.
To mark the Jujutsu Kaisen anime's 5th anniversary, Kujibikido brings back the popular POP&POP online lottery with newly illustrated tapestries, acrylic stand figures, keychains, and can badges, on sale August 31 to September 30, 2026.
Bandai Namco Filmworks will release the Blu-ray (Special Limited Edition) of LABYRINTH, director Shoji Kawamori's first original feature-length anime film, on August 26, 2026, priced at ¥13,200 (tax included).
Needs Co., Ltd. and Sun Family Co., Ltd. have launched the "Living with Masterpieces" jacquard-woven cushion cover, priced at ¥1,980 (tax included) and available in three painting designs starting Monday, August 24.
CURE MAID CAFÉ hosts the Love Live! Kotori Minami Birthday Cafe 2026 collaboration from August 28 to September 13, 2026, celebrating Kotori's September 12 birthday with themed food, drinks, exclusive cards, and new Dirndl-style merchandise.
Shogakukan releases a new sticker book based on Star Wars' The Mandalorian and Grogu on September 30, 2026, packed with 217 stickers from the hit film, alongside a newly announced children's novelization of the Disney+ series The Mandalorian.
Monteur is releasing a Luxe Mont Blanc Dorayaki filled with Kuma Chestnut® from Kumamoto Prefecture, on sale nationwide at supermarkets from September 1 to November 30, 2026.
The smartphone game Nekopara Sekai Connect will launch its Steam version on September 28, 2026, and an update following the August 24 maintenance adds new cat character Mayumi (voiced by Asami Seto), a new main story chapter, and expanded VR Cat Tower floors.
Nittoh Tea is releasing two powdered stick drinks featuring Sanrio's Cinnamoroll and Pochacco — a cinnamon-roll-flavored milk tea and a banana-ice-cream-flavored banana au lait — each stick wrapped in one of six package designs, starting August 31, 2026.
A new 21cm size of "Oseiron," a cooking vessel that pairs an Arita ware clay pot with a natural cedar steamer, has been released by livareit Co., Ltd., following an earlier 15cm version funded through Makuake. The steamer can be removed for use as a standalone clay pot, and an optional ceramic lid is now available for the first time.
At Meijo University's Nagoya Dome-mae Campus on August 23, Red Bull BC One Cypher Japan 2026 crowned B-Boy NONESKI and B-Girl Cocoa as Japan's representatives, sending them to the last-chance qualifier for the Red Bull BC One World Final in Toronto this November.
SAMANTHAVEGA is releasing a special collection celebrating the 20th anniversary of Disney Channel's High School Musical, featuring handbags, a shoulder bag, and bag charms inspired by the film's characters, available from August 24, 2026.
Virtual YouTuber Sana Natori and free illustration site Irasutoya have teamed up for a new merchandise collaboration featuring original mini-character art, with online sales now open at eeo Store online and in-store sales following October 2 to 15, 2026 at the eeo POP-UP STORE in Ikebukuro.
Street Fighter League JAPAN 2026, Capcom's official team league for Street Fighter 6, opens on August 25. Official ambassador streamers from VSPO! will mirror stream every regular-season match and interview standout players, with additional mirror streams from competing players and team-affiliated streamers also confirmed.
TikTok LIVE will livestream the Japan finals of its global music program "Music on Stage 2026" on August 28, with TRF's DJ KOO judging 18 finalist acts competing to advance to September's global final.
Tirol Choco is adding two chewy treats to its seasonal mochi lineup — a molten chocolate-sauce "Chocomochi" and its long-running best seller "Kinakomochi" — in five-piece bags at stores nationwide from September 7, 2026.
Tirol Choco is releasing "Puchirol Tetra" nationwide from September 7 — mini milk and strawberry chocolates in an easy-to-share tetra package featuring the "Puchirols Special Task Force" characters.
DMM TV will livestream three performances of Touken Ranbu: The Musical "Tsukiyoichiru" — the Tokyo run's opening show on September 7, the October 25 matinee, and the grand finale on October 25 — with advance ticket sales opening August 24, 2026; every stream comes with an on-demand replay window, and the 3-performance set adds an archived replay of the grand finale.
AVIOT has opened pre-orders for the TE-Q3R-NPS, a true wireless earphone collaboration with New PANTY & STOCKING with GARTERBELT, featuring an original angel-themed design and over 250 newly recorded voice lines across ten voice modes. Pre-orders opened on August 21, 2026.
Team Entertainment launches a new Kujico online lottery for Azur Lane: Slow Ahead! Season 2, featuring newly drawn RPG-themed merchandise including a design acrylic stand, B2 tapestry, acrylic keychains, and can badges.
Borderlands 4's second paid Story Pack, "FL4K and the Last Resort," launches September 10, 2026, introducing the new Vault Hunter Loveless the Hacker alongside Bounty Pack 5, "Amara and the Vile Shadows," and a 10-level cap increase.
CODE VEIN II's expansion DLC "Mask of Idris" arrives September 9, 2026, alongside a new trailer recapping the main story so far.
DMM GAMES is celebrating the 5.5th anniversary of Umamusume: Pretty Derby with a campaign running from August 24 to September 4, 2026, featuring up to 100% DMM point back by lottery, a 10% point back campaign for everyone, and Play Missions offering up to 10,000 DMM points.
Toei Animation's new visual novel Expelled from Paradise -The Stellar Angel-, set after the 2014 film, is coming to Nintendo Switch and Steam on November 26, 2026. The official site has opened with a teaser trailer, synopsis, and character profiles, and pre-orders are now open.
Ahead of Japan's September 3 "Gummi Day," FamilyMart is releasing five gummy candies built around different textures — from a shatteringly crisp chilled pineapple treat to a two-layer melon soda float — in limited quantities starting August 25, 2026.
A new trading card wafer snack celebrating the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya goes on sale at Animate stores nationwide on October 18, 2026, with pre-orders opening August 21.
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Bushiroad Creative has launched a new online lottery, "TV Anime Hozuki's Coolheadedness Kuji Road — Japanese-Style Cafe Welcome," on Kuji Road ONLINE, featuring newly illustrated goods of Hozuki, Peach Maki, and Hakutaku in Japanese-style cafe style, including a blanket, mugs, acrylic stands, keychains, and hologram cans.
Phoenixx has launched the roguelite factory-builder game Lazy Witch's Factory in Early Access on Steam, kicking off a 10% launch discount, a follow-and-repost giveaway campaign for a shikishi signed by voice actor Misato Fukuen, and two collaboration bundles with other roguelite titles.
The ONE PIECE Mugiwara Store has added an oversized new cushion featuring the TV Animation ONE PIECE logo, with pre-orders open now through September 23, 2026, at 11:59 PM.
Movic is releasing a new Metallux Badge Collection featuring revival artwork from the Persona series, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around September 19, 2026.
A new Happy Kuji lottery, Sanrio characters PUNKS Party 〜Halloween2026〜, dresses up ten popular Sanrio characters — including Pompompurin, Cinnamoroll, and Kuromi — in a cute, black-based punk rock theme, with sales starting September 18, 2026 at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops.
Cygames is bringing its next-generation digital card game Shadowverse: Worlds Beyond to Latin America on October 8, 2026, with Brazilian Portuguese, Latin American Spanish, and English support, region-specific pricing, and a card modeled after a beloved local dog.
Needs Co., Ltd. and Sun Family Co., Ltd. have launched a Colander Slicer Set that combines five interchangeable slicer blades, a peeler, and a colander that lifts out to reveal a bowl underneath, priced at ¥1,628 (tax included) and available nationwide from August 20.
A whisky lucky draw available exclusively on Amazon.co.jp has launched with 466 slots, priced at ¥4,880 per slot with free shipping. The top prize is Hakushu 18 Years Old, one of the most sought-after bottles in Japanese whisky.
AVIOT has opened pre-orders for a true wireless earphone collaboration with Ascendance of a Bookworm, featuring an original Rozemyne-inspired design and newly recorded voice lines from Rozemyne and Ferdinand.
Bandai Namco Entertainment is running a Steam key code sale on Amazon, with discounts of up to 79% on select titles including TEKKEN 7, running through September 3, 2026.
BCL Company's new makeup series Yokubari Hoppe debuts with two Drop Cheek shades and a Drop Highlighter, all with a new balm formula that blends into a sweet, glossy finish, going on sale September 15, 2026.
The seal collection RPG BIKKURIMAN Wonder Collection has added the limited-time event "Turbulent Knight — Pega Alibaba," introducing new characters Pega Alibaba and Danjack through a special gacha, alongside a new damage challenge event and gem-earning quests.
BUBBLE BOBBLE Sugar Dungeons Boosted has launched for Nintendo Switch and PlayStation 5, with the Steam edition getting the same upgrade through a free major update. Taito is marking the release with discounts on all three platforms and a giveaway of 40th anniversary Bubble Bobble pin badge sets for fans who share gameplay screenshots or videos on X.
The CAPCOM END OF SUMMER SALE is underway across digital storefronts, with Onimusha: Dawn of Dreams getting its first-ever discount for PS Plus members on PlayStation Store, alongside a 10th-anniversary sale for the 囚われのパルマ series on the Nintendo eShop and wide-ranging discounts on Street Fighter, Monster Hunter, Resident Evil, Mega Man, Devil May Cry, Ace Attorney, and Onimusha titles on Xbox Store.
Classy Moon's new album Where the Wild Roses Sleep, released through the healing label CROIX HEALING, began streaming on August 21, 2026, across Apple Music, Amazon Music, Spotify, and other services, drawing listeners into a fantastical, fairy-tale-like world through gentle piano melodies.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "SHADES OF DIAMONDS," a new lineup of rings, earrings, and a necklace celebrating diamonds' many nuances and gradations, available from Friday, August 21.
New Disney Twisted-Wonderland merchandise celebrating the streaming debut of "Episode of Savanaclaw" goes on sale December 23, 2026, including a memorial clear card collection, acrylic stands, and puffy stickers. Animate is also holding a fair through January 24, 2027, with a bonus negative-film-style clear card for qualifying purchases.
Interior lifestyle brand Francfranc is introducing a new fall tableware collection inspired by apparel trends, including tartan check and tweed-patterned ceramics, at stores nationwide from August 21, 2026, with early availability on the official online shop from August 20.
Furyu is entering the blind-box figure market with a new collectible toy brand called nazoQ. Hatsune Miku items open for pre-order in November 2026, with Chainsaw Man and Attack on Titan merchandise planned to follow.
Givenchy Beauty introduces two new "dermacare-designed" lip products, Le Rouge by Givenchy Satin Silk and Le Rouge by Givenchy Hydra Balm, built around the lips' unique dermatological needs and arriving September 4, 2026.
A five-piece mini bag charm collection featuring Gloomy Bear, styled after a leather-look Boston bag, is rolling out at capsule toy corners across Japan from late August 2026.
Prime 1 Studio's Real Elite Master Line is releasing a 1/3 scale statue of Atreus from God of War Ragnarök, capturing his bond with father Kratos and mother Faye. Pre-orders open August 20 at ¥394,790, with release planned for January to April 2028.
Frontier Works has opened the Nintendo Switch store page for Heroic Songs: the Remix!, the idol x town-building simulation game already available on Steam, ahead of its October 8, 2026 release. An opening movie featuring the theme song Follow the Glow has also gone live on the official YouTube channel.
Jewelry brand Hirotaka is releasing the AMBER SPEAR earrings, set with amber and white agate, in limited quantities from August 20, 2026, available at Hirotaka's directly-operated stores and its official online store.
Japan Post is releasing original merchandise built around its postage stamp designs — T-shirts, polo shirts, tote bags, and acrylic charms — available as made-to-order items through Japan Post's online shop starting August 21, 2026.
The Nintendo Switch package version of slow-life sim Japanese Rural Life Adventure launches November 12, with pre-orders opening today alongside a new Ver. 1.3.0 update and a giveaway campaign marking 100,000 downloads.
From August 20 through September 23, 2026, Karaoke Manekineko is hosting a collaboration campaign with Kurageu Roa at locations nationwide, featuring "ROA'S DINER"-themed exclusive merchandise and three character-inspired drinks.
Netmarble's idle RPG "THE KING OF FIGHTERS Dot Battle" has launched a major update marking its 1st anniversary, introducing new fighter Kyo Kusanagi (THE KING OF FIGHTERS '98), the "Fighters Festa" event, and a large-scale Team Battle renewal.
KADOKAWA's new KonoSuba game, officially titled KONOSUBA – God's Blessing on This Wonderful World! Prosperity to This Beloved Town! and nicknamed "Machisuba," will launch on DMM GAMES for PC, with a special stage program set to livestream from Tokyo Game Show 2026 on September 20, 2026.
Starting August 22, MIXI's word-battling mobile RPG Kotodaman is running back-to-back collaborations with Hiromu Arakawa's works — a returning Fullmetal Alchemist: Brotherhood collab featuring the Elric brothers, followed on August 31 by a first-ever Daemons of the Shadow Realm collab, alongside a free daily summon campaign and an X follow-and-repost giveaway.
A collaboration campaign between KURAGEU ROA and ROUND1 is coming to ROUND1 locations nationwide from September 4 through December 6, 2026, featuring collaboration menus, packs, decorated rooms, novelty giveaways, and an AR stamp rally.
KURAND is opening a lottery sale for "Kinmokusei no Hachimitsushu," a mead infused with hand-sorted osmanthus flowers and produced by Mine no Yuki Shuzojo in Fukushima. Entries are open from August 21 through September 25, 2026, with winners notified afterward and bottles shipping from late October.
Tokyo confectionery brand La Maison SHIROKANE will begin selling its Halloween Collection from September 1, 2026, at stores nationwide and its online shop, featuring jack-o'-lantern, ghost, and black cat motifs across a new cream cake, gift boxes, a book-shaped assortment, tablets, and chocolat sandwiches.
Village Vanguard-exclusive collaboration merchandise featuring original artwork based on the opening animation for Yuzusoft's latest visual novel LimeLight Lemonade Jam is now available for order, with items including tapestries, acrylic figures, T-shirts, and more.
Limited items featuring Sanrio's Little Twin Stars and Magical Twin Comets are coming to Thank You Mart stores nationwide from mid-September 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening August 21.
Louis Vuitton Women's Artistic Director Nicolas Ghesquière and Cosmetic Creative Director Pat McGrath collaborate for the first time on a limited-edition beauty collection for La Beauté Louis Vuitton, marking the Monogram's 130th anniversary with two collections, Monogram Dune and Monogram Infrarouge, each featuring an eyeshadow palette, satin lipstick, and topper lip balm inspired by its iconic canvas.
E-COME GROUP's fashion brand LOVEBOAT has released the DREAMY CANDY SEAL Collection, featuring Sanrio's Hello Kitty and Kuromi in gyaru-inspired leopard-print designs across four dome-shaped, candy-like sticker styles, on sale from mid-August.
French luxury streetwear brand lucien pellat-finet is releasing a Peanuts collaboration collection of cashmere knits and sweatshirts from August 28, 2026, available at its directly-run stores and the Coronet official online store. The collection draws on artwork from early Peanuts comics selected by artistic director Tsuyoshi Noguchi, with Snoopy and friends adding a playful touch throughout.
MAISON ICHI is rolling out its second lineup renewal on August 24, centered on a new Rustique range made with salt koji and high-hydration dough for a softer, chewier, more fragrant bite.
Maruai will release the second collection in its "SUU" stationery and goods series on October 19, 2026, featuring six items — including a notebook, letter set, and stickers — designed with original illustrations by illustrator とつかみさこ.
The mobile puzzle game based on The Masterful Cat Is Depressed Again Today anime is hosting its 31st point event featuring Magical Yukichi and other rewards through August 31, 2026.
Shobido has opened pre-orders for the second Milky☆Subway: The Galactic Limited Express merchandise series on its official EC site, featuring plush toys, tote bags, pouches, charms, and card cases, with shipping expected from late December 2026.
To mark the 10th anniversary of the anime My Hero Academia, a merchandise lineup featuring a newly drawn key visual has been revealed for "Heroes' Footsteps," an immersive virtual exhibition on VRChat, with items available to order through the Anique Shop.
Nyanko Daishoten Online has added five new acrylic stands — "Gross Cat," "Roe Cat," "大狂乱のゴムネコ," "巫女姫ミタマ," and "運命の子フォノ" — as the sixth installment in its acrylic stand series, starting August 21, 2026.
CyberStep has added a new character, Byakko, to its Japanese-style MMORPG Onigiri, along with a character event called "影散らす牙" running from August 20, 2026, offering exclusive accessories and event-limited skills. A repost campaign for a signed shikishi from voice actress Mei Harukawa and a Summer Thanks Campaign with a guaranteed top-rarity gacha ticket are also underway.
Pasco is launching two cube-shaped cakes, "Tirol Choco Cake Milk" and "Tirol Choco Cake Coffee Nougat," each roughly ten times the volume of a single Tirol Choco piece, on sale from September 1, 2026 across the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions.
Photomatic, the self-photo brand operated by Photo Create Co., Ltd. of the Kitamura Holdings Group, has opened a new self-photo booth in front of TSUTAYA EBISUBASHI in Osaka's Dotonbori, running from August 6, 2026 through January 11, 2027.
Born Digital and CGWORLD will hold Premier Insights Vol.5 Concept Art online on September 19 and 20, 2026, an eight-session skill-up event featuring CG artists active at top studios worldwide. This fifth installment focuses on concept art, with instructors whose credits span major film, game, and anime productions including Game of Thrones and Assassin's Creed sharing their world-building thought process, design decisions, and practical visual development know-how.
KADOKAWA celebrates the 20th anniversary of the visual combat book Queen's Blade with a new online lottery on Kujibikido, featuring mini books, lenticular cards, and other original-illustration merchandise starting August 27, 2026.
Starting September 1, 2026, tart specialty shop Quil Fait Bon is rolling out the first wave of its autumn menu at all 12 stores nationwide — 23 tarts built around chestnut, pear, and fig, including a Chestnut and Maple Tart, an Autumn Fruits Tart, and a Hokkaido "Raiden" Melon Tart.
Quiz RPG: The World of Mystic Wiz has launched its "Black Cat Eve Festival 2026" campaign on August 21, 2026, offering a free 100-pull gacha, a character present campaign, and an upcoming official livestream ahead of "Black Cat Festival 2026."
Kids' brand Samansa Mos2 Lagom is releasing a collection inspired by Disney's Zootopia on August 20, 2026, with a six-item lineup of tees, a shoulder bag, a cap, and a plush pouch featuring Judy Hopps and Nick Wilde.
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Netmarble's Seven Knights Re:BIRTH welcomes the new magic-type legendary character "[Legend] Yungon," alongside a balance adjustment for Trude, new costumes, and a lineup of summer in-game events.
Tonkatsu Shinjuku Saboten is releasing a second edition of "Sabo Ale," an upcycled happoshu brewed from the bread crusts trimmed off its popular katsu sando, in limited quantities at select restaurant locations from Monday, August 24, 2026.
SHISEIDO's 2026 holiday collection reunites with fashion designer TOMO KOIZUMI for a limited-edition lineup of skincare, lip, and makeup items inspired by vivid color and Ginza's sense of wonder.
Sengoku strategy game Shishi No Gotoku is celebrating its 7th anniversary on August 27, 2026, with a special anniversary website, 14 in-game events, and campaigns offering real bottles of collaboration sake to lottery winners both in-game and on the official X account.
Shobido has opened pre-orders for the Colorful Toy Series, a new line of pouches, totes, and charms featuring Buzz Lightyear and Alien from Disney and Pixar's Toy Story, with shipping expected in late October 2026.
Generation Pass's simplus brand introduces the SP-BKWMR01, a compact bucket-style washing machine operated entirely by remote control, designed for quick separate loads such as muddy shoes, baby items, or pet gear.
SOZO, an incense brand from 株式会社新香 on Awaji Island, releases "VERMEER × SOZO AROMA INCENSE," incense collaborating with Johannes Vermeer's Girl with a Pearl Earring, whose colors and scents shift over about 20 minutes, to coincide with the Girl with a Pearl Earring exhibition opening at the Nakanoshima Museum of Art, Osaka on August 21, 2026.
Sega has released S.T.A.L.K.E.R. 2: Cost of Hope, the large-scale expansion for GSC Game World's S.T.A.L.K.E.R. 2: Heart of Chornobyl, alongside a new launch trailer, a major Update 2.0 for the base game, and a limited-time 30% off sale.
DMM GAMES' idol game STELLAR IDOL PROJECT holds a special stage at Tokyo Game Show 2026, with voice actors Yui Sakakibara and Musubi Aono performing live vocals and music creator Hige Driver bringing a DJ set built around the game's soundtrack.
Sylvanian Families Exciting Adventure Mountain, from Epoch Co., Ltd., has won the Grand Prize in the Basic Division at the Japan Toy Awards 2026. The winning playset will be on display at the Japan Toy Awards 2026 booth during Tokyo Toy Show 2026, scheduled for August 27 to 30 at Tokyo Big Sight.
Alphanet Inc. is releasing a Touken Ranbu ONLINE x SNAP GEAR collaboration bottle holder inspired by six sword-warrior characters, on sale nationwide from August 18, 2026 through the SNAP GEAR official online store and select shops.
A new nail oil collection inspired by ten sword warriors from Touken Ranbu ONLINE, the "Softly Blooming Nail Oil" Vol. 2, opened for pre-order on August 20, 2026 through Premium Bandai, priced at 3,630 yen per two-bottle set.
EXNOA has confirmed that the puzzle RPG Touken Ranbu Pazugiri will appear at the DMM GAMES booth at TOKYO GAME SHOW 2026, featuring an early hands-on corner, novelty giveaways, and a special joint stage with Touken Ranbu ONLINE starring Kosuke Toriumi, Kento Hama, and Hinata Tadokoro.
URBAN RESEARCH and URBAN RESEARCH DOORS are each releasing an exclusive colorway of Levi's® popular 728 HR Wide Leg jeans, arriving in stores and online from Friday, August 21, 2026.
AITO, the exclusive Japan distributor for Germany's Villeroy & Boch, is adding rimmed plates to the brand's Manufacture Rock and Manufacture Rock Blanc tableware lines from August 25, 2026, with a limited-quantity autumn recipe gift for buyers.
Watcher of Realms, Moonton's strategy tower-defense RPG, begins a limited-time collaboration with Ubisoft's Assassin's Creed series on August 20, bringing playable heroes Ezio Auditore, Kassandra, Eivor, and Bayek into the world of ウォレル alongside a crossover story, collaboration skins, and limited-time events.
To celebrate Wizardry Variants Daphne surpassing 4 million downloads worldwide, Drecom launches a commemorative campaign from August 20, 2026, offering special supplies, the featured adventurer "Legendary Hero," the alternative-style adventurer "Evening Calm Heroine, Elise," a new quest, and limited-time missions.
Team Entertainment has launched Kujico 'A Certain Scientific Railgun T' vol.2 [Devi Deco Hoodie], an online lottery featuring newly drawn character merchandise from the TV anime, with sales running from August 19 through September 23, 2026.
ANAYI is releasing its 2026 autumn/winter collection, "PASSAGE," in stores and on its official online store from August 19, with campaign visuals that blend live-action material with AI-generated imagery to tell one model's story of change and growth.
Astrae Oratio, a new title in development by Dynamis One, has opened registration for its Closed Beta Test on mobile devices, accepting applications from Japan-based players through September 21 alongside a new character visual reveal.
Bandai Namco Experience rolls out a new Cars prize lineup marking the movie's 20th anniversary, featuring a Super Large Lightning McQueen plush, character mascots, and a storage box, available from August 21, 2026 at Namco locations nationwide and online.
Starting September 2, 2026, Cheese Garden is releasing the seasonal Goyotei Japanese Chestnut Cheesecake — a baked cheesecake combining Japanese chestnut paste with the inner skin left on for a fragrant, elegant autumn flavor — available at all stores and online through late October.
CONVERSE TOKYO is releasing its first collaboration with Puella Magi Madoka Magica on August 21, 2026, featuring a four-item lineup — including a T-shirt, an acrylic stand, and a HARIO Lampwork Factory necklace — built around new artwork of six characters by artist Samehoshi.
CosmicBreak Universal brings back its collaboration with MegaHouse's Desktop Army figure series from August 19 to October 7, 2026, offering Sylphie II for free, 25 types of exclusive enhancement parts, and a limited-time gacha featuring the Titania series.
A second collaboration between the mobile RPG Detariki Z: Special Defense Agency Daily Life and the game Sugar Conflict begins August 20, bringing new collaboration characters to limited-time gacha, a themed event, login bonuses, and serial code campaigns running through early September.
Interior lifestyle brand Francfranc launches its 2026 Autumn & Winter Collection "Design with Drama," featuring 1970s-inspired living room furniture, cushions, fabrics, fragrances, and more. Available at stores nationwide from August 21, 2026, and online from August 19.
Donguri Kyowakoku, the nationwide Studio Ghibli goods store operated by Benelic Co., Ltd., is releasing a Totoro pen stand and a Spirited Away tray, each doubling as a paperweight, from August 22, 2026, with online pre-orders opening August 21.
GODIVA's autumn 2026 limited baked sweets lineup goes on sale August 26, featuring the Moon-Viewing series' first cookie assortment alongside a Mont Blanc langue de chat cookie assortment and an Anno sweet potato tigre assortment.
GODIVA Japan's "Autumn Collection" arrives at GODIVA shops, cafés, and its online store nationwide from August 26, 2026, featuring moon- and rabbit-motif chocolates inspired by autumn moon-viewing.
Kaiyodo is turning popular illustrator "苏安Lily"'s Azure Dragon-themed artwork of Hatsune Miku into a 1/7 scale painted figure, faithfully capturing the illustration's delicate coloring and dragon-motif accents.
A new lineup of hand-connecting plush prizes from the anime Hetalia: World Stars, called "Patchigyu!", begins rolling out at Mollyfantasy, PALO, and other amusement facilities on August 21, 2026, while supplies last.
amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer amiami, is now introducing the IDOLiSH7 Stella Photo sparkle Vol.2, an A4-size shimmering visual sheet featuring all 16 characters, with a November 2026 release planned.
Imuraya is adding a seasonal Houjicha Warabi flavor to its Yawamochi Ice lineup, layering roasted houjicha ice cream, houjicha red bean paste, and the series' first black sugar warabimochi, rolling out from August 31, 2026.
Kagome introduces a limited-edition 100% fruit juice blending grape with mixed berries for a rich autumn flavor, available nationwide from September 1 through late November 2026.
Fruit juice bar Kajyu Kobo Karin is rolling out autumn-limited flavors from August 25, 2026, including a signature pear juice, two grape juices, and a fig juice, at its fruit juice bar stores nationwide.
From Thursday, August 20, Kisoji's shabu-shabu and Japanese-cuisine restaurants nationwide are running a limited-time Matsutake and Wagyu Fair, with dishes such as matsutake dobin mushi, matsutake rice, and a matsutake and kuroge wagyu steak that pair the season's signature mushroom with carefully selected wagyu.
LASTFRAME, a brand dedicated to carrying traditional Japanese craft techniques into contemporary design, releases new items in its "KASANE" bag series from August 26, 2026, drawing on "kasane no irome," a traditional Japanese color-layering aesthetic passed down since the Heian period.
A limited-time Lil ala mode collaboration campaign is coming to Bull Pulu tapioca drink shops across Japan from September 3 to September 23, 2026, featuring character-themed menu items, original goods, and in-store decorations.
NC Japan has opened a special site for THE DARKNESS, the next major update for Lineage M, ahead of its September 2 rollout. Full update details will be revealed during the livestream M LIVE#6 on August 27.
NC Japan K.K. is holding the "Eternal Summer Watermelon Rhapsody" event for the PC online RPG Lineage from August 19, 2026, offering a limited-time event map where players can earn experience points and valuable rewards.
To mark five years of global service, MIR4 has rolled out a major update featuring the new Spirit Summoner class, an extended Boosting World 4 growth server, a server merge, and a range of anniversary shops and events.
Mini photo frame keychains featuring Monchhichi, perfect for oshi-katsu, are coming to capsule toy corners across Japan from late August 2026. The five-design lineup includes Monchhichi-kun, Monchhichi-chan, Chimutan, and the Bebicchi pair.
The 6th edition of the POTEmocho Series lineup featuring My Hero Academia characters is now open for pre-order on the Sync Innovation online store, with shipping scheduled for early November 2026.
Animate Ticket is now selling tickets for "The World of NO.6," an exhibition based on Atsuko Asano's novel series, with an advance lottery running through August 26 and general sales starting September 10.
Hotta Studio has rolled out Ver. 1.3 for the open-world RPG *NTE*, bringing new S-rank character 残虹, a limited-time summer event with swimsuit costumes and new vehicles, and a new city area.
ORBIS unveils new limited-edition bottle designs for its top anti-aging essence lotion, inspired by Claude Monet's "Water Lilies" and Vincent van Gogh's "Sunflowers," launching Thursday, August 20, 2026, at its stores nationwide and official online shop for the first time.
A completed figure of Arsene [30th Anniversary EDITION] from Persona 5 is now available for pre-order through AmiAmi and select other retailers only. Part of the Game Characters Collection DX series by MegaHouse, the figure is priced at ¥27,500 (tax included) with release scheduled for December 2026.
Pinkoi is running the "Fuwafuwa Expo" online from August 19 to September 2, 2026, bringing together plush toys, pet gear, and other "cute" finds from designers across Taiwan, Hong Kong, and beyond.
To mark 30 years since Pompompurin's debut, Sanrio is releasing a 16-item "Those Days" goods series inspired by his original 1996 lineup on August 27, and hosting a limited-time 30th Anniversary Shop event at 37 stores nationwide through September 13, 2026.
Infolens is expanding its original Megakyurun character goods line for the hit horror game Poppy Playtime, with a new Trading Acrylic Stand and Trading Can Badge Vol. 2 getting a preview sale at a pop-up store in December 2026 ahead of general release from mid-January 2027.
A new online lottery for Hakuoki Shinkai has launched on Sega Lucky Kuji Online, featuring festival-themed deformed illustrations of the characters in yukata. Prizes include a sitting plush, plush mascot, and acrylic stand, with tickets available through October 16, 2026.
Shobido's new "Zoo-tto Issho" series brings Zootopia's Nick Wilde along on every outing, with a flat pouch, lip holder, tote bag, and two card mirrors now open for preorder at Shobido ONLINE STORE.
Perfume brand SHOLAYERED is releasing 13 character-inspired fragrance diffusers featuring "Demon Slayer: Kimetsu no Yaiba" as the newest addition to its "THE FRAME" collection.
Snow Peak's new "Nylon Double Rip" series launches August 21 at its directly managed stores and online, offering a lightweight, durable, and water-repellent nylon lineup of jackets, pants, a dress, and a cap suited to both outdoor and everyday use.
Korean fashion brand STAND OIL debuts its 2026 autumn/winter collection "Move, Mess, Mine" on August 19, built around soft-silhouette bags inspired by the free, unguarded energy of rave culture.
The "Star Detective Precure! LIVE2026" concert at Pacifico Yokohama on October 3, 2026 will be exclusively live-streamed on U-NEXT, with a bonus BIG towel for two-performance ticket holders and an exclusive merchandise sale for all streaming ticket purchasers.
The Tower of AION has opened a special site and begun pre-registration for "RESONANCE," a September 16 update merging the Fregion and X servers, while X server players enjoy double experience points and a limited-time crafting recipe in the meantime.
Filmarks Culture Wear is releasing a Train to Busan T-shirt through the Filmarks Store and select theaters starting August 21, timed to the film's first-ever 4K theatrical release marking its 10th anniversary.
The mobile 3-match puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has opened a new Blown Kiss pickup gacha alongside the seventh Twinkle New Girlfriends! event.
’47’s new Bow Back Collection pairs mini Major League Baseball team logos with a ribbon-trimmed rear strap across ten cap colorways, arriving in August at the official online store and ’47 retailers nationwide.
Starting August 18, 2026, the fantasy RPG AFK Journey teams up with the anime Digimon Adventure, bringing Taichi & Agumon and Yamato & Gabumon into the game as collaboration heroes alongside a limited-time story, login bonuses, exclusive costumes, and more through September 15.
Merchandise from the Azur Lane Summer Fair 2026 pop-up store goes on sale online at Maji-Get, Amiami, and Gamers starting August 18, 2026, with every item guaranteed as a made-to-order purchase.
Calbee is releasing a limited-edition Potato Chips Tom Yum Kung Flavor that blends the sour-spicy taste of the popular Thai soup with potato chips, available first at convenience stores nationwide from August 31, 2026.
To celebrate 10 years since its debut, the otome suspense romance adventure game Collar X Malice is offering a 10% discount on both of its smartphone app versions from August 18 through August 25, 2026.
From August 18 through September 20, 2026, Karaoke Manekineko locations nationwide are running a collaboration campaign with the DREAM C CLUB series, offering three limited-edition drinks inspired by the game's songs, random coasters featuring all 23 host girls, and a singing campaign with original lock-screen wallpapers.
AmiAmi, a major hobby retailer, is currently offering the Fate/Grand Order Berserker/Morgan Final Ascension Ver. 1/7 scale completed figure as an AmiAmi exclusive. The figure is priced at ¥48,180 (tax included) with a scheduled release in October 2027.
Maguro Kaitai Show Honpo pairs a bodybuilder's entrance with a live tuna-cutting show, bringing surprise, laughter, and fresh tuna to corporate mixers, anniversaries, and international events across Japan.
Marinetopia Resort presents four scenic sauna stays for summer — a riverside gorge retreat in Hyogo, a Pacific Ocean villa in Chiba, a Miyazu Bay villa in Kyoto, and a Mount Fuji villa in Yamanashi — each offering a sweeping view straight from the sauna room.
Nikon Imaging Japan has launched an original lens display stand designed for NIKKOR Z lenses, sold exclusively through the official Nikon Direct online shop.
The story event SD Gundam Gaiden III: Argus Knights is underway in the mobile game SD Gundam G Generation ETERNAL, with a new pickup gacha, limited-time diamond packs, and a "G Generation ETERNAL PLAY to WATCH!!" episode also running alongside it.
Netmarble's fantasy RPG Seven Knights Re:BIRTH has opened pre-registration on Samsung Galaxy Store, with special rewards on offer ahead of the official launch on September 3.
Bag brand unify has released a special collaboration series with OSAMU GOODS, bringing the nostalgic Jack & Jill artwork to life through rich embroidery. Lightweight, water-repellent, and available in six colorways, the 2-way bag works as an everyday companion or a subbag for travel and leisure.
Netmarble's vampire MMORPG VAMPIR has launched a major update adding the "Red Moon Festa" event, new "Mausoleum" growth content, and the solo PvE dungeon "Naritsanie Valley."
Oami Co., Ltd., operator of the major figure and hobby retailer amiami, is introducing the Pikuria Acrylic Frame TOY Box Ver. through its merchandise brand amie — a new blister-pack-style frame sized to hold Pikuria series pieces, available in six colors at ¥1,815 each with a release scheduled for November 2026.
arma bianca has opened pre-orders at AMNIBUS, its online store for original anime and manga character goods, for a new lineup of Blue Archive × Sengawa Yukemuri no Sato collaboration merchandise featuring Tsubaki, Kaede, Pina, and other Hyakkiyako Alliance Academy and Gehenna Academy characters.
E-COME GROUP is releasing a new goods collection inspired by Disney's Winnie the Pooh and friends from late September, featuring bags, pouches, and eco bags in honey-toned colors and retro pop patterns.
Creative Plus has released official LINE stickers and a LINE theme for the TV anime Eren the Southpaw, the story of a would-be genius and a lonely genius whose paths keep crossing.
Hobby Search has opened pre-orders for "Evangelion Osechi 2027," a two-tier New Year meal box developed by De Agostini Japan and osechi maker Yamafuku, with dishes themed on Neon Genesis Evangelion's units and pilots plus an A.T. Field-pattern furoshiki and Lance of Longinus pick.
British footwear brand FitFlop, distributed in Japan by Doshisha, has teamed up with global color authority Pantone on a new collection exploring the connection between color, comfort, and movement, spanning sneakers, ballerina flats, and Mary Janes.
The G.E.M. Series Digimon Adventure Garurumon & Yamato Ishida completed figure from MegaHouse is back, available through AmiAmi and select distributors, with a planned December 2026 release.
Häagen-Dazs Japan introduces a new limited-edition Crispy Sand pairing a salty-sweet peanut butter sauce with rich butter caramel ice cream and bittersweet cocoa wafers. Available nationwide starting August 18th, 2026.
Jump Channel is premiering a new Haikyu!! collaboration music video for BURNOUT SYNDROMES' song "PHOENIX" on August 19 at 7:00 PM, the 58th installment in the JUMP MV series that pairs Weekly Shonen Jump titles with Sony Music Group artists.
Hobby Search has begun accepting pre-orders for Haikyu!! Osechi 2027, a three-tier New Year osechi box jointly developed by DeAGOSTINI Japan and osechi maker Yamafuku, with each tier themed around Karasuno High School's Spring High battles against its rivals.
HASAMI PORCELAIN, the Nagasaki-rooted tableware brand, is releasing a new glass piece, the Round Glass Cup, on August 21, 2026. Developed with Toyo Sasaki Glass in three colors, it's priced at ¥1,650 and stacks with the brand's existing ceramic pieces.
Kemono Friends 3 begins a second collaboration with the Tohoku Zunko & Zundamon Project on August 20, 2026, introducing collab Friends Tohoku Itako and Tohoku Kiritan, a limited-time scenario event, special wild photos illustrated by Mine Yoshizaki, and a rerun summon for Tohoku Zunko and Zundamon.
Kirin Brewery is bringing "Kirin Ichiban Shibori Toretate Hop Draft Beer (Limited Edition)" to stores nationwide from November 17, 2026, brewed with hops harvested this year in Tono, Iwate Prefecture and frozen within 24 hours of picking.
Suntory is adding a La France pear flavor to its "Kudamono Torys" fruit highball can lineup, arriving nationwide on October 13, 2026, for a limited time.
La Maison du Chocolat's Winter Collection 2026 opens with the return of its signature Marron Glacé on August 27, followed by the Champagne-inspired Effervescence and rum-scented chestnut Maroni bonbons in early October, at boutiques nationwide and the online boutique.
Sweet potato dessert brand Lapoppo Farm is releasing an autumn-only tart on August 19, 2026, pairing rich Beni Haruka baked sweet potato with Yotsuba butter for a treat that turns soft and gooey when warmed.
Animax is airing Love Live! Series live concert footage and films for six consecutive months starting September 2026, opening with the TV broadcast premiere of AiScReam's first solo live, alongside a series of celebratory giveaway campaigns.
Capcom's directly operated amusement facilities are teaming up with hololive GAMERS members Shirakami Fubuki, Ookami Mio, Nekomata Okayu, and Inugami Korone for a Mega Man collaboration, bringing new prize goods, merchandise, and store campaigns starting August 22, 2026.
An original mezzo piano capsule toy, the "Pom Pom Charm," is rolling out to capsule toy corners across Japan from mid-September, with five designs to collect.
A new spikeless golf shoe series built for grip and stability, "MIZUNO NEO IMPACT," arrives at Mizuno golf retailers, Mizuno directly-managed stores, and the Mizuno official online shop from September 18, 2026.
Arma Bianca has started taking pre-orders for 12 lines of original "Monster Retsuden Oreca Battle 2" merchandise at AMNIBUS, an online store for everyday-use character goods, including trading acrylic stands, can badges, stickers, bromides, and apparel.
Munyugurumi Patio, the character goods shop run by KThingS, opens pre-orders for Sanrio Characters' Enjoy! Summer Vacation Series from 11 AM on August 21 at its official EC site, with plush mascots, acrylic stands, stickers, and more across eight character designs.
Nadaman is offering two Japanese-style bentos for Respect for the Aged Day — the delivery-only frozen "Keiju," designed as a gift for family living far apart, and the festive "Kotobuki no Zen," sold for a limited time at Nadaman shops and via mail order.
AMNIBUS, an online store specializing in anime and manga merchandise, has opened pre-orders for 13 NEEDY GIRL OVERDOSE product lines featuring newly drawn Y2K and tactical fashion ver. illustrations of KAngel and Ame-chan, including trading acrylic stands, a life-size tapestry, and can badges.
S-Trust launches a Ninjaboy Rantaro Karupasu Multi BOX as an amusement-exclusive prize, packing karupasu snacks and a random BIG sticker (one of 20 designs) into collectible committee-themed packaging, rolling out at game centers and online crane games nationwide across three waves into February 2027.
Nobel Confectionery is launching Gummysaurus Grape nationwide on August 24, 2026 — dinosaur-shaped gummies with a new crunchy-then-squishy texture, following the company's 2022 debut of Gummy Egg.
OSHI NO KO Puzzle Star marks its half anniversary from August 17 to September 16, 2026, with a new pickup gacha featuring Ruby and Aqua, daily login bonuses, a comeback campaign for returning players, and X hashtag campaigns.
To celebrate POWER PROS Day on August 26, POWER PROS App is running a Grand Appreciation Festival Campaign with daily login bonuses, a free 10-pull gacha, new gacha characters, and a Dice Challenge sweepstakes offering up to 826 Power Stones.
SEGA's mobile puzzle RPG Puyo Puyo!! Quest kicks off its "Fiery Summer Campaign" on August 18, 2026, featuring a login bonus, a timed puzzle event, and a new Nazopuyo Kitchen Full Power Gacha introducing two characters, Ichiryuu Kitchen no Maguro and Onebou Kitchen no Deena.
System Service is rolling out a new lineup of Rilakkuma and Sumikkogurashi prize merchandise at amusement facilities, with items arriving in two waves throughout August 2026, including plush toys, a beanbag cushion, a die-cut bag, and more.
Elementa is bringing its open-world action RPG Silver Palace to gamescom 2026 and Anime NYC 2026 for the game's first convention exhibits, complete with a hands-on play area, stage shows, and cosplay photo spots, as worldwide pre-registrations pass 10 million following the game's recently completed test.
amie, the merchandise brand from Oami Co., Ltd. which operates the major figure and hobby retailer amiami, is now offering STRANGE EDEN's Pikuria Plate Collection premium cards and Sparkle＊Chain Acrylic charms featuring the series' characters.
Suntory adds a kiwi flavor to its "196" fruit chuhai series, available nationwide for a limited time from October 13, 2026.
Suntory is releasing White Akadama Punch Can nationwide for a limited time from October 13, 2026 — a new white wine sour variant of the Akadama Punch series, made with Akadama Sweet Wine White.
Tachibana E Liquors has launched the 152nd edition of its whisky lottery, doubling the winning odds for Yamazaki 18 Years Old to mark 70,000 cumulative sets sold, with 466 limited entries available starting August 18, 2026.
Suntory relaunches the Teacher's Highball Can with a redesigned package, available nationwide on a limited basis from October 13, 2026.
Tirol Choco launches a new "Halloween Cup" chocolate assortment nationwide on August 31, 2026, featuring six flavors — including the Halloween-exclusive Blood Strawberry and Pumpkin — packaged in a sparkly, cup-shaped container designed for home parties.
Tirol Choco is releasing "Puchirol <Halloween Pack>" nationwide from August 31 — bite-sized chocolates in three flavors, individually wrapped with the "Puchirols Special Task Force" characters in colorful Halloween costumes.
Shinchosha is releasing e-book editions of Fuyumi Ono's fantasy series The Twelve Kingdoms, which has sold more than 14 million copies, in three waves starting September 17, 2026, alongside the print debut of the series' first new volume in seven years.
AMNIBUS, an online store specializing in anime and manga merchandise, has opened pre-orders for 15 new WIND BREAKER products featuring newly drawn "Summer Ver." illustrations, including trading acrylic cards, can badges, apparel, and more.
chez Shibata and Piyorin have teamed up on a second cookie tin, the "Piyorin Doll Tin," a gold-toned collaboration box packed with eight varieties of cookies. It goes on sale August 20, 2026, exclusively at Piyorin Village in Nagoya.
DMM GAMES' fantasy RPG FLOWER KNIGHT GIRL receives an update on August 17, 2026, introducing the new event Dive In with a Splash! Summer Sea, along with new gacha characters and character quests.
From August 26 to September 1, 2026, Korean lifestyle brand EMIS is opening a limited-time pop-up shop at Hankyu Umeda Main Store in Osaka, marking the first Osaka appearance of its brand character MISUGI.
Gelato Protein, a guilt-free protein ice cream created through a collaboration between fitness YouTube duo Mametama's Training Diary, protein ice cream brand Pocotein, and Hokkaido ice cream maker Aisu no Ie, sold out in five hours after its debut and goes back on sale on Amazon starting August 17, 2026.
JR Central's Oshi Tabi campaign is partnering with Star Detective Precure! The Movie: The Mysterious Garden and the Secret of the Two, offering Tokaido Shinkansen passengers an exclusive voice drama, smartphone wallpapers, postcards, can badges, and a chance to win original acrylic stands.
DMM GAMES' KAMIHIME PROJECT unveils new costumes for Anshar and Ashirat, adds a new Weapon Fest weapon, and launches special Advent Battle events alongside extended Premium Pass rewards.
Sammy Networks' PC-based pachinko and pachislot platform 777TOWN.net adds Smart Pachislot Magia Record: Puella Magi Madoka Magica Side Story starting August 17, 2026, with a registration campaign offering in-game items.
The smartphone RPG NEKO & DRAGONS launches its second collaboration campaign with From Old Country Bumpkin to Master Swordsman II on August 17, 2026, featuring a collab gacha, a limited-time scout event, login bonuses, and bonus missions running through September 1.
Nalkonal LLC has added a new main area and introduced four new second-year characters to the smartphone game Nintama Rantaro: Futtobi Puzzle! no Dan Again!, with the update going live after maintenance on August 17, 2026.
A completed figure of Primrose, the dancer from OCTOPATH TRAVELER, is now available for pre-order at Amiami under the Square Enix brand. The figure is priced at ¥35,200 (tax included) with a scheduled release in May 2027.
Rhinokino Co., Ltd. (Matsudo, Chiba) is releasing new Sakuyama Choco Jiro merchandise at its official EC site starting August 17, 2026, including seven can badge designs featuring scenes from the anime, eight acrylic keychain and eight sticker designs featuring character illustrations, and a 300-piece jigsaw puzzle featuring the main key visual.
Edogoshiya has launched a lineup of eight Japanese-grown flavored teas featuring Sanrio Characters, available now at pop-up events and the online store ahead of a nationwide release on September 7.
Pre-registration for Shinobi Nexus: Senran Kagura, a new smartphone game in the Senran Kagura series, has opened on Google Play, alongside a DMM GAMES campaign offering DMM Points and a training mini-game for fans.
Team Entertainment has launched an online lottery featuring original "Aoharu Style" merchandise from the TV anime "Summer Pockets" on the Kujico platform, with sales running from August 17 through September 23, 2026.
Techcronoss has launched a crossover character vote drawing from 神姫PROJECT, あやかしランブル！, れじぇくろ！, and UNITIA, alongside the second half of its half-anniversary event Party Cruise Celebration!, new Clock Chase challenge content, and a Festival Clock Tower upgrade, with the vote, event, and an ongoing Discord campaign all running through September 4, 2026.
Whispering Angel, the premium Provence rosé that has led the global "rosé renaissance" for two decades, is marking its 20th anniversary with a limited-edition design bottle available at select retailers in Japan, alongside anniversary promotions at hotels and restaurants nationwide.
A new Herbal Lime flavor is joining the Wilkinson Tansan Tag Sober lineup of non-alcoholic cocktail-taste carbonated drinks, pairing the brand's signature strong carbonation with lime flavor and herbal aroma, launching nationwide on September 8.
X: The Movie, the 1996 anime film featuring the X JAPAN ballad "Forever Love" as its theme song, began exclusive unlimited streaming on d Anime Store on August 14, marking 30 years since its original theatrical release.
New merchandise featuring official illustrations from seven popular ALcot titles is now available at eeo Store online, with in-person sales also planned at Comiket 108 on August 15–16, 2026.
Combined sales of the horror game series Ao Oni on Nintendo Switch and Steam have topped 250,000 units, with new details also revealed on the Ao Oni Horror Pencil, an early purchase bonus for the upcoming package release.
Starting August 14, 2026, Ayakashi Rumble! adds limited-time ★5 characters Taikobo and Hinamori through a new pickup gacha, alongside the Ayakashi Rumble! Summer Campaign 2026 featuring a voting event, up to 300 free 10x summons, and a login bonus, running through August 28.
To mark the simultaneous release of Black Lagoon Volume 14 and the official spin-off Black Lagoon: Eda Initial Stage Volume 9 on August 19, 2026, bookstores nationwide taking part in the fair will offer a "Black Lagoon Sticker Lottery Extra Edition" (two designs) with the purchase of related Black Lagoon comics, starting the same day.
The smartphone game Browser Sangokushi Ten introduces a new star-5 general, Oto, through a limited-time debut gacha, alongside a Shu faction pickup gacha and a limited-time value pack.
From August 3 to September 15, 2026, BUSO BREWERY near Machida Station is offering a new beer garden course with all-you-can-drink, brewery-fresh craft beer and a food course served on an open-air terrace.
An original kuji lottery for NIJISANJI EN unit BY THE BEAT launches at Kuji Square on September 1, 2026, alongside limited-edition merchandise featuring the same new visual, going on sale simultaneously in Japan.
As part of its 75th-anniversary "Summer, Let's Bloom – Fireworks Support Project," CBC Television will livestream the Kumano Fireworks Festival in Mie Prefecture on August 17, culminating in a finale where blasts reverberate through the World Heritage site Onigajo.
Church's continues its collaboration with British actor Theo James for the 2026 autumn/winter season, filming at Goodwood Motor Circuit to blend the brand's signature craftsmanship with a freer, more modern take on dressing up.
The K-Arena Yokohama NIGHT performance of Colorful Peach Paradise ARENA TOUR 2026 ~Symphony Express~ will stream exclusively on ABEMA PPV starting at 6:00 PM on Saturday, February 6, 2027, complete with a bonus commentary track from Colorful Peach members. Tickets go on sale at 6:00 PM on Friday, August 14, 2026, priced at ¥4,000 (tax included).
New made-to-order dakimakura pillow covers featuring Amane Kei and Ijichi Kotoko from the TV anime "Gals Can't Be Kind to Otaku!?" are available for preorder from August 14 to September 23, 2026.
Movic is taking made-to-order pre-orders from August 29 to September 27, 2026 for a new hololive Pail Can and Wall Pocket, both designed with members wearing artistic new costumes.
Animate is releasing new hololive production merchandise on August 29, featuring newly drawn illustrations and self-portraits from nine VTubers, alongside a fair running through September 27 that offers a bonus photo card with qualifying purchases.
System Service is bringing TV anime I Want to Love You Till Your Dying Day prize merchandise to amusement facilities, with "Fabunui" plushies debuting gradually from the fourth week of August 2026.
Made-to-order jacquard blankets, canvas art, and other original goods featuring artwork from TV anime Jaadugar: A Witch in Mongolia open for pre-order at the online shop Tomosuto, with orders accepted from August 21 through September 24, 2026.
Jewel Princess 姫川薬石 (Shadow Star) joins the 3D idle RPG Jewel Princess Reincarnation on August 14, 2026, alongside a Majesty Fes gacha and a revival of the 3D Fes collaboration with Detariki Z and Tenkei Paradox.
Plott Inc. has opened pre-registration for the first smartphone game based on its short anime series KAREKORE OF MIXED BLOOD, a tower defense RPG planned for release in October 2026.
KURAND is releasing "Yoibanashi," an original junmai daiginjo sake developed with Juufuutei Raden of the VTuber group ReGLOSS, in limited quantities from August 19 — the online sake shop's third collaboration with hololive production.
DU BOOKS will publish a new disc guide on September 15, 2026, spotlighting 619 landmark Japanese fusion and crossover albums from the 1970s and 80s, supervised by music writer Toshikazu Kanazawa.
Netmarble has opened an official YouTube channel for its upcoming smartphone bishoujo RPG Pearl in Blue and released the game's first teaser PV, revealing the story's core "Pearl" and "Knight" concepts and confirming the title's appearance at Tokyo Game Show 2026.
Izumise Co., Ltd. is bringing back 001 Sparkling Sake 2019, the sold-out debut bottle from its ice-aged sake brand °Ondo, after additional sub-zero aging. Just 20 bottles of the ¥22,000 junmai daiginjo, brewed by Fukushima's Ninki Shuzo, go up for lottery sale from August 19 to August 26, 2026, with winners announced August 27.
Quiz RPG: The World of Mystic Wiz has launched a new event, "Royal Knight Tale -White Knight Tale Chapter 3-," on August 14, 2026, alongside a matching gacha featuring Snow, Ash, Pinocchio, and Torte.
Samantha Thavasa Petit Choice is releasing a seven-item "Tiny Chum" collection with an apple motif, including a multi pass case, wallet, handbag, and charms, available for advance order from August 14 and in Samantha Thavasa Petit Choice retail stores from August 21, 2026.
New merchandise featuring official illustrations from the Netflix movie THE RIBBON HERO, including can badges, acrylic keychains, acrylic cards, an acrylic art board, and acrylic stands, is now available through eeo Store online and anime shops nationwide.
The eeo Kuji online lottery for the mobile game What in HELL is bad? has launched, featuring newly drawn full-body and mini-character illustrations of the Seven Deadly Sins' demon kings styled around a bad-boy back-alley outfit theme.
White Cat Project NEW WORLD'S has launched a new event called Wings of Summer Memories on August 14, 2026, featuring a summer-festival story alongside a character gacha starring yukata-clad Luka, Rain, and Sylvia, limited-time jewel packs, and an official X repost campaign.
On Wednesday, August 19, Afternoon Tea LIVING adds two new collections to its tea-scented fragrance series TEA MEMORIAL — the seven-item Kyoho Assam Collection, built around a fresh autumn scent, and the five-item Rich Collection, formulated with beauty ingredients for deep hand and body moisture. Both collections, with scents supervised by tea creator Yuko Hirano, launch at Afternoon Tea LIVING stores nationwide and the official online store.
Jewelry brand agete introduces agete & DEARS, a new line that reimagines traditional bridal and memorial jewelry as a freer, more personal way to carry feelings for loved ones and for yourself. The collection launches on August 13, 2026, exclusively at five agete storefronts.
CTW's RPG Arifureta: From Commonplace to World's Strongest - Rebellion Soul, available on the G123 gaming platform, has launched a collaboration event with the anime OVERLORD, featuring characters like Ainz, Albedo, Shalltear, and Aura & Mare, along with limited companion characters, costume skins, and event quests, running from August 13 through September 2, 2026.
Kujibikido's new online lottery features mini character illustrations from Assassins Pride, with prizes including round cushions, acrylic stands, and stickers, plus a follow-and-repost campaign, running August 20 to September 17, 2026.
New Bocchi the Rock! merchandise featuring original illustrations of the band members in retro outfits goes on sale August 15, 2026, and Animate stores nationwide will run a bonus fair through September 6 that rewards qualifying purchases with one of five bookmark designs.
Photomatic self-photo booths mark Bonobono's 40th manga anniversary and 10th anime anniversary with new frames, including a collaboration with QuizKnock, at 20 locations across Japan from August 17.
New merchandise for the TV anime Corrector Yui, featuring original illustrations by manga artist Kumiko Saiki, is now available at eeo Store online and, starting August 13, at Anime Culture Center by eeo, including can badges, acrylic cards, acrylic stands, and a canvas board.
A special collaboration between DARTSLIVE and the TV anime BLEACH: Thousand-Year Blood War launches on August 20, 2026, featuring a collaboration darts game, exclusive digital content, and a limited Live Effect for players at participating stores.
DAZBEE released the new single "Goodnight, Lucy" on August 11, 2026, the artist's first new song since the 2025 full album "Nostalzia." Composed by issey, the Alternative Pop track explores obsession and identity through images of duplication and the doppelganger, arriving alongside a new music video.
The 1988 horror adventure game Onryō Senki (PC-8801mkIISR Version) has launched on Nintendo Switch as the 111th title in the EGG Console retro game series, priced at ¥880.
To mark 18 years since launch, the MMORPG Elemental Knights R has opened the Soukai Festival, giving early access to a new underwater map and shrine, a boss battle arena, and login bonuses, alongside a comeback campaign for players returning after a long break.
Ahead of its August 13 opening at Matsuya Ginza, voice actors Romi Park and Yume Miyamoto toured the Fullmetal Alchemist × Daemons of the Shadow Realm Exhibition and shared their favorite displays, exhibition-only merchandise, and messages for fans, as the touring show marks Fullmetal Alchemist's 25th and Daemons of the Shadow Realm's 5th anniversary.
A new lineup of four TV anime Goodbye, Lara merchandise items — trading acrylic cards, a desktop acrylic perpetual calendar, mugs, and BIG acrylic stands — is now open for pre-order at the anime and manga goods shop AMNIBUS.
Grand Castella is reviving its popular Whole Chestnut Montblanc Castella for a limited run from August 15 to September 30, 2026, as the Taiwan-born castella brand celebrates its 5th anniversary in Japan.
Online printing service Graphic has released Mini Canvas Print, a palm-sized canvas art print that can be ordered starting from a single piece, with five size options for photos and illustrations.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for three types of Haikyu!! products — trading scene photo can badges, trading scene photo L-size cards, and banner multi desk mats — starting August 7th.
Two new Haikyu!! merchandise lines — trading scene photo acrylic stands and trading scene photo acrylic keychains vol. 2 — are now available for pre-order on AMNIBUS, featuring memorable scenes of Hinata Shoyo, Kageyama Tobio, and more characters.
To mark the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya, ABEMA is opening a dedicated channel for the first time, streaming all 28 episodes of the series and the film The Disappearance of Haruhi Suzumiya free of charge every day from Sunday, August 16 through Wednesday, August 19, 2026.
French bag brand Hervé Chapelier will release a limited-quantity special edition of its beloved nylon boat tote (M size), the "1027NTD" in Naclé × Naclé × Dragée Tag, starting August 14, 2026, exclusively through its official online store and three boutiques.
A free special program for TV anime "I Became a Legend After My 10 Year-Long Last Stand" will stream exclusively on ABEMA on August 19, featuring main cast members looking back at episodes 1 through 7, with a free marathon broadcast of the same episodes airing beforehand.
KACHIKA's SOLA backpack, which has repeatedly topped Amazon's Backpack ranking, adds three understated new colors — Sand Beige, Forest Wood Brown, and Midnight Blue — bringing its unisex lineup to six colors in total.
Starting August 12, 2026, Kingdom Ran introduces new warriors SR/UR Kanto and SR/UR Heirai, while Part 4 of the 8.5th Anniversary Festival runs a lineup of gacha events and campaigns through early September.
Kinokuniya's Moomin Bag Collection launched in July 2026 with seven designs featuring Moomin and friends. Based on sales data through August 12, here are the three most popular bags, along with a design recommended separately by the product development team.
Starting August 12, 2026, Legeclo Legend Clover introduces hot spring-costumed Sakamoto Ryoma and マスター・サフィー in limited-time gachas, alongside the "Longing for an Eternal Summer Paradise" event where players can recruit companion character Pandora, running through August 24.
A limited-time pop-up called "Life with Cat" runs at Watashinoheya's Jiyugaoka store from August 19 to September 6, 2026, gathering curated cat goods from brands including Germany's MiaCara and London's Cheshire & Wain, artist collaborations, and custom pet-photo merchandise.
The global PvP RPG Lords Mobile launches a large-scale collaboration with Transformers on August 3rd, bringing iconic Autobots and Decepticons, exclusive castle and Lord skins, a token-based pinball minigame, and a new battlefield to the Kingdom of Athena through November 1st.
British natural cosmetics brand LUSH releases its Halloween collection of 23 bath and beauty items nationwide and via its official online store from August 20, 2026, with early access from August 18 at LUSH SPA Shinjuku, LUSH Kobe Sannomiya, and the official app.
Make Drama: MAD, a new mobile RPG about collecting and raising original girl characters from developer Fluffy Duck and publisher Wemade Connect, has opened global pre-registration including Japan on Google Play and the App Store, alongside a new Steam wishlist page.
Phoenixx has released Menherarium, a deck-building roguelite Chinchiro game in which players wager their blood against a menhera girl, for Nintendo Switch, with a launch sale offering 20% off through August 26.
AMNIBUS, an online shop for original anime and manga merchandise, has started taking pre-orders for 10 types of Mermaid Melody Pichi Pichi Pitch goods since July 30, 2026, including Trading Glitter Can Badge vol.2, BIG Acrylic Stand vol.3, Aurora Acrylic Stand, and more.
InfoLens is expanding its official Minecraft merchandise with seven new items — a blind dig-out figure kit, an Enderman motion-sensor light, a tabletop crane game, mini pinball machines, and GOO JIT ZU stretchy figures — with pre-orders opening August 13, 2026, ahead of staggered releases running through January 2027.
Monster Strike kicks off its first collaboration with the TV anime BLUE LOCK on August 16, 2026, bringing series characters into gacha, quests, login rewards, and mission rewards, alongside a campaign offering Eraberu Pay® and limited-edition merchandise.
T-Two-O adds two new designs to its Moomin embroidered tote bag series, depicting Little My's warm ties with Snufkin, Mymble, and her siblings in a lightweight, 15-liter nylon tote.
Mount Rainier, the No. 1 chilled coffee brand, is adding Café Latte Cinnamon Hazelnut to its lineup for autumn 2026, layering cinnamon spice and toasted hazelnut aroma over its milky, low-bitterness espresso latte, available nationwide for a limited time from August 25.
Museum Box, an online shop for museum merchandise from around the world, opens pre-orders on August 14, 2026 for its sixth collection — a lineup of notebooks, snow domes, a tote bag, and a silk scarf inspired by Renoir and Cezanne paintings held by the Musée d'Orsay and Musée de l'Orangerie.
On sale August 12, the Autumn 2026 issue of "Nee-nee" magazine (vol. 184) comes with a Sumikkogurashi Tenshi to Akuma na Shippos nail sticker and slider case set, a Pom Pom Purin 30th anniversary feature, and a bonus Mamegoma fan.
Fashion brand niko and ... is releasing its first-ever collaboration with the viral capsule toy character "Oretachi Fukuro-men," launching instant-ramen-themed goods under "INSTANT RAMEN IS MY HERO" with advance reservations opening August 14, 2026, at the official WEB store and ST, ahead of a September 4 full release at select stores including flagship "niko and ... TOKYO."
A new online lottery featuring original kinagashi (casual kimono) themed illustrations from TV anime Nippon Sangoku: The Three Nations of the Crimson Sun goes on sale on Kujibikido starting August 20, 2026, with prizes including A5 character fine graphs, A3 clear posters, acrylic stands, and can badges, plus a follow-and-repost giveaway on X.
AttendMe has opened pre-orders for Oshi-Kan, a canned Danish bread featuring original labels illustrated by 27 VTubers, designed to keep your favorite by your side even in an emergency while doubling as disaster food stock.
KADOKAWA launches a new online lottery on Kujibikido featuring original Scrap Building-themed illustrations from TV anime Playing Death Games to Put Food on the Table, including acrylic stands, tapestries, and can badges, starting August 20, 2026.
Prime 1 Studio has released a 1/3 scale Real Elite Masterline statue of Dek and Thia from Predator: Badlands, with pre-orders opening August 13 and release scheduled for January to April 2028.
ラグナロク：アドベンチャーズ, a new auto-battle RPG in the long-running Ragnarok Online series, is heading to Japan with one-handed portrait-mode play and a casual idle-growth system.
Six new items featuring REBORN! characters recreated in the deformed "yurukoma" style are now available to order at AMNIBUS, an online shop for original anime and manga merchandise, including acrylic stands, a mini art frame, acrylic cards, can badges, and an aurora card sticker.
SABUROMARU Distillery in Toyama Prefecture has picked up three Double Gold awards and one Gold award at Asia World Spirits Competition 2026, an international blind-tasting competition for the Asian market. Three bottlings from its SAB. series took the top Double Gold honor, while a limited single cask release earned Gold.
A refreshing mango and yogurt dessert layered with warabimochi joins Seven-Eleven's mix-and-stir "Mazemaze Sweets" lineup, arriving at stores nationwide from August 11.
The keyboard customization app Simeji has teamed up with the time-reversal RPG Reverse: 1999 to celebrate the game's 3rd anniversary, offering a compatibility quiz that matches players with an Arcanist and rewards results shared on X with exclusive collaboration keyboard skins.
System Service is bringing a new lineup of TV anime Smoking Behind the Supermarket with You prize merchandise to amusement facilities, with deformed plushies debuting in August 2026 and a big plush following in September.
An online lottery celebrating the first anniversary of The Summer Hikaru Died TV anime goes on sale on Kujibikido starting August 20, 2026, featuring newly drawn illustrations and prizes including an acrylic diorama stand, tapestries, acrylic stand figures, and mini shikishi.
The light novel and manga series The Strongest Adventurer Called the Thunder Emperor Enters the Magic Academy and Becomes a Warrior Without Any Reservations has passed a combined 300,000 print and digital copies. Publisher Hifumi Shobo is also running a summer ebook discount campaign from August 10 to 16.
To mark the 60th anniversary of "Thunderbirds" premiering on Japanese television, V Inc. has created a giant 3D model of "Thunderbird 3," now on display in the VRChat world "Lumarnity®" starting August 12, 2026.
A lineup of 15 merchandise items featuring newly drawn Baseball Shirt Ver. artwork of Takemichi Hanagaki, Manjiro Sano, Chifuyu Matsuno, Haruchiyo Sanzu, Ran Haitani, and Rindou Haitani is now available for pre-order on AMNIBUS.
A character song mini-album for TV anime "You Can't Be in a Rom-Com with Your Childhood Friends!" digitally releases on August 14, with one-chorus music videos for each new track following over the next three nights.
VASILISA is expanding its Sheer Sweet Mist hair and body mist line with a new marshmallow-scented option called EAU MELLOW, offering a sweet gourmand fragrance along with moisturizing care for hair and skin.
YOASOBI will play Singapore's roughly 55,000-capacity National Stadium on February 20, 2027, as part of its "YOASOBI ASIA 10-CITY DOME & STADIUM TOUR 2026-2027 SUPER PLANET" — the tour's only Southeast Asia stop and the first time a Japanese artist headlines the venue solo, with presale tickets opening August 18 via Trip.com and general sale August 19 via Ticketmaster Singapore.
An online lottery for TV anime "Akane-banashi" launches on Kujibikido on August 19, featuring new illustrations of Akane, Hikaru, and Karashi in Japanese-modern outfits, plus scene photos, priced at 770 yen per draw.
Onuki Yusuke, president of Bushiroad Move, has released 'Anime Business,' a book that explains the industry structure behind hit anime titles from a producer's perspective, supervised by Bushiroad president Takaaki Kidani.
Aquaplus is holding its Summer Special Sale on the PlayStation™Store and Nintendo eShop, discounting the Utawarerumono series, Monochrome Mobius, and ToHeart by up to 60% through August 26, 2026.
PONOS has relaunched The Battle Cats' "Neko no Natsuyasumi Revival Chapter" event alongside the new "Summer Girls Blue Ocean" rare gacha, running August 11 through September 1, 2026, with a weekly scratch lottery, five limited-time stages, and a new gacha character.
A new sweet-and-spicy "swicy" flavor joins the Buldak Stir-Fried Noodles series as Buldak Swicy Stir-Fried Noodles BIG Cup launches first in Japan at roughly 16,500 FamilyMart stores nationwide from August 18, 2026, alongside an X campaign and a purchaser campaign offering Amazon gift cards.
The CAPCOM END OF SUMMER SALE is underway across digital stores, discounting past Onimusha titles on the Nintendo eShop ahead of the release of Onimusha Way of the Sword, alongside Street Fighter discounts and additional Capcom Arcade Stadium titles on PlayStation Store.
Team Entertainment has launched new original merchandise for the TV anime 'Dekin no Mogura: The Earthbound Mole' with a Butler and Maid theme on the online lottery service 'Marukuji', available for purchase starting August 12, 2026.
EMODA reveals its 2026 Autumn/Winter Collection, themed "Bonnie," with 12 new looks layering delicate lace, sculptural peplum silhouettes, and rich fur, arriving at RUNWAY channel and EMODA stores.
Fruits Peaks' "Peach Fest 2026," running since July 1 across all 19 stores, wraps up on August 31 after drawing 130,000 customers in July and generating buzz on social media for its whole-peach parfaits; the final three days, August 29 to 31, give Fruits Peaks app members triple points.
Starting August 14, 2026, Ginza Cozy Corner is offering a lineup of six shine muscat cakes — including an individual-sized Cozy Princess, shortcakes, a baked rare cheesecake, and a rich decoration cake paired with Nagano Purple grapes — at fresh cake stores nationwide.
DMM GAMES' turn-based strategy simulation Girls Creation kicks off the third installment of its Summer of Art Campaign alongside a new point-collection event, "Miracle Attack Against the Odds," running August 12 to 25, 2026, featuring a new Memory reward and limited-time pickup gacha.
GLOBAL WORK is releasing its first-ever KIDS collaboration with lifestyle director Naoko Takayama, a five-piece line called "Sempre fofo" designed for both nursery school and everyday outings, with pre-orders opening August 12 and general release on September 8, 2026.
Virtual duo HIMEHINA has revealed its third cover album, HIMEHINA Utamita San, arriving December 23, 2026. The 10-track collection spans Vocaloid, J-POP, and VTuber hit covers, and first-press limited deluxe and standard editions are now open for pre-order.
『日本の絶景500 テーマ別風景写真』, a 424-page collection of 500 landscape photographs from across Japan chosen for their beauty as photography, arrives August 21, organized into nine themes such as water, sea, flowers and autumn leaves, mountains, and rural scenery.
To mark its 15th anniversary and thank guests for their patronage, Kitanokaze Saryou is offering two special autumn plans built around matsutake mushroom — one with a matsutake dobin mushi and the other with matsutake kamameshi — available from September 1 to November 30, 2026.
Kneipp's medicated White Birch bath salt earned praise for its forest-bathing scent and fatigue-relieving warmth during a pre-sale, and now launches nationwide from September 1st.
holo Indie's baseball action game Koro-san's Home "WAN!" Derby has added a new mode starring mascot character Houshou Kumarin in a free update, along with arranged music tracks and an RTA ranking feature, with a 20% off sale running through August 17, 2026.
The mobile and PC game Mushoku Tensei: Jobless Reincarnation - Chronicle of Echoes is launching a limited-time pickup gacha featuring the new ★5 character [Midsummer Maiden] Roxy, running from August 13 through August 31, 2026. The game has also announced an official livestream, クロエコ Info Bureau Vol. 1, hosted by Haruka Mori on August 26.
TAITO's oversized plush brand Dokyu-to is releasing a roughly 100 cm tall plush of My Dress-Up Darling's Marin Kitagawa in her school uniform, with pre-orders opening August 14, 2026 at the TAITO GEAR&GOODS online store.
NEKO LAB is opening general sales of two cat-themed blankets, the Shimaenaga Blanket and the Koneko Blanket, that were previously offered only to members, starting August 12, 2026.
New Era and Timberland are releasing a limited "Timberland® × New Era® Collection" on August 16, featuring 59FIFTY® and 19TWENTY® caps for four MLB teams alongside a Timberland waterproof boot in New York Yankees colors, fronted by a campaign starring Yankees infielder Jazz Chisholm Jr.
Japanese leather brand objcts.io introduces a new drawstring-style Purse Bag crafted from glossy, water-resistant lamb leather, available in three carry styles alongside a matching iPhone accessory purse.
Piccoma Kuji is launching Piccoma Kuji Mini, a lower-priced, faster-shipping version of its no-lose online lottery, debuting on August 12, 2026 with merchandise from Little Squirrel Is a Hard Worker.
PRESS BUTTER SAND is relaunching its Chestnut Butter Sand this autumn with a newly developed Italian chestnut butter caramel, going on general sale September 1, 2026, with early access for BAKE Membership Program members from August 15.
Rosy Rosa's popular Multi Foundation Puff is getting a new pentagon-shaped design with a pointed corner and an arch, made to fit small areas of the face and the curve of the lower eyelid. The Multi Foundation Puff 3P launches Wednesday, August 12, 2026, priced at ¥946 tax included.
Sakehinata, the liquor brand from Kyoto's Izumise Co., Ltd., is releasing "Late-Night Soda Float," a four-flavor liqueur series that now comes with an adorable bear bottle so anyone can recreate a colorful, low-alcohol cream soda at home.
Sawai Coffee is bringing back its summer-only Water-Brewed Iced Drip Coffee, a drip bag that skips the kettle entirely — just pour water over it for a single cup of iced coffee, no boiling required.
Nishimatsuya adds a compact, palm-sized toy to its SmartAngel Mini Real Sound lineup — the Mini Real Sound Police Bike rolls on friction power and triggers sound and light effects when its seat is pressed.
STEAMCREAM is releasing new limited-edition aluminum can designs featuring Pingu and Pinga on August 12, 2026, priced at ¥2,180 (tax excluded) for a 75g tin, available at its official online store and variety shops nationwide.
Sugar Doll, the dress-up and nurturing game available on the App Store and Google Play, has launched a new Arabian Nights-themed classic gacha "A Thousand and One Nights' Dream Tale" starting August 12, 2026, along with a limited-time background pack.
Tachibana E Liquors has launched the 151st edition of its whisky lottery, featuring Yamazaki 18 Year as the top prize, with 466 limited entries available starting August 12, 2026.
Tamayose, the modern Japanese confectionery brand run by Maruya Co., Ltd., has released the Matcha Fukiyose Sweet Can Mini, a ¥1,728 tin filled with an assortment of matcha wagashi, available for a limited time while supplies last.
Two new SSR-rank Eichiku characters, Revolutionary Mercenary Tora and Sea Prince Shachi, have joined the smartphone game Teipen Wars, along with a limited-time pickup gacha running from August 11 to August 30, 2026.
From August 12, Tully's Coffee is serving Choco Affogato Shaqool, a frozen drink that pours espresso over a chocolate-flavored frozen base for an affogato-inspired treat, alongside its five-cheese Ballpark Dog.
YSL Beauty's new YSL Love Light Collection captures silver and pink light in a limited-edition eyeshadow palette, lip ink shades, and cushion foundation, releasing in stages from August 12 to August 21, 2026.
From August 11 to September 23, 2026, an autumn stationery fair featuring decoration-friendly notebooks and pens, high-function study and work tools, and birthday balloons and cards runs at around 210 AEON and AEON Style stores, with up to about 630 items in the lineup.
AmiAmi, a major hobby shop in Japan, has released its monthly figure pre-order ranking for July 2026, showcasing top picks from popular games including GODDESS OF VICTORY: NIKKE, Azur Lane, and Atelier Ryza.
To mark Japan's "Inn Day" on August 10th, Booking.com has selected 10 distinctive ryokan and hotels from Hokkaido to Kyushu, spotlighting historic hot springs, ocean views, and regional cuisine found across the country.
The TV anime "With Vengeance, Sincerely, Your Broken Saintess Season 2" has released its second teaser PV ahead of its October 2026 debut, and its official X account has launched a follow-and-repost campaign offering fans autographed key visual posters signed by five cast members.
The third official merchandise collection for Chiikawa Pocket, the first smartphone app based on Chiikawa, goes on sale August 21, 2026, with dinosaur and Alice motifs. Pop-up stores will also open in five cities nationwide — Tokyo, Nagoya, Fukuoka, Sendai, and Osaka.
Converse unveils a collaboration with Sanrio Characters, dressing up the ALL STAR sneaker in special designs themed on Pompompurin, Kuromi, and Hello Kitty, available from August 21, 2026.
Nijigen no Mori's Crayon Shin-chan Adventure Park will renew its attraction area in spring 2027, making this year the last chance to enjoy the current zip line and athletic course. A last-year campaign called "Last! Doki ga Munemune~Daisakusen!" launches August 13, 2026, opening with an original sticker giveaway for visiting guests.
AT-X is airing an original special program tied to the short anime Elegy for the Henchmen: Fist of the North Star, presenting the Fist King Army as a workplace through a news-style format on September 5.
New original-illustration goods for TV anime Gintama, split into "past" and "present" themes, roll out at Animate from August 14, 2026, alongside a store fair that gives away foil-stamped postcards with qualifying purchases.
CAVE Interactive Co., Ltd. has launched Midsummer Memories -Underworld Illusion Resort-, the second installment of its major summer event in the shooting RPG Gothic wa Mahou Otome, running from August 10, 2026, alongside continuing 2026 summer login bonuses, gacha, and campaigns.
Yakiniku Reimen Yamanakaya, the yakiniku chain with the most locations in the Tohoku region, is running a limited-time collaboration with the anime Haikyu!! from September 1 to September 30, 2026, featuring five collab menu items, a free original sticker gift, and collab merchandise sold in stores and online.
HIROFU is adding two new colors, Willow and Cheddar, to its original Soft Vacchetta leather line of bags and small goods, available from August 12 at the online store and HIROFU shops nationwide.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for three TV anime "I Want to Love You Till Your Dying Day" product lines — Trading Acrylic Cards, Trading Scene Can Badges, and A3 Matte Posters.
An online lottery for "Iron Wok Jan!" has launched on DRAW!DRAW!, featuring prizes such as an F3 canvas board, big acrylic stands, A3 posters, and can badges, priced at 770 yen per draw.
Animation studio Science SARU, which produces both TV anime Jaadugar: A Witch in Mongolia and THE GHOST IN THE SHELL, has revealed a special crossover illustration drawn by Jaadugar director Abel Gongora.
Kinokuniya has released the Mini Boston, a lightweight bag made from ONIBEGIE, a material dyed with natural pigments extracted from onion skins, available in four soft shades — Wine, Mustard, Beige, and Navy — starting August 12, 2026.
A limited-quantity 200ml mini bottle of the smoky Islay malt whisky "Big Peat Crazy Smoky Edition" arrives at Lawson stores nationwide on August 11, made from the same whisky as the same-day RTD highball release.
Starting August 10, 2026, the puzzle shooting game LINE Bubble 2 kicks off a collaboration with Crayon Shin-chan the Movie: Kiki Kaikai! Ora no Yokai Vacation, featuring limited-edition collab characters, login bonus events, a lineup of in-game challenges, and social media campaigns.
From August 19 to September 2, 2026, MARION CREPES CUTE CUBE Harajuku is offering a limited-time collaboration crepe inspired by LOTTE's popular ice cream Soh, featuring whipped cream, strawberries, banana, and Soh-themed toppings, with a free original sticker included while supplies last.
AMNIBUS, an online shop for original anime and manga merchandise, has begun taking orders for 11 types of new Made in Abyss "Sports Day" ver. goods, including trading acrylic stands, cards, and can badges, starting August 1.
Maison de FLEUR is releasing its first-ever collaboration with the character SIROTAN, a collection of bags, pouches, and charms in soft ivory, sax, and pink tones, with pre-orders opening August 11 and in-store sales beginning August 21, 2026.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for 12 types of TV anime "Medalist" products featuring newly illustrated China dress ver. artwork, including a Trading Acrylic Stand, Trading Glitter Can Badge, and Multi Desk Mat.
KLab Inc. has announced that My Hero Academia UNITED SURVIVAL, the new app game based on the My Hero Academia anime series, has been simultaneously featured on the App Store and Google Play, with an in-game item gift for all players to mark the occasion.
PIE International is releasing "Ocean," a pop-up picture book by Elena Selena, on August 21. Intricate paper engineering and luxurious finishing bring colorful fish and glowing jellyfish to life on every page, making it as much an art book as a story to read.
NATURAL BEAUTY BASIC is releasing its first-ever collaboration with Sanrio's Pompompurin to mark both brands' 30th anniversaries, with a 12-piece lineup of T-shirts, cardigans, bags, and accessories launching August 10, 2026 at stores nationwide and on the mix.tokyo online store.
AEON Fantasy is rolling out the Sanrio Characters Tortoiseshell-Style Tassel Keychain, a six-design lineup featuring Hello Kitty, My Melody, and Cinnamoroll, at its cashless Kapuebo capsule toy machines starting August 13, 2026.
Ikebukuro HUMAX Cinemas has released additional details for its special screening of all 13 episodes of the TV anime Serial Experiments Lain, tied to fashion brand SEVESKIG's collaboration project "let's all love lain." A newly drawn key visual by Yoshitoshi ABe has also been unveiled.
TAG Heuer is marking the final F1 Dutch Grand Prix at Zandvoort with two new 38 mm TAG Heuer Formula 1 Solargraph watches, limited to 1,500 and 1,000 pieces and available from August 2026.
Amiami and Gift are opening a joint "Amiami × Gift" booth at Comic Market 108 on August 15 and 16, 2026, selling new plush toys from Gift's fumofumo series and previewing upcoming releases, with free giveaways including an original Amiko-chan umai bou snack and a Gakuen Idolmaster special-issue plush guidebook.
Toy maker Agatsuma is launching "Twist & Build! Anpanman Cup Noodle Factory," an educational toy that lets kids recreate the cup noodle-making process at home, developed with special cooperation from Nissin Foods. It goes on sale nationwide September 18, 2026.
FREAK'S STORE's official online store, Daytona Park, is the first to reveal the 2026 Fall/Winter special-order Barbour collections from FREAK'S STORE, Firsthand, and Freada, featuring updated takes on the Bedale and Borrowdale alongside the newly added Transport model, with sales starting at FREAK'S STORE stores at the same time.
A new 1/5 scale painted figure of ベルドール "Roze" in a black underwear version has been announced by Bfull FOTS JAPAN, with pre-orders open now through October 20, 2026, and a scheduled release at the end of February 2027.
Good Smile Company's G.S.Collection line adds a 1/7 scale figure of Nagisa, the Tea Party's host at Trinity General School in the popular game Blue Archive, with pre-orders opening August 7, 2026 (Friday) ahead of a September 2027 release.
Ahead of Azur Lane's 9th anniversary in Japan, Cake.jp is releasing cake cans featuring 10 popular characters, each paired with an original coaster in the character's image color, starting August 7.
Osaka hat brand CAMURI is releasing the Seersucker Short visor Cap (CA-009), a breathable seersucker take on its long-running Short visor Cap developed in response to customer reviews, available in navy, white, and mustard from ¥8,800, with a KIDS size at ¥5,280.
New Disney Twisted-Wonderland merchandise featuring new "The Culinary Crucible" artwork of 23 characters, including Riddle Rosehearts, Malleus Draconia, and Grim, goes on sale October 24, 2026. Animate is also holding a Halloween fair through November 23 with a bonus clear card for qualifying purchases.
EYEUP is releasing a new BLUE LOCK Puchi Bear merchandise lineup with newly drawn illustrations, including mascots, a plush pouch, a Nuinui Bag, a card case, acrylic key chains, acrylic stands, acrylic marker charms, and trading can badges, arriving at retailers nationwide from December 2026.
FamilyMart Online is releasing two glow-in-the-dark T-shirts and a set of acrylic charms inspired by mystery magazine "Mu," tying into FamilyMart's "Same Price, 45% More" campaign, from August 7, 2026.
Kids brand Fluffy BROTHERS has released a new Minecraft-themed apparel collection, including the return of last year's popular Diamond Sword setup, through its official online store and Rakuten shop.
A no-miss online lottery featuring Gorogoro Nyansuke merchandise launches on Hanikuji Land on August 7, 2026, with a lineup of tote bags, pouches, keychains, and more featuring both fan-favorite illustrations and two newly drawn designs.
Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with the TV anime The Melancholy of Haruhi Suzumiya from September 2 to September 30, 2026, featuring a limited-time gacha and a raid battle against Ryoko Asakura.
To mark the second anniversary of its release, the Nintendo Switch download version of Him, the Smile & bloom is now on sale for 40% off through the Nintendo eShop.
CCMC has launched Hololive Fantasy Battle for Steam and Nintendo Switch under its hololive Production derivative-game brand holo Indie. The 2.5D versus action game features artwork by illustrator Komainu and lets up to four players battle as Usada Pekora, Shiranui Flare, Shirogane Noel, and Houshou Marine, with a 25% off launch sale running for the game's first seven days.
HOUSE OF SINN PURETÉ, the new everyday-friendly line from Japanese fragrance brand SINN PURETÉ, is introducing an Etiquette Hair & Body Mist in five scents for hair, skin, and clothing, with early sales starting August 7, 2026.
Tohakusha Inc. is expanding "Identity V HOKKAIDONEO," a collaboration between Identity V and creators from Japan and overseas, with newly drawn illustration merchandise going on sale at animate stores in Taiwan, Thailand, Malaysia, the UK, North America, and Korea starting August 2026.
gumi is releasing a third wave of original merchandise featuring in-game illustrations from the mobile game JoJo's Bizarre Adventure: Ora Ora Overdrive. The lineup arrives at Animate stores nationwide and the Animate online shop on August 21, 2026.
AmiAmi is releasing a new Liberated from Paradise merchandise lineup in November 2026, including big acrylic stands, trading acrylic keychains and can badges, a full-graphic T-shirt, a multi desk mat, a B2 tapestry, acrylic blocks, and character fine boards.
Louis Vuitton has released new men's bag charms, including the Bag Charm LV Louis Bear, a miniature recreation of a runway look from the 2026 Fall/Winter men's fashion show, and the Bag Charm Mini Steamer, a miniature pouch inspired by an iconic bag.
ME-Q, a custom-goods printing service operated by MAW Co., Ltd. in Osaka, has begun selling hologram stickers and glitter stickers that shimmer depending on the angle of light, available to order from just one piece using a photo, illustration, logo, or character design.
MILKFED. is releasing the second installment of its Teletubbies collaboration collection, featuring two T-shirt designs and a zip hoodie inspired by Tinky Winky, Dipsy, Laa-Laa, and Po, with pre-orders opening August 7, 2026 on the official online store calif and at MILKFED. stores nationwide.
Miu Miu reinterprets its early-2000s archive shoe as part of the MIU MIU SIGNATURES line, with a lighter iconic sole, refined leather-and-suede uppers, and a crystal-embroidered special model first shown at the Fall/Winter 2026 show.
KLab's hero action game My Hero Academia UNITED SURVIVAL, nicknamed Hero Saba, has reached No. 1 on the App Store's free game ranking, and every player is receiving an LR Collection item as a commemorative gift.
New samurai-themed original-illustration merchandise for TV anime "Nippon Sangoku: The Three Nations of the Crimson Sun" launches October 10, alongside an Animate fair through November 1 offering a bonus postcard with purchases
Nyanko Daishoten Online, PONOS's official The Battle Cats store, has added a 2027 wall calendar and two new plush toys depicting the characters in their food stall-era appearance, both featured in the web manga "ネコテン," starting August 7, 2026.
Starting August 7, 2026, the online lottery service Marukuji is offering newly illustrated chibi character goods from the anime Orb: On the Movements of the Earth, featuring Rafal, Nowak, Oczy, Badeni, Jolenta, Schmidt, and Draka, priced at 770 yen per draw.
New original character goods featuring newly drawn Kiratto Pri☆Chan illustrations, part of the Pretty Series 15th anniversary celebration, are now available on Marukuji, the online lottery service, running from July 31 to August 30, 2026.
RAKU CAFE's Ikebukuro and Shinsaibashi locations are teaming up with the TV anime "I Want to Love You Till Your Dying Day" from August 27 to September 29, with exclusive illustration cards, original goods, a limited-time menu, decorative displays, and an X giveaway campaign.
Nijigen COSPA is releasing new Cure Arcana Shadow merchandise from Star Detective Precure!, including a T-shirt, acrylic stand, pass case, and cushion cover featuring newly drawn illustrations.
Suikoden STAR LEAP, the franchise's first entirely new title in 14 years, launched in Japan today for iOS and Android, with details on its first in-game event also revealed.
Tokyo Gets Co., Ltd. is releasing new merchandise featuring newly drawn Summer Pockets REFLECTION BLUE illustrations of the characters enjoying a water gun fight, with pre-orders open from August 7 to August 24, 2026 at Gets-Oshi Mart.
Kuji Colle, an online lottery service operated by TEAM Entertainment, begins selling original merchandise for the game app takt op. Symphony on August 7, 2026, including acrylic boards, stands, blocks, and cards made with original artwork.
Charaditional Toy, a brand built around the theme of "Characters × Japanese Tradition," is releasing a new Otsukimi (moon-viewing) themed merchandise lineup for TV anime "A Terrified Teacher at Ghoul School!," featuring newly drawn character illustrations. Pre-orders run from August 7 to August 28, 2026, via Gets Oshi Mart.
Team Entertainment has launched an online lottery featuring original merchandise from the pachislot machine 'L Tokyo Ghoul' on the Kujico platform, with sales running from August 7 through August 31, 2026.
The MDLX line marks the 40th anniversary of The Transformers: The Movie with fully poseable figures of Optimus Prime, Bumblebee, and Megatron finished in colors inspired by the film. Pre-orders are open now, with release planned for December 2026.
Starting August 21, 2026, GiGO group stores nationwide will begin offering "VSPO! Deformed Figure Vol. 7," a new GiGO-exclusive crane game prize featuring Yakumo Beni and Yumeno Akari, with more entries in the series planned to follow.
212 KITCHEN STORE is releasing its original Sanrio collaboration collection, HAPPY PARLOR, featuring around 90 items designed around Hello Kitty, HAPIDANBUI, and Sanrio Characters, with early sales starting August 6 at the official online store ahead of the nationwide in-store launch on August 8.
A new lineup of original goods based on TV anime "Agents of the Four Seasons: Dance of Spring" has opened for pre-order, including can badges, acrylic stands, keychains, and more.
Kenelephant is releasing a new capsule toy line built around illustrator and manga artist Seiichi Hayashi's poetic artwork, including scenes from his classic Red Colored Elegy, as part of the ALTERNATIVE COMIC SALON series arriving in late August 2026.
Kuji Q is resuming online sales of its lottery merchandise for TV anime "The Angel Next Door Spoils Me Rotten Season 2" - A Morning Moment, from August 3 to August 31, following strong demand after its February launch.
Fashion brand antiqua has opened pre-orders for its 2026 fall/winter outerwear collection, offering an original bag as a free gift, available only through this promotion, to customers who reserve select pieces from the 10-style lineup while supplies last.
Attack on Titan: Brave Order, the mobile RPG based on the anime Attack on Titan, has launched a new event, "The Boy Who Wanted to Know Freedom," starting August 6, 2026, along with a new gacha featuring Mikasa Ackerman, Armin Arlert, and Eren Yeager, plus the addition of Chapters 40 and 41.
Hobby sakura's 1/7 scale completed figure of Hot Summer Dream Justia from BrownDust2 is now available for pre-order at AmiAmi, priced at 25,300 yen (tax included) with a release scheduled for August 2027.
DKB, whose Japan debut was recently announced, is teaming up with labelmate MXV for a two-man live on August 23, bringing together two Japan-Korea boys groups for a night of collaborative performances.
Nijigen Cospa is releasing full-color T-shirts with an exclusive aurora hologram sticker featuring Saki Hanami, Temari Tsukimura, Kotone Fujita, Lilja Katsuragi, and Sumika Shiun from Gakuen Idolmaster, on sale during the pre-sale final for the LIVE TOUR -標- Final Performance, from August 6 to 16, 2026 via Asobi Store.
AmiAmi, a major hobby retailer, is currently offering the GODDESS OF VICTORY: NIKKE Red Hood 1/12 Scale Plastic Kit for pre-order. The kit comes with an extensive selection of interchangeable parts, including multiple face options, hand parts, and accessories such as a wire and cassette player.
Wagokoro's chopstick and chopstick-rest brand Hashiya Mansaku is adding "Hakue-bashi," gold- and silver-lacquered chopsticks handcrafted using Fukui Prefecture's Wakasa-nuri technique, to its lineup starting Friday, August 7, at its stores and on "The Ichi" online shop.
CCMC has opened the Steam store page for Deco! hololive Sticker Battle, a sticker-album management strategy game from its hololive Production derivative-game brand holo Indie, developed by PREAPP PARTNERS. Players decorate a roster of 12 hololive talents with stickers, build a team of up to three members, and battle it out automatically, with the full game set to launch on September 3, 2026.
Mattel International, the Japanese arm of major US toy maker Mattel, Inc., is releasing all five models in the Hot Wheels Car Culture Modern Classics line from early August 2026, recreating beloved 1980s and 90s cars with Real Riders tires and Metal/Metal construction.
The popular RTD "Jinx Gin Soda," made with British Old Tom Gin, returns to Lawson stores nationwide in limited quantities starting August 11, 2026.
A special broadcast for KAIJU NO. 8 THE GAME's 1st anniversary revealed two new ★5 characters, Reno Ichikawa and Kikoru Shinomiya, along with an eight-part lineup of anniversary events.
LUCY Oze Hatomachi by Hoshino Resorts is partnering with outdoor footwear brand KEEN for a one-night, two-day event called "LUCY x KEEN Outdoor Weekend," combining shoe fittings, a Leave No Trace workshop, an acoustic mini-live, and a guided hike through Oze.
Bandai Namco Entertainment has launched Season 5 of Kingdom: Hadou, bringing the "Battle of Bayou" (馬陽) story arc, seven new recruitable generals led by Moubu, and a limited-time Seven-Day Festival event.
Two new ready-to-drink highballs join the Scotch whisky brand "Big Peat" RTD series, launching in limited quantities at Lawson stores nationwide on August 11, alongside an X giveaway campaign.
Louis Vuitton's 2026 Fall-Winter Womenswear Collection introduces the "Luna Pumps," pairing an elongated pointed toe with an avant-garde curved heel finished in a horn-like texture.
Village Vanguard is now accepting online pre-orders for a limited collaboration collection with the manga Magical Girl Pink Blue, featuring merchandise that captures the series' dark world and the charm of its Pink and Blue characters.
Maison de FLEUR is marking Hanamaruobake's August 7 birthday with a four-piece collaboration collection starring Marumaru, Kokomaru, and Marun, open for pre-order from August 7 through August 23, 2026 via STRIPE CLUB and ZOZOTOWN.
Maruyama Coffee is turning its long-loved standard blend into a decaffeinated liquid coffee, "Decaf Maruyama Coffee Blend Iced Coffee," using SWISS WATER® processed beans and launching Friday, August 7.
Sneaker boutique KICKS LAB. is releasing an exclusive edition of Mizuno's WAVE PROPHECY LS on August 14, 2026, in two colorways priced at ¥27,500. The lifestyle sneaker pairs Mizuno's INFINITY WAVE technology with a design inspired by Japan's car and motorcycle culture.
Starting August 6, 2026, exclusive Village Vanguard collaboration merchandise for Mominin goes up for pre-order at the Village Vanguard Online Store, reimagining the character Momi Ham in the style of famous paintings across cushions, keychains, a hoodie, and more.
Monster Strike revives its "Again Gacha" event on August 10, letting players pick a course for up to 200 free pulls, unlock community-wide bonus rewards as the total pull count climbs, and enter an X campaign for a chance to win a pure gold "Age Gacha-kun."
AltPlus is marking the 1st anniversary of the card RPG Morimens with a campaign running from August 6 through October 15, 2026, featuring daily SSR Fate Card giveaways, special missions, revival summons, and reservation rewards for the upcoming Version 2.2 update.
KLab's new hero action game My Hero Academia UNITED SURVIVAL, nicknamed Hero Saba, has officially launched, with global pre-registrations surpassing 1 million and unlocking a bonus reward alongside a 30-day login campaign and a new web shop.
earth music&ecology Japan Label is releasing an 8-piece collection inspired by TV anime Natsume's Book of Friends, featuring Nyanko-sensei-themed knitwear, apparel, and accessories, available for pre-order from August 7, 2026 on the STRIPE CLUB online store.
The official digital soundtrack for Voltage's Nintendo Switch title Neon Clash: Echoes of the Lost released on August 6, collecting all 23 tracks from the game, including the vocal theme songs performed by Shihoko Hirata.
The original soundtrack for TV anime Oedo Fire Slayer -The Legend of Phoenix-, composed by Yasuharu Takanashi, begins digital release on August 6 alongside the manga's sixth volume, with a comment from original author Shogo Imamura.
DMM Kuji launches an Onegai AiPri in-store lottery on August 7, 2026, offering exclusive plush toys, pass cases, and other original merchandise for 770 yen per draw.
Orion Beer Co., Ltd. and Mimona Co., Ltd.'s "OUTDOORSPICE Horinishi" are releasing a collaborative edamame-flavored spice blend on August 7, with a limited-edition mini carrying case for anyone who buys two bottles together.
Zenrin's map-themed brand Map Design GALLERY is releasing a collaboration line with TV anime 【Oshi no Ko】 starting August 7, 2026, including 47 prefecture-themed charm pin badges, Kyushu region acrylic magnets, and regional tote bags tied to the show's nationwide 47 Prefectures project.
A new free-to-play browser game called Pawtopia has launched, combining a merge puzzle with room decorating so players can furnish a cozy home for two roaming cats without any download, time limit, or score pressure.
Peak Design, the San Francisco gear brand, introduces "City Line," a new bag collection for city living. The six-model lineup includes a sling, crossbody bags, a tote, and backpacks, and launches in Japan on August 8, 2026.
Starting August 6, Fangamer Japan is releasing its first lineup of official "PEAK" goods — a campfire-themed T-shirt, a keychain, and a sticker set — for fans of the cooperative climbing game.
Petit Loup has released four new outerwear designs and a color formal series for its 12cm plush bear costume line, also compatible with the popular 17cm size, now available online and in stores.
American cookie brand PUG is expanding its Boston Cookie line with three new "Bold Boston Cookie" flavors plus two summer-only seasonal cookies, rolling out at stores across Japan from Friday, August 7.
PUMA introduces "SUEDE BLOOM," a women's model within its "NEVER NOT SUEDE" campaign that pairs the classic SUEDE silhouette with faux pearl details and two styles of interchangeable laces, arriving Thursday, August 13.
A collaboration campaign between ROUND1 and Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising- will run at ROUND1 locations nationwide from August 28 to November 29, 2026, featuring collaboration menus and packs, a themed room, original merchandise, capsule toys, and a bowling score campaign.
Ken Elephant's Sanrio Characters Coin Case series returns with a second volume featuring Pochacco, Keroppi, Pekkle, Marron Cream, Patty & Jimmy, and a newly designed Hello Kitty, arriving in capsule toy and boxed versions from mid-August 2026.
The anime-style action RPG SoulWorker rolled out the second wave of its "Fall from Grace" Episode 3.0 update on August 6, 2026, adding a new main quest, the high-difficulty raids Last Standing and Hired Muscle, a new Core Equipment gear system, and the Mystic A.R Card War Princess Arua, alongside the limited-time Fist Seal Event running through September 3.
Starbucks® COFFEE OF THE DAY is adding its first flavored variety, Café Mocha, to the bottled coffee lineup starting Tuesday, August 18 — a bittersweet, grown-up take on a Starbucks classic.
TERAVIT, the free-to-play sandbox game where players build their own worlds, has launched the limited-time "TERAVIT Summer Seaside 2026" event on August 6, adding a beach-themed water gun battle minigame, mermaid-inspired skins, and a jewel purchase bonus campaign running through September 3.
From September 16 to November 2, 2026, Cafe & Dining ZelkovA at The Strings Omotesando in Tokyo is offering a limited-time "Purple Bloom Afternoon Tea," an 11-item lineup of purple-hued sweets and savories built around sweet potato, chestnut, and Kyoho grapes.
Tiger Corporation is refreshing its long-selling vacuum bottle lineup with the ultra-light Vacuum Insulated Bottle MMP-V020/V030 and MMZ-V035/V050/V060, featuring the one-piece らくらくキャップ, dishwasher-safe parts, and an even lighter feel from Tiger's proprietary spinning process, launching September 1, 2026.
Ken Elephant is turning Toei's iconic opening visuals into capsule toys, including movie pamphlet bags, a handkerchief, an acrylic block, and a ticket case, arriving in late August 2026.
Kodansha is releasing a 304-page, full-color book on August 7, 2026, tracing 60 years of Tsuburaya Productions' tokusatsu history, covering every entry in the Ultraman Series in detail alongside more than 30 other classic Tsuburaya tokusatsu titles, priced at ¥16,500.
Ultra New Planning will release five designs of "Akubi Girl" slide acrylic keychains as capsule toys at capsule toy vending locations nationwide from August 22, 2026, with acrylic parts that slide to reveal a different design of Akubi-chan.
APEX's 1/7 scale completed figure of Wilhelmina Water Park Queen Ver. from BrownDust2 is now available for pre-order at AmiAmi, priced at 21,670 yen (tax included) with a release scheduled for June 2027.
Launching September 23, 2026, Burberry Beauty adds a new fragrance to its Goddess collection — "Burberry Goddess Amber Vanilla Eau de Parfum Intense," built around a roasted vanilla note for a deeper, more refined sense of warmth.
A Koshu Inden gamaguchi coin purse featuring Pochita from Chainsaw Man – The Movie: Reze Arc, crafted by Kofu-based workshop Inden no Yamamoto, opens for pre-order on PochiMart starting August 4, 2026.
The restaurant-management simulation game has added a limited-time challenge event called "Crimson Fruit — Ruby Glow" along with two pickup gacha banners featuring staff in special chef coat outfits, both running through August 18.
Since launching on May 20, 2026, ZEN Co., Ltd.'s DALULU character keychains, which blend Japan's daruma lucky charm with the twelve zodiac animals, have proven a hit with buyers. The mascots are now available at ZEN's online store, several Don Quijote locations, and the Tokyo Metropolitan Government Building's north observation deck.
DeAGOSTINI Japan has opened pre-orders for Neon Genesis Evangelion Osechi 2027, a New Year osechi set with an originally designed tiered box, mech- and character-themed dishes, and exclusive bonus items including a water-repellent furoshiki and celebratory chopsticks.
EYEUP is releasing four new Ghost-type Pokémon goods items — an Acrylic Marker Charm Set, a Domiteria Key Chain, and two sizes of Honeycomb Acrylic Magnet — arriving at retailers nationwide from September 2026, with pre-orders open now at the EYEUP Official Online Store.
MD Holdings is adding a black sesame caramel and sea salt mix to its Happy Popcorn series, growing the lineup to 18 flavors nationwide from September 1, 2026.
Helena Rubinstein's new P.C. Skinmunity EXO Serum launches nationwide in Japan on August 7, 2026, powered by [EXO] SAM™ technology and 1 billion [EXO] stem cells developed in partnership with Korean dermatology clinic Clinique HUS,HU.
Hotel New Otani Makuhari is offering a new "nui-katsu" stay plan for spending time with a favorite stuffed animal, available from August 8, 2026 through March 31, 2027, with perks that include a mini bed for the stuffed animal, matching eye masks, and a colored drink voucher.
C4 Connect's mobile RPG Idle Girls ~The Girls of One Hundred Flowers~ has launched the large-scale summer event "Kyoraku Chronicle," set in the otherworldly city of Kyoraku and running August 4–17, 2026, introducing new EX sub-general Phantom Abe no Seimei and new UR sub-general 月見月夜光.
iFace adds a Mickey Mouse-themed grip holder to its MagSafe-compatible MagSynq series, combining a three-dimensional Mickey icon with drop prevention and stand functions, available in three colors from August 5, 2026.
Enoteca will begin selling two natural wines from Jean-Yves Millaire, a biodynamic producer in Bordeaux's Fronsac appellation, starting in August — a single-varietal Cabernet Franc and a Petit Verdot, each priced at ¥4,180 tax included.
Family restaurant chain Joyfull is running Waves 3 and 4 of its Demon Slayer: Kimetsu no Yaiba collaboration campaign, adding seven new character-inspired menu items alongside continuing favorites, limited novelties, capsule toys, and SNS giveaways from August 18 through September 29, 2026.
Sync Innovation Co., Ltd. has opened pre-orders for new TV anime Jujutsu Kaisen merchandise featuring mini characters from the popular Chipokke series, with can badges, stickers, and more in the lineup.
KEYUCA has added a 20cm shallow strainer and a 21cm stainless steel plate to its dishwasher-safe Looza Series, letting the same piece carry ingredients from prep and draining straight to the table so there are fewer dishes to wash.
Dole's Mottainai Fruit Project, known for rescuing off-spec bananas, now reaches domestically grown fruit. The result is Kirin Hyoketsu® mottainai Shiranui, a canned chuhai made with cosmetically imperfect Kumamoto-grown shiranui citrus, available nationwide from August 18, 2026.
M·A·C is expanding its Glow Play line with the Glow Play Bouncy Highlighter, a balm-and-powder hybrid with a soft, mochi-like texture available in seven sheer, shimmering shades, launching August 7, 2026. Two previously limited-edition Glow Play Tendertalk Lip Balm shades also return as permanent additions on the same day.
The Maebashi Chamber of Commerce and Industry has reissued Kyuchomei e no Tabi, a booklet tracing the history of 44 town names that disappeared from the city decades ago, after years of requests from citizens and member businesses.
Life on Products' fragrance brand mercyu is adding two new scents, Classic Osmanthus and Candy Cosmos, to its popular Nordic Collection Spill-Resistant Reed Diffuser series, with sales starting August 24, 2026.
Mizkan is releasing "Fruitis™ Rich Peach," a chilled, ready-to-drink fruit vinegar drink made with peach pulp, in limited quantities at select channels starting August 4.
Momosuzu Nene held her first solo live, "Rise Up * NENENENENENENENE Full Flourish," at Tokyo Garden Theater on July 29, delivering a story of full flourish told through evolving costumes and stages.
Kodansha's Children's Business Division is releasing the Monchhichi Gyugyutto! Sticker Book on August 6, 2026, packed with 287 stickers spanning classic brown Monchhichi to colorful new trend designs, along with message cards, for ¥1,650 (tax included).
Newsweek Japan's August 11 and 18 double issue is on sale now with a special report on anime beloved around the world. Writers from the United States, France, Italy, China, South Korea, Saudi Arabia, Brazil, and the Philippines explore how titles such as Neon Genesis Evangelion, Saint Seiya, and Crayon Shin-chan won hearts across borders.
Tokyo's an-butter sweets specialty shop Okada Kinsei Anbataya returns to Sunste Okayama for a limited-time pop-up from August 5 (Wednesday) through August 18 (Tuesday), 2026, one year after its previous visit, bringing the Uji Matcha Galette and Anbuta Pan to Okayama for the first time alongside the shop's signature Anbuta Financier.
Pokémon Pokopia's first paid DLC, Bubbly Basin, releases on August 5, 2026, and the game's area gate has appeared at Yokohama Red Brick Warehouse for a real-world event running August 6 to 9. The Minatomirai Line's train cars are wrapped in a Bubbly Basin theme from August 2 through September 25, with Minatomirai Station itself decorated August 3 to 9.
Prime 1 Studio has added a 1/15-scale Brachiosaurus statue from the movie Jurassic Park to its Legacy Museum Collection, standing about 128cm tall and including a bonus John Hammond figure. Pre-orders open August 4, with release scheduled for December 2027 to March 2028.
Japanese beauty and self-care brand Qina is releasing its second product, the Qina Mask facial sheet mask, in early sale on Qoo10 from August 4, 2026, alongside Qoo10's "Mega Debut" campaign featuring limited-time pricing and a livestream purchase bonus.
Royal Copenhagen introduces Bespoke, a limited-time, limited-quantity service that hand-paints a chosen name inside a cup, available across four items from three collections through the official online store and the Shin-Marunouchi Building store.
Gakken has revealed the cover of Learning Kabuki for the First Time with Sanrio Characters, a cute and easy-to-understand kabuki guidebook arriving September 17, 2026, that also features a talk between the supervisor of Sanrio Puroland's KAWAII KABUKI stage show and the president of Sanrio Entertainment.
The original character Sophia F. Shirring, drawn by popular illustrator Takamine Nadare, is getting a 1/6 scale Magician Bunny Ver. figure from Partylook, available in both a deluxe edition and a standard edition.
Suntory is expanding its long-running Horoyoi series with two new flavors, "Lemonade Sour" and "Kiwi Fizz," launching as year-round additions across Japan on Tuesday, October 6.
Trickle Co., Ltd.'s oral care brand SWAG is bringing back its popular original cup, previously sold out, and celebrating the restock with a limited-quantity "SWAG Special Set" available only through its official online store from August 4, 2026.
Tiger Corporation is expanding its one-push mug bottle lineup with the Vacuum Insulated Bottle MKR-V035/V050/V060 and MTR-V075/V088, featuring the easy-care らくらくキャップ, dishwasher-safe parts, and a lighter feel from Tiger's proprietary spinning process, launching September 1, 2026.
Filmarks Revival brings Train to Busan back to Japanese theaters in 4K for one week from August 21, with a limited "blood-stained boarding ticket" gift themed around the film's Seoul-to-Busan train journey given out to moviegoers while supplies last.
VECUA Honey's honey-based Wonder Honey series adds two new autumn fragrances, Pure Kinmokusei and Kinmokusei Fig, to its hand creams and introduces a new sparkling perfume oil, on sale in limited quantities from August 4, 2026.
MAGI ARTS has released a 1/7 scale completed figure of Yuki Mizukami from Wonderful Everyday Down the Rabbit-Hole, now available for pre-order at Amiami in Deluxe and Regular editions. Prices are ¥27,280 and ¥25,080 (tax included), with release scheduled for February 2027.
Yokohama Grand InterContinental Hotel's Lounge & Bar "Marine Blue" is serving Parfait Raisin, a seasonal parfait starring Shine Muscat and Kyoho grapes, from September 14 to November 30, 2026, layering the two grapes' contrasting colors, aromas and flavors into one autumn dessert.
Zojirushi's new 200mL Stainless Steel Soup Jar (SW-NA20), launching September 1, is compact enough to slip into a bag alongside a bento, and its Thermo Ring structure keeps soup or miso soup above 62°C for six hours.
DMM GAMES' fantasy RPG FLOWER KNIGHT GIRL receives an update on August 3, 2026, introducing the new event The Witch Who Inherits the Sacred Tree, along with new gacha characters and character quests.
Benelic Co., Ltd. launches the second installment of its Galaxy Jewelry ICECREAM capsule toy series, featuring translucent, gem-like ice cream keychains inspired by Earth, the Moon, Mars, Saturn, and Neptune, arriving at capsule toy vending machines nationwide from late August 2026.
A new line of IDOLiSH7 merchandise built around the "Kapurikko Hoobaru" visual, previously seen on acrylic stands, brings the artwork to a pill case, double mirror, bangs clip, and 16-design sticker collection, arriving in early October 2026 from Movic.
JAPAN 47 GO highlights five fireworks festivals taking place across Japan this August, from Hiroshima's Yassa Hanabi Festa to Tochigi's final Sontoku Summer Festival, complete with dates and links to crowd forecasts and route search.
Sync Innovation Co., Ltd. has opened pre-orders for new TV anime Jujutsu Kaisen merchandise featuring mini characters from the popular "mochocho" series, with a tightly-packed, eye-catching design.
A new incense series called "Japanese Gardens" reinterprets the atmosphere of five traditional Japanese garden styles through scent, launching August 3.
A new lineup of goods celebrating manga artist Miyuki Mitsubachi's 20th career anniversary, featuring artwork from Spring Storm and Monster, Stray Cat & Wolf, It’s Strictly Business, and Cheeky Brat, goes on sale through eeo Store online from July 31, with in-store sales starting September 12, 2026.
Sho-Bi-Doh has opened pre-orders for a new My Hero Academia travel goods series featuring plush mascots, name tags, and PVC-pocket bags for nine characters, with general sales planned for early December.
Nagomi Yoneya is offering a seasonal kingyokukan yokan called 水底のかくれんぼ, with a ramune flavor and clear, cool coloring designed to evoke goldfish swimming in water, available for a limited time through late August 2026.
NIC♡RY, a new "Shibuya-kei" girls rap duo updating Heisei-era Shibuya street culture for the Reiwa era, will release their first mini album, "NIC♡RY," digitally on August 7, following a surprise announcement made at their live debut at TGC KIDS Fes 2026.
Garena is developing Palworld Online, a new smartphone game based on Pocketpair's Palworld, reimagining the original's depth, freedom, and scale for mobile with online multiplayer, shared bases, and an original story, with release planned for 2026.
Shobido is celebrating the 100th anniversary of the original Winnie the Pooh with the Red Shirt Friends Series and the matching Outfit-Swap Hand Cream Series, featuring hair clips, key charms, and pouches, rolling out from July 2026.
Ahead of the STEINS;GATE Final Mission pop-up event at Belle Salle Akihabara on August 29 and 30, 2026, a second wave of merchandise has been revealed, including thermal tumblers, muffler towels, Future Gadget Laboratory floor mats and noren curtains, huke-designed original goods, and a full 100-design lottery can badge lineup, alongside a second round of advance online ordering and entry reservations opening August 4.
Suntory is releasing the limited-edition "ROKU Yuzu Yukimi Edition" gin nationwide from October 6, along with the brand's first canned product, "ROKU Premium Gin Soda," at convenience stores across Japan on the same day.
Movic is opening pre-orders for チケコレ, a 24-design ticket-style collectible line featuring scenes from the TV anime Tamon's B-Side, sized to carry around or slip into a phone case.
A new capsule toy series from THE ARTIST COLLECTION featuring Ayumi Hamasaki launches July 31, 2026, with three sets of collectible pin badges (33 designs total) based on jacket artwork from her singles and albums, from A Song for ×× to mimosa.
AmiAmi is now taking pre-orders for a 1/7 scale figure of Taihou from Azur Lane in a yukata, produced under FuRyu's F:NEX brand and scheduled to release in March 2027.
SAT-BOX has opened pre-orders for the Nintendo Switch version of Blast Off! Summer Showdown, a party game packed with 10 summer-themed mini-games for up to four players, while the Steam store page is now live as well.
Brown Dust 2 has added Character Cassette 10 "合龍伝," a new costume for Tenshu's Heir Glacia, and the limited-time season event "The Successor," along with new Daily Stories, prestige skins, and a character consultation feature.
A new chapter has arrived in CODE GEASS Lelouch of the Rebellion Lost Stories for smartphones and PC, bringing a limited-time campaign with training materials and Sakuradite rewards, two pickup scouts introducing new pilots, and a signed shikishi board giveaway campaign.
EXNOA has launched a new scenario event, "So Hot! The Hadomakas! - Heavenly Resort Plan," in the RPG Crave Saga - Master of Bonds, running from July 29 to August 12, alongside the second part of the 3.5th anniversary eve festival campaign.
FREAK'S STORE is releasing a special SANRIO CHARACTERS collaboration collection featuring American-comic-style print T-shirts and playful charms with cute motifs that hide the characters' faces, spanning Hello Kitty, Cinnamoroll, Kuromi, My Melody, and HAPIDANBUI.
AmiAmi, a major hobby retailer, is currently offering pre-orders for the GODDESS OF VICTORY: NIKKE Cinderella Beautiful Me 1/7 Scale Figure from Good Smile Arts Shanghai. The figure faithfully recreates Cinderella's stylish apparel costume, from her striking expression to her sheer knit top.
CAVE Interactive Co., Ltd. has launched Midsummer Memories -Maritime Patrol for Lovers-, the first of its major summer events in the shooting RPG Gothic wa Mahou Otome -Contract with me, right away!-, running from July 30, 2026, alongside a lineup of 2026 summer login bonuses, gacha, and campaigns.
General housewares maker Hack Co., Ltd. is relaunching its popular wagon-shaped Popcorn Maker, which has sold 20,000 units to date, from August 2026, alongside two newly launched manual food choppers, the Pull Chopper and the Push-Only 3-Way Chopper 1.2L.
funovo and Will have installed interior window panels that recreate the Former British Consulate Hakodate and traditional Japanese patterns using 3D printing in Will's new model house "CUBE+C," aiming to reproduce one-of-a-kind antique-style fixtures at dramatically lower cost.
Hide, a manga and storyboard artist who lives with three cats, has teamed up with Village Vanguard for a limited collaboration goods collection, with pre-orders open at the Village Vanguard Online Store from July 31 through August 18, 2026.
Hotel New Otani Makuhari is offering the sixth installment of its mystery-solving stay plan series, a hotel-wide puzzle game that has drawn more than 700 guests since it launched in 2021, available through September 30, 2026.
The smartphone game Isekai Kitchen has launched a new pickup gacha featuring ★3 Mirra (Swimsuit), with her appearance rate increased for a limited time.
A new book, "Japanese Manga Magazines: From the Late Edo Period to the Immediate Postwar Period — YUMOTO Koichi Collection," traces how Japan's manga magazines evolved from political satire and the "Ponchi" culture, through Ippei Okamoto's work and an era of press censorship, into the manga culture of today, illustrated with numerous images from a rare collection. The bilingual Japanese-English book, translated by Tamayo Samejima, goes on sale August 21.
JOURNAL STANDARD is releasing a Balmacaan Coat Cotton CORDURA WINDSTOPPER made exclusively with nanamica, reworking the brand's signature coat with a durable cotton-CORDURA blend, a windproof WINDSTOPPER liner, and a relaxed A-line silhouette.
KAMIHIME PROJECT has introduced two new limited Kamihime, Altair and Procyon, alongside a daily roulette offering up to 100 free gacha pulls, a TECHCROSS Fes login bonus, a new raid event, and other seasonal campaigns.
Two new pieces are joining Lisa Larson's "Nippon no Lisa Neko" series — the mountain-themed "Mata Tabi no Neko - Yama" and water-themed "Mata Tabi no Neko - Mizu" — marking the traveling cats' first appearance in Shigaraki ware, now available at the Tonkachi Store.
New LINE emoji featuring the cute chibi characters from MILGRAM, the viewer-participation music project by DECO*27, OTOIRO, and Takuya Yamanaka, launched on July 30, adding a playful touch to everyday chats.
Good Smile Company's Nendoroid Face Maker service has kicked off a collaboration with the newly available Nendoroid Celestia Ludenberg, offering six limited-edition face part designs for pre-order.
A new lineup of Miniature Okiagari Polon-chan figures, chosen in five colors through a fan poll at Tokyo Toy Show 2025, along with matching charms and keychains, goes on sale August 5, 2026 through the official online store.
![New [OSHI NO KO] T-Shirt and Photo-Style Mini Stickers Arrive from COSPA](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/b069c77d-42c8-454b-894d-503cc055aee6.jpeg)
COSPA is releasing a new [OSHI NO KO] T-shirt featuring Kurokawa Akane's "I Will Never Forgive Infidelity" design, along with six photo-style mini sticker sets, one for each of Ai, Aqua, Ruby, Arima Kana, Kurokawa Akane, and MEMcho, with pre-orders open now ahead of a mid-October 2026 release at the COSPA Online Shop and other retailers.
Oyatsu Company and jewelry brand U-TREASURE are releasing miniature pure gold versions of Baby-Star Ramen noodles and the BUTAMEN fork, each limited to 500 pieces worldwide, with pre-orders open from July 30 to September 9, 2026.
A new online lottery featuring newly drawn illustrations of Tanya Degurechaff from TV anime Saga of Tanya the Evil II launches on Kujibikido on August 6, 2026, running through August 27, with prizes including a jacket, a stainless mug, acrylic stand figures, keychains, and can badges.
The 10% DMM point back campaign celebrating the DMM GAMES release of SD Gundam G Generation ETERNAL has proven popular and will now run through August 10, 2026, extended from its original July 31 end date.
Amiami has opened pre-orders for a 1/7 scale finished figure of Yuki in her swimsuit from SHIBOYUGI: Playing Death Games to Put Food on the Table 44: CLOUDY BEACH, produced under the Design COCO brand. The figure is priced at 23,100 yen (tax included), with a release planned for July 2027.
Merchandise from the Sword Art Online POP UP SHOP, previously held at DiverCity Tokyo Plaza, is now available for post-event online order via the THEキャラ shopping site through August 17, 2026.
From August 5, Tully's Coffee is bringing its frozen drink lineup together under the name SHAQOOL and launching two new summer drinks, including a vanilla affogato flavor timed to its 29th anniversary.
UNI COFFEE ROASTERY, UNI DONUTS, and UNI COFFEE ROASTERY BON BON are adding five mango-based sweets and drinks, including a frappe, tart, shaved ice, donut, and panna cotta, for a limited time starting August 1, 2026.
Starting July 30, 2026, exclusive Village Vanguard collaboration merchandise for the countryside life simulation game Village in the Shade goes on sale at the Village Vanguard Online Store, timed to the game's release.
To mark manga artist Kazuo Umezz's 90th birthday, Village Vanguard is releasing limited apparel and goods featuring art from "Makoto-chan," "Senrei," and "Orochi" at 72 stores nationwide from August 7, with online pre-orders opening July 30 at 6:00 PM.
FAIRYTAIL is releasing a perfume collection inspired by the five members of Quintet from the TV anime "There's No Freaking Way I'll Be Your Lover! Unless...", with pre-orders opening July 30 at the DREAMING PRINCESS online store, Amazon, and Rakuten Ichiba.
Tachibana E-Shuhan's new "Mugen no Goun Mikuji Vol. 1" whisky lottery goes on sale July 30, 2026, limited to 466 entries at 4,980 yen each. Every draw delivers a bottle, with prizes ranging from Taketsuru 21 Years Old Pure Malt to Hakushu 12 and Hibiki Japanese Harmony.
![woofie Launches New Sand Cookie [Caramel & White Chocolate] and 10-Piece Assort at Shinjuku from August 1](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/1c482b7b-06d4-4dc4-9dc4-f9968602b5f9.jpeg)
A new Sand Cookie [Caramel & White Chocolate] and a Sand Cookie Assort 10-Piece box join woofie's lineup on August 1, 2026, available exclusively at Iito Lumine Shinjuku for a limited time.
Phoenixx Inc. will publish Zashikiwarashi Kareshi I LOVE Ramen, a yokai romantic comedy novel game by creator Arabana Nunu, with the Steam store page now live and a demo launching on August 20, 2026.
Bushiroad has released the first episode of "Chobitto Zero Rise," a comical new voice drama series following the daily lives of characters from the cross-media project ZERO RISE.
AMI PARIS adds a Japan-exclusive "Vert Celadon" colorway to its iconic "Paris Paris" handbags and wallet, pairing soft green with subtle blue tones on small-grain cowhide leather.
Asahi Draft Beer Autumn Mellow (Aki no Maroyaka), a limited-quantity addition to the "Maruef" lineup with extra malt and adjusted hops for a mellow, autumn-ready taste, goes on sale nationwide from August 18.
A Nendoroid Basic of Hina Sorasaki (Dress), the feared head of the Disciplinary Committee at Gehenna Academy in the popular game Blue Archive, is now available for pre-order as of July 28, 2026, with a scheduled release in December 2026.
To mark its 10th anniversary, kimono rental chain VASARA is releasing six women's yukata 4-piece sets featuring newly drawn Blue Lock character illustrations, each limited to 50 sets and going on sale August 1, 2026 through its official online store.
Asahi Group Foods is releasing Calpis Specially Selected Butter Candy on September 28, a candy made with the rare Calpis Specially Selected Butter that delivers a rich, creamy buttery taste in a convenient individually wrapped format.
Calpis Co., Ltd. is releasing "Calpis Tokusen Butter Kinsei Orange Peel Butter," a new flavor developed with wine specialist Enoteca, in limited quantities from August 3 through the Tokusen Butter online shop and Enoteca Online.
Kose Cosmeport's CLEARTURN brand is expanding its Gomenne Suhada line with two new facial washes — a moisturizing formula and a medicated acne-care formula — rolling out from August 21, 2026 at drugstores and retailers nationwide.
Taishukan Shoten has published 能と狂言の大事典, a new reference on Noh and Kyogen compiled by 65 specialists over 18 years with about 4,800 entries, covering the more than 600-year history of these traditional Japanese performing arts.
DOLCE FELICE's popular Tokyo Suica's Penguin Cream Sandwich Cookie is back on in-person sale, now available in limited quantities at NewDays+HANAGATAYA Gransta Tokyo Keiyo Street Store from July 1, 2026, following the closure of its previous storefront.
KADOKAWA's online lottery service "Kujibikido" is bringing back the popular Dr. STONE "Autumn Reading Edition" lottery, featuring original autumn-themed illustrations. Sales begin August 4, 2026 at 12:00 PM.
Earphone Guide’s Quick Guide to Kabuki, a beginner-friendly kabuki primer edited by Kumadorin Chaya, the community site run by Earphone Guide Co., Ltd., and written by Masayuki Nakamura, goes on sale in bookstores nationwide and online on Tuesday, July 28, 2026, from publisher JMAM.
FILA, the sports lifestyle brand born in Italy, and MARY QUANT are joining forces for the first time, launching a collaboration collection of knitwear, tops, a skirt, and bags on August 12, 2026.
From August 7, 2026, Flower Miffy is releasing a tulip-shaped organizer object featuring flowers drawn by Dick Bruna, along with a new florist apron outfit for its dress-up plush toys, and is giving away a mini bouquet with apron purchases while supplies last.
Flying Tiger Copenhagen has picked out 118 items from its Back to School Collection, part of 213 new products on sale from July 24, 2026, spanning room decor, stationery, and lunchtime goods to help refresh daily life for the new season.
HIKKY and Fuji Kyuko have opened a VR space themed on Fuji-Q Highland inside VRChat, letting visitors experience the amusement park's popular attractions for free at any time, alongside a fan community that has already topped 10,000 members.
gelato pique cafe is launching its first-ever collaboration with the Dragon Quest series, called PIQUE CAFE encounters DRAGON QUEST, from August 7 (Friday) to August 20 (Thursday), 2026. The lineup features cooling summer crepes, soda floats, and a sundae inspired by Zenithia Castle and its monsters, marking the franchise's 40th anniversary.
The G.E.M. Series Gintama Kamui Ver. 2 [Limited Reissue Edition] 1/8 scale completed figure is now available through AmiAmi and select distributors, with a release planned for December 2026.
A 1/6 scale figure of the police officer Nikita from GIRLS' FRONTLINE 2: EXILIUM is now available for pre-order at AmiAmi, capturing her poised stance with her signature rifle. The figure from Fat Company is scheduled for release in July 2027.
GODIVA Japan is releasing Nangoku Shirokuma Monaka Chocolate, an ice cream created with Kagoshima's Seika Foods that brings the flavor of Nangoku Shirokuma together with rich Belgian chocolate in an easy-to-eat monaka shell.
General merchandise maker Hac Co., Ltd. is releasing four new plush toys in August 2026 — a kiwi, a schnauzer, a mameshiba, and a pastel-colored bear — in 35 cm and 45 cm sizes, each with a suggested retail price of ¥1,980.
Maple confectionery specialty store HELLO MAPLI, inside JR Nagoya Takashimaya, is releasing its first new item since opening — Maple Fleur, a flower-shaped assorted sable cookie tin combining maple, pistachio chocolate, and hazelnut chocolate — from Saturday, August 1, 2026.
To celebrate its 60th anniversary, Sanburos's Japanese-culture brand Holiday Girl is releasing a new Tokaido Shinkansen collection featuring the 0 Series, 300 Series, and 923 Series Doctor Yellow T4 Formation, with T-shirts, magnets, and a denim jacket going on sale sequentially from late July 2026.
To mark its fifth anniversary, craft gin brand HOLON is launching its first non-alcoholic drink, HOLON GIN ORIGINAL 0.00%, open for pre-order from July 29, 2026, alongside a renewed version of its signature HOLON GIN ORIGINAL gin.
A Hoppe-chan pop-up shop hosted by Village Vanguard brings limited-edition keychains, hair ties, and stickers to Aichi from August 7 and Kanagawa from August 28, 2026.
Megahouse's Lucrea line is releasing a new complete figure of Madoka Higuchi from THE IDOLM@STER SHINY COLORS in her Palmier Rain View costume, available now through limited distribution including AmiAmi ahead of a February 2027 release.
iFace is releasing a new cafe-themed Peanuts mobile accessory collection featuring Snoopy in chef's attire alongside pancake and doughnut motifs. Sales begin July 29, 2026, at the iFace official site and Harajuku store, with rollout at retailers nationwide.
Izasa Nakatani Honpo, the Nara sushi brand known for kakinoha-zushi, begins selling a limited "Asuka" assortment through its online shop and Kintetsu station stores to mark the World Heritage listing of the Ancient Capitals of Asuka and Fujiwara.
Team Entertainment launches original Jing: King of Bandits character merchandise on the online lottery service Marukuji, featuring visual boards, glasses, acrylic stands, and can badges.
The limited-edition Okayama-Grown Shine Muscat Ice Bar from the JR PREMIUM SELECT SETOUCHI series returns for another year, going on sale August 4, 2026 at JR West station stores and 7-Eleven locations across western Japan and the Tokyo metropolitan area.
From July 23 to September 6, 2026, Karaoke Manekineko is hosting a Milky☆Subway collaboration campaign at locations nationwide, featuring yukata-themed exclusive merchandise, character drinks, and a themed collaboration room in Ikebukuro.
Cosmetics brand Kesalanpatharan is renewing the container and color lineup of its Glow Eye Color eyeshadow, adding three new shades formulated with a tone-control pearl for a natural, luminous gradient, launching Monday, August 3, 2026.
Kayac Inc. is rolling out "Series 2," the largest update yet for its Nintendo Switch fighting game Ketsu Battler, adding a paid DLC fighter, a new "Serious Zone" system, and four new stages, alongside a half-price sale and a new manga chapter debuting the same character.
SpiceSeed's figure division is opening pre-orders for "Kinnikuman Big Body," one of the Five Fated Princes, from 8:00 PM on July 31, alongside a simultaneous reorder of all four princes and a new damage-parts version.
Episodes of Kirarin Revolution will be released two at a time each week, streaming free for a limited period on ShoPro Anime Channel, the official YouTube channel.
Kirin Brewery is releasing limited-quantity autumn design cans for KIRIN ICHIBAN, KIRIN ICHIBAN Zero Sugar, and KIRIN ICHIBAN White Beer nationwide from Tuesday, August 25, 2026, with maple leaf, pampas grass, and ginkgo motifs that turn from yellow to orange when the cans are chilled.
Two new "Splash Guardian" class skins, Aurora Marine and Rescue Marine, arrive in the mobile RPG Lineage2M, alongside the "SUMMER DANCE & TREASURE" summer event running from July 29 to August 12, 2026, with swimsuit skins, buff items, and treasure-hunting rewards.
A prize-only caramel cheese popcorn multi-box inspired by Puella Magi Madoka Magica the Movie -Rebellion- comes with Kirarin Shizuku stickers and arrives at arcades and online crane games nationwide from the second week of August 2026, alongside the rerelease of the Soul Gem Lip and Cheek Charm from the TV anime.
Maebata Inc., a tableware maker headquartered in Tajimi, Gifu Prefecture, is releasing a new Disney & Pixar Toy Story lineup of stainless steel tumblers, stainless mugs, and coasters featuring Woody, Buzz Lightyear, the Aliens, and Lotso, with sequential sales beginning in early August 2026.
MFC STORE is restocking every item in its SpongeBob SquarePants collaboration collection after the original release drew a strong response, with all nine styles - seven T-shirts and two Hawaiian shirt designs - back on sale from July 29, 2026, at MFC STORE stores and the official online store.
Otsuka Foods adds a spicy new flavor to its long-running Micro Magic French Fries line, a black pepper variety made for grown-up snacking that goes on sale nationwide on August 24, 2026, and cooks up box and all in the microwave.
Asahi Group Foods is adding two new fruit tablets to the MINTIA Regular Series - "MINTIA Marude Torotto Mango" and "MINTIA Marude Torotto La France" - the brand's first tablets to recreate a thick, fruit-like texture, arriving nationwide September 7th.
Lifestyle brand macaroni edge is teaming up with mojojojo, the brand of plush artist Ayumi Ozaki, for a handmade collaboration collection of seven yarn-textured accessories — including mascot straps, pouches, and key cases — with sequential sales starting July 31, 2026.
Netmarble has released a new update for the action RPG MONGIL: STAR DIVE, adding new 5★ character Mabel, a three-week special event story, limited-time missions, and a new epic quest.
MegaHouse's popular Palm-Sized Eris figure returns in a new Sleeping Together, Nya! Ver., priced at 9,350 yen (tax included) and scheduled for release in late January 2027, now available for pre-order at AmiAmi.
MegaHouse's Lucrea line brings Roxy from Mushoku Tensei: Jobless Reincarnation Season 3 to life in a new swimsuit figure, now open for pre-order on a limited basis through AmiAmi and select retailers.
The psychological battle card game Mythologia the Oracle is holding an "Implementation Audition" in which fans support their favorite performers through the oshi-katsu app V-tamp, and the five who pass the final round will be added to the game as new cards.
Amiami is now accepting pre-orders for Nendoroid Basic figures of Takashi Natsume and Nyanko-sensei in ceremonial attire from Natsume's Book of Friends, produced by Good Smile Company. The figure is priced at ¥4,400 (tax included), with release scheduled for January 2027.
NEWSED, the upcycling brand from art goods maker Ken Elephant, is releasing Re Acryl Pokkoshi Keychain, a lineup of 16 keychain designs featuring the original character Pokkoshi and made from upcycled acrylic offcuts and deadstock material, starting August 1, 2026.
AmiAmi is now taking pre-orders for 1/6 scale completed figures of Oyama Mahiro and Oyama Mihari from ONIMAI: I'm Now Your Sister!, each inspired by their Heisei gal outfits from a collaboration illustration with Village Vanguard. Produced by Phat Company, each figure is priced at 28,800 yen (tax included), with release scheduled for July 2027.
A new set of eight "shaka-shaka" charms in soft pastel colors, each featuring a different sea creature, is set to go on sale as capsule toys from late July 2026.
PHANTASY STAR ONLINE 2 NEW GENESIS ver.2 has updated with the returning limited-time quest "The Writhing Malice, Confined '26," a refreshed Costume GET Campaign, and new AC Scratches including "Yudi Special Ability Select Jul '26" and the August 1 arrival "Rewind Collection Aug '26."
Revlon is releasing the PhotoReady Instant P. Serum, a limited-quantity lip color in 6 shades, on August 10, 2026. Built around a "Fire & Ice Complex™" of warming and cooling ingredients, it's designed to give lips a plump, dewy-looking finish with a serum-like texture.
PYURU Co., Ltd., the cosmetics OEM/ODM maker behind the Rishiri hair color series that has sold more than 37 million bottles, is renewing its Rishiri Color Treatment with a boost in dye power and hair-repair effect, adding a new Maroon Brown shade for a five-color lineup from October 1, 2026.
Smartphone strategy idle RPG Rogue with the Dead has surpassed 2 million downloads worldwide, and starting July 31, 2026, developer room6 is launching "2 Million DL NEXT JOURNEY," its first long-term campaign of daily login bonuses and in-game events leading up to a new 2027 story.
Seven-Eleven's in-store baked Seven Cafe Bakery series adds a new Handy Pizza, available in Margherita and Teriyaki Chicken flavors, rolling out nationwide from July 28.
A refreshing chocolate mint whipped cream sandwich joins Seven-Eleven's "Yokubari Sandwich" lineup, arriving at stores nationwide (excluding Hokkaido and Okinawa) from August 7.
Sega has confirmed that the large-scale expansion S.T.A.L.K.E.R. 2: Cost of Hope for GSC Game World's survival horror shooter S.T.A.L.K.E.R. 2: Heart of Chornobyl will launch on Thursday, August 20, 2026, bringing dozens of hours of new gameplay across two new regions.
The dress-up and raising game Sugar Doll has brought back its popular classic gacha "Dreamy Pajama Night" in a new color scheme, available through October 21, 2026, alongside an ongoing Royal Gacha and new value packs.
Suntory's popular -196 "fruit-forward chuhai" series brings back a limited-edition flavor — Kyoho Grape — releasing nationwide from September 22, 2026.
Suntory is renewing and relaunching "Additive-Free Delicious Wine. Sparkling <Red>" and "Sparkling <White>" nationwide from early August 2026, with a revised blend for fresher fruitiness.
A new 1/4 scale complete figure of Lala Satalin Deviluke from To Love Ru Darkness, wearing a bare-legs bunny outfit, is now available for pre-order at Amiami. The figure is produced by FREEing.
Universal Music releases Deluxe and Premium Box editions of the Tokyo DisneySea 25th "Sparkling Jubilee" Music Album on July 29, collecting 44 tracks across 3 CDs — including 7 first-time recordings — that look back on the park's 25-year history, plus a 2-LP vinyl edition arriving September 4.
A limited-quantity "Acai Bowl Pudding" from Toraku combines acai with four kinds of fruit and a separately packed granola for added crunch, launching nationwide on Monday, August 3, 2026.
DARTSHIVE opens reservations on August 4, 2026 for five new Pixar Collection DARTSLIVE cards featuring Toy Story characters Woody, Buzz Lightyear, and Lotso, with sales starting August 14.
Nendoroid figures of Vash the Stampede and Nicholas D. Wolfwood from Trigun Maximum are now available for pre-order at AmiAmi, each priced at 8,690 yen (tax included) with release planned for December 2026.
To mark the Ultraman series' 60th anniversary, U-TREASURE is releasing 18K gold mini figures of the "Ultra 6 Brothers" inspired by a legendary scene from Ultraman Taro, limited to 60 sets worldwide, with pre-orders open from July 28 to September 2, 2026.
To mark the Ultraman series' 60th anniversary, U-TREASURE is releasing a pure gold (K24) Ultraman Premium Figure standing approximately 5 cm tall, limited to 60 pieces worldwide, with a card signed by original suit actor Bin Furuya included as a purchase bonus.
Following a wave of attention on social media, Village Vanguard's online store has resumed sales of DECOLE CORPORATION's marmot-themed mug, spoon, and chopstick rest, with reservations open through 10:00 AM on August 3, 2026.
A new sugar-free, fruit-juice carbonated water is joining the Wilkinson lineup. Wilkinson Tansan Muscat Squash pairs the brand's signature strong carbonation with muscat grape sweetness and acidity, available nationwide from August 11.
KADOKAWA launches an online lottery on Kujibikido featuring newly illustrated World Witches merchandise, including tapestries, acrylic stands, and can badges, starting August 4, 2026.
A new event and G-Collect gacha have launched in the mobile game Hypnosis Mic -Alternative Rap Battle-, running from July 28 through mid-August 2026, with SSR 飴村乱数, SSR 夢野幻太郎, and SSR 有栖川帝統 up for grabs.
Orion Beer is releasing a new lineup of Chiikawa x Orion Beer design T-shirts from July 28, 2026, marking the launch of the Orion Clear Free Chiikawa design can, with shisa and kurimanju motifs capturing the relaxed feel of Okinawa.
A collaboration campaign between mobile battle game "#Compass: Combat Providence Analysis System" and entertainment chain ROUND1 runs nationwide from August 5 through November 8, 2026, featuring exclusive merchandise, collaboration menus, crane game prizes, and decorated karaoke rooms.
The popular asymmetric action game DATSUGOKUGOKKO launches a special collaboration event with Rascal, offering limited-edition skins through the Rascal Collaboration Gacha running until August 31, 2026.
Kikkoman Foods Corporation adds a limited-edition Wakayama mikan and Ehime ponkan blend to its Delmonte Puree Fruits pouch series, going on sale nationwide on August 24, 2026 through the end of March 2027, as cumulative shipments of the series top 5.5 million pouches.
Furuta Seika is collaborating with DyDo Drinco to release DyDo Blend M Coffee Cookie, a new cookie inspired by DyDo's long-selling DyDo Blend M Coffee, blending milk's gentle sweetness with coffee's light bitterness.
SANKYO's e-Fever Blue Lock app comes to 777TOWN.net, the PC-based pachinko and pachislot online game operated by Sammy Networks, from July 27, 2026, alongside a paid membership campaign offering in-game items through August 16.
Fujiya's long-running Look, Country Ma'am and Home Pie lines welcome a new lineup of limited-edition autumn treats made with Ibaraki's "Beni Tenshi" sweet potato and Japanese chestnut, arriving in stores nationwide on August 4, 2026.
A new line of GIRLS BAND CRY x CRAFTHOLIC merchandise went on sale July 24, 2026 through eeo Store online, featuring a new Toei Animation illustration of the Togenashi Togeari members in roomwear hugging CRAFTHOLIC hug pillows, plus can badges, acrylic goods, a tote bag, and the hug pillow itself.
Nijigen COSPA is releasing a full-color T-shirt depicting a scene from the Girls Band Cry ending, with advance sales at Comiket 108 on August 15-16, 2026, ahead of general release in early November 2026.
Hakutsuru Sake Brewing is rolling out a new tokubetsu junmai release, renewed dry sake packs, limited-time seasonal sake, and an updated non-alcoholic sparkling drink nationwide starting in September 2026.
Hakutsuru Sake Brewing renews its non-alcoholic sparkling drink "Hakutsuru Ginrei Sparkling," first released in 2022 as a sparkling sake-taste beverage, with a redesigned label spelling out that it won't make you drunk, launching nationwide on September 11, 2026.
Hakutsuru Sake Brewing is renewing its "Hakutsuru Maru Karakuchi" sake, updating the package design for easier recognition on store shelves while keeping the same original koji mold used in brewing. The refreshed lineup goes on sale nationwide from Friday, September 11, 2026.
A new tokubetsu junmai sake brewed with an in-house yeast that produces a floral aroma reminiscent of freshly pressed sake goes on sale nationwide on September 11, 2026, made with 100% high-quality Hyogo-grown Yamadanishiki rice.
Libetee has expanded its Classic Aluminum Suitcase series with new M and L sizes alongside the existing carry-on S size, and offers a color customization kit so travelers can personalize their case.
From August 5, MARC JACOBS celebrates the launch of its 2026 Fall Collection with limited-time pop-up stores at Isetan Shinjuku and Hankyu Umeda Main Store, featuring hand-painted collaboration bags by three artists alongside pieces from the new collection.
EPIS Inc.'s cosmetics brand mifull has released the second collection of its "munya" sleeping care series, adding a hand cream developed with input from sleep environment planner Miho Mihashi, a charm-topped travel hand cream, and a hot eye mask, all featuring cozy cat illustrations.
MINIMAL WORKS is launching three new tents, including its first air-frame models, the large SHELTER GM and the A-frame SUPERPOSITION MGX-600, both with one-push automatic setup, alongside the ultralight SHELTER G AIR.
Monteur is releasing a Black Mont Blanc Éclair inspired by Takeshita Seika's iconic ice bar, on sale nationwide at supermarkets and select convenience stores from August 1 to August 31, 2026.
Mushoku Tensei: Jobless Reincarnation - Chronicle of Echoes, the smartphone and PC game that surpassed 500,000 pre-registrations, has launched today, July 27, 2026, and already tops the App Store's free game ranking, with new login bonuses, a limited-time scenario event, and a Sylphiette pickup gacha to celebrate.
New Era, the global sports and lifestyle brand, teams up with Japan-born fresh donut specialty store I’m donut ? for a new collaboration headwear line, arriving August 1 at the New Era official online store and I’m donut ? locations.
Japanese leather brand objcts.io teams up with fashion label SOPHNET. for the first time, adding the brand's scorpion logo to a MagWear iPhone case and Micro Bag lineup launching July 31, 2026, at both brands' online stores and the SOPH. Shop.
Tsuda Shokai, a Kobe-based company dealing in overseas outdoor and lifestyle brands, has become the official Japan distributor for the UK's Ocean Bottle and will begin full-scale sales of its sustainable bottles and flasks nationwide from July 31.
Rapi and Anis from GODDESS OF VICTORY: NIKKE have joined the PalVerse Palé. open figure series, now on sale nationwide from July 24.
Two new items join Pasco's "Kissaten" series for a one-month-only fair — the "Kissaten Coffee Float-Style Vanilla" and "Kissaten Pudding-Style Steamed Cake" — going on sale August 1, 2026, at supermarkets and drug stores in the Chubu, Kansai, Chugoku, and Shikoku regions.
From August 1 through September 30, President Chibo is offering a limited-time teppanyaki course called "Ikoi," alongside a lineup of seasonal a la carte dishes, capturing the shift from late summer into early autumn.
A new pastel watercolor floral hand towel and compact mirror set featuring Sanrio Characters is now open for pre-order at Munyugurumi Patio's official online store, with reservations running from July 25 through August 3, 2026.
The Seven Deadly Sins: Grand Cross is holding the Cross: IF event starting July 23, introducing female versions of Meliodas and Ban through a special gacha, along with several other in-game events running through August 20.
Premium matcha brand SHOGUN releases an easy-to-make latte mix in Uji matcha and hojicha flavors on July 27, 2026, letting fans enjoy quality Japanese tea lattes just by mixing with milk.
SLEEPY TOFU, a bedding brand born in Taiwan, is releasing クールケット, a duvet that feels cool to the touch on both the front and back, designed to keep sleepers comfortable through the whole night.
To mark the completion of its 18-year manga series Space Brothers, Kodansha has released a special video documenting "Mission: SPACE COMIC" — an unprecedented project in which a robotic arm aboard the ISS Kibo module, operated remotely from the ground under a JAXA utilization program, drew an unpublished chapter of the manga in space.
Saketsunagi Project and sake brand HINEMOS have released a STEINS;GATE collaboration sake line called "Divergence Brew," featuring four bottles inspired by the anime's main characters plus a complete set, with reservations opening July 28, 2026 via the HINEMOS special site.
Advance mubichike tickets for the new live-action film Street Fighter go on sale at theater box offices nationwide on July 31, 2026, with card purchasers receiving an exclusive two-sticker set, alongside new online, mail-order, and convenience store ticket options.
Techcronoss celebrates the launch of Techcross Fest with the arrival of new character Olsen from the UNITIA crossover, a free 10-pull gacha campaign, and a lineup of in-game events running from July 27, 2026.
CUBE Co., Ltd., known for the golf apparel brand MARK & LONA, is bringing Korean golf brand TECHSKIN to Japan starting with a POPUP store at Taiheiyo Club Gotemba West, followed by an official Amazon store and expanded partnerships with shops such as Double Eagle Ebisu.
To celebrate the 10th anniversary of the anime The Disastrous Life of Saiki K., a Blu-ray collecting the 完結編 and Ψ始動編 arcs, complete with an original T-shirt, will go on sale December 23, 2026.
Handmade chiffon cake specialty shop This is CHIFFON CAKE. begins selling Frozen Summer Set, a limited-time online exclusive pairing a frozen melon chiffon cake with a tropical cassata sandwich, starting Monday, July 28, 2026.
Village Vanguard is holding a "Miffy, Connected by Handwritten Warmth" fair at its 197 stores across Japan from July 31 to August 31, 2026, giving out limited postcards and shoppers with purchases of Dick Bruna goods and running a sweepstakes offering a pair trip to Huis Ten Bosch.
VIPO's official shop on Pinkoi has released a new "Miffy Raincoat Plush Keychain" blind box series, where the raincoat can be taken off and swapped for other outfits.
Yoho Brewing's new "Fruit Detajan," a Belgian white beer brewed with orange and pink grapefruit juice, goes on sale in cans exclusively at FamilyMart nationwide from July 28. Draft versions will also be served at "YONA YONA BEER WORKS" locations, "YONA YONA TOKYO BREWERY," and the brewery's Osaka taproom.
Altra's Olympus 275 HiLo trail running shoe arrives on July 24, 2026, with a lighter, softer Altra EGO MAX midsole and a Vibram Megagrip outsole featuring new TractionLug traction for technical terrain.
ASAKUSA HANAYASHIKI is rolling out a range of summer heat countermeasures, including a new water play plaza, heat-reducing paint on attractions, mist and shade stations, staff care programs, and extended evening hours from August 1 to 23, 2026.
Crash Fever, the mobile game from WonderPlanet, is teaming up with the hit anime Fairy Tail, bringing a limited-time collaboration gacha and exclusive quests that let players add the series' characters to their roster.
Infinite Loop has released "Calculator - Desktop Mate Widgets," a digital calculator app and sister release to the desktop mascot platform Desktop Mate, on July 22, 2026, alongside a same-day Hatsune Miku DLC, with more Vocaloid character packs planned for August.
A revival collaboration event between the arcade card-battle game EIKETSU TAISEN: Kogen Soukoku no Hasshou and manga artist Masatoshi Kawahara's works kicked off on July 22, 2026, bringing collaboration warrior cards to the battlefield through a stamp campaign running to August 19.
FRAY I.D is collaborating with Sanrio's Hello Kitty on a four-piece summer lineup, including a tulle-ribbon T-shirt, a charm, and two bags, launching online August 1, 2026, with early access at a Shibuya pop-up store from July 25.
Crypton Future Media has announced 初音ミク ぐらふぃコレクション なぞの音楽すい星 Re:Merge, a new smartphone game featuring Hatsune Miku and the other Piapro Characters, with commemorative stickers being given away at Hatsune Miku "Magical Mirai 2026" venues this summer.
FWGames, the game label operated by Frontier Works (Animate Group), has opened the Steam store page for its new title Ikai no Yadocho, a hot spring horror simulation game supporting Japanese and Simplified Chinese text and voice, with a 2026 release planned.
Oshare Bon Odori Vol. 9, a fashion-forward take on Japan's traditional bon odori dance produced by designer KEITA MARUYAMA, returns on August 22, 2026, at TOKYO NODE's rooftop SKY GARDEN & POOL in Toranomon Hills Station Tower, with DJs Maki Nomiya and Tomoyuki Tanaka (FPM), taiko drumming, and a VIP dining plan from Michelin three-star chef Kei Kobayashi's KEI Collection PARIS.
Kinnikuman: Goku Tag Ranbu, the smartphone app game from Copro Inc. (Shibuya, Tokyo), is holding a 'Goku Summer Ranbu 2026' event from July 23, featuring yokai-themed gacha banners, login and quest rewards, boss battles, and campaigns running into mid-August.
LANVIN en Bleu is adding new shell-motif accessories with a vintage-like presence to its lineup, pairing couture-inspired detailing with a textured, artisan-style finish across a necklace, earrings, and a brooch.
U-NEXT begins exclusive rental streaming of the film The Legend of Hei 2 on July 22, 2026, featuring a Japanese dub led by Kana Hanazawa and Mamoru Miyano, with the franchise's earlier film, TV anime, and manga spin-off also available to stream.
Natsume-sha's illustrated guidebook Let's Learn about Yokai has gone back to print after strong sales, as renewed interest in Japan's yokai and ghost stories — fueled by a hit TV drama, novels, and anime — continues into the summer ghost-story season.
A new online lottery on Marukuji is offering original character goods for TV anime Toilet-bound Hanako-kun 2, themed Standoruche, with newly drawn chibi illustrations, running from July 22 through August 23, 2026.
The 5th edition of the POTEmocho Series lineup featuring My Hero Academia characters is now open for pre-order on the Sync Innovation online store, with shipping scheduled for late October 2026.
Nikko Kaido Oyama Distillery in Tochigi Prefecture releases its first canned highball, "Nikko Highball," on August 8, made with whisky aged in a Nikko cedar cask, alongside a one-day tasting event at JR Oyama Station.
Lemino will exclusively live-stream QUINTET.6, a grappling tournament held for the first time at Kyoto's Kyu Butokuden, a nationally important cultural property regarded as a sacred site of Japanese martial arts, on Saturday, July 25, 2026, from 3:00 PM. Combat sports legend Genki Sudo joins as QUINTET's new producer alongside founder Kazushi Sakuraba, with Hidehiko Yoshida appearing as guest commentator.
New REBORN! merchandise featuring newly drawn chibi character illustrations based on the "BATTLE MODE BLACK" theme will be released in late September 2026, including acrylic stands, character charms, and can badges.
Starting Wednesday, July 22, the Arena Shop and the Ryukyu Golden Kings official online shop are offering a new 2026-27 season summer lineup, including a fan-favorite Gordy design, easy-to-wear sweat shorts, kids' items, and Kings caps in a wide range of styles and colors.
Manga Zenkan is offering a coupon worth up to 18% in points back on the complete 46-volume Space Brothers set, celebrating the manga's conclusion after a 19-year run, available through July 31, 2026.
Suntory Beverage & Food is releasing 24 limited-edition Chiikawa-themed bottle designs across eight of its popular drinks nationwide from early September 2026, tying in with the movie Chiikawa the Movie, The Secret of the Mermaid Island.
Colopl's mobile action game Alice Gear Aegis reached its 8.5th anniversary on July 22, 2026, with an anniversary livestream set for July 29 and a series of in-game campaigns — including a revived costume, select scouts, an accessory exchange, and a Carat purchase bonus — running into September.
AmiAmi is now accepting pre-orders for Alter's Arknights Hellagur Gala Night Ver. 1/7 scale completed figure, the fourth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥25,080 (tax included).
Starting July 22, 2026, Attack on Titan: Brave Order kicks off the second half of the Brave Order Grand Advance Festival, offering a new Naval Corps gacha, missions for Mikasa's limited outfit, a quest cost boost, and a login bonus worth up to 3,000 Red Radiant Stones.
Oddspark, the online betting service for publicly managed sports operated by Oddspark Co., Ltd., is running a collaboration campaign with the anime Attack on Titan from July 23 to August 5, 2026, offering original collaboration goods such as ponchos, carrying cases, and T-shirts as Ticket Challenge prizes, alongside a companion follow-and-repost campaign on X.
Alter's 1/7 scale completed figure of Implacable from Azur Lane is now available for pre-order at Amiami in a Special Ver. and a Normal Ver., each bundled with an AmiAmi-exclusive A2 clear poster. The Special Ver. is priced at 39,380 yen and the Normal Ver. at 31,680 yen (tax included), with release scheduled for May 2027.
Global lifestyle brand CASETiFY is launching a new Marvel Spider-Man collection of phone cases and tech accessories inspired by the film Spider-Man: Brand New Day, available online and at select stores across Japan starting July 22, 2026.
Champion is teaming up with illustrator Ichijo Hikaru on a limited-edition short sleeve T-shirt collection inspired by basketball and American football, launching July 25 at Champion's official online store and directly-run stores in Japan.
Fashion brand Diagram has released the season visual for its 2026 Pre Autumn collection, themed New York Harbor Ease, alongside a nationwide Onward Members +7% points campaign running from July 22 to 31, 2026.
earth music&ecology is releasing a Disney Collection inspired by the film Zootopia, with advance reservations opening July 22, 2026 and a nationwide launch on August 21, featuring playful pouches and bags starring Judy, Nick, and Clawhauser.
FREAK'S STORE has rounded up its T-shirt and top lineup for the new season, spanning logo and photo prints, border patterns, girly docking designs, and Henley neck styles.
VIVE ORIGINALS, the XR content studio backed by HTC, has officially launched VPOP ASIA, a new virtual idol audition show blending virtual production, Chinese-language pop music, and digital IP, with Japanese VTuber Kson making a special appearance and Taiwanese host Lulu taking the stage alongside virtual idols for the first time.
Maison de FLEUR is celebrating "Maison de FLEUR Day" on August 7, 2026 with the Journée Maison de FLEUR collection, a lineup of seven rose-themed bags, pouches, a wallet, and a charm in soft pink and ivory, releasing at stores nationwide and on the official STRIPE CLUB web store, with early online reservations opening July 25.
Ryota Kohama of ONE OK ROCK is teaming up with Alche, Inc. to launch Melty Island, a new project blending original music, art, and gameplay inside Fortnite, starting July 23, 2026 at 6:00 PM Japan time.
New Comiket 108 merchandise from the TV anime Mistress Kanan is Devilishly Easy, featuring newly drawn White Cat and Bunny Girl themed artwork, goes on sale at Tokyo Big Sight on August 15 and 16, 2026, with pre-orders also open through Chugaionline.
Ahead of its 4th full album The Golden Age, Nagoya instrumental rock band mudy on the 昨晩 released the digital single The Farewell on July 15, 2026, alongside the day-by-day lineup for its 20th-anniversary two-day concert, ALL SUPER MAXXXXX!!, this November.
French knife brand Opinel has introduced a new "Sport Line" series built for extreme outdoor environments — mountaineering, the sea, and canoeing — with three models, the neo7 ALPINE, HORIZON No.08, and OCEAN No.09.
Couture dress brand Red Carpet Dress MAMI OKANO, based in Monaco, has launched two new offerings — a Second Line Dress collection and a dress rental service — bringing its once fully bespoke, one-of-a-kind gowns within easier reach ahead of this autumn's wedding and party season.
Sankt Gallen brewery has begun general sales of its "Kuroneko no Okimochi" (Black Cat Feelings) beers, "Omedeto" and "Arigato," previously available only through LINE Gift, featuring a rescued black cat that now lives with the brewery's staff.
Nippon Paper Crecia's Scottie brand is adding Pokémon designs to six tissue, paper towel, and wet tissue products launching nationwide on July 27, 2026, alongside a purchase campaign offering original Pokémon goods through October 31.
Hanshin Contents Link Corporation is releasing six new Sesame Street x Hanshin Electric Railway collaboration items — including acrylic keychains, a handkerchief set, a clear file, and coin pass cases — inspired by the ELMO's HAPPY TRAIN and COOKIE MONSTER's MOGUMOGU TRAIN wrapping trains, on sale from July 24, 2026 at the Tetsudo Koshien Online Shop.
Fuji Boeki has released "sole," a lightweight, stackable garden chair available in six pale colors, designed to bring color to gardens, terraces, and balconies.
STANDARD CALIFORNIA and RHC Ron Herman are releasing an exclusive Football Tee, arriving at RHC Ron Herman and Ron Herman "R" stores plus the online store starting July 25, 2026.
URBAN RESEARCH’s flagship store, URBAN RESEARCH KYOTO, will host the THE FOUND. pop-up “Found in Fade.” from July 25 through August 2, 2026, featuring newly fade-dyed vintage-style T-shirts, a special-order “LOVE ARCHIVE” collection, and original artwork by illustrator Shusaku Takaoka.
To mark the start of pre-registration for the puzzle RPG Touken Ranbu Pazugiri, Touken Ranbu ONLINE has kicked off a collaboration campaign that rewards players with a coupon for new sword-warrior character Momotaro Sukesada. ABEMA is also airing a dedicated web commercial series for the new title.
![TOWER OF GOD: NEW WORLD Celebrates 3rd Anniversary with Hot Summer Festival Update, Adds New SSR+ Ally [Red Lantern] Shilial](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/46376a71-0a53-43ff-81b7-a9a17f1b1288.jpeg)
TOWER OF GOD: NEW WORLD marks its 3rd anniversary with the Hot Summer Festival update, adding new SSR+ ally [Red Lantern] Shilial alongside anniversary summons, a coupon code, and other celebratory content running through August 19.
YURURITO's Kinmokusei (osmanthus) line from Global Product Planning welcomes a new Rice Bran Bath Powder made with rice bran extract from Yamagata's Tsuyahime rice for a cloudy, fragrant soak, plus a gift set paired with the new Kinmokusei Tea scent, both on sale from July 22.
ZEPETO, the avatar social platform operated by NAVER Z Corporation, officially releases a new "2D Avatar Type" for a more anime-style world, and kicks off a special TikTok creator livestream collaboration to celebrate the launch.
New "Agents of the Four Seasons: Dance of Spring" merchandise — including T-shirts, character rubber mats, a B2 tapestry, and a mug — is now available to order on the CharaON! online shop.
TO Books is holding two character popularity votes for Ascendance of a Bookworm at once, running from noon on July 21 through 9:00 AM on August 5, 2026. Everyone who votes receives a bookmark design, and the top-ranking characters will appear in new artwork by illustrator Yuu Shiina in this year's Fanbook 11, wearing the winning concept costume.
Can★Do is releasing a new 37-item lineup featuring Winnie the Pooh and friends in colorful designs to mark the character's 100th anniversary, with items arriving at stores nationwide and online starting July 23, 2026.
Hulu will exclusively stream every performance of DOZLE Corp.'s solo offline event 'Shiritsu Dozle Gakuen: Buttobina Matsuri!!,' held September 12–13, 2026, with viewing tickets on sale starting July 24, 2026.
The fantasy RPG FLOWER KNIGHT GIRL, operated by DMM GAMES, is holding a new in-game event celebrating its 11.5th anniversary from July 21 through August 3, along with new gacha characters, character quests, and other update content.
New Gachiakuta merchandise featuring Rudo, Enjin, Zanka, and Riyo is now available to order at the online shop CharaON!, including a ribbed long-sleeve T-shirt, a mug, and trading can badges.
THE Chara online store is now accepting mail orders for merchandise from the "My Demon Boss, Mr. Gokudera, Wants To Be Exposed!" Cafe 2026 -With Doggy- pop-up cafe held in Tokyo and Osaka, with orders accepted through August 4 and shipping planned from late September.
Eleven Gokurakuyu and RAKU SPA super sento locations team up with Sumikkogurashi from August 6 to 25, 2026, featuring themed baths, exclusive merchandise, collaboration menu items, and special events.
Reservations have opened for the Gugure! Kokkuri-san 15th Anniversary Online Lottery at Square Enix e-STORE and DMM Scratch, featuring newly illustrated acrylic panels, a mug, acrylic stands, stickers, and can badges.
H&M is releasing a 16-sticker LINE collaboration set with character SHIBANBAN, free to download for anyone who adds the brand's LINE official account between July 21 and August 17, 2026, along with a welcome discount coupon.
New merchandise featuring Asanagi Umi in her swimsuit version from the TV anime I Made Friends with the Second Prettiest Girl in My Class is now available for pre-order through the online shop CharaON!.
illusie300 is introducing an original Toy Story item series of everyday lifestyle goods, including insulated bags, pouches, and travel accessories, arriving in stages at stores nationwide from July 21, 2026.
A limited-quantity collaboration between Jellyfish Can't Swim in the Night and Village Vanguard has launched, featuring newly drawn illustrations created exclusively for this project. Pre-orders are open at the Village Vanguard Online Store from July 21 through August 9, 2026, with no restock or additional production planned.
New original merchandise for the TV anime Mermaid Melody Pichi Pichi Pitch, featuring specially drawn artwork themed around a moonlit mermaid serenade, will be sold at touring pop-up shops in Tokyo, Fukuoka, and Osaka, as well as online.
An online lottery for the TV anime MIDORI NO MAKIBAO has launched on FaNeMa Kuji, featuring exclusive prizes such as a plush toy, a tissue case, handkerchiefs, acrylic stands, and can badges. A repost campaign is also running to celebrate the launch.
Hachette Collections Japan launches "Let's Build Nostalgic Ginza," a partwork series recreating the Showa-era Ginza streetscape as a 1/150 scale diorama, complete with a running streetcar and illuminated landmark buildings. Launching August 19, 2026.
A newly drawn Piapro Characters illustration titled "Have a Good Time," along with Eatoon-style illustration goods, will be available for pre-order at EDITHONLINE, spanning acrylic stands, can badges, a T-shirt, a face towel, and more.
coly's stage play "Promise of Wizard - Our Magical Party Wiz You! - A Story About the Stars" will stream its main performance live from Parthenon Tama Main Hall on July 25, 2026, with streaming tickets on sale from July 21 and archive viewing available through August 2.
Eikoh Co., Ltd. is bringing a new lineup of original Rilakkuma merchandise — from pouches to keychains — to 100-yen shops including Seria, with every item priced at just ¥110 (tax included).
smaly's 2026 handy fan lineup — which has sold more than one million units in total to date — expands with new models built around fire-resistant semi-solid-state and lithium iron phosphate batteries, including a 5-way fan with a built-in cooling plate, alongside neck fans, a waist fan, and a clip fan designed for a cooler summer.
A second wave of original Stella Sora character goods — including acrylic keychains and can badges — is now open for pre-order through August 12, 2026, with shipment planned for late October.
THE Chara online store has started accepting post-event mail orders for merchandise from the "Tears on a Withered Flower" POP UP SHOP, previously held at Animate Ikebukuro Main Store and Animate Umeda Store.
A pickup gacha for the new character Ice Heaven's Prison Catastrophia has begun in the cross-heroine RPG Techcronoss, running from July 21 to August 3, 2026, alongside the new Doppel Fantasy content running through August 2.
New That Time I Got Reincarnated as a Slime merchandise — including T-shirts, character rubber mats, tea cups, and clear files — is now open for pre-order on the CharaON! online shop.
Az Maker has begun accepting orders through its online shop, CharaON!, for new merchandise themed around TV anime The Dangers in My Heart, including character rubber mats, B2 tapestries, acrylic character stands, and clear files.
To celebrate its 10th anniversary, TOKYO Whisky Library in Omotesando is releasing its second collaboration bottle with Nagahama Distillery, a 6-year single cask heavily peated whisky finished in PX sherry quarter casks, available in-store now with general sales starting July 28, 2026.
New original TRIGUN STARGAZE merchandise inspired by three themes — Western, Birthday, and Angel and Devil — is now available through Marukuji, the online lottery service, running through August 23, 2026.
Seven-Eleven Japan is releasing "Uchoten Aliens Dance, Earthlings! Gummy (Tropical Fruit Flavor)" nationwide from July 28, a non-alcoholic gummy inspired by Yoho Brewing's hazy IPA craft beer Uchoten Aliens.
On August 16, Yokohama FC will hold a Pokémon-themed J.League Special Fes for its match against Júbilo Iwata, giving eco-friendly EVO Bags to the first 50,000 attendees and rolling out new Pikachu and Clefable collaboration merchandise.
The smartphone game based on the hit TV anime series Yowamushi Pedal has crossed 250,000 pre-registrations, with a celebratory follow-and-repost campaign now underway on the official X account offering an original life-size character panel.
Sync Innovation has opened pre-orders for new Ace of the Diamond act II -Second Season- merchandise featuring the "mochocho" illustration series with a monster costume theme, including can badges and stickers, from July 14 through August 4, 2026.
AEON's exclusive brand "PART2 BY JUNKO SHIMADA" begins selling a new Hello Kitty collaboration collection on July 16, 2026, offering 15 items — including dresses, T-shirts, and tote bags — in a Paris-inspired tricolor design, available at around 300 AEON and AEON Style stores nationwide and on AEON Style Online.
Lifestyle brand Afternoon Tea LIVING has released a new tableware line called HAPPY TEA TIME, featuring hand-drawn floral motifs and playful rounded silhouettes, now available at stores nationwide and the Afternoon Tea official online store.
Yanoman and Japan Art Media have launched a crowdfunding campaign on CAMPFIRE for the "Aretha Reunion Project," aiming to bring back the beloved Aretha role-playing game series after 35 years of dormancy. Running through August 31, 2026, the campaign covers modern re-releases, official merchandise, and a long-term roadmap that includes a possible new anime and game title.
Arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive Aria the Scarlet Ammo apparel and goods featuring new swimsuit-themed artwork by Kobuichi, with in-store sales starting October 3, 2026, and online pre-orders opening July 16, 2026.
GRYPHLINE has released the new core version 武陵決戦編「向淵行」 for Arknights: Endfield today, adding new areas, the largest lineup of in-game events yet, and the first ★6 Caster operator オクギ, alongside a four-day half-anniversary POP-UP event opening tomorrow at Bellesalle Akihabara.
The mobile game Attack on Titan: Brave Order kicks off the Great Advance Festival on July 14, 2026, featuring a new Naval Corps gacha, limited missions with an exclusive Connie costume, a training cost boost, and a login bonus offering up to 3,000 red jewels.
AVIREX has teamed up with Hawaii-founded resort sandal brand ISLAND SLIPPER on a new collaboration collection featuring the flight jacket's signature MAP pattern, arriving July 18 at AVIREX stores nationwide and its official online store.
This summer, Baccarat introduces a refreshing new blue across its iconic home collections, including the Arcadia porcelain line, the Louxor crystal series in midnight blue, and the Octogone tray and coaster sets, bringing a refined art de vivre to tableware and interior accessories.
CELFORD launches its 2026 autumn collection themed "INTELLECT IN ORNAMENT," featuring Korean influencer Dabin, with pre-orders opening July 16 on its official online store and USAGI ONLINE.
Bandai Namco Experience is holding the Crayon Shinchan the Movie: Spooky! My Yokai Vacation x Namco Campaign from July 31 to September 13, 2026, at Namco amusement facilities and Namco Online Crane nationwide, featuring an exclusive plush prize, bonus items, and an SNS giveaway.
Prime 1 Studio's Museum Masterline series is releasing a 1/3 scale statue of Lobo Batman: Batman Who Frags from DC Comics' Dark Nights: Death Metal, featuring concept design by Carlos D'Anda, with pre-orders opening July 16 and release scheduled for December 2027 to March 2028.
Infinite Loop is releasing Calculator - Desktop Mate Widgets, a digital calculator app and sister title to the desktop mascot platform Desktop Mate, on July 22, 2026, along with a Hatsune Miku DLC that adds new voice lines, themed designs, and a singing performance mode.
DMM GAMES has launched the "Summer! DMM GAMES Swimsuit Jack!! '26" campaign, running from July 14 to August 12, 2026, featuring a roulette offering a cumulative 1 million winners a chance at as much as 10,000 DMM Points, purchase coupons across 25-plus titles, and login bonuses spanning 28 participating games.
KADOKAWA is launching The Eminence in Shadow Online Lottery Vol. 2 on its online lottery service Kujibikido, offering lavish prizes featuring beautiful color illustrations by original illustrator Tozai.
Esther Bunny, the popular character from Korea, is getting two new pouches — a bag-attachable Fluffy Face Pouch and a Fluffy Vanity Pouch — launching on July 21, 2026.
From July 16, 2026, fragrance brand FERNANDA Japan is bringing back its popular "Pink Grapefruit Collection" in a limited run of 15 items, with kabosu peel oil from Oita Prefecture accentuating the citrus scent.
French restaurant FOURGRAINS at Hotel Metropolitan Edmont in Tokyo's Iidabashi neighborhood introduces a new autumn menu from September 1 to October 31, 2026, featuring an "instant smoke" technique finished just before serving and a dish comparing loin and leg cuts of Ezo venison, paired with about 120 wines, mainly from France.
From July 14 online and July 31 at stores nationwide, Francfranc is introducing a "Home Cinema" series featuring oversized mugs, a popcorn case, a microwave popcorn maker, and retro-style resin tableware designed to bring a movie-theater feel home this summer.
AmiAmi is now accepting pre-orders for Kotobukiya's Hasbro Bishoujo Furby completed figure, priced at ¥25,300 (tax included) and scheduled for release in March 2027.
Nine magnet gel nail shades make up the new Magnet Collection from Gelée by Decorative Nail, offering a salon-quality magnetic nail look in a single easy step.
Daily Nail Protector, the nail care coat from quick-dry polish brand Genish Manicure, has shipped over 51,000 units in its first four months and reached 120% of its initial sales projection at PLAZA stores, with two of its three shades briefly selling out.
A tarot-themed merchandise fair for The Hundred Line -Last Defense Academy- opens at select Animate stores from October 10, 2026, with an online pre-order campaign already underway at the Animate Online Shop from July 16.
The TV anime Jaadugar: A Witch in Mongolia held a special screening of Act 1 through Act 4 at Japan Expo 2026, one of Europe's largest pop culture events, in Paris, France. TV Asahi producer Kazuki Endo took the stage before the screening to share the appeal of the award-winning historical manga adaptation with French fans.
London-born homeware brand Jubilee has added an insulated lunch pouch featuring classic William Morris patterns to its lineup, available in two designs — Fruit and Strawberry Thief — for ¥2,200.
Sync Innovation Co., Ltd. has opened pre-orders for a new line of TV anime Jujutsu Kaisen merchandise, featuring mini characters in the popular "mochocho" series, including can badges, stickers, and more.
Thank You Mart is releasing a new collaboration collection featuring Jurassic World and Jaws, with all items priced at 390 yen (429 yen tax included). In-store sales begin in early August 2026, with online pre-orders opening July 17.
From July 21 to September 13, 2026, Kaiju Sakaba's Shimbashi Distillery location is holding an "Ultraman Tiga Fair" with food and drinks themed around the monsters and aliens who battled Ultraman Tiga, plus a random limited-edition coaster with every fair-menu order.
KADOKAWA's Kujibikido online lottery service will launch a "Killed Again, Mr. Detective?" online lottery on July 24, 2026, offering original prizes tied to the release of Volume 7, including a choice of big acrylic stands, acrylic plates, and can badges.
Nature Lab's premium home care brand Laundrin is adding a limited "Mint Tea" scent to its GOOD TEA TIME tea fragrance line, with fabric softener, fabric mist, and paper fragrance versions arriving August 1.
Mexican goods brand Letra has released PLAYFUL ASSORT, a one-of-a-kind, limited-quantity collection of hand-woven mercado bags in vibrant, sun-soaked colors inspired by Mexico's streets, available exclusively through its official WEB SHOP, with pop-up shop events also taking place at Matsuzakaya Shizuoka and Tokyu Department Store Kichijoji.
LinksMate, the MVNO service for gamers operated by LogicLinks, has added room6's Rogue with the Dead: Idle RPG to its count-free option starting July 16, 2026.
Yellow Co., Ltd. is releasing a "Magical Girl Pink Blue" can badge collection based on manga artist Ikiro's debut serialized work, arriving in capsule toy machines from early July 2026.
Maruman is adding a limited-edition "Starry Sky" design to its YOUANCE loose-leaf binder series, with a translucent sky-themed cover and silver foil stars, arriving at select stationery retailers from July 17, 2026.
MieuMieu Stik, the stick-type item that tames flyaway hairs while doubling as a solid perfume, adds a limited-quantity "Pure Floral Savon" scent with a clean, fresh impression, shipping from July 1.
Hashy Topin adds light blue and light yellow to its Miffy silhouette die-cut mirror, a palm-sized compact mirror featuring a printed Miffy face design.
MURUA is releasing a new collaboration collection with Tokyo-based artist Ran Tondabayashi, the fourth in its 20th-anniversary series, with a top, skirt, tote bag, and socks up for pre-order from July 16 ahead of an August 7 in-store launch.
Jump Channel's JUMP MV series pairs Naruto with the duo Ikimonogakari for two new collaboration music videos, Hotaru no Hikari and Blue Bird, premiering back-to-back on July 18 and July 25 as Ikimonogakari marks its 20th debut anniversary.
Starting July 25, 2026, atmos Shinjuku is hosting a pop-up dedicated to THE NORTH FACE's VECTIV series, featuring five new footwear models along with a limited novelty gift for purchasers.
The official puzzle game 【OSHI NO KO】Puzzle Star has launched a new "Summer Splash" pickup gacha on July 16, with Part 1 introducing 【Oshi no Ko】's Ai and Ruby in original costumes drawn exclusively for the game.
OUTERPLANE has kicked off a major summer update, adding the limited-time character Heatwave Cop Delta alongside the new event dungeon Automaton of the Horizon, seasonal campaigns, and new summer skins for four fan-favorite characters. The update also previews an upcoming opening tutorial and a Steam (PC) version of the game.
New original illustration goods for the TV anime "Playing Death Games to Put Food on the Table" go on sale at Animega × Sofmap stores and online from July 16 to July 28, 2026.
KADOKAWA has released the Rilakkuma Multi Case and Korilakkuma Multi Case, two soft face-shaped pouches with plenty of cushioning that easily fit A4-sized items. Available now for 3,289 yen each, they double as bag organizers, travel pouches, and cases for plush toys.
Saint Seiya Galaxy Soldiers is running a limited-time event featuring SSR "Minos, the Heavenly Noble Star," with a boosted appearance rate and a guaranteed pull after 40 summons, alongside a Training Challenge offering exclusive rewards, both running July 16 to August 6, 2026.
Samansa Mos2 is releasing an 11-piece Disney Collection featuring Mickey Mouse on July 24, 2026, available at stores nationwide and through the official CAN ONLINE SHOP. The lineup pairs playful Mickey Mouse print items like T-shirts and socks with a delicately embroidered series of skirts, bags, and accessories in white, red, and black.
A new capsule toy recreates classic sand play tools in miniature with Sanrio Characters designs, complete with a ball chain for carrying on the go. It rolls out at capsule toy vending machine corners across Japan from late July 2026.
Starting July 16, Seattle's Best Coffee locations are offering seven new fruit drinks for a limited time, including three "Zuizui Fruit Soda" flavors, three "Zuizui Fruit Cooler" flavors, and a new "Mango Passion Tea," available through late August 2026.
Shimamasu Honpo has launched the "Uchinaa T-Shirt," an original design by Okinawa-based art director Kyoko Shimabukuro that reworks the "Shimamasu" salt brand logo into an everyday fashion piece, now available at San-A stores across Okinawa.
Sammy Networks' free smartphone pachinko and pachislot app 777Real begins offering Daito Giken's Shinobi Soul II ~The Chapter of Blazing Fire~ starting July 14, 2026, bringing the popular 2013 hall machine to smartphones for free.
Voltage's consumer brand AmuLit has released sins of KALEIDO, the newest entry in the Witch Series following even if TEMPEST, as a Nintendo Switch download title. A new Witch Series promotional video is now live, with new merchandise arriving July 17.
Takara Shuzo is releasing a new limited-quantity flavor of its Takara "Shochu Highball" series — the Kyoretsu White Grape Cider Wari — nationwide on August 4, 2026, offering the brand's strongest carbonation paired with a refreshing, not-too-sweet white grape cider flavor.
A new limited-edition canned chu-hi from Takara Shuzo arrives nationwide on August 4, 2026, featuring a rich mango flavor made from the whole fruit, peel included.
Te chichi is releasing a new Disney Collection featuring Mickey & Friends on July 24, 2026, with six playful items — T-shirts, one-mile wear, a bag, and charms — designed around the characters enjoying a day off. The collection will also be sold at Disney THE MARKET 2026 in Nihombashi Mitsukoshi Main Store starting August 5.
The Touken Ranbu ONLINE x Nippon Kodo incense collaboration returns as a five-piece lineup inspired by Mikazuki Munechika, Kogitsunemaru, Ishikirimaru, Ookurikara, and Tsurumaru Kuninaga, now paired with Seto ware incense plates. Pre-orders opened July 9, 2026 on Premium Bandai.
A new nail oil collection inspired by ten sword warriors from Touken Ranbu ONLINE, the "Softly Blooming Nail Oil" Vol. 1, opened for pre-order on July 16, 2026 through Premium Bandai, priced at 3,630 yen per two-bottle set.
An acrylic jewelry stand designed to display the Color Timer Necklace debuts in Ultraman Zero and Ultraman Tiga designs to mark the Ultraman Series' 60th anniversary, with early sales beginning August 5, 2026 at Ultra Heroes EXPO 2026 Umeda Summer Festival.
VIS, the womenswear brand from Jun Co., Ltd., updates its special-order bag collaboration with OUTDOOR PRODUCTS using a soft suede material, with two new bag styles arriving July 23, 2026.
Preorders have opened for new White Cat Project NEW WORLD'S merchandise from GRANUP, including the plush mascot "Nuipi-su+" featuring Tina, Oscrol, and Luca, plus a "Nuipi-su Friends" lineup of can badges, acrylic stands, and character pics based on newly drawn artwork of five characters.
A 1/7 scale figure of Jinhsi from Wuthering Waves, released under the APEX brand, is now available for pre-order at AmiAmi, with a scheduled release date of June 2027.
Alice Gear Aegis has launched a limited-time collaboration event with the TV anime Magical Girl Lyrical NANOHA EXCEEDS Gun Blaze Vengeance starting July 13, 2026, featuring playable versions of Shiina Kuze and Nanoha Takamachi, an original story episode supervised by original creator Masaki Tsuzuki, and a voice-cast autograph giveaway campaign.
The 10th installment of U-TREASURE's Arknights motif necklace series, featuring operators Dusk, Nian, and Chongyue, is open for pre-order from July 10 to August 13, 2026, in silver and white gold.
Womenswear brand Arpege story Original is releasing a "wearable skincare" line of basic tops — a compact-form T-shirt and a rib knit tank — finished with a skin-moisturizing beauty treatment, going on sale nationwide on July 16.
A new limited-quantity canned chu-hai featuring 5% domestic Japanese pear juice is set to hit shelves nationwide on August 18, with an autumn-themed package design capturing the fragrant sweetness of ripe wanashi.
An Attack on Titan-themed fair is coming to Animate stores across Japan starting October 3, 2026, featuring newly illustrated "Guard and Prisoner" concept merchandise, with an online pre-order campaign already underway from July 9.
MegaHouse's G.E.M. series adds palm-sized completed figures of Eren and Captain Levi from Attack on Titan, now available for pre-order at AmiAmi. Each figure is priced at ¥8,800 (tax included), with release planned for late December 2026.
Bandai Namco Entertainment is running a Steam key code sale on Amazon, with discounts of up to 79% on select titles including ACE COMBAT 7: SKIES UNKNOWN, running through July 13, 2026.
A Nendoroid of Ako Amau, the executive officer of Gehenna Academy's Disciplinary Committee in the popular game Blue Archive, is now available for pre-order as of July 10, 2026, with a scheduled release in December 2026.
TV anime Bungo Stray Dogs and avatar communication app Pokecolo Twin are running a collaboration from July 13 to July 30, 2026, offering free character-themed avatar items, a limited-time gacha, a special photo event, and campaigns to win real-life goods such as acrylic stands and can badges.
Chiikawa Pocket, the first smartphone app based on Chiikawa, is holding a "Mermaid Island" event tied to Chiikawa the Movie, The Secret of the Mermaid Island, from July 24 to August 28, 2026, complete with new costumes, a key visual reveal, and a login bonus offering the Mermaid Island Hachiware costume.
Sanritsu Seika's long-loved "Choco Bat" candy gets reimagined as soft chocolate-coated bread with "Choco Bat-kun's Legendary Choco Pan," rolling out at 7-Eleven stores nationwide from June 2026.
Plus-size fashion brand CHUBBY’S CLUB and DOMDOM HAMBURGER release a collaboration collection of graphic T-shirts, an open-collar shirt, and shorts on July 17, 2026, blending playful designs with the burger chain's beloved characters.
New CLANNAD merchandise featuring official illustrations of the heroines and cute mini-character art in summer uniforms goes on sale, available through the eeo Store online from July 9 and at eeo Store Ikebukuro Main Store from August 22, 2026.
KADOKAWA's Kujibikido service launches an online lottery celebrating the 15th anniversary of Fantasia Bunko's Date A Live series on July 16, 2026, featuring original illustrations by Tsunako and prizes including acrylic stands, fabric posters, and mini shikishi art boards.
SYNC INNOVATION has opened pre-orders for new DIGIMON BEATBREAK merchandise featuring the Tactics team in the popular "mochocho" illustration series, including acrylic keychains, acrylic stands, and can badges, available from July 9 through July 30, 2026.
TOKYO MX will broadcast the theatrical film Dragon Ball: Sleeping Princess in Devil's Castle on Sunday, July 19, 2026 at 8:00 PM, continuing on from last year's well-received airing of the first Dragon Ball movie.
Bandai Namco Nui is expanding its sustainable ECO Nui plush line with new Hello Kitty, My Melody, and Kuromi designs, launching in August 2026 alongside a new, easy-to-carry ECO Nui Mascot lineup.
EVANGELION STORE SUMMER FES 2026 in AmiAmi runs at AmiAmi Akihabara Radio Kaikan Store from July 18 to August 2, 2026, offering exclusive Evangelion merchandise, a large character panel display, and a clear card gift for qualifying purchases.
New everlasting flowers merchandise created in collaboration with an illustrator has arrived, available through the eeo Store online shop and, from July 11, at the eeo Store Ikebukuro location.
Felissimo will hold a midsummer art event for children and adults at its Kobe head office on August 10, 2026, featuring hands-on art programs and an evening art and bar session, as part of its 60th anniversary "Art Meets EXPO 60" project.
Pentel's frictionless ballpoint pen FLOATUNE is getting a limited "Skyly Design" edition with six body designs that trace the changing colors of the sky from morning to night, releasing at stationery stores nationwide from July 24, 2026.
As the summer heat continues, Francfranc is introducing a new tableware collection with clear glass dot designs, playful ice-cream-inspired tumblers, and sparkling marble cutlery, arriving at stores nationwide from July 31, 2026, with early releases at some stores and online from mid-July.
Women's fashion brand FURFUR has released the latest visuals for its 2026 Autumn Collection. The collection became available on July 9th at noon, with pre-orders starting on July 15th at noon through the official online store and USAGI ONLINE.
KADOKAWA's online lottery service Kujibikido is launching a Gamera-themed online lottery to mark the kaiju's 60th anniversary since its 1965 debut, its first-ever appearance in the service. The lottery runs from July 16 to August 13, 2026, with prizes including CCPJAPAN soft vinyl figures, acrylic dioramas, visual art panels, plastic lobby cards, and can badges.
A made-in-Japan mechanical watch combining The Ghost in the Shell with the traditional Japanese craft of Raden (mother-of-pearl inlay) is coming from GARRACK, its dial designed around the AI-equipped think tank Fuchikoma. Pre-orders open July 17, with sales beginning July 31, 2026.
KADOKAWA Game Linkage will publish the third volume of the official Genshin Impact illustration collection on September 11, 2026, featuring more than 160 illustrations and a limited ebtenDX Pack bonus set.
Starting July 10, 2026, GEORGE'S is releasing an original five-piece Desktop Series — mix-and-match wire mesh storage boxes and nostalgic-motif smartphone stands in pop, '80s-inspired colors — available at all GEORGE'S stores, the and ST web store, and ZOZOTOWN.
A reversible sukajan jacket inspired by Girls Band Cry pairs a fully embroidered hannya design on one side with a printed illustration of the band's five members on the other, with preorders opening July 10 ahead of a late-October release.
After its predecessor sold out more than 900 units in just 10 days, Thanko has opened pre-orders for the "Gourmet Smoke Selection 2," a flame-free, USB-rechargeable tabletop smoker with a taller smoke chamber that fits a shot glass, plus six wood smoking chip flavors included.
Cygames' action RPG Granblue Fantasy: Relink - Endless Ragnarok launched July 9 for Nintendo Switch 2, PlayStation 5, PlayStation 4, and Steam, bringing new playable characters Frau and Fediel as paid DLC alongside an upgrade kit for previous owners.
Grand Theft Auto Online's newest heist, The Kortz Center Heist, goes live on July 14, sending players into one of Los Santos's premier cultural institutions to steal priceless works of art.
AmiAmi is now taking pre-orders for two new G.M.G. Collection poseable figures from Mobile Suit Gundam, Amuro Ray and Sayla Mass in their Earth Federation uniforms, both set for release in late December 2026.
From July 15 to August 31, 2026, Gyu-Kaku is holding a "Summer Festival" fair featuring ten yatai-inspired items, including shichirin-grilled festival dishes and a "Sakuma Drops" dessert collaboration, following a media tasting event held July 9 at its Akasaka location.
Sanrio's Hanamaruobake becomes a mini bag-shaped keychain, rolling out in capsule toy corners nationwide from late July 2026 in five collectible designs.
New Hanayamata merchandise featuring newly drawn illustrations themed around "Japanese-style maids" is now on sale through eeo Store online, with in-store sales starting at eeo Store Ikebukuro Main Store on August 15.
Due to popular demand, Fukuoka's Harapecolab is bringing back its "Birthstone Tart - July Ruby," an ice tart topped with hand-cut kohakutou styled after July's birthstone, for online sale starting at noon on July 10, 2026, while supplies last.
Starting July 9, 2026, Hatsune Miku Logic Paint S+ adds the paid "Tropical Vacation" content pack with new costumes and puzzles, alongside a free update bringing additional puzzles to the base game.
Suntory will release a new limited-edition Horoyoi flavor, Chilled Mikan, available nationwide from September 8, 2026.
An online lottery featuring newly illustrated Hozuki's Coolheadedness character goods — including acrylic boards, visual cloth, and acrylic stands — is now available on Marukuji through August 9, 2026.
To celebrate the release of Toy Story 5, Seven-Eleven is launching a new Ichiban Kuji lottery on July 10 featuring 47 prize types plus a Last One prize, alongside a double-chance campaign offering about five times the usual number of winning sets.
New LINE stickers and a LINE theme based on TV anime "Iron Wok Jan!" have launched on LINE STORE, giving fans a way to bring the show's over-the-top culinary chaos into their chats.
The idle RPG The King of Fighters AFK has launched a summer update featuring the new Legend Fighter Aqua Splash Style Mai Shiranui, seasonal pickup summon events, a new swinging-action minigame, and several other limited-time events.
![Made in Abyss: The Golden City of the Scorching Sun Nanachi Jinbei and Dry Apparel Get Early Sale at Wonder Festival 2026 [Summer] From COSPA](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/ea539e9d-ea18-4e95-bcc5-2973efda62a0.jpeg)
COSPA is rolling out new Nanachi apparel from Made in Abyss: The Golden City of the Scorching Sun — a jinbei in two designs, a dry T-shirt, and a lightweight dry parka — with an early sale at Wonder Festival 2026 [Summer] on July 26 ahead of general release in early October 2026.
A new Puella Magi Madoka Magica merchandise line turns all five magical girls into withCAT-style plush keychains, complete with a swappable eye mask and a removable weapon accessory in the Plus version.
New merchandise for the manga Magical Girl Pink Blue, featuring gal-themed original illustrations and mini character art, goes on sale online from July 3 and in-store at eeo Store's Ikebukuro main store from August 15, 2026.
SAT-BOX has released Make it! Shaved Ice, a cooking action game about running a shaved ice shop, today on Nintendo Switch and Steam. Players shave ice, add syrup, and top with fruit to fill orders, with solo Score Attack and four-player local Versus modes.
MARTE's original brand "sahara" has released a new line of sheer tops printed with artwork by the Swedish painter Hilma af Klint, available in five designs from July 11, 2026, at MARTE ONLINE STORE and select stores.
Starting July 15, Maruyama Coffee's stores and online store are offering the "Maruyama Coffee Original Karuizawa Coffee Doughnut," a retro, simple fried doughnut made to pair with dark roast coffee.
A new diorama figure set from MegaHouse's Petitrama EX series recreates iconic scenes from the Godzilla film series, featuring Godzilla (1995), King Ghidorah (1991), and Godzilla (2016), and is available in limited distribution through AmiAmi and other retailers.
mezzo piano junior debuts a new room line called "Mezzo Piano Room," featuring loungewear and home items for spending special, cozy time at home. The collection launches July 10, 2026, at select stores and on the official online shop, NARUMIYA ONLINE.
A new CARBOTIX POP figure series brings Bob, Stuart, and Kevin from the Minions franchise to life with a robot-inspired design, LED lighting, and the series' first movable eye gimmick, releasing in November 2026 from 4,950 yen each.
MUJI is releasing a new "Double Gauze" series — breathable room long pants and seamless pajamas made from soft cotton gauze — in stores and online starting July 13.
Tokyo-based ukiyo-e artist NAGA and Los Angeles streetwear brand Philip Lumbang are releasing their first joint collection starting July 2026, featuring T-shirts that blend traditional Japanese motifs with skateboarding and breakdancing scenes.
A new all-black plush lottery from Nagano Characters — the beloved cast created by Chiikawa illustrator Nagano — goes on sale July 17, 2026, with 11 prize types and no losing draws, from a 100 cm giant plush to mini mascot badges.
From July 18, 2026, outdoor brand NANGA is holding its annual "Natsu Matsuri" summer festival at NANGA Shop locations nationwide and on NANGA ONLINE SHOP, featuring gachagacha prizes, hands-on workshops, and new goldfish-motif T-shirts and caps.
New Era and Hollywood Ranch Market are bringing back their special collaboration cap in two new bicolor colorways, with pre-orders opening July 10, 2026 and arrival expected in late August.
A Halloween-themed "Trip or Sweet" merchandise fair for Ninjaboy Rantaro opens online pre-orders now at Animate, followed by in-store sales at Animate stores nationwide from October 3 to 18, 2026.
Idea Factory's female-oriented game brand Otomate released the Nintendo Switch romance adventure CRAZY CHA!N -Elpis no Kusari- on July 9, 2026, complete with a countdown campaign, six voiced love interests, and new opening and ending themes performed by girls' metal band HAGANE.
Starting July 10, 2026, Path to Nowhere is holding the Murphy's Misadventures event, introducing new Sinners Murphy and Norma along with limited-time rewards, costumes, and rate-up banners.
Yellow Co., Ltd. is releasing "PIXEL ANIMALS in OKINAWA Marker Charm," a capsule toy featuring pixel-art animals inspired by Okinawa, in stores from early July 2026.
U-TREASURE, a consolidated subsidiary of K.UNO, is taking reservations for five Pokémon 30th anniversary necklaces featuring Pikachu, Magikarp, Ditto, and Snorlax, each engraved with the anniversary logo.
Starting in July 2026, "PostPet" prize plushies featuring the beloved bear character Momo will roll out at amusement facilities — game centers and online crane games — across Japan, courtesy of Eikoh Co., Ltd. Five plush designs will be available, from bag-sized charms to a large, huggable doll.
An online lottery celebrating the birthdays of Illya, Miyu, and Chloe from the movie Fate/kaleid liner Prisma Illya: Licht – The Nameless Girl will launch on Kujibikido on July 16, 2026, featuring newly drawn illustrations and prizes including big acrylic stand figures, tapestries, and acrylic cards.
A special commemorative site has opened for Enough with This Slow Life! I Was Reincarnated as a High Elf and Now I'm Bored after the series passed 1 million copies in cumulative circulation, featuring congratulatory messages, commemorative illustrations, and an autographed shikishi present campaign.
RICO DOLCE, a Japanese chestnut sweets specialty store in Gifu whose housemade chestnut kernels have earned praise from Michelin three-star restaurants, will release Kogane-ju HAKURI, a new dessert centered on its 3-Year Aged Chestnut, the result of seven years of research.
Starting July 16, 2026, SAKAI COFFEE is rolling out three summer-only dishes, a refreshing lemon pancake, a mango passion soda, and a chilled seafood pasta with salt malt and lemon.
Samantha Thavasa Japan Limited is releasing a new "Toy Story" collection inspired by Disney and Pixar's latest film Toy Story 5, featuring four bag and pouch items designed with colors and motifs themed around Woody and Buzz Lightyear, with pre-orders opening July 13 and nationwide sales starting July 21.
SAMANTHAVEGA is releasing its first collaboration collection with Sanrio's Sugarbunnies characters, featuring handbags, wallets, and bag charms available for advance order from July 10 and in stores nationwide from July 18, 2026.
A new capsule toy series turns five popular Sanrio Characters into acrylic pen lights that glow at the flip of a switch. The collection rolls out nationwide from late July 2026, priced at 500 yen per play.
IP Four Inc. is releasing "Sanrio Characters Cute! Softly Glowing Mascot Light," a six-piece capsule toy series featuring My Melody, Kuromi, and My Sweet Piano as gently glowing mascot lights, rolling out gradually from mid-July 2026 at capsule toy corners nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Spring-Top Mini Pouch Keychain" in capsule toy corners nationwide from late July 2026, with five easy-open designs featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi.
IP Four Co., Ltd. will release the "Sanrio Characters Swim Ring Keychain" series (¥400 per capsule, tax included; 7 varieties total), featuring squishy, realistic swim ring charms, available at capsule toy corners nationwide from late July 2026.
Munyugurumi Patio is opening pre-orders for a new Sanrio Characters "Heart Measure" plush line, featuring 10 character designs, through its official EC site from July 17, with in-store sales following from July 21, 2026.
Shironeko Project NEW WORLD'S marks its 12th anniversary on July 14, 2026, launching the ALIVED:CHRONICLE event alongside a new character gacha, discounted jewel packs, and a lineup of anniversary campaigns running into August.
Orders opened July 13, 2026 for a Shironeko Project: NEW WORLD'S collaboration with G-ant's buildable fandom toy Mitacle Block, turning Hero, Iris, Catra, Jin, and Saya into pixel-art block figures to mark the game's 12th anniversary.
Skechers is releasing a collaboration collection with the beloved character Care Bears™ on July 10, 2026, reimagining the brand's iconic silhouettes — including Skechers Street™ UNO for women and light-up and UNO LITE models for kids — in Care Bears' signature colorful style.
Starting Friday, July 31, 2026, fashion brand SMELLY is launching a three-color nail polish collection with a hint of autumn nuance, available in stores and online for ¥1,100 each.
Com2uS Holdings' idle-growth game Soul Strike is teaming up with the beloved mobile game MiniGame Paradise, bringing new LR/UR pet characters, a limited-time summon event, a reimagined minigame, and a new event dungeon.
The PC anime-style action RPG SoulWorker rolled out a major update on July 9, 2026, opening the new main-story chapter "Episode 3" with three new mazes and the Desolate accessory series, alongside a third collaboration with Last Origin featuring new avatars, A.R Cards, and a run of commemorative in-game events.
AmiAmi has opened pre-orders for MegaHouse's new 1/8 scale finished figure of Yuki Mori from the Yamato Girls Collection, capturing her in the black Dezariamu suit she wears while synchronizing with Major Alphon's dreams in Space Battleship Yamato – Yamato yo Towa ni REBEL3199.
Square Enix has kicked off Square Enix Summer Sale Part 2, offering discounts on titles marking anniversaries such as the 30th year of the Star Ocean series and the 35th anniversary of FINAL FANTASY IV, alongside the first-ever sale of Life is Strange: Reunion.
Starting July 9, Starward revives its collaboration with Kotobukiya's anime Frame Arms Girl alongside Version 3.1, bringing a new summer event, swimsuit skins, and three new original Star Operators available through limited-time gacha.
To mark the 20th anniversary of Toradora!, arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive original apparel and goods featuring new artwork by YASU, with in-store sales starting September 26, 2026, and online pre-orders opening July 13, 2026.
EXNOA has opened pre-registration for Touken Ranbu Pazugiri, a new puzzle RPG featuring sword warriors from Touken Ranbu ONLINE, with reward tiers that grow alongside the number of sign-ups. A repost campaign celebrating the release of the official PV also guarantees every winner one of several prizes, including Eraberu Pay and original smartphone wallpapers.
Toyosu Parlor, the original dessert brand of the e-commerce site Toyosu Ichiba.com, has released a chilled summer verrine layered with compote made from Yamagata's prized "Sato Nishiki" cherries, raspberry-scented jelly, and rare cheese made with Hokkaido cream cheese.
Casual fashion brand Ungrid is releasing an adult T-shirt and pouch featuring Toy Story characters, timed to the Japanese theatrical release of Toy Story 5, with both items available from July 9, 2026 through RUNWAY channel and ZOZOTOWN.
Promotool has added an Aroma Hand Soap to its 100% natural essential oil "White Tea & Thyme Natural" series, sold under its own brand and offered as an OEM product for hotels, ryokans, residences, and luxury brands.
212 KITCHEN STORE is introducing an original Toy Story collection of roughly 70 kitchen and lifestyle items, arriving at stores nationwide on July 14, 2026, with early sales starting July 9 through the official online store.
A RESTAURANT FOODS (ARF), an online store for high-quality ingredients aimed at restaurant professionals, has begun selling a curated selection of vintage clothing inspired by art and food, chosen together with Tokyo vintage shop owners, starting July 7, 2026.
Lifestyle brand Afternoon Tea LIVING is launching a yuzu-scented collection supervised by sustainable fragrance brand FERNANDA, arriving July 22 at Afternoon Tea LIVING stores and the Afternoon Tea official online store.
Az Maker has begun accepting orders through its online shop CharaON! for new merchandise themed around TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, B2 tapestries, character rubber mats, and clear files.
Takeshobo releases Apocalypse Hotel Karikari on July 7, the second official manga adaptation of the original TV anime Apocalypse Hotel — winner of the 57th Seiun Award in both the Media and Comic categories — illustrated by character designer Izumi Takemoto.
AmiAmi is now accepting pre-orders for Myethos's Arknights Rhodes Kids Series Pramanix completed figure, priced at ¥7,480 (tax included) with a release planned for May 2027.
Hamburger steak restaurant chain Bikkuri Donkey is bringing back its seasonal tomato fair from July 15, 2026, adding three new items — a garlic tomato cream hamburg dish, a jumbo shrimp fry omu-hamburg dish, and garlic spicy potatoes — alongside the returning diced tomato omu-hamburg dish.
The special edition of Blue Lock Volume 40, releasing August 17, 2026, comes with eight clear files featuring newly shot photos of the live-action film's four cast members, each shown in two exclusive designs.
Hobby Search has opened pre-orders for Blokees' Toy Story 5 CC01 Buzz Lightyear 75934, a highly articulated plastic model kit with deployable wings, a laser arm, and interchangeable face parts, set for release in August 2026.
ESCAPE.ID begins selling puzzle kits on July 10 for Chiikawa, We're Looking for You, a Tokyo Metro walking escape game tied to the July 24 release of Chiikawa the Movie: The Secret of Mermaid Island, running through November 3, 2026.
Chloé's 2027 Spring Collection revisits the late 1990s, when Savile Row tailor Edward Sexton brought his signature precision to the maison, reinterpreting tailoring as both heritage and an evolving expression of the house. The collection arrives at Chloé boutiques and Chloe.com from November 2026.
The restaurant-management simulation game adds a limited-time challenge event alongside two pickup gacha banners featuring staff dressed in matching summer yukata.
KOSÉ Cosmeport's hand care brand "Coenrich" is releasing a limited-quantity Pokémon special package of eight hand cream items nationwide from August 3, 2026, with products and packaging featuring Pikachu, Eevee, Charmander, and other Pokémon.
Ahead of the July 16 release of Culdcept BEGINS for Nintendo Switch 2 and Nintendo Switch, publisher Neos has begun releasing Creator's Voice, a roundtable series in which the development team shares the ideas and behind-the-scenes stories behind the game's visuals, music, and design.
Dior Makeup Creative and Image Director Peter Philips designed a radiant makeup look built on delicate, nuanced colors for Jonathan Anderson's Fall-Winter 2026-2027 Haute Couture collection.
Starting July 7th, DMM GAMES' "Legend Clover" introduces swimsuit-costumed characters Littley and Rusalka in limited-time gachas, along with the "Aquarium Showtime!" event running until July 27th.
emmi teams up with Italian sports lifestyle brand FILA on "ECHAPPE MS," a modern take on FILA's 1995 outdoor shoe finished in an ivory colorway with a fresh blue accent, with pre-orders opening July 8 ahead of the July 9, 2026 in-store release.
Excelsior Caffè is introducing "Milce Honey Lemon," a new flavor in its Milce frozen drink lineup, starting July 23, 2026, blending the series' signature milk flavor with honey and lemon.
Guests staying at Fairfield by Marriott Fukuoka Ukiha can join a new hands-on event on August 30, 2026, harvesting Kyoho grapes at a local orchard and making an original Danish pastry with a local navigator — the first installment of a seasonal fruit series tied to the "Travel Serendipity" travel podcast.
FRAY I.D opens pre-orders on July 15 for its new fall collection worn by izna's BANG JEE MIN, including a limited-color capsule collection of three pieces she personally selected.
Fortune-telling media outlet Denwa Uranai Mirai has released a free web tool that uses a one-oracle tarot reading to help users decide whether now is the right moment to reach out to an ex-boyfriend about getting back together.
Fujiya is teaming up with the globally loved Minions for its first-ever collaboration, rolling out banana-themed cookies, candy, chocolate, and cakes inspired by the characters' playful world from July through August 2026.
Starting July 17, 2026, Fukui Station is offering a new capsule toy featuring acrylic keychains that pair playful Fukui dialect phrases with cute illustrations of local stations, trains, and station staff.
MegaHouse adds Edward Elric and Roy Mustang from Fullmetal Alchemist to its popular Look Up figure series. Pre-orders are now open at AmiAmi, with release expected in late January 2027.
Suntory is releasing five new French wines nationwide on November 19, led by the "Georges Duboeuf Beaujolais Nouveau 2026." This year's lineup uses an unchilled "nama" process for a fresher, fruitier taste and keeps its artist-designed labels, while prices stay unchanged from last year.
Amiami is now offering pre-orders for the Rukappu Miniature Collection Gintama 4-Piece Box from MegaHouse, featuring miniature figures of Gintoki Sakata, Shinpachi Shimura, Kagura, and Toshiro Hijikata, priced at 3,520 yen (tax included) with a release scheduled for late November 2026.
Nijigen Cospa is releasing a new GIRLS und PANZER das FINALE apparel lineup featuring an Anglerfish Team jinbei, a Sensha-dō jinbei, and plaiting T-shirts for Ooarai Girls Academy, Kuromorimine Girls Academy, and the Anglerfish Team, with early sales at Wonder Festival 2026 [Summer] and the Oarai Garupan Gallery ahead of a general release in early October 2026.
New dakimakura pillow covers featuring Shiho Nishizumi and Chiyo Shimada from Girls und Panzer are now available for pre-order, with orders accepted from July 8 to July 26, 2026.
GORELAX, the totonoi sauna brand from Pine Create, is teaming up with Okinawa's Orion Beer for their first-ever collaboration, releasing a lineup of eight sauna-themed items including a sauna hat, bags, towels, and keychains from early August 2026 onward through the official online shop and stores nationwide.
Fukuoka's Harapecolab crafted a limited-edition kohakuto candy themed around the four classical elements for Tinder's "ASTRO CHAT LOUNGE" pop-up event in Shibuya, handed out to visitors who tried the app's new Astrology Mode.
VIS is releasing a Hello Kitty collaboration collection with a playful sun-tanned design, including bags, a T-shirt, and charms, available from July 10, 2026 at VIS stores nationwide and the J'aDoRe JUN ONLINE store.
A large-scale exhibition marking the 20th anniversary of the popular manga Hetalia: Axis Powers, titled Hetalia: Axis Powers 20th Anniversary Original Art Exhibition WorldFesta, will be held in Tokyo and Osaka in autumn 2026, featuring original pencil drawings and color illustrations by creator Hidekaz Himaruya, a life-size Italy statue, and photo spots.
The Japan Honey Meister Association has narrowed 171 entries down to three finalists in each of the Domestic, Imported, and Japanese Honeybee categories for its 9th "Honey of the Year" contest, with winners to be announced on Honey Day, August 3.
MegaHouse's popular MEGA CAT PROJECT series adds a Phantom Troupe lineup from Hunter × Hunter, with six pocket-sized mascot figures now available for pre-order at Amiami in an 8-piece box set priced at 7,200 yen (tax included), with a planned release in late January 2027.
JR Kyushu has begun selling a day-trip tour aboard a dedicated 783 series train timed to the 39th Kanmon Strait Fireworks Festival on August 13, 2026, with reserved viewing space at the Kanmon Straits Museum in Moji.
XING Inc.'s MiruHaco video service is offering the 2025 hit film KAMEN RIDER GAVV: Invaders of the Candy House free to watch in karaoke rooms nationwide from July 10 through September 9, 2026, timed to the theatrical release of two new tokusatsu films on July 24.
From July 7 to August 23, 2026, Karaoke Manekineko is holding a collaboration campaign celebrating Royal Scandal's 12th anniversary, featuring original illustrations, themed drinks, exclusive merchandise, and a singing campaign at participating locations across Japan.
A collaboration event between mobile game Kemono Friends 3 and sandbox game TERAVIT begins July 9, 2026, featuring cross-game reward campaigns, a limited-time mini-game, a new area in Friends Chat World, a world-building contest, and character-themed skins.
KURAND's online craft alcohol shop begins sales of "Ryusei no Osake" on July 7, a fruit liqueur inspired by shooting stars with a sweet berry-like scent and a citrus tartness, available through its crowdfunding platform "Kurafan!"
A new lineup of Kyomutan plush mascots is coming to capsule toy corners nationwide from mid-July 2026, now in soft pastel colors with an extra-fluffy texture.
This summer, Louis Vuitton marks Rencontres d'Arles with a new edition of its City Guide Arles book, a pop-up bookstore in the city, and two new Fashion Eye photobooks capturing Ibiza and Bucharest.
LUNA, the Korean makeup brand from Aekyung Industrial, has released two new products, Melted Cheek Balm, a cream-like cheek color, and Syrup Glow Tint, a glossy, long-wear lip tint.
Finnish design house Marimekko introduces new bed and bath items in soft sand, off-white, and emerald green tones featuring the Unikko print, arriving at Marimekko stores nationwide and the Japan official online store from July 17.
Marvel Rivals' Season 9, "The Mystery of Thebes," begins July 10, introducing new hero Jubilee as a Strategist, a major overhaul to the Team-Up system, a full rework of Black Widow, a new map, and a new game mode.
MILKFED. is releasing a new collection themed around Jessie from the Toy Story series, including T-shirts, a tote bag, a pouch, and a keychain, available from July 21 at MILKFED. Shinjuku to coincide with Lumine Est Shinjuku's Toy Story - Playful Journey Collection campaign.
Four new items from the "Milky x Sirotan" collaboration get an early release starting July 24 at the "Sirotan Funwari Store" pop-up in Tokyo Eki Ichibangai's Ichiban Plaza, alongside a companion Fujiya pop-up shop at Tokyo Gift Palette featuring Peko-chan x Sirotan sweets and goods.
HIPSHOP is releasing its first-ever collaboration with MINIONS on July 10, 2026, featuring a special underwear collection filled with the Minions' playful world, colorful character designs, and sizes for the whole family.
Azumaker Co., Ltd. has begun accepting orders for a new Monogatari Series Prism Visual Collection on the online shop "CharaON!", featuring 7 hologram PET designs sold in blind packs.
Graphic artist Koichi Yairi's character Mooney the Ghost is collaborating with soft vinyl figure brand Gokkodo on a limited run of 100 sofubi figures. Eighty go on lottery sale at ZOZOVILLA starting July 13, with 20 sold early at Nakano Broadway's ROBOTROBOT toy store on July 11–12.
Nijigen Cospa is releasing new Roxy M. Greyrat merchandise for Mushoku Tensei: Jobless Reincarnation Season 3, including a notebook-style phone case, pass case, reel keychain, mini pouch, and can badge, with early sales at Wonder Festival 2026 [Summer] on July 26 ahead of general release in mid-October.
Nagoya PARCO's West Building 8th floor will transform into a new entertainment floor on September 4, 2026, bringing together 10 character shops — five of them making their Tokai-region debut — including Godzilla Store Nagoya, Kamen Rider Store Nagoya, and ONE PIECE Mugiwara Store Nagoya, alongside a renewed PARCO HALL event space.
Japanese-pear specialty sweets brand Nashiré opens reservations on July 4, 2026 (Pear Day) for a two-layer Rifu pear cheesecake gift supervised by Michelin-starred Omotesando dessert shop EMMÉ. Only 28 whole cakes will be made in 2026, with part of the proceeds supporting regional initiatives in Miyagi Prefecture.
Sync Innovation Co., Ltd. has opened pre-orders for new NEEDY GIRL OVERDOSE merchandise featuring the popular "mochocho" mini-character series, including acrylic stands and can badges, with shipping expected in late September 2026.
Pocketpair Publishing has opened pre-registration on the Google Play Store for the Android version of the 2D roguelike action game Never Grave: The Witch and The Curse, a possession-based metroidvania that supports up to 4-player multiplayer, at a planned price of 780 yen (tax included).
Saturdays NYC teams up with New Era on two exclusive cap models featuring the brand's signature logos, with pre-orders now open ahead of the July 17, 2026 release.
New Era, the global sports and lifestyle brand, is releasing a new cap collection featuring Swarovski crystals on July 15, 2026, with designs including New York Yankees logos, the New Era logo, and plain styles available at New Era stores and its official online store.
Bandai Namco Nui is adding "ONE PIECE: NYAN PIECE NYAN!" — in which the ONE PIECE characters appear as cats — to its Chibi Plush lineup, with 8 stand-up Chibi Stuffed Toys and 8 Chibi Mascots arriving in October 2026.
Pilot Corporation is celebrating Pocket Mellchan's 5th anniversary with the new "Tokimeki♡Change! Poke Mel Compact," a portable case that transforms from a hair-color-changing dresser into a cafe, launching July 18, 2026, alongside a renewed doll lineup and new Mellchan towels.
FAIRYTAIL is releasing a fragrance collection inspired by the five Princesses of the original TV anime Princession Orchestra, available from July 7 at the DREAMING PRINCESS online store, Amazon, and Rakuten.
Riichi City, an online mahjong game from Formirai Co., Ltd., is holding an encore collaboration with Danganronpa from July 10 to August 9, bringing back four collaboration characters and adding collaboration-exclusive in-game items.
BAREFOOT DREAMS' Butter Chic Collection makes its first appearance at Ron Herman Men's on July 11, offering a T-shirt, shorts, and jogger pants in black, cut in a relaxed silhouette from a remarkably soft, smooth-textured fabric.
![ROYCE' Launches Nama Chocolate [Soy x Cafe Latte] and Soy Espresso Chocolate for a Limited Time from July 8](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/b522b660-27fc-43fa-ba84-671ca3404022.jpeg)
ROYCE' Confect is introducing two new coffee-inspired treats that pair soy milk with coffee's aroma and bitterness, Nama Chocolate [Soy x Cafe Latte] and Soy Espresso Chocolate, available through ROYCE' mail order from July 8, 2026, for a limited time and while supplies last.
![Seven Knights Re:BIRTH Update Brings Awakened [Pathfinder] Rudy and New Legendary Hero [孤高の黄煙]エリス](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/ed36c651-10e3-41a4-b67f-836b6d251edc.jpeg)
A new update for Seven Knights Re:BIRTH introduces the awakened [Pathfinder] Rudy, the new legendary hero [孤高の黄煙]エリス, and a lineup of Month of 7K events including gacha campaigns, login bonuses, and a comedy story event.
A limited-time "Summer Vegetables" fair brings colorful, seasonal dishes to the onboard restaurants of Shin Nihonkai Ferry vessels from July 13 to August 30, 2026.
Fermented sparkling tea brand _SHIP KOMBUCHA is renewing its packaging under a new "NEO Fermentation" message, refreshing its look into a pop, colorful design while keeping the same ingredients and brewing method — arriving at retailers from July 3 and the official online store from July 7, 2026.
A new hologram acrylic shikishi featuring Reki and Langa from the original TV anime "SK8 the Infinity" is now available for pre-order on the online shop CharaON!.
The dress-up and raising game Sugar Doll has launched a new premium gacha called "Ephemeral Jellyfish," featuring jellyfish-themed costumes and backgrounds, available through September 30, 2026, alongside limited-time sunflower and summer festival background packs.
Kinokuniya Web Store has added a fresh batch of signed copies of the picture book Sugarcocomuu: Soft and Easy Time after the first batch sold out instantly, while bookstores nationwide hold panel exhibitions and hand out limited bonus postcards.
GRANSTA MALL is releasing a second round of "Suica's Penguin" x "BRUNO" collaboration items on July 14, 2026, featuring a compact hot plate, a steam & bake toaster, and a multi stick blender, each limited to 100 units.
Suntory's -196 Sugar-Free lineup welcomes back the popular Peach Sparkling flavor, going on sale nationwide from September 1 for a limited period.
Suntory's Japanese wine brand SUNTORY FROM FARM releases two nouveau wines nationwide on Tuesday, November 3, 2026, in limited quantities — a Koshu white and a Muscat Bailey A rosé, both crafted entirely from grapes harvested this year in Yamanashi Prefecture.
Takara Shuzo is releasing a limited-quantity Tokushima Sudachi flavor of its Takara can Chu-Hi brand nationwide on July 28, reviving a citrus flavor last sold as a limited edition about 30 years ago after requests from its online fan community.
Tokyo Tea Culture Co., Ltd. has launched TEANE, a Japanese tea brand built around the concept of a "new kind of Japanese tea." Its debut lineup blends Sayama tea with spices across three teas developed with Sayama tea producer Matoba-en, now available at the TEANE official online store.
TV anime TOUGEN ANKI makes its debut in Taito Lottery with a new lineup of prizes, including a Naito Mudano figure and newly drawn "Suit Style" illustrations of six characters, going on sale sequentially from July 24, 2026 at Mini Stop, hobby shops, bookstores, and other stores nationwide.
Yamazaki Jitsugyo has released a new lineup of practical home goods, featuring a ceiling-hung laundry hanger bar, a duct rail-mounted laundry hanger bar, an airtight protein case with a valve seal, a U-shaped washstand rack, a flip-open slipper rack, and a magnetic bath lid dry hanger.
The smartphone game based on the hit TV anime series Yowamushi Pedal has crossed 200,000 pre-registrations, with a celebratory follow-and-repost campaign now underway on the official X account.
Taito has set a March 18, 2027 release date for "Yuukyuu Gensoukyoku 2nd Album Revival," a Nintendo Switch remake featuring renewed character graphics by original designer moo, plus a special edition bundling a bonus disc, art book, and more.
AmiAmi has opened pre-orders for Myethos's Arknights Rhodes Kids Series Pramanix completed figure, priced at ¥7,480 (tax included) with a planned release in May 2027.
Sync Innovation Co., Ltd. has opened pre-orders for a new line of Attack on Titan: The Final Season merchandise, featuring mini characters from the popular "mochocho" series dressed as astronauts for a special space-themed lineup.
A|X Armani Exchange has released its 2026 summer beachwear collection, featuring lightweight, quick-drying men's beach shorts in two lengths alongside an online-exclusive women's separates line with a leaf-print bikini top and a high-waisted bottom.
A 1/7 scale figure of Marco Polo from Azur Lane in her "Lovely Milione Ver." maid outfit, produced by WINGS inc., is now available for pre-order at Amiami, priced at 26,400 yen (tax included) with a planned release in June 2027.
BECK'S COFFEE SHOP is rolling out a series of summer 2026 refreshments and promotions dressed in a limited Suica's Penguin design, including the return of its popular Rich Lemonade on July 7, XL iced drinks at every location, and LINE-exclusive coupons.
Cerberus Project's 1/7 scale completed figure of Bikini Agent Sylvia from BrownDust2 is now available exclusively through AmiAmi, priced at 22,000 yen (tax included) with a release scheduled for July 2027.
Cath Kidston will release two new T-shirt styles in nine colors from July 10, including the debut of an all-over print featuring "Button Rose," the brand's beloved floral icon with a 30-year history.
Cullet, the Tokyo-based accessory brand offering everything from timeless staples to the latest trends, added a new lineup of trendy dot accessories and eye-catching bracelets on July 1, perfect for both everyday looks and special occasions.
A limited-time collaboration between DARTSLIVE's arcade darts machines and Sega's beloved early-2000s arcade hits MUSHIKING: The King of Beetles and Love and Berry: Dress Up and Dance! launches on July 9, 2026, featuring collaboration darts games, digital content rewards, and a limited-edition card lottery.
AMNIBUS has opened pre-orders for four new Date A Live IV can badge items, including Kurumi Tokisaki-only trading scene photo can badges, a second volume of trading can badges featuring the full cast, a glitter can badge set, and 75mm aurora can badges.
AMNIBUS, an online shop specializing in original anime and manga merchandise, has opened pre-orders for four new Date A Live V products, including trading scene photo illustration cards, Kurumi Tokisaki-only bromides, and aurora can badges.
Starting July 6, 2026, DearSt! RHYTHM STAGE, the Web3 rhythm game jointly developed by NEXST and Dearstage, has introduced a gacha feature offering new characters and limited costumes based on real idols.
Drecom has launched a new MAP event, "Demon Summer Asagi Wars★," in the smartphone RPG DISGAEA RPG, introducing new characters "Salvatore of the Sea" and "Swimsuit Sapphire," alongside an event reward, "Tanned Swimsuit Etna."
DOD's new "ITSUKA NO TARP SUMI" adds a black-coated underside that blocks over 99.9% of sunlight, plus reinforced pegs and reflective rope, for cooler and safer summer camping.
Sammy Networks has launched a new lineup of e Tokyo Revengers: Christmas Showdown Arc pachinko merchandise at Sammy Shop Online, including acrylic stands, keychains, T-shirts, and can badges featuring characters from the Tokyo Manji Gang and Black Dragon.
ANIGA-TER begins selling new Fate/strange Fake merchandise starting July 6, 2026, featuring a lineup of items including connecting mega big acrylic figures, layered acrylic art, and Holy Grail and Command Seal-themed pieces.
AMNIBUS, the online store for original anime and manga merchandise, has started taking pre-orders for Gintama x Tobu Zoo collaboration items featuring newly drawn Animal Interaction Ver. artwork of popular characters.
Fukuoka-based Ventuno has launched HADAYOHOU Abirudake Serum, the first product in its new HADAYOHOU skincare line, turning a full anti-aging routine into a single spritz of nanobubble mist.
KDcolle (KADOKAWA Collection) has opened pre-orders for non-scale figures of three Love Live! characters — Eli Ayase, Nozomi Tojo, and Nico Yazawa — dressed in their "Bokutachi wa Hitotsu no Hikari" costumes. Pre-orders are available exclusively at Kadost, Amiami, and Gamers from July 6, 2026.
AmiAmi is now taking pre-orders for 1/7 scale completed figures of Kaho Hinoshita, Sayaka Murano, and Rurino Osawa from Love Live! Hasunosora Jogakuin School Idol Club, each wearing their stage costume from the song "Hikari no Naka de Hanasaite," with release scheduled for March 2027.
AMNIBUS has opened pre-orders for 14 types of newly illustrated "Band ver." and chibi character "Music ver." merchandise from Love Live! Superstar!!, featuring all 11 members with exclusive pre-order bonuses available.
An online lottery for "MAMIYA - A Shared Illusion of the World's End -" has launched on DRAW!DRAW!, featuring prizes such as an acrylic stand clock, A6 acrylic panels, hologram can badges, and illustration cards, priced at 770 yen per draw.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for eight MAMIYA - A Shared Illusion of the World's End - product lines including Trading Can Badge, Trading Photo Card, Key Visual F3 Canvas Board, Multi Desk Mat, A5 Acrylic Panel, BIG Acrylic Stand, BIG Can Badge, and A3 Matte-Finish Poster.
AMNIBUS, an online shop for original anime and manga merchandise, has started taking orders for 11 types of Mermaid Melody Pichi Pichi Pitch goods since June 22, 2026, including Aure Glass acrylic keychains, can badges, and petit-sserie sweets-themed items.
A new Monchhichi bubblehead doll blind box, "Shaky! Monchhichi Bubblehead Doll BOX Parade Sepia Gold," rolls out from July 2026 at variety goods stores nationwide, bringing the 50th anniversary "Let's! Parade" illustration to life in six wobbly-headed designs with an elegant gold and sepia color scheme.
A new junmai ginjo sake featuring an original illustration of Eris Greyrat from Mushoku Tensei III is now available for pre-order through the Saketsunagi online shop, with orders shipping from August 6, 2026.
Nissin Cisco is bringing a seasonal pistachio flavor to its long-running Goro Gura granola series, blending a fragrant pistachio cereal base with pistachio cookies, cashews, almonds, and macadamia nuts for a nationwide launch on August 3, 2026.
Nobunaga's Ambition: Shinsen unveils illustrator Go Nagano's key visual for its first PK season '四雄怒涛,' launching July 25, 2026, alongside an X campaign for a signed hanging scroll and sign-ups for an early access server.
Pia Corporation will release "Patlabor Shiba Shigeo Pia," a magazine spotlighting maintenance chief Shigeo Shiba, on August 5, 2026, to celebrate Patlabor EZY, with buyers at TSUTAYA receiving an exclusive clear file featuring a new illustration by Akemi Takada.
PES's new EP "PES Part III" pairs four songs written since 2024 with the newly recorded track "So So," arriving as the artist heads out on a nationwide live house tour with an extra Tokyo date now added by popular demand.
A new online lottery featuring watercolor-style illustrations from TV anime Reborn! with an aviator theme launches July 9, 2026, with prizes including a carry case, travel pouch, and framed acrylic stands.
Samansa Mos2 will release its new "Veil-Ramie" series, made entirely from ramie fiber, on July 10, 2026, offering a four-piece adult summer lineup that includes a sleeveless dress, a tiered tunic, a frill blouse, and a stole.
Konami Amusement's newest Smart Pachislot machine, Sengoku Collection 6, starts rolling out to halls across Japan today, bringing an evolved warlord system alongside a launch campaign offering QUO Card Pay prizes.
Seven-Eleven Japan teams up with Cheerio Japan on "Seven Premium Gumikaku Life Guard Flavor," a square gummy with a crunchy-chewy texture built around the long-selling Life Guard soda's distinctive taste, arriving at Seven-Eleven stores nationwide from July 7.
Starting July 6, 2026, 777TOWN.net, the PC-based pachinko and pachislot online game operated by Sammy Networks, adds the app for 忍魂弐 ～烈火ノ章～, with a paid membership campaign offering in-game items running through July 26.
To celebrate the first anniversary of Blended Japanese Whisky SOGAINI, a limited quantity of bottles will come bundled with an original can-shaped "SOGAINI Can Glass" starting September 10.
Amiami is now accepting pre-orders for 1/6 scale completed figures of Setsuna Ogiso and Kazusa Touma from White Album 2, based on the "Reunion" artwork by Takeshi Nakamura from MAGI ARTS. Each figure is priced at ¥24,200 (tax included), with release scheduled for April 2027.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for 17 product lines from the TV anime Witch Hat Atelier, including Trading Matte Can Badges, Trading Scene Photo Foil-Stamped Cards, Trading Scene Photo Bromides, and more.
AmiAmi is now accepting pre-orders for the first Wuthering Waves Nemunemu Series Chibi Figure Complete BOX from Hobby sakura, bundling sleepy, deformed figures of Phoebe, Zani, Carlotta, Roccia, Brant, and Cantarella, with each figure also available individually and a scheduled release of April 2027.
Following the June 26 release of their new EP and the July 1 launch of an in-game crossover, YOASOBI has unveiled an official music video for "Orion," the song written for Overwatch's new Tokyo storyline.
Gadget accessory brand A SCENE and pet lifestyle brand MELL are releasing their first joint collection — a dog lead, a paracord strap, and an eco bag — in limited quantities from July 6, 2026, with a pre-launch event at Osaka cafe heys on July 4.
New original Attack on Titan merchandise featuring stylish "Stand Dolce" illustrations of Eren, Levi, Erwin, and Hange is now available through Marukuji, the online lottery service, running through August 9, 2026.
PONOS's official The Battle Cats store, Nyanko Daishoten, has released its first-ever plush slippers modeled after the characters "ネコブラックマ" and "ネコックマンケン," now available as new everyday items.
BRUNO celebrates Winnie the Pooh's 100th anniversary with a limited kitchen collection featuring a compact hot plate, an auto cook pot, and stainless mugs, arriving July 17, 2026, with advance orders starting July 3.
Chez Shibata is releasing a new cookie tin built around its fermented butter cookies and Nagoya's beloved sweet Piyorin, going on sale July 8 with a pop-up at Nagoya Station ahead of a wider rollout.
KADOKAWA's KDcolle figure brand has reopened pre-orders for a renewed-packaging edition of its 1/7 scale Tohka Yatogami Astral Dress Ver. figure from Date A Live's Fantasia 30th Anniversary Project, with orders open through August 19, 2026 (Wednesday) and delivery planned for January 2027.
Lifestyle brand Dessin is releasing its first collaboration items with junior high school painter Sei Horinouchi, featuring vivid animal print T-shirts and a tote bag, with nationwide store sales beginning July 17th and online pre-orders already open.
Capcom is running a follow-and-repost giveaway on X to celebrate the collaboration between Devil May Cry 5 Devil Hunter Edition and the Netflix series Devil May Cry Season 2, offering original collab T-shirts as prizes from July 3 to July 16, 2026.
Inspired by the water lilies of Paris's Tuileries Garden, Jonathan Anderson's new Dior collection brings delicate floral motifs to bags, shoes, jewelry, and accessories, arriving in boutiques this July.
A new collection inspired by the colorful, candy-coated world of Wreck-It Ralph launches at Disney Store locations on July 10th, with early release at select stores and the Disney Official Online Store from July 7th, featuring plush keychains, bag charms, and fashion items themed around Ralph, Vanellope, and the film's other candy-world characters.
Coamix releases volume 1 of "Doom: Satsujin Keisatsukan no Danzairoku," the long-awaited sequel to the hit series "Brutal: Satsujin Keisatsukan no Kokuhaku," on July 7, and bookstores nationwide will hand out limited "Cheki-style" collectible cards to buyers of either title.
Intelligent Systems and Good Smile Company have opened pre-orders for a 1/7 scale figure of Claude from the Fire Emblem series, priced at ¥31,680 (tax included) with a release scheduled for October 2027.
Furyu's new prize figure brand Muchute begins rolling out in July 2026, opening with a Hatsune Miku figure and followed by Racing Miku, Overlord, and My Little Sister Can't Be This Cute characters in August.
Gakken's craft kit for making soft, mochi-like squishies shaped like cute animals has sold out again and again since its release, prompting an immediate third printing. The all-in-one set lets families create original sweet-themed squishies together, making it a fun pick for summer at home.
Goto Tsubaki Distillery is releasing a three-part limited-edition gin collaboration with Amami Oshima-based painter and picture-book author Miroco Machiko, beginning with "Ibitsuna Hatake" on July 23, 2026, followed by two more editions later this year.
MOE BOOKS has released Critically-Endangered Species Hacchin-Pamos 2, the long-awaited second volume of the SNS-popular comic starring a round, white endangered creature, introducing new characters plus bonus manga and picture-book episodes.
A limited number of Hanamaru Udon locations are now serving SANUKI 870 ALE, a craft beer brewed using leftover dough trimmed during udon production, developed together with upcycle beer brand Better life with upcycle.
KDcolle, KADOKAWA's figure brand, has opened pre-orders exclusively through Kadostore and Amiami for a 1/7 scale figure of Haruhi Suzumiya wearing Megumin's costume from KonoSuba: God's Blessing on This Wonderful World!, priced from ¥26,950 (tax included) with delivery planned for March 2027.
CORTESE has fully renewed its original sake brand "HITEN-NYO," relaunching it with two redesigned varieties, "Sweet Moon" and "Shining Mist," developed together with Yamagata's Nakaoki Shuzoten. Built around the theme "Tradition, with today's sensibility," the brand pairs traditional sake craftsmanship with an art-forward look designed for a relaxing drink at the end of the day.
Hobby Japan is launching Trading Card Museum, a new trading card line, with its first release celebrating the 20th anniversary of the popular anime My-HiME. The set arrives July 10, 2026, alongside a giveaway campaign on the brand's official X account.
Starting Friday, July 3rd, Seven-Eleven stores across Japan are selling the new no-losers character lottery "Ichiban Kuji One Piece -Elbaf Arc- GIANT BASH!! Vol.1," featuring debut figures of Dorry and Saint Figarland Shamrock alongside new Elbaf Arc costume figures of Luffy, Usopp, and Nami.
Hokkaido natural beauty brand ICOR is rolling out a summer-only SUIKA skincare series made with watermelon extract grown in its own Niseko garden, launching July 10 alongside Biople's Suika Fair.
Nijigen COSPA is adding five new THE IDOLM@STER SHINY COLORS items to its lineup, including limited-edition T-shirts, an acrylic art stand, and a shoulder tote, with a pre-sale final running July 2 to 12, 2026 on Asobi Store.
From July 6 to August 31, 2026, seafood izakaya chain Isomaru Suisan is holding a Korean Fair with spicy tteokbokki, gejang-style shrimp, bingsu, and Chamisul soju at most locations nationwide, alongside a July campaign offering app members a free chuhai coupon.
Calbee is adding a new flavor to its Jagarico L Size lineup — a rich, basil-scented Genovese pizza taste — launching at convenience stores nationwide from July 13, 2026, for a limited time.
KADOKAWA's figure and plastic model brands KDcolle and Kadopla have launched "Hobby Festival 2026 [Summer]," offering pre-order bonuses and a clearance coupon at Kadosuto, plus a joint appearance and special-price sales at Wonder Festival 2026 [Summer] on July 26.
Mexican goods brand Letra is releasing a new black colorway of its handwoven mercado bags in three sizes, available exclusively through its WEB SHOP from July 3, 2026, alongside pop-up shops touring department stores in Kobe, Nagoya, Sapporo, Tokyo, and Fukuoka.
A new Birthday Party!-themed merchandise lineup for Luchia from Mermaid Melody Pichi Pichi Pitch, including a BD Complete Set, hologram badges, and acrylic goods, is now available to order through the online store THE Chara, with orders open from July 3 to August 12, 2026.
Fusosha is releasing the "Momotaro Dentetsu" Travel Stamp Book on August 6, 2026, a pocket-sized book for collecting stamps from stations, airports, and sightseeing spots, complete with a Japan map, packing checklist, and a stamp quiz drawn from the long-running "Momotaro Dentetsu" game series.
Toy maker Agatsuma is adding Hello Kitty, My Melody, and Kuromi to its "Claytive!" resin clay craft kit series, letting fans mold, paint, and display their own Sanrio figure. All three go on sale nationwide from Monday, July 27, 2026, priced at ¥1,980 each.
Menswear brand nice rice is rolling out new pieces in its "n." series for summer 2026, using marled yarn, linen-like fabric, and cotton linen to bring a calm, understated depth to warm-weather outfits without relying on flashy details.
Prime 1 Studio's Real Elite Master Line introduces a 1/4 scale statue of Dorothy – Nostalgia from GODDESS OF VICTORY: NIKKE, based on her limited first-anniversary costume. Pre-orders open July 3rd at ¥164,890, with release planned for November 2027 to February 2028.
Pet Paradise is releasing a special dog collection inspired by Disney & Pixar's Toy Story series from July 3, featuring wear, walking goods, and toys themed around Woody, Buzz Lightyear, Alien, and Lotso, available at stores nationwide and online.
Select fashion brand PIMENTÉ is releasing a second collaboration with model Yuko Gomyo, bringing out two leather tote bags for adults in L and S sizes, crafted from Italian cowhide, with pre-orders opening July 3, 2026 and general sales starting July 30, 2026.
KINGkuji ONLINE opens sales for the Pow the Mouse SUMMER DAYS online lottery on July 3, 2026, featuring seven new illustrations of Daffy's character Pow the Mouse across five prize tiers, plus a bonus acrylic block for large purchases.
ReoNa's 13th single "Lv.1 Class: Human," the ending theme for the TV anime "The Exiled Heavy Knight Knows How to Game the System," began early streaming on July 3, 2026, with the CD set for release on August 26, 2026.
Prime 1 Studio's Concept Masterline format brings Eve, the original character from illustrator rurudo's art book UNREAL, to life as a 1/5 scale statue. Pre-orders open July 3, with release planned for November 2027 to February 2028.
Samantha Thavasa Petit Choice is releasing a new lineup of wallets, pouch charms, and zipper charms inspired by four popular Disney cat characters — Figaro, Marie, Lucifer, and the Cheshire Cat — with online pre-orders opening July 3, in-store pre-orders from July 4, and full release from July 10, 2026.
Samantha Thavasa Japan Limited is releasing a 10-design lineup of bag charms and keyrings inspired by The Super Mario Galaxy Movie, in collaboration with Universal Products & Experience. Online sales begin July 3, with in-store sales following on July 4.
KADOKAWA's KDcolle figure brand has opened pre-orders for a new non-scale figure of Shana from Shakugan no Shana, available exclusively through Kadokawa Store and AmiAmi, priced at ¥12,100 (tax included) with delivery planned for February 2027.
The JB Honshi-Shikoku Expressway Group's Shikoku Megulink stamp rally runs from July 16, 2026 to January 31, 2027, encouraging visitors to collect stamps at about 217 restaurants, sightseeing spots, and other locations across Shikoku for a chance to win prizes.
Kishis has released the Yoyo Balloon Sparkly Star Blue Assort, a clear, glittering "neo" water yoyo filled with blue confetti, following up on its hit pink heart edition ahead of this summer's festival season.
THREEPPY releases all 35 items in a new Young Oyster design series inspired by Disney's "Alice in Wonderland," including lunch items, bags, and pouches, at stores nationwide starting early July 2026.
Gakken has released the sticker dress-up picture book "Twin Princesses and 100 Dresses: Dream," the latest addition to a series whose cumulative print run has now topped 140,000 copies, featuring 1,128 peel-and-stick stickers across 11 dress-up scenes.
Hollywood Ranch Market and Ultraman have released three new T-shirts as the third installment of their collaboration, featuring monotone graphics inspired by the original series' opening sequence, flight scenes, and iconic poses, on sale from July 3 online and at select stores nationwide.
Watabe Wedding is launching "Custom Color Dress," a customizable wedding dress line that combines 5 designs with about 50 colors for roughly 250 possible combinations, at its costume stores nationwide from July 3, 2026.
Sega Fave is launching the Sega Lucky Kuji Online TV Anime Wind Breaker -Neo Decora- lottery on July 3, 2026, featuring newly drawn illustrations across seven prize tiers including a visual towel, acrylic stand, and plush mascot, with tickets available through August 24, 2026.
A new lineup of WIND BREAKER-themed withCAT illustration Ver. merchandise — including an acrylic figure collection, flake stickers, a Shaka Shaka acrylic keychain, a clear pouch, and bangs clips — is now available for pre-order at Animate and Movic, with release planned for mid-September 2026.
Streetwear brands XLARGE and X-girl, official sponsors of SUMMER SONIC 2026, have released a key visual starring rapper 3Li¥en to mark the launch of their collaboration T-shirt, going on sale July 4, 2026.
An online lottery celebrating Lena's July 12 birthday has launched on Kujibikido, featuring prizes from the TV anime 86--EIGHTY-SIX. The lottery runs from July 9 to August 6, 2026, with prizes including acrylic stand figures, a B2 tapestry, and can badges.
From July 1, ingredient-focused online store A RESTAURANT FOODS is gifting an original Kutami shibu-uchiwa fan, handcrafted with Kumamoto's century-old Kurikawa Shoten, to customers who spend ¥50,000 or more, blending traditional craftsmanship with playful food motifs.
The latest Ascendance of a Bookworm TO Junior Bunko volume and an original Lesser pin badge went on sale on July 1, 2026, with new comic volumes and character merchandise from publisher TO Books following on July 15.
A new theatrical chapter of Assassination Classroom, built around previously unadapted manga episodes to mark the series' 10th anniversary, arrives exclusively on Prime Video on Friday, August 7, 2026.
Kobe-based importer Oyama Co., Ltd. is bringing Northern Ireland's The Boatyard Distillery to Japan for the first time, with a lineup of organic gin, vodka, Old Tom gin, and sloe gin liqueur going on sale nationwide on July 1, 2026.
JOURNAL STANDARD relume is releasing its third ethnic collection in collaboration with Indian brand bunai from early July 2026, featuring KALAMKARI block-print shirts and pants alongside exclusive handcrafted beads accessories.
Calbee is releasing Kataage Potato Grilled Corn Flavor from July 13, 2026, featuring a fan-chosen Katsushika Hokusai package design where placing two packages side by side completes a single image, marking the fan community's 10th anniversary.
Asahi Soft Drinks is bringing a refreshing twist to a classic with "Calpis and Special Lemonade," blending Calpis with lemon juice and a special lemon syrup, on sale nationwide from July 14 for a limited time.
CharaP, an AI character chat service, is adding a new "Talk" chat mode on July 1, 2026, and marking the launch with a character contest offering ¥10 million in total prize and support money across a Creation Division and a Migration Division.
To celebrate the July 24 release of CHIIKAWA THE MOVIE — THE SECRET OF THE MERMAID ISLAND, AEON Cinema is selling flavor sodas in an original movie-design cup at concession stands nationwide starting July 3.
The "Coris x Oshi Katsu Kuji Land" online lottery launches July 1, 2026 on Hanikuji Land, offering original goods based on Coris's popular candies — including Fue Ramune, Sonomama Bubble Gum, and Awa Ramune — across five prize tiers plus a bonus gift for repeat purchases.
COSPA is rolling out a Demon Slayer apparel lineup for summer, including a Demon Slayer Corps-motif jinbei and a four-design dry-material T-shirt series featuring Tanjiro Kamado, Giyu Tomioka, and Shinobu Kocho, with early sales at Wonder Festival 2026 [Summer] on July 26 ahead of wider release at the COSPA Official Shop and G-Store.com.
coly Inc. has begun revealing the characters of its mobile game Disney Sparklink Stars, starting with Neo Michel, voiced by Shoya Chiba, with more character introductions to follow on the official X account.
Japanese womenswear brand emmi has teamed up with British lifestyle brand HUNTER for its first-ever collaboration, releasing two utility bags — a puffer mini crossbody and a packable travel sacoche — from July 1 (Wednesday) at emmi stores nationwide, the emmi official online store, and USAGI ONLINE.
Jewelry company LION HEART has launched EMUNE, a new brand whose name combines "Emotion" and "Nuance." It offers everyday jewelry across four collection lines, with sales beginning July 1, 2026.
FamilyMart is marking Strawberry Prince's 10th anniversary with a FamiMa Online-exclusive lottery and original goods, a FamiPay daily mini-game, FamiMa Print bromides, and a special "Happy Horoscope" video series, all launching July 7, 2026.
Felissimo is releasing the first wave of "ULTRAMAN × Felissimo," an adult fashion and lifestyle collaboration marking the Ultraman series' 60th broadcast anniversary, with T-shirts, socks, bags, and home items inspired by heroes and kaiju from the Showa era through the New Generation, on sale from July 1 online and at Kobe Port Tower.
EYEUP Co., Ltd. is launching a new stuffed series based on the TV anime Gachiakuta, featuring original illustrations created exclusively for the collection, alongside can badges, acrylic stands, keychains, and clear posters, with pre-orders open now ahead of a nationwide release in September 2026.
A collaborative cafe featuring the TV anime Hana-Kimi is opening at THE Chara CAFE Tokyu Plaza Shibuya in Tokyo from July 3 to 19, 2026, and at THE Chara CAFE HEP Navio in Osaka from July 25 to August 12, 2026, with exclusive merchandise on offer.
Art Space is hosting an online exhibition of new prints by Hattori Sachie, a picture book artist who debuted in France and exhibited at Italy's Bologna Children's Book Fair, showcasing all 85 works from July 2, 2026.
To mark the 55th anniversary of Godzilla vs. Hedorah, U-TREASURE is releasing an 18K yellow gold mini figure of the pollution monster Hedorah, crafted at approximately 1 cm and limited to 100 pieces worldwide, with pre-orders open from July 2 to August 3, 2026.
PG Design is expanding its sunburnt-design Hello Kitty silicone goods lineup with a new coin purse keyring in June 2026 and a pass case in mid-July 2026.
Pixel Co., Ltd. has unveiled a new key visual for HORGIHUGH, illustrated by KOU, ahead of the shooting game's October 22, 2026 release on Nintendo Switch. New screenshots showing off stage bosses and revamped visuals were also revealed.
Osaka wool carpet maker Hotta Carpet has partnered with British designer Felix Conran on "Tanbo," a wool tile carpet inspired by Japan's rice paddies and changing seasons, with pre-sales starting July 1, 2026 and general sales nationwide from August 1, 2026.
L&L Victor Entertainment and PANDORA launch IDOL:UnderCode, a new transmedia idol project linking anime, VTuber, and games, as five characters begin TikTok LIVE streaming today and invite fans to help shape their story.
Sync Innovation has opened pre-orders for new "Though I Am an Inept Villainess: Tale of the Butterfly-Rat Body Swap in the Maiden Court" merchandise, including acrylic keychains, acrylic stands, and can badges, with orders accepted from July 2 through July 23, 2026.
In Itoshima, Fukuoka, the Daichi no Mukuna project is turning abandoned farmland into fields of mukuna beans, a nutrient-rich "phantom bean" once considered too risky for general sale, and using traditional miso fermentation to make it safe, deeply flavorful, and rich in antioxidants.
Saitama City is recruiting around 55 participants for the 14th Iwatsuki Castle Town Falconry Procession, a historical parade on the old Nikko Onari Road reenacting Tokugawa Ieyasu's visits to Iwatsuki, to be held on November 3, 2026.
Morinapo, a Kanazawa-based frozen pizza brand, has released its July Monthly Pizza Set for the hot summer season, pairing a spicy Mexican-style pizza, a fresh basil margherita, and a smoky bacon and onion pizza in one three-pack sold through its official online store.
Kawasaki Motors Japan will release two 400cc supersport models, the Ninja ZX-4R SE and the Ninja ZX-4RR, on August 1, 2026, both powered by a 399cm³ inline-four engine.
Kawasaki Motors Japan will begin releasing its Z900RS retro sport lineup on August 1, 2026, and the standard Z900RS gains a new color, Candytone Greenish Blue.
arma bianca has released official LINE stickers for the TV anime "Killed Again, Mr. Detective.", featuring detective duo Sakuya and Lilithea for fans to enjoy in their everyday chats.
SNK will release a major balance update for the fighting game THE KING OF FIGHTERS XV (KOF XV) on July 2, 2026, adjusting all 61 playable characters, from series mainstays like Kyo Kusanagi to later DLC additions such as Rock Howard and Terry Bogard. The KOF XV Ultimate Edition, which includes every character, is also available now.
Yokohama's beloved shumai maker Kiyoken adds two new official GREEN×EXPO 2027 licensed items - a pork-free vacuum-packed tuna shumai and a brown sugar pineapple cake - both arriving July 3, 2026.
KURAND's online craft alcohol shop begins sales of "Kami no Mitsushu" (Mead of the Gods) on July 2, a honey wine made with Hokkaido linden honey that aims to recreate "nectar," the drink of the gods in Greek mythology, available through its crowdfunding platform "Kurafan!"
LIMI feu's 2026-27 Autumn/Winter Collection lands in stores and online from July 10, featuring raw-cut fraying, tribal patterns, and barbed-wire prints, plus an original parasol gift with qualifying purchases.
The "Memories Off 25th Anniversary Completion Celebration Online Lottery - Happy Easter Party" launches July 10, 2026, offering newly drawn bunny-costume illustrations of the romance adventure game's heroines across acrylic stands, a tapestry, can badges, and clear cards, with a bonus acrylic stand for 15-draw set purchases.
Monster Strike welcomes new character Aruka, voiced by Azumi Waki, to the Extreme Beast God Festival gacha on July 4, 2026, alongside a Japan national soccer team collaboration and a quote-post campaign.
Kracie's long-running DIY candy Nerunerunerune turns 40 this year, and Queen's Square Yokohama is hosting a colorful "Witch's House" pop-up event from July 31 to August 2, 2026, with hands-on candy-making, photo spots, and a meet-and-greet with the character Nerune.
A new frozen baked cheesecake supervised by cheese tart specialty store PABLO layers smooth cheesecake with a hidden apricot sauce, arriving through a collaboration with Adelie Co., Ltd. The online-exclusive treat is available now at a gift specialty shop and other online gift retailers for 2,600 yen (tax included) per box of six.
PIYOKOMAME character goods take over Kujibikido's newest online lottery, the "PIYOKOMAME Korokoro Mochimochi Kitchen Kuji," launching July 9, 2026, with kitchen and dining prizes designed around food-themed illustrations of the character.
New Poppy Playtime capsule toys are rolling out to gashacoco locations and capsule toy corners nationwide — a third "Face Plush Keychain" series from early July 2026, followed by a "3D Marker Mascot" series from early August 2026, each featuring six characters from the hit horror game.
Revlon's popular Kiss Sugar Scrub line gets a cooling new addition — the Kiss Sugar Ice Scrub in Pure Mint — offering an icy, refreshing feel alongside gentle exfoliation and moisture care from July 21, 2026.
Kodansha released a long-awaited spin-off novel in the bestselling Rudolf and Ippai Attena series on July 1, 2026, marking both the series' 40th anniversary and 40 years since author Hiroshi Saito's debut, alongside a present campaign offering signed books and gift cards.
The night entertainment event returns for the 2026/27 J1 League season, adding a club-first laser lighting show and the fan-favorite "超熱狂FIREWORKS" display across all four featured night matches at Edion Peace Wing Hiroshima.
Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with the TV anime SHIBOYUGI: Playing Death Games to Put Food on the Table from August 3 to August 31, 2026, featuring a limited-time gacha and a mission-based in-game event.
The popular puzzle game app Snoopy Drops is hosting a Summer BIG Present Campaign, giving players the chance to win Snoopy merchandise that's both practical and perfect for summer.
Solo Leveling:ARISE has rolled out a major update introducing new SSR hunter Agnes Rivera and her exclusive weapon La Familia, alongside new EXPERT story chapters, a raised Shadow Army level cap, new skill runes, and a run of summer in-game events.
Square Enix has launched its SUMMER SALE Part 1, offering increased discounts on Final Fantasy series titles including FINAL FANTASY IX and the FINAL FANTASY VII Remake series, along with games such as Octopath Traveler 0 and FANTASIAN Neo Dimension.
The dress-up and character-raising game Sugar Doll has launched a new classic gacha called "Sunny Days Memories," featuring blue ocean and sunflower field costumes, alongside a summer-themed seasonal event and limited-time background packs.
From July 3, SUSHIRO Cafe revives its annual collaboration with Kyoto's 190-year-old tea purveyor Morihan, launching a Matcha Crème Brûlée Rare Cheesecake supervised by one of Japan's leading tea masters and torched to order for a crackly caramelized top at SUSHIRO locations nationwide.
The Body Shop is adding Body Yogurt STM, a fast-absorbing gel body lotion, to its citrus-scented Satsuma body care line, launching nationwide on July 16, 2026, with in-store pre-orders opening early on June 25.
The free-to-play TPS loot shooter The First Descendant marked its 2nd anniversary with the livestreamed Descendant Fest 2026, unveiling a Season 4 story trailer, a detailed roadmap through the rest of 2026, new Descendant Raven, and a lineup of in-game and real-world anniversary campaigns.
The Touken Ranbu ONLINE Hair Treatment Oil series returns in a refined brown bottle, featuring five sword warriors — including Himetsuru Ichimonji, joining the lineup for the first time. Pre-orders opened July 1, 2026 at Premium Bandai.
Construction machinery rental company AKTIO begins selling original apparel and everyday lifestyle goods, including T-shirts, caps, a Hydro Flask limited model, masking tape, and magnets, at its official AKTIO BRAND SHOP online store starting July 1, 2026.
New Miffy-themed design T-shirts have arrived at AS KNOW AS plus, available through ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores from June 2026.
Japanese eyewear brand BLANC and ADAM ET ROPÉ release a four-model special-order collection featuring summer blue photochromic lenses, on sale from July 1, 2026, at ADAM ET ROPÉ HOMME stores and J'aDoRe JUN ONLINE.
Japanese sports seat maker BRIDE has released a new original flat cap featuring its signature B mark logo, on sale from July 1, 2026 at BRIDE Meister Shops and dealers nationwide.
Datsugoku Gokko launches a new "Escape Across Japan" project with an Okinawa-themed summer event running through August 2026, featuring new maps, a mid-event weather change, and limited-time swimsuit character skins.
Heroine Make's popular Long UP Mascara Super WP N, renewed for even greater staying power, adds a naturally flattering dark taupe that pairs with any makeup. The limited-edition shade goes on sale Wednesday, July 8, 2026.
C4 Connect's mobile RPG Idle Girls has opened the final stage of its 6th Popularity Character Election on July 1, 2026, where the top 16 sub-generals compete from scratch, alongside a new "Grand Election – Heart-Fluttering Photo Studio" campaign site offering a lottery for prizes including a HUAWEI MatePad 11.
Cybird's hit otome game Ikémen Prince: Beauty and Her Beast celebrates its 6th anniversary on July 1, 2026, with a new theme song PV, an announced collaboration with Animate Gratte, and pre-orders for a limited-edition mirror mini case goods set.
The smartphone game Isekai Kitchen has launched a Tanabata-themed interior decoration event, "To Orihime, Ten Steps Away," alongside a new pickup gacha featuring ★3 staff member Heuchera (Orihime) with an increased appearance rate, both running through July 15.
nana's green tea is running an online-store-only bulk-buy sale on its warabi mochi gift boxes from July 1 to August 31, 2026, offering discounts of up to 10% for larger orders during the summer gift season.
NEWSED, the upcycle and sustainability-focused brand from Ken Elephant, is releasing BEAT BEAST FIRE! and BEAT BEAST WATER? — assembly art objects created with artist Mick Itaya — from July 10, 2026. Made from offcut and deadstock acrylic, each of the 17-part figures is a one-of-a-kind piece.
Petemo, the pet lifestyle brand from Aeon Pet, opens its first pop-up store in Tokyo's Jiyugaoka neighborhood from July 10 to August 9, 2026, offering premium pet carts, a new apparel lineup, and a pet-friendly shopping space.
The Horin Love Books online store is running a campaign to mark the August 10, 2026 release of みなもやかづき's BL manga "Revenge Act" Vol. 1, with buyers entered into a drawing to win a mini shikishi personally signed by the artist. Eligible orders must ship by Friday, September 11, 2026.
MMORPG RF ONLINE NEXT has rolled out a major update introducing Chapter 12 and a new region, Lavaron, in the Sindrey Archipelago, along with new field bosses, a limited-time event dungeon, login rewards, and fresh costumes.
Indoor golf school STEPGOLF has partnered with luxury sake brand MINAKI, giving 50 winners drawn from its roughly 110,000 cumulative members the right to purchase the rare Junmai Daiginjo 極幻FORMULA.2 through a lottery running July 1 to 6, 2026.
Takara Shuzo's regional craft chuhai "Takara CRAFT <Yoichi-Grown Niagara>" has taken the Gold Award at the 5th Hokkaido Souvenir Grand Prix, hosted by FM NORTH WAVE.
Blue Box Café by Natsuko Shoji at Tiffany Ginza is marking its first anniversary with a limited-time "1st Anniversary Afternoon Tea" and a seasonal "Peach Melba" dessert, available from July 1 to August 31, 2026.
Tachibana E-Shuhan's new "Shichifuku Gouun Mikuji Vol. 1" whisky lottery goes on sale July 1, 2026, limited to 466 entries at 6,980 yen each. Every draw delivers a bottle, with prizes ranging from The Macallan 1824 Collection to Hakushu 12 and Yamazaki 12.
A new Spicy Pizza Bread with zesty tomato sauce, ham, and bacon is rolling out at 7-Eleven stores across Japan from July 7, available in most regions excluding Kyushu and Okinawa.
The original tan cat girl character Mau from figure brand Bfull FOTS JAPAN is now available as a 1/6 scale unpainted 3D-printed garage kit. Pre-orders opened on June 30, 2026 at 4:00 PM on the Bfull online shop.
Calbee's Kansai-limited "Kansai-Aji Roman" series is adding a new flavor inspired by Kyoto's chirimen sansho, supervised by Harema, the long-established shop credited as the birthplace of the beloved Kyoto specialty.
The "県ジンプロジェクト by agataJapan" launches its 20th product, a craft gin made with Unshu mandarin oranges from Ehime Prefecture's Nishiuwa region, with a CAMPFIRE crowdfunding campaign now open for early access.
大阪焼肉・ホルモン ふたご is running its third annual Reimen Koshien cold noodle event from July 1 to August 31, 2026, with seven varieties on offer including three new additions, plus a ranking prediction contest with prizes for F-POINT members.
DMM GAMES' Girls Creation celebrates 1,000 days since launch with an anniversary campaign, the Tanabata-themed "Make a Wish on a Tanzaku" event, and limited-time pickup gacha featuring ★5 styles. The event runs from June 30 to July 15, 2026.
A new collaboration between unify and Sanrio Characters brings sophisticated Kuromi embroidery bags in three sizes, combining beautiful 3D embroidery with practical lightweight nylon construction in two chic color options.
A collaboration event with the Ultraman Series is launching in LINE Idle Rangers AFK RPG on June 30, 2026, featuring Ultraman, Ultraman Tiga, and Ultraman Zero as limited-time characters alongside special in-game events running through July 31.
Mamon King, the monster-raising simulation co-developed with YouTuber Yoshinama, launches on Nintendo Switch 2 on October 8, 2026. A physical Switch 2 keycard edition with exclusive early purchase bonuses ships alongside the digital version.
Due to overwhelming popularity, Mister Donut's Mocchyurin Kinako and Mocchyurin Mitarashi will sell until ingredients run out starting mid-July, while the planned Phase 2 lineup has been cancelled to prevent further store congestion.
Atlus has released the second character spotlight for Persona 4 Revival, introducing idol Rise Kujikawa and her unique support skills. She is also set to perform at X VORDER RUNWAY, a cross-genre fashion show and music live event at Makuhari Messe in September 2026.
Shobido Co., Ltd. is launching a lineup of Sebon Star-branded accessories — makeup brushes, smartphone grips, and slide mirror charms — starting June 30, 2026, at variety stores, discount stores, drug stores, and online.
A lineup of "adult-cute" apparel accessories featuring characters from the 3DCG anime "Secret Catch! Teenieping" — including pouches, a PVC card case, and acrylic charms — went on sale at Matsumura Shoten's online store on June 30, 2026.
Seven-Eleven Japan is adding an onsen egg bibimbap with mochi wheat rice to its popular "Tabi-suru CAFÉ BOX" bento series. The new item uses authentic gochujang from Sunchang, Korea's renowned gochujang-producing region, and launches July 7.
Women's fishing wear brand Shipsmast has unveiled its new "Fish Camo Dry" series, featuring an original all-over print inspired by fish and the sea. Hats, T-shirts, long T-shirts, and half pants go on sale July 3, 2026.
GENDA GiGO Entertainment is launching the "SKZOO × GiGO Campaign SUMMER" at GiGO group arcades across Japan, featuring exclusive crane game prizes, a must-buy campaign, collaboration taiyaki, and SKZOO photo spots, running from August 18 to September 30, 2026.
A new grape highball joins Suntory's Kudamono Torys Can series for a limited time starting August 25, 2026, blending rich grape flavor with the smooth finish of Torys Whisky.
Suntory is releasing "Nonaru Sakaba Kabosu Lemon Sour Non-Alcoholic" nationwide for a limited time starting September 1, 2026. The 350ml can offers a crisp blend of fresh kabosu citrus and lemon acidity with 0.00% alcohol.
For just three days around the Tanabata festival, DOLCE FELICE is offering two limited-edition fruit jellies packed with six types of fruit — one inspired by Orihime in red pomegranate-scented jelly, and one by Hikoboshi in blue orange-scented jelly.
An embroidered sukajan featuring Lum from the TV anime Urusei Yatsura is set to release in early October 2026. Available for pre-order at COSPA's online store, the jacket features full embroidery on both the front and back, with a lightweight, no-padding design for wear across three seasons.
White Cat Project NEW WORLD'S kicks off Episode 3 of its 12th anniversary celebration event, "ZODIAC:CHRONICLE," on June 30, 2026, alongside character gacha featuring Sirius, Asteria, and Illumina.
The Dengeki strategy guide covering Animal Crossing's Ver.3.0 free update and Nintendo Switch 2 Edition is now on sale, featuring full item data, 60 resort hotel room coordination examples, and over 130 downloadable original My Designs.
The smartphone RPG Attack on Titan Brave Order is running a new event, "They Saw the Sea That Day," from June 29, 2026, along with a new gacha featuring Sasha Blouse, Jean Kirstein, and Connie Springer, plus the addition of Chapters 38 and 39.
Korean beauty brand BBIA has released a new Nudy Lip Pencil designed to perfect the lip line, available in 7 skin nude shades at 1,200 yen.
BLDB, a D2C brand for high-precision metal models, launched its Rebellion Core series in Japan on June 29, 2026 — a cyberpunk-themed 3D metal assembly kit featuring fully screw-fastened construction, 1mm-thick SUS304 stainless steel, and functional internal gear drives.
Pre-orders open July 3, 2026 on TAITO GEAR&GOODS for the Dokyuto jumbo plush of Sakura Kinomoto from Cardcaptor Sakura: Clear Card, standing approximately 100cm tall.
Following Pompompurin's first-place finish in the 2026 Sanrio Character Ranking, the Desktop Mate POMPOMPURIN DLC goes on sale for 20% off from June 29 to July 13, 2026.
The 1/7 scale figure of Eve in Bunny-Ear Lingerie Ver., designed by popular illustrator rurudo, is available again — the ¥26,400 painted-complete figure ships in November 2026 and comes with an upper-body replacement part.
A new seasonal ice bar featuring 33% golden pineapple juice and passion fruit, with fine ice crystals that recreate the texture of frozen pineapple, goes on sale across Japan on June 30, 2026.
Japanese footwear brand grounds and artist MON7A are launching a collaboration shoe, "MOOPIE x MON7A," priced at ¥49,500. Pre-orders open July 4, 2026 and run through July 23, available at the Shibuya store and online.
Häagen-Dazs Japan is releasing two limited-edition Gelati (ジェラーティ) Mini Cups — Tropical Rich & Coconut and Salty Caramel & Pistachio — at supermarkets, convenience stores, and department stores nationwide starting June 30, 2026.
The second wave of information for Hatsune Miku YOZORA PROGRAM 2026, set to take place in Niigata from September 21 to 23, 2026, has been announced, including the main visual designed by illustrator リン☆ユウ, several upcoming events, and the original theme song "Bloom Out feat. Hatsune Miku."
A Hello Kitty collaboration bag series from unify and Sanrio Characters features three-dimensional embroidery in light gray and navy, offered in three sizes for everyday use.
The debut art collection from illustrator Kiriko Arai — featuring her beloved original characters Wolf-kun and NISE OBAKE — is set for release on August 20, 2026. Published by PARCO Publishing, the 144-page volume compiles illustrations from 2017 onward alongside an all-new origin story for Wolf-kun.
Marugo, a tabi footwear maker founded over 100 years ago, has launched the ITARO 1201 TABI SETTA, a leather sandal that blends the split-toe tabi sole with the aesthetic of traditional Japanese setta sandals.
New additions to Moomin Arabia's Mystical Forest glassware collection — including a candle holder, bowl, kitchen towel, pot holder, and mitt — go on sale starting July 29, 2026, bringing the enchanted world of Finn Family Moomintroll to summer tables.
Good Smile Company has announced a Nendoroid figure of Hakos Baelz from hololive English -Promise-. Priced at 8,900 yen (tax included) and scheduled for release in January 2027, the figure is available exclusively through select distributors including AmiAmi.
Celebrating the 30th anniversary of the Persona series, this Nendoroid More vignette features newly drawn artwork of the protagonists from Persona 3, Persona 4, and Persona 5 — now available for pre-order at AmiAmi with a planned November 2026 release.
A 1/7 scale figure of Black Shiro from No Game No Life volume 11 is now available for pre-order at AmiAmi, featuring a dark-themed sailor uniform design with iridescent clear-part wings, scheduled for release in June 2027.
After eight years of practice, the Japan Surfing Association (NSA) has formalized a pool-based surfing education program designed to give children a safe first experience of standing on a surfboard.
Hamee's tokitam brand launches three new mobile straps — a candy pouch strap, a delicate charm strap, and a glittering stone rope hand strap — set to go on sale from June 30, 2026.
Valentino Beauty introduces SPIKE VALENTINO SHINE, a glow-amplifying lip color in seven shades inspired by morning dewdrops, launching on July 8, 2026.
From July 1 to August 31, 2026, YEBISU BAR branches across Japan are running a limited-time Okinawa food fair, pairing Okinawan specialty ingredients with draft YEBISU beer.
The fourth and final installment of the Map Design GALLERY CARD series features 77 new islands, completing the full collection of all 304 inhabited islands of Japan, with sales beginning July 3, 2026.
VISION is releasing a CHILLfigg 6-piece figure BOX featuring characters from Fate/kaleid liner Prisma Illya: Licht - The Nameless Girl, available for pre-order at AmiAmi with a December 2026 release date.
Six beloved SANRIO CHARACTERS — Hello Kitty, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Kuromi — are now available as a bundle DLC set for Desktop Mate, the popular desktop mascot platform.
discord Yohji Yamamoto is adding light green, dark green, and black colorways to five Italian leather bag styles in its MADE IN ITALY series, available at stores and online from July 10, 2026.
AmiAmi is now accepting pre-orders for the Mirajane Strauss Bunny Ver. 1/4 scale completed figure from the TV anime Fairy Tail, produced by FREEing and scheduled for release in December 2026.
The 6th figure in the Chibi Neco series from Honkai: Star Rail features Blade, crafted by RIBOSE and available exclusively through select distributors including AmiAmi, priced at 11,000 yen with a planned May 2027 release.
A new 1/8 scale figure of Cyrene from Honkai: Star Rail in a holiday outfit — part of the Gift+ series by Myethos — is now available for pre-order at Amiami, with a planned release in January 2027.
Starting July 1, 2026, Kamakura Wich introduces a passion fruit and pineapple seasonal flavor, a discounted summer shipping campaign, and a new store opening at Cubic Plaza Shin-Yokohama.
Two official clan tournaments for Lineage 2 Revolution — the LRT Season 16 BEST8 and the 14th Challenge Cup Finals on June 27, followed by the LRT Season 16 FINAL on June 28 — will be streamed live on YouTube Live.
Nagoya Railroad (Meitetsu) is teaming up with the TV anime Pokémon to hold the Meitetsu Pokémon Stamp Rally 2026 from July 18 to September 23, 2026, celebrating Pokémon's 30th anniversary. Pick up a free stamp sheet at a Meitetsu station and collect stamps at 25 locations across the network.
Following a well-received limited pastel-color debut at AnimeJapan, the mofusand × Ultraman collaboration returns in classic colors with three Kiramekko accessory plush designs — Ultraman, Alien Baltan, and Pigmon — going on sale July 10, 2026.
Pre-orders are open at Amiami for the Capcom Figure Builder Monster Hunter Standard Model Plus Palico Collection Vol.1, a 4-piece box set featuring Palicos in four equipment designs from Monster Hunter Wilds, scheduled for release in late January 2027.
The limited-time Season Server 2026 "Chohaisha Senchi" for N-Age Online: NEO launched its early access phase on June 25, 2026, revealing exclusive Stardust weapon rewards for top-ranked players, a new Advanced VIP item with a location-save feature, and a new pet named KUROMAMESIBA.
HIKKY, organizer of Virtual Market, developed Sammy Corporation's inaugural permanent VR world in VRChat, featuring Tokyo Revengers collaboration content, revival games from past Virtual Markets, a point-based item exchange system, and creator economy integration.
A new lineup of travel goods from the SWIMMER × SANRIO CHARACTERS collaboration is here, featuring die-cut name tags, plush pass cases with reel attachments, and fluffy eye mask cushions perfect for trips and daily commutes.
Marking the 60th anniversary of The Beatles' visit to Japan, IKEUCHI ORGANIC has launched a summer jacket recreating the mysterious "towel jacket" the band wore in Florida in 1964. Officially licensed by Apple Corps Ltd. and made from organic cotton towel fabric, the piece took two years to complete.
Yuki Mizukami from the visual novel Wonderful Everyday Down the Rabbit-Hole is joining Gift's fumofumo plush lineup, with pre-orders through Ami Ami opening July 3, 2026.
Youtooz is releasing three summer-themed plushies from Helluva Boss and Apex Legends starting in late January 2027, followed by a Hazbin Hotel figure in late March 2027, all available through INFOLENS in Japan.
Can badges, acrylic keychains, and other merchandise from Ace of the Diamond act II -Second Season- are now available for pre-order from Sync Innovation, with shipping expected in late September 2026.
Prime 1 Studio's PRIME 1 STATUE brand is releasing an Ultimate Diorama Masterline statue of the Queen Alien from Aliens, recreating the nightmare breeding ground from planet LV-426 in a diorama spanning 140cm wide. Pre-orders begin June 26.
New goods featuring newly drawn illustrations by illustrator Higure Hizuki have arrived for Aokana Four Rhythms Across the Blue. The lineup includes can badges, acrylic keychains, acrylic stands, and character clear cases, available online and at eeo Store Ikebukuro from June 27.
A new addition to the Rhodes Kids Series from the popular mobile game Arknights, featuring Pramanix, is now available for pre-order at the Myethos Japan online store, priced at 7,480 yen with a planned release in May 2027.
The TV anime BLUE LOCK is collaborating with kimono rental chain VASARA in a yukata event running from July 6 to August 31, 2026, featuring newly drawn illustrations and exclusive merchandise inspired by each character's favorite things.
Three chibi-style figures of Reze, Hayakawa Aki, and the Angel Devil from Chainsaw Man – The Movie: Reze Arc are now on sale through Bushiroad Creative's PalVerse Palé. open figure series, priced at ¥3,300 each.
Japan's largest Disney orchestra concert tour returns with a Frozen-centered program, live vocals from New York performers, and 51 performances across 30 cities from September 11 to December 27, 2026.
A teaser PV for the new Disney smartphone game Disney Sparklink Stars, developed by coly Inc. under a licensing agreement with Walt Disney Japan, was released on June 24, 2026. Pre-registration is now open via the official X account.
Mobile RPG Epic Seven has kicked off its summer season update, bringing the new limited hero 深海の瞳 フミル, a six-week special sub-story, and the Epic Dash event running through August 27, 2026.
The TV anime adaptation of Gacha Girls Corps — the light novel series with over 1.2 million copies sold — has been confirmed, with a broadcast start scheduled for January 2027. The teaser visual and main cast have also been revealed.
GLOVETY has announced FORTUNE x WORLD ~Bokura ga Game o Tsukuru Riyuu~, an all-ages adventure game following a high school student who gets drawn into the bishoujo game industry. The title launches October 30, 2026, with artwork by 館川まこ and scenario by 新島夕.
A new addition to the Honkai: Star Rail Diorama Series, the Kafka Patience Is All You Need Ver. complete figure by Myethos, is now available for pre-order at Amiami.
A new event featuring the MAD TRIGGER CREW is now live in the mobile game Hypnosis Mic -Alternative Rap Battle-, running from June 26 to July 8, 2026, with the event-exclusive SSR card 毒島メイソン理鶯 up for grabs.
Ten character-themed eau de parfum inspired by the TV anime Kabaneri of the Iron Fortress are now available, each crafted to evoke the personality and story of a beloved character as the series marks its 10th year since its original TV broadcast.
KIMONO ARCH and remake brand YEAH RIGHT!! are launching their second collaboration collection on July 4, 2026, featuring unique one-of-a-kind haori and kimono pieces that bring together vintage European tablecloths and Japanese kimono fabric from production regions across Japan.
An online lottery for TV anime The Most Heretical Last Boss Queen: From Villainess to Savior Season 2 launches June 26, 2026, on the Kuji Pla platform, offering star-themed newly drawn illustration goods including rotating aurora acrylic stands, PU leather trays, hand towels, foil-stamped clear cards, and can badges.
The second wave of Nuipal palm-sized plush toys from Limbus Company is coming, featuring 15 characters. Pre-orders are now open at Animate stores, Animate online, and Movic's online shop, with an expected release around October 2026.
Maison de FLEUR is releasing a five-piece collaboration collection with Sanrio's My Sweet Piano on July 4, 2026, featuring embroidered tote bags, a round pouch, and charms all showcasing the adorable character dressed in her signature strawberry hood.
A limited-time sale offering up to 40% off has kicked off for Mega Man Star Force Legacy Collection, alongside the debut of a new bundle pack combining two classic Mega Man collections, standalone DLC, and a 121-track original soundtrack.
GungHo Online Entertainment's free-to-play Nintendo Switch ninja gum action game Ninjala has surpassed 12 million cumulative downloads worldwide, marking six years since its June 2020 launch.
The mobile strategy game Nobunaga's Ambition Shinsen is set to launch its first PK season, 四雄怒涛, in late July 2026. Four Kanto warlords — Hojo, Takeda, Uesugi, and Satake — clash for regional dominance in a new chapter of the game.
Merchandise from the Operation True Love POP UP SHOP, previously held at Diversity Tokyo Plaza 5F THEキャラSHOP, is now available for order through the THEキャラ online store until July 8, 2026.
Fair trade brand People Tree is expanding its popular yokan lineup with a new coffee flavor, blending organic coffee from Peru with muscovado sugar and specially cultivated Hokkaido azuki beans. Available from June 26, 2026, at the People Tree Jiyugaoka store, online shop, and nationwide retailers.
Perfect Space Curtain Hall, one of Japan's largest online curtain retailers, has launched a new Mexican category featuring a collaboration with Mexico City-based designer Ana Requena and a lineup of original designs inspired by Mexican culture and landscapes.
BLANC, a character from illustrator rurudo's doujinshi LOVEIT, is now available as a 1/6 scale completed figure from Pink Charm, sold exclusively at AmiAmi and select distributors. The figure features a fully swappable body to recreate the reverse bunny look, with a November 2026 release.
Seven-Eleven Japan has released the Seven Premium Rich Guava Cider (500ml), a tropical carbonated drink packed with intense guava flavor, now available at Seven-Eleven stores nationwide.
Pre-orders are now open for a new line of original merchandise based on the TV anime Shugo Chara!, featuring newly drawn illustrations of the characters with a ribbon and teddy bear theme. Items include can badges, charms, acrylic stands, and more.
An in-game update released June 26 adds the free Crimson Butterfly costume for Hinako in SILENT HILL f, inspired by protagonist Mio Amakura from FATAL FRAME II: Crimson Butterfly REMAKE.
A Sonic the Hedgehog × ROUND1 collaboration campaign is set to run at ROUND1 locations across Japan from July 10 to October 12, 2026, featuring collab menus, collab packs, crane game prizes, a collab room, and more.
Toit Vert, a regional food brand in Kuromatsunai, Hokkaido, is releasing a new flavor called "Toit Vert Rich Ice — Double Cheese Indulgence" on June 24, 2026, available through the official EC site and select retailers.
![TOWER OF GOD: NEW WORLD Adds New SSR+ Character [Opera Holder] Repellista; 3rd Anniversary Pre-Registration Event Opens](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/0bb7bffd-b214-4bba-b9ea-265625021b4d.jpeg)
New SSR+ character [Opera Holder] Repellista, a red-attribute support unit, has arrived in the smartphone RPG TOWER OF GOD: NEW WORLD. Pre-registration for the major 3rd anniversary update scheduled for July 22 is also underway.
To mark the 60th anniversary of the Ultraman series, ABEMA is opening a dedicated "Ultraman 60th Anniversary Channel" from July 3 to July 29, 2026, with 23 series airing daily for free.
Antlar and Red King from the historic 1966 Ultraman Teodori soft vinyl hand puppet series are getting a full reproduction release, faithfully recreating the original size, sculpt, and feel in Tokyo-made PVC. Pre-orders open through July 31, 2026.
An online lottery featuring newly illustrated WIND BREAKER Animal China themed character goods — including card cases, acrylic stands, and can badges — is now available on Marukuji through July 26, 2026.
A BATHING APE is releasing the SENJAFUDA COLLECTION on June 27, 2026, blending traditional Japanese senjafuda culture with contemporary streetwear design.
New goods based on the TV anime Ace of the Diamond act II -Second Season- are now available at eeo Store online, with in-store sales starting July 18, 2026 at Anime Culture Center by eeo. The lineup includes acrylic stands, can badges, and acrylic cards featuring a newly drawn illustration of the characters in sukajan jackets.
Shogakukan-Shueisha Productions has launched a lineup of original merchandise based on the popular manga Akuma no Akachan Akkun, featuring the fan-favorite demon baby character in an acrylic block stand, T-shirt, and can badges.
Anime retail chain Animate is launching a series of special events and campaigns to mark its 40th anniversary, running from July 4, 2026 for approximately one year. Plans include a nationwide local stamp creation project, an online quiz series, and various web service campaigns.
A new 1/6 scale painted figure of Shuan from the original figure series in a racing swimsuit is now available for pre-order at the Bfull Online Shop, with pre-orders open through September 8, 2026, and a scheduled release in late January 2027.
Taiwan sweets and tapioca drink chain BullPulu is bringing back its fan-favorite Watermelon Frozen and Watermelon Milk Frozen for a limited time starting July 1, 2026, at select locations across Japan.
Sync Innovation Co., Ltd. has announced the second wave of Code Geass: Akito the Exiled merchandise in the popular #mochocho mini-character series, featuring characters dressed in monster costumes. Pre-orders open June 24, 2026.
Bushiroad Creative's capsule toy brand Bushicap! has launched a new series of fluffy Debineko-sama plush keychains, featuring five colorful variants designed by illustrator katatumori. Available from June 24, 2026, at capsule toy corners across Japan for 500 yen per try.
Desktop Mate, the desktop mascot platform by Infinite Loop, has surpassed 2 million total downloads. Celebrating the milestone, the Mac version (open beta) is now available on Steam, 22 DLC characters are on sale at 20% off during the Steam Summer Sale 2026, and the free starter character あいえるたん has received a long-awaited voice update.
Pre-registration for e Record of Ragnarok has launched on the free smartphone pachinko and pachislot app 777Real, with the game set to release on June 30, 2026.
The official Neon Genesis Evangelion store is teaming up with Buyee to distribute limited-edition acrylic clear cards to international shoppers, with the campaign kicking off on July 1, 2026.
Virtual men's idol group FouRTe Project is releasing a new lineup of character goods through Movic, along with an online fair at Animate and Movic shops where customers receive a bonus bromide for every 1,100 yen spent on pre-orders from June 24 to July 12, 2026.
Tokio Gets Co., Ltd. has launched pre-orders for newly drawn illustration merchandise from the anime Gals Can't Be Kind to Otaku!? through their original brand Wachachatoys, featuring Kotoko Ijichi and Kei Amane holding summer flowers, available until June 30, 2026.
GENDA GiGO Entertainment is launching "どでかじゃんぼ," a new line of oversized stuffed animals from its original prize brand GiGO PRIZE®. The first series features dinosaurs arriving June 25, 2026, with a dangerous creatures series following on July 7, 2026.
Seven collaboration apparel items and three chibi character goods from the Hell's Paradise Jigokuraku collaboration with anime fashion brand Favorite will be open for pre-order starting June 26.
Nijigen Cospa is releasing five new THE IDOLM@STER MILLION LIVE! items — including a limited Tsumugi Shiraishi all-print T-shirt with exclusive sticker — available for pre-sale via Asobi Store event goods from June 24 to July 5, 2026.
The anime Is the Order a Rabbit? is collaborating with Round1 entertainment centers nationwide from July 9 to October 12, 2026. The campaign features newly drawn illustrations, collaboration merchandise, themed menus, a karaoke collaboration room, and more.
Fukuoka-based sweets brand Melting Pot Harapecolab Co., Ltd. is releasing a July limited-edition ruby-themed ice tart and kohakuto candy starting June 25, 2026 at noon, exclusively through their online store.
Izumi Co., Ltd. will begin selling "Kaijyu Lemon Chuhai," a new private-brand canned chu-hi made with upcycled Setouchi lemons, at Izumi Group stores (some locations excluded) from Tuesday, June 30.
COLOPL's dark fantasy card battle game KAZUMA KANEKO'S TSUKUYOMI, created by legendary game designer Kazuma Kaneko, will launch on Steam on July 24, 2026. DLC Vol. 2 will also release simultaneously for both Nintendo Switch and Steam.
Ken Elephant, an art goods manufacturer, has unveiled 9 new capsule toy products scheduled for release in October 2026, including figure collections, character pouches, eco bags, and CASIO keyboard miniatures.
Kimoto Glass, a Japanese glassware brand known for its sake glasses, has partnered with the world tea specialty store LUPICIA to offer its glasses as dedicated tea-drinking vessels, with sales continuing through July 2026.
A new lineup of merchandise based on the TV anime Kirio Fan Club is now available for pre-order at the online store THEキャラ, featuring scene art products including acrylic magnets, acrylic card key holders, acrylic stands, hard card cases, and instant photo-style bromide sets. Pre-orders run from June 25 to July 9, 2026.
Jabaraizu Kitayama, a company specializing in products made from the village's signature "jabara" citrus, has launched a new capsule toy machine available exclusively within Kitayama Village in Wakayama Prefecture.
The Kotobukiya Kuji online lottery featuring the DREAM C CLUB series is now available, offering acrylic stands, keychains, postcards, and can badges — all with a no-miss guarantee.
The Maho-Do crew from MAGICAL DOREMI is heading to Toei Kyoto Studio Park for a special bon dance event on August 1, 2026, as part of the UZUMASA BON DANCE FESTIVAL running from July 18 to August 30.
Maison de FLEUR is releasing its "STAR series," a five-item collection inspired by a starry night sky for the Tanabata season, at stores nationwide and online on July 1, 2026.
Starting July 2, 2026, Maison Margiela Fragrances presents "Memory Overlay," a new fragrance experience that layers two REPLICA scents to create a personal collage of memories.
MASCOMPANY, a Korean headwear brand, is releasing five new cap models from July 1, 2026, featuring a vintage-wash aesthetic that makes new caps feel like treasured thrift-store finds.
Smilegate Megaport has opened global pre-registration for the new time-travel RPG MIRESI: Invisible Future, developed by CONTROL9, to mark the studio's participation in Anime Expo 2026. In-game rewards scale with the number of pre-registrants.
Asahi Soft Drinks is launching "Mitsuya Cold Japanese Pear," a refreshing sparkling beverage made with Japanese pear juice and domestically sourced Japanese pear extract, available nationwide for a limited time from July 7 through around October.
The latest addition to art director Fujisaki Takuma's popular Mogol Mutant series arrives as a big-size carabiner hanging charm. Pre-orders are now open ahead of the October 2026 release.
Moomin Valley Park in Hanno, Saitama is hosting the summer event "Water Play in Moomin Valley" from July 3 to September 6, 2026, with exclusive cool menus, new goods, and a cool towel giveaway for kids.
The second installment of plush artist Munyu's popular flocky collection features beloved characters like にゃおレモン and キャロぽろわん in fresh new colorways, complete with exclusive trading cards and glitter stickers. Pre-orders are now open ahead of the October 2026 release.
General goods maker Hack Co., Ltd. will release three self-powered outdoor lighting products in July 2026, including a solar-charged mushroom garden light, a simple solar stake light, and a shake-to-charge emergency LED light.
The 4th edition of the POTEmochoシリーズ lineup featuring My Hero Academia characters is now open for pre-order on the Sync Innovation online store, with shipping scheduled for mid-September 2026.
KLab's new rogue-lite hero action game based on My Hero Academia, My Hero Academia UNITED SURVIVAL (nicknamed "Hirosaba"), is now accepting pre-registrations worldwide via the App Store, Google Play, and the official website, starting June 25, 2026.
Butter's Tsumi-chan, the irresistibly melty character from "Nagomiya no Sekai," is now available as figure keychains in capsule toy machines across Japan — 5 varieties including Butter Cake, Potato Butter, Pancake, and Anko Butter Toast.
ABEMA is launching a dedicated Naruto channel on June 26, 2026, broadcasting all 720 episodes of the Naruto TV anime series for free through July 25, 2026.
The PC Chinese wuxia MMORPG New Cheon Sang-bi received a major update on June 24, 2026, adding the advance quest for the seventh-tier immortal class 天化一神, the new region 海南省, the new dungeon 海賊船, and the field boss 四凶獣.
Niconico has unveiled its 2026 summer anime streaming lineup, featuring 62 titles in total — including 57 with free first episodes. New episodes will be available for free during the first week after broadcast, with select titles also offered under Niconico Premium and individual rental plans.
Items from the NU: Carnival POP UP SHOP held in Tokyo and Osaka are now available for online order through the THEキャラ shopping site, with orders accepted from June 25 through July 9, 2026.
CB Japan has released a new ORION BEER collaboration series featuring insulated can holders, bottle covers, and cooler bags designed to help you enjoy cold drinks anywhere at your own pace.
Developed by Square Glade Games and published by SEGA in Japan, Outbound is an open-world cozy survival game where players build and customize their own camper van while exploring a near-future utopia — now available on PS5, Nintendo Switch 2, and Nintendo Switch.
gelato pique cafe is teaming up with Peanuts for a second collaboration running from July 2 to August 6, 2026, offering cooling summer sweets including crepes, smoothies, and gelato topped with marshmallow versions of Snoopy, Charlie Brown, and Sally.
The puzzle RPG Puzzle & Dragons is holding its first-ever collaboration with the anime Puella Magi Madoka Magica, running from June 26 to July 4, 2026, featuring collaboration characters, special dungeons, and a Madoka Magica Super God Fest.
A pop-up store celebrating the 9th anniversary of Revue Starlight opens at Annivroad by Bushiroad Creative Store in Shinjuku from July 2 to July 14, 2026, featuring newly drawn merchandise themed around "Antique × Letters."
S.T. Dupont unveils the new Geode collection, drawing inspiration from the natural beauty and quiet strength of geodes, offered in two mineral tones across lighters and writing instruments.
French outdoor brand Salomon is releasing a Japan-limited Mt. FUJI COLLECTION on July 1, 2026, featuring a special-edition hiking shoe and backpack with Mount Fuji logo designs, born from the brand's partnership agreement with Fujiyoshida City.
The first-ever San-X Universe sticker book, featuring 329 stickers across beloved and classic San-X characters, goes on sale on June 30, 2026, priced at ¥1,650 (tax included).
A special collaboration between the popular condensed milk shaved ice brand Shirokuma and chocolate brand GODIVA is coming to Seven-Eleven stores across Japan starting June 30.
The virtual hall app SloPachi Spirit has expanded its official web payment system "AppPay" with two new payment methods, bringing full support to all three major Japanese carrier payments, and is celebrating with a limited campaign offering 50 free Stars to users who access the payment site.
SEGA has released a Japanese-language arrangement of the Sonic the Hedgehog 35th anniversary song, featuring virtual singer Hatsune Miku on vocals and sound producer Yunosuke on arrangement. The song is also available for download and streaming on all major platforms.
SOU・SOU わらべぎ's "Isemomen Kodomo Jinbei," a children's summer garment made from traditional Ise cotton with vibrant Kyoto yuzen dyeing, has sold over 110,000 pieces since its 2010 launch and continues to grow in popularity.
Nintendo Switch 2 title Splatoon Raiders — the first spin-off in the Splatoon series — is now available for pre-order at AmiAmi, which is offering an exclusive A2 clear poster as a bonus. The game is priced at 7,480 yen (tax included) and launches on July 23, 2026.
Starting July 2, 2026, JR-Cross Retail Company is launching a special collaboration collection between Suica's Penguin and OJAGA DESIGN, a handmade leather brand known for hand-stitching layered leather pieces into three-dimensional works of art.
The popular goods brand SWIMMER is releasing a new lineup at Seria 100-yen shops across Japan from late June 2026, following the previous wave of new arrivals in early May.
TARLESS X is a new e-cigarette from the TARLESS brand, designed specifically for gamers with six game-scene flavors, a black skeleton body with RGB illumination, and an automatic inhalation system.
TCG GATE and Japan's largest online oripa service, Nihon Toreca Center, are holding their second collaboration event starting June 24, 2026, featuring a lineup of highly sought-after PSA 10 graded Pokémon cards.
A 1/8 scale figure of Alisa Reinford from the Trails series, produced by Kotobukiya, is now available for pre-order at AmiAmi, depicting her post-graduation appearance from Trails of Cold Steel III onward with her signature guiding bow.
Kotobukiya's OSHI WORKS line adds Livio the Double Fang from TRIGUN STAMPEDE as a 1/8 scale completed figure. Pre-orders are open now at Amiami, with release scheduled for December 2026.
Kimono rental service VASARA is launching a new mini-length yukata style for summer 2026, offering a playful and active take on traditional Japanese summer wear suited for theme parks, live events, and photo spots.
ZOZOTOWN is releasing an exclusive Toy Story collection starting June 29, 2026, featuring limited-edition T-shirts inspired by Toy Story 5 — available via lottery — along with made-to-order designs featuring Woody, Buzz Lightyear, and Jessie.
Acer Japan has launched three new gaming laptops from the Predator series — the Predator Helios 18 AI and two Predator Helios Neo 16S AI models — all featuring NVIDIA GeForce RTX 50 Series Laptop GPUs, available from June 24, 2026.
2K launches the Brush and Blade Collection for Sid Meier's Civilization VII, introducing Toyotomi Hideyoshi as a new leader alongside Heian Japan and Sengoku Japan civilizations.
Pre-orders have opened for a new lineup of original goods based on the TV anime Go For It, Nakamura-kun!!, featuring newly drawn illustrations of Nakamura, Hirose, and Otogiri in a Y2K deco theme, available until July 29, 2026.
Six Waves has opened pre-registration for the idle RPG "俺のクマ充生活： 美少女と契約しすぎた件," set to launch in late July 2026. Players can sign up via Google Play or email, with milestone rewards including SR and SSR characters available up to 100,000 registrants.
Two new Palworld capsule toy products have launched from the Bushicap! brand by Bushiroad Creative — rubber keychains and ball chain collection figures, each featuring five Pal characters, priced at 300 yen per capsule.
Merchandise from the SENGOKU A LIVE × THE Chara Cafe Stand at Tokyo Dome City is now available for post-event online orders via the THE Chara online store, with the order window open through July 8, 2026.
Classic Sonic joins Sonic Racing CrossWorlds starting June 24, 2026, as part of Sonic the Hedgehog's 35th anniversary celebrations, with a world championship final set for New York in October 2026.
Bushiroad Creative has launched a new line of That Time I Got Reincarnated as a Slime plushies from its Yumenui series via capsule toy vending machines across Japan, featuring five characters at 500 yen each.
Riot Games has launched VALORANT Season 2026 // Act 4 on June 24, 2026, introducing the new map "Summit" — a 5v5 arena set at a Radiant training academy in the mountains of China — along with the new 3v3 "Retake" mode.
The Blu-ray Vol. 2 Limited Special Edition of TV anime "You Can't Be In a Rom-Com with Your Childhood Friends!" went on sale on June 24, 2026. The special edition features original artwork by character designer Reina Iwasaki, an "at-home ASMR date" bonus CD, and a special 16-page production art book.
A limited-time Yakuzen Kusuri pickup gacha has launched and the Kusuri Kyun! Kyun! Challenge event is set to begin June 24 in the smartphone puzzle game based on The 100 Girlfriends Who Really, Really, Really, Really, Really Love You.
Asahi Beer is adding a new lemon-cola flavored canned RTD to its popular "Mirai no Lemon Sour" lineup, featuring a floating lemon slice that rises when the can is opened, on sale nationwide from July 28 for a limited time.
A new character PV for the upcoming title Astrae Oratio was released on June 23, 2026, featuring major characters' personalities and relationships alongside gameplay footage including battle scenes, daily life in school swimsuits, and scenario cinematics.
Atlas has released the SLOOP Straw Large-Capacity Tumbler, featuring a freely adjustable straw position, wide straw for quick sips, vacuum insulation with an insulated lid, and a 2-way drinking design in 800 mL, 950 mL, and 1150 mL sizes.
A 1/7 scale figure of Formidable from Azur Lane in her Anniversary Memories outfit is now available for pre-order at AmiAmi, featuring a graceful seated pose atop a metallic frame, scheduled for release in March 2027.
A Nendoroid Basic of 聖園ミカ (Mika Misono) in her swimsuit look, a member of Trinity General School's Tea Party from the popular game Blue Archive, is now available for pre-order as of June 23, 2026, with a scheduled release in November 2026.
Starting July 3, 2026, Chiikawa Bakery is launching face-shaped Momonga and Furuhonya breads filled with fruit cream, alongside mascots, glass mugs, stickers, and more.
Chrono Restaurant, a restaurant management simulation game set in another world, officially launched on June 23, 2026, with a release campaign on the official X account and a character pickup gacha running through July 7.
HAC, a general goods maker based in Higashi-Osaka, is releasing a lineup of new toys starting June 2026, including a five-vehicle combining robot, a pullback fire truck, and a walking T-rex toy.
Crocs is rolling out its 2026 summer collection from July 1, 2026, featuring new colors and styles across footwear, Jibbitz™ Shoe Charms, and bags.
A new lineup of eatoon merchandise for the TV anime Dead Account, featuring newly drawn mini character illustrations, is set to go on sale at Animega x Sofmap locations and via Akiba Sofmap online from June 30 to July 20, 2026.
A new Disney smartphone game, Disney Sparklink Stars, has launched its official website along with pre-registration via social media, plus a follow-and-repost campaign offering Disney Store gift cards.
The popular vitamin-rich exfoliating foam cleanser ABC-G Peel Wash from Doctor K, winner of 44 best cosmetics awards, is getting a long-awaited refill option launching July 1, 2026.
FERNANDA is releasing a limited-edition Muscat of Alexandria Collection on June 26, 2026, featuring 20 items crafted with upcycled grape materials from Okayama Prefecture, celebrating 140 years of local muscat cultivation.
Fuji Oil has released "Cacao Qualy Basic 58," a new professional-use chocolate under its pure chocolate brand CACAO QUALY, designed to deliver both rich cacao flavor and ease of use for pastry professionals.
A new 1/7 scale complete figure of Lilja Katsuragi from 学園アイドルマスター, inspired by the "Hakusen" costume, is now available for pre-order at Amiami, produced by Kotobukiya and planned for release in December 2026.
New goods from the anime Gals Can't Be Kind to Otaku!? are coming from Nijigen Cospa, including the Amane & Ijichi "Otaku-kun Saaa~" T-shirt, individual character T-shirts, acrylic stands, and 65mm can badges — all scheduled for release in early September 2026.
The HAPIDANBUI Collection Trading Munyugurumi Mascot from Sanrio Characters goes on pre-order at the Munyugurumi Patio official online store starting June 26, 2026, with in-store sales at select locations nationwide beginning June 30.
Sanrio's Harmonyland theme park in Oita opens NAKAYOKU LAB on July 3, 2026, featuring the new "Sky Pal Collection" AR attraction using Honda's UNI-ONE mobility robot, an AI voice guide tour, and inclusive rest spaces.
HIROFU, the Japanese leather brand known for its Simple/Minimal/Contemporary aesthetic, is launching a new "Blue Ember" metallic color for its popular CESTA series on June 24, 2026, available online and at HIROFU stores nationwide.
A chibi deformed figure of Elysia in her "Little Flame-Chaser Ver." from Honkai Impact 3rd is now available for pre-order at AmiAmi, manufactured by Myethos, with a planned release in January 2027.
The 7th round of the Hunter x Hunter WEB lottery is now on sale, featuring newly drawn artwork of four characters from the "Greed Island" arc, including Bisky's first-ever appearance in the series, plus a lineup of exclusive merchandise.
A new pickup gacha featuring ★3 Mayomu (Casual Outfit) is now available in the smartphone game Isekai Kitchen, with the character's appearance rate boosted until July 1, 2026.
Kiss Me Ferme's Rouge Act lipstick is launching two warm autumn-inspired limited-edition shades — Cinnamon Peach and Mauve Fig — on July 6, 2026, at AEON stores before a wider nationwide rollout on August 12, 2026.
Langrisser Mobile is getting a limited-time crossover with Atelier Ryza 3: Alchemist of the End & the Secret Key, bringing characters Ryza, Lila, and Claudia into the strategy RPG starting June 23, 2026.
DMM GAMES' Legeclo Legend Clover kicks off the "Thoughts Carried Across Time" gacha and event starting June 23, 2026, featuring powered-up limited versions of Hohenheim and ヤマトタケル.
Italian luxury house Loro Piana is set to open its new flagship store in Omotesando, Tokyo in October 2026, housed across four floors of a specially designed building featuring a distinctive terracotta tile facade by architect Jun Aoki.
Mary Quant Cosmetics is releasing the "Moomin × Mary Quant Design Collection" — a limited-edition range of skincare products and accessories featuring beloved Moomin characters — launching July 7, 2026.
Matsumotokiyoshi Group's private brand matsukiyo is adding a limited-quantity cleansing water with azelaic acid derivative to its popular Ultra-High-Pressure Vitamin C Derivative series, on sale from July 11, 2026.
To celebrate the release of the film Minions & Monsters, Sankyumart is releasing a collection of 12 limited Minions collaboration items, all priced at ¥390 (tax included ¥429), available in stores from mid-July 2026, with online pre-orders opening June 24.
The Mt. Fuji Panorama Ropeway in Kawaguchiko opens two new attractions at its summit on July 16, 2026 — the FUJI FORTUNE TERRACE (ご利益広場) with good-luck experiences and a 35-step scenic torii staircase leading to the area.
The beloved Cold Pistachio Baklava from Nadir Güllü — the iconic Istanbul-based baklava brand with over 180 years of history — is back at the Matsuya Ginza store starting June 23, 2026.
Nitori DecoHome has added a new "DecoNeko" long mat to its popular character series. Shaped to resemble a cat lying down, the approximately 120cm mat is available at select DecoHome stores and Nitori Net for ¥1,990.
The children's magazine Otomodachi releases its August–September–October 2026 triple issue on June 26, 2026, complete with a miniature Baskin-Robbins ice cream shop playset featuring six popular flavors including two brand-new additions.
To celebrate Piyorin's 15th anniversary, a special memorial book packed with history, collaboration highlights, and bonus merchandise goes on sale July 27, 2026.
An online lottery featuring newly illustrated merchandise from the anime Romeo and the Black Brothers, part of The Classic Family Theater Series, goes on sale June 30, 2026 on Kujibikido, with prizes ranging from a Hikari Kirie Mirror to acrylic plates, acrylic stand figures, wood keychains, and square can badges.
The new Steam strategy game Sangokushi BOND by Get Wrapped Up Inc. launches early access on July 14, 2026, while the Sangokushi BOND Demo has been extended until June 30 with two new quests added.
Shobido Co., Ltd. is set to release the Sanrio Characters Glitter Series starting late June 2026. The lineup features sparkling glitter-accented hair clips, bun clips, and charms in 7 to 8 designs each, featuring beloved Sanrio Characters.
The character goods shop Munyugurumi Patio is releasing a new "Retro Cake Series" of Sanrio Characters goods starting June 25, 2026, available both in-store and via the official online shop.
Seven-Eleven Japan is relaunching its popular "Toro-Nama Texture Cheesecake" with around 1.2 times the original weight, releasing from June 30.
Retro packaging designs from Shimojima, a packaging materials maker that celebrated its 100th anniversary in 2020, have appeared on DMM Scratch in a collaboration with 株式会社ジーオーティー. The campaign runs until July 5, 2026.
Suntory is launching two seasonal chuhai drinks — "Suntory Autumn Pear" and "Suntory Autumn Apple" — for a limited time nationwide starting August 18, 2026.
Tabelog has unveiled its "100 Best Kissaten 2026" list, highlighting the top 100 Japanese-style cafes as rated by users. Among the picks, 11 establishments earn first-time recognition, including a Tokyo cafe famous for its extra-thick toast and a legendary Osaka coffeehouse serving an aged brew priced at over ¥100,000 per cup.
Takara Shuzo is releasing a new limited-edition flavor of its Takara "Shochu Highball" series — the Sansho Sour — on July 14, 2026, featuring the refreshing aroma and tingling spice of Japanese sansho pepper.
シンクイノベーション株式会社 has launched pre-orders for TV anime The Ramparts of Ice merchandise, featuring can badges, hair clips, pouches, and more in a cute mini-character design.
The "Rich Meat Pie with Black Truffle" from Japanese D2C brand THE ROAST BEEF has received the OMOTENASHI Selection 2026 award, recognized for its quality, storytelling, and potential for international appeal.
A puppet based on Maruchan, the beloved companion always carried by Marche Lorraine in Umamusume Pretty Derby, is now available as a made-to-order product. Pre-orders are open from June 20 to July 19, 2026, with a planned release in late October 2026.
Netmarble's latest cross-platform MMORPG VAMPIR: Heir of Blood is holding its second official live stream on June 24, 2026, where the Japan release date, post-launch roadmap, and tournament details will be announced.
SYNC INNOVATION has launched pre-orders for a new lineup of character goods based on the theatrical anime 100 Meters, featuring original artwork of the five sprinters in black suits, available until July 15, 2026.
Movic's new card sleeve brand Artevelo announces its 9th collaboration, partnering with popular illustrator 棉きのし to release four uniquely designed sleeves on September 11, 2026.
Hanabee's 1/6 scale completed figure of Bache from Azur Lane, dressed in her Showy Sports Star skin, is now available for pre-order at Amiami in both Standard and Deluxe editions, with a planned release in February 2027.
A 1/7 scale figure of Serika from Blue Archive, sculpted in a swimsuit pose, is now available for pre-order at Amiami. Produced by GOLDENHEAD+, the figure is scheduled for release in December 2026 and is priced at ¥19,965 (tax included).
Two new non-scale PVC figures from BrownDust2 by Cerberus Project — Milky Bikini Teresse-chan and Celebrity Bunny Loen-chan — are illustrated by JAZZ JACK and scheduled for release in April 2027.
A new raid event, "Athenes Defense Force – Haraü Hikari, Mushibamu Chikara, Kitaru Arashi," is now underway in the turn-based strategy simulation game Girls Creation -Shoujo Geijutsu Kitan- on DMM GAMES, running until June 30, 2026, with a pickup gacha available until July 2.
The 5th figure in the Chibi Neco series from Honkai: Star Rail features Hotaru, crafted by RIBOSE and available through select distributors including AmiAmi, priced at 11,000 yen with a planned February 2027 release.
Original merchandise based on TV anime Nippon Sangoku: The Three Nations of the Crimson Sun — including trading can badges, acrylic keychains, acrylic stands, and more — is now available for pre-order, with shipping expected in September 2026.
Palm-sized cases shaped like real macarons featuring Hello Kitty, Pompompurin, Kuromi, My Melody, and Tuxedosam are rolling out from late June 2026 at capsule toy vending machines across Japan.
Eleven types of Welcome to Demon School! Iruma-kun goods featuring newly drawn "Musical Note Balloon" illustrations are now available for pre-order on AMNIBUS as of June 22, 2026, including trading acrylic cards, glitter can badges, bromides, Ani-Frame cards, acrylic stands, keychains, can badges, and chibi character items.
ABEMA is broadcasting all 24 Pokémon theatrical feature films for free across 4 consecutive weekends, from June 20 to July 12, 2026, on its dedicated Pokémon anime channels.
A free digital stamp rally with 13 checkpoints spanning Akihabara, Ikebukuro, and Okinawa runs from June 19 to July 19, 2026, to celebrate the Nintendo Switch adventure game The Angel Next Door Spoils Me Rotten: Memorial Vacation, launching July 23.
Anteprima is releasing its first-ever collaboration with Doraemon. The DORAEMON COLLECTION features wire bags and accessories inspired by the beloved character and his secret gadgets, available from July 1, 2026.
Casselini and assa have teamed up to release a stylish sun-and-rain parasol in three colors, available online and at the Harajuku store from June 19.
BAKE CHEESE TART is adding a summer limited peach cheese tart to its lineup from July 1, 2026 — a peach yogurt-style treat that transforms depending on whether you chill or freeze it.
A new limited-time event "Ezphit, the Lost Ancient City" has been added to the seal collection RPG Bikkuriman Wonder Collection on June 18, 2026, along with new characters 魔妃クレオクス and 魔子クレオクフ, a new gacha, and a damage challenge event.
Borderlands 4's Version 1.8 update arrives June 25, bringing the paid Bounty Pack 3: A Zane to Kill For, the free endgame raid Takedown at Hadron Abyss, cross-platform save support, and a preview of the upcoming sixth Vault Hunter, Loveless.
Three ribbon-decorated Chiikawa character baumkuchen from specialty shop Katanukiya go on sale at Chiikawa Land locations from July 3, 2026, featuring Chiikawa in strawberry, Hachiware in milk, and Usagi in maple flavors.
The brand CONTROL FREAK / CTFK is hosting a limited-time popup at 8 PLAZA locations across Japan from June 22 to August 20, 2026, featuring a water-repellent nylon bag collection designed for rainy days.
S-Trust is releasing a new amusement prize featuring Akaza's sound and light flash stage with deco sticker, rolling out at game centers and online crane game services nationwide from late July 2026.
Konami Arcade Games' new card action arcade game Demon Slayer: Nichirin Battle Slash begins a nationwide rollout at amusement facilities across Japan from July 9, featuring a Nichirin Sword Controller and 60 collectible cards in its first series.
A limited-time gacha featuring the new EX character Space Defender Stitch EX is now live in Disney Pixel RPG for iOS and Android, running from June 17, 2026, through July 1. The accompanying Battle Challenge Mini Vol.13 event also begins the same day.
The Dole Smoothie Bowl Guava Bowl, featuring pink guava puree from Brazil, launches at select Seven-Eleven stores in the Tokai region starting June 23, 2026, in limited quantities.
Square Enix's INSIDE SQUARE ENIX YouTube series features Dragon and Chameleon creator Ryo Ishiyama in a drawing and interview session, streaming on June 22, 2026. The video explores how Ishiyama's personal experiences shaped the manga and its characters.
Felissimo has released a special catalog dedicated entirely to Miffy, with 19 new products — including world-exclusive items — going on sale from June 18, 2026, on their website.
Hagihara Co., Ltd., a long-established manufacturer founded in 1892, begins accepting orders on July 1 for made-in-Japan custom-size igusa tatami mats, available as a single piece in sizes specified down to the millimeter.
A second collection of fluffy roomwear and accessories inspired by Haikyu!! characters' favorite foods will open for pre-order at the Palude online store from June 22, 2026, with delivery expected from early November 2026.
The popular Hamster Monaka from Kyoto confectionery Aoki Kouetsudo gets a limited-edition salt butter an filling, available from June 19, 2026 in the online shop.
Harapecolab has launched Mineral Ice, a summer frozen treat studded with colorful kohakuto candy pieces cut from their popular こうぶつヲカシ. Available in Milk Ice and Lemon Sorbet varieties, it goes on sale June 19 via the official online store.
COSPA has announced exclusive limited-edition merchandise for Hatsune Miku "Magical Mirai 2026," including a full graphic dry hoodie, an acrylic art stand with sticker set, and a つままれ rubber figure with sticker set, available at COSPA booths at the Hamamatsu, Osaka, and Tokyo venues.
The grand prize illustration from the first Hatsune Miku x Good Smile Company Illustration Contest has been turned into a 1/7 scale finished figure. Pre-orders are now open at amiami, with release scheduled for July 2027.
Celebrate 15 years of Hyperdimension Neptunia with a collaboration cafe at Cure Maid Cafe in Akihabara from June 26 to July 20, 2026, featuring themed drinks and exclusive merchandise at G-Store Akiba.
Ensky is releasing a new lineup of goods featuring Sanrio's JOCHUM character, starting with a pre-sale at select Loft stores on June 26, 2026, followed by a nationwide rollout on July 10, 2026.
To celebrate the 5th anniversary of the TV anime Jujutsu Kaisen, a collaboration with ZOZOTOWN brings 22 apparel items inspired by the Season 1 ending visuals, available for pre-order from July 3. A pop-up shop is also set to open in Harajuku.
Karaoke Manekineko is hosting a nationwide collaboration event with the smartphone game Stand My Heroes to celebrate its 10th anniversary, running from June 18 to July 26, 2026, with limited goods, collab drinks, and an exclusive collab room at the Ikebukuro Sunshine Street location.
The fifth installment of the Kerounen capsule toy series, created by illustrator and modeler Kow Yokoyama and creator Noriya Takeyama, arrives in capsule toy vending machines across Japan from late June 2026, featuring translucent colored bodies in five distinct hues.
A new pin badge series celebrating the Kiha 40 series diesel multiple units goes on sale at station kiosks across the JR West area on June 25, 2026, featuring 12 designs including seven sightseeing trains and five historical liveries.
The second installment in the KODAK CHARMERA series launches in early July 2026, blending Y2K nostalgia with modern design in a compact keychain digital camera.
Lovetoxic (ラブトキシック) by Narumiya International is releasing a Stitch and Angel-themed collection starting June 26, 2026 — "Stitch Day" — featuring T-shirts, camisoles, arm covers, and hand towels in blue and pink colorways.
LuLuLun Pure Everys face masks featuring an exclusive ヤングオイスター package design from Alice in Wonderland are coming to Disney Store locations starting June 23, 2026.
A new Magical DoReMi goods series is now available for pre-order on Shobido's official online store. The lineup includes a hair band & arm band set and a pouch-equipped eco bag, with shipments expected from mid-October 2026.
Prime 1 Studio's high-end Real Elite Master Line brings Skeletor from the Masters of the Universe film to life as a 1/3 scale statue. Pre-orders are open, with release planned from November 2027 through February 2028.
MERRELL's 1TRL collection introduces the CHAM REDUX RMT and summer edition CHAM REDUX SIEVE, both reinterpreting the iconic CHAMELEON archive model with contemporary design — available from June 19, 2026 at select stores.
The MICHELIN Guide has released a June 2026 early preview featuring 12 newly recommended restaurants in Tokyo, now listed with a "New" mark on the official website and app.
New Era launches the second collaboration with SASHIKO GALS, a sashiko embroidery community based in Otsuchi-cho, Iwate. Six styles across the 59FIFTY and 9TWENTY silhouettes feature New York Yankees, Los Angeles Dodgers, and San Diego Padres team designs with hand-stitched sashiko embroidery.
GENDA GiGO Entertainment is hosting a collaboration campaign with the popular manga "Nichijou - My Ordinary Life" at GiGO group stores nationwide from July 4 to August 16, 2026, featuring exclusive prizes, collaboration taiyaki, novelty drinks, and a repost campaign.
Six beloved sword warriors from Touken Ranbu ONLINE are now available as premium deformed figures in the PalVerse+ series. PalVerse+ Touken Ranbu ONLINE vol.1 went on sale June 19, 2026, featuring a complete-set BOX and a sticker with every pack.
The "eeo Lottery" for Pani Poni is now available at the eeo Store online shop from June 19, 2026, featuring new goods using official illustrations, with prizes ranging from acrylic stand plates to can badges.
Atlus is running a "June PICK UP Sale" on the PS Store and Nintendo eShop, offering Persona 5 Royal on Nintendo Switch at 70% off alongside deep discounts on Metaphor ReFantazio, RAIDOU Remastered, Unicorn Overlord, and other popular titles.
Eye Up is launching a new line of collectible Mitsome Nuicoron plush toys featuring the Pixar Alien Remix design. Available in 5 character variations, they combine adorable round forms with eye-tracking technology. Priced at ¥3,080 each, nationwide release is scheduled for late July 2026.
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Ragnarok Online has launched the "Rag Can 2026 July" lottery can, featuring 40 items including 3 brand-new additions available for purchase until July 16, 2026.
ROPE' PICNIC is releasing a special summer collaboration collection with Sanrio characters featuring Hello Kitty, Kuromi, and My Melody. The first wave, themed "SUNNY SUMMER," includes 12 items such as apparel, bags, and accessories, with online pre-orders starting June 19 and in-store sales beginning June 25, 2026.
Hello Kitty, My Melody, Cinnamoroll, Kuromi, and more beloved Sanrio Characters come together in a fun educational activity book for children, releasing on July 16, 2026, complete with a special clear ice cream-designed sticker diary supplement.
The second edition of the miniature kids' sandal capsule toy featuring Sanrio Characters designs launches in capsule toy vending machines across Japan from late June 2026, offering five new varieties in pastel colors.
Sarutahiko Coffee introduces three new summer drinks — the Choco Mint Jellatte, the returning Bitter Orange Americano, and the seasonal Himawari Blend — available from June 23, 2026 at locations across Japan.
SEGA is running a limited-time special sale on select PlayStation 5, PlayStation 4, Nintendo Switch 2, and Nintendo Switch titles through the PlayStation Store and Nintendo eShop, with discounts running until July 1, 2026.
The evening performance of the stage event SOUND THEATRE x Natsume's Book of Friends, taking place on July 18, 2026 in Tokyo, will be streamed live exclusively on U-NEXT. Additional after-talk performers and new merchandise items have also been revealed.
QINOCOP, the anime merchandise brand run jointly by Kyudap Co., Ltd. and InoCo Co., Ltd., has started pre-order sales for new TV anime "Summer Pockets" merchandise featuring original newly drawn illustrations. A popup event will also be held at Shinjuku Marui Annex from July 25 to August 2, 2026.
Tentaka Shuzo, a sake brewery in Tochigi Prefecture, has launched a collaboration honey mead with Umamusume: Pretty Derby featuring Tokai Teio. Sales begin June 23, 2026, at 3:00 PM via the official online shop.
To celebrate the release of Toy Story 5, Bandai Namco Experience is running a special campaign at Namco amusement centers and Namco Online Crane locations across Japan from July 3 to August 30, 2026, featuring limited prize items, bonus stickers, and an SNS giveaway.
GENDA GiGO Entertainment is releasing TWICE LOVELYS dot-design crane game prizes exclusively at GiGO group arcades nationwide and the GiGO ONLINE CRANE service, with the first wave launching on June 27, 2026.
TWINBIRD's new cordless stick vacuum TC-E187W weighs just 0.99 kg — the lightest in the company's history — and pairs a self-propelled head with a removable battery for flexible daily cleaning.
Dwango has revealed full details for The VOCALOID Collection 2026 Summer (Vocacolle 2026 Summer), the massive online VOCALOID festival running August 20 to 24, 2026 on Niconico. Highlights include a REMIX project with Stem data from famous Vocaloid producers, a collaboration with the mobile rhythm game Project Sekai, and multiple ranking categories open for submissions.
Team Entertainment is releasing a new line of WIND BREAKER original goods featuring newly drawn chibi character illustrations with a "でびデコパーカー" hoodie theme, available from late August 2026.
J SPORTS launches new and renewed Yowamushi Pedal cycling jerseys, including the highly anticipated Gunma Ryosei Gakuen, from June 22, 2026. Limited postcard gifts available during the Tour de France CAFÉ period.
倭物やカヤ's popular separate yukata line expands for summer 2026, adding sophisticated adult women's patterns and a first-ever men's separate yukata with pants, along with new Hita geta and easy-wrap obi belts.
Merchandise from the Evil Prince and the Puppet × THE Chara CAFE collaboration event, held at THE Chara CAFE Grand Scape Ikebukuro, is now available for post-event online orders through the THE Chara online store.
JR Kyushu is running additional round trips on the Limited Express Huis Ten Bosch service between Hakata and Huis Ten Bosch Station on select dates in July, August, and September 2026, responding to rising demand following a new attraction at the park.
The main PV for the highly anticipated TV anime "I Became a Legend after My 10 Year-Long Last Stand" has been released, showcasing Luck and his companions. The series premieres on July 6, 2026, with Prime Video streaming 3 days early.
The battle royale Texas Hold'em poker game Poker Chase is holding a limited-time collaboration event with Magical Girl Witch Trials from June 24 to July 15, 2026, featuring five playable collaboration characters and a range of in-game campaigns.
The dress-up and nurturing game Sugar Doll has added a new Royal Doll named Titania starting June 17, 2026, along with a new background pack and the classic gacha "Youth Sports Festa."
To mark the 20th anniversary revival screening of The Girl Who Leapt Through Time, a fan event featuring director Mamoru Hosoda will be held on June 26, 2026 at OZ cafe in Tokyo. Tickets include a special collaboration drink, and the evening will feature a talk and team quiz.
Wendy's First Kitchen and First Kitchen are releasing five limited-time summer desserts featuring their popular Crown Vanilla soft serve, including a mango passion fruit parfait, float, and sparkling tapioca drink, starting June 25, 2026.
Merchandise from the AHS Characters POP UP SHOP held at Ikebukuro P'PARCO 3F is now available for online order through the THEキャラ mail-order site until June 30, 2026.
JR Kyushu Shoji is releasing five types of original goods commemorating the 15th anniversary of the ASO BOY! limited express train service, featuring the popular character Kuro-chan, available from June 19, 2026 on the JR Kyushu official online store JQ MALL.
Paris-based lifestyle brand Astier de Villatte announces a new letter paper notepad inspired by the cinematic world of film director Wes Anderson, available in Japan from June 21, 2026.
A new art book from the ちいさな展覧会 series gathers around 400 paintings of gardens by masters such as Claude Monet, Vincent van Gogh, Renoir, Klimt, and Kroyer, releasing on June 24, 2026.
ALPSE Inc. has announced that world football legend Andres Iniesta has joined as official ambassador for the new smartphone game Captain Tsubasa: My Golden XI, with a special TV commercial now available to watch.
The new smartphone game based on the globally popular soccer anime Captain Tsubasa has launched worldwide, letting players train star players and build their ultimate Golden Eleven.
Kyoto-based kimono brand KIMONOMACHI has expanded its popular CoolPass juban line with two new colors, 臙脂 (enji, deep red) and 牡丹鼠 (botannezu, grayish pale wisteria), offering moisture-wicking, machine-washable, and iron-free kimono under-garments year-round.
A set of 8 acrylic keychains featuring famous scenes from the film 超かぐや姫！ is set for release in early July 2026, featuring a multi-layer structure for added depth and dimension.
Merchandise from the Cosmic Princess Kaguya! × THEキャラ CAFE STAND Tokyo Dome City collaboration is now available via the THEキャラ online shop, with orders accepted through June 30, 2026.
Echigo Beer's fourth entry in its popular Citrastrata series arrives with lemon juice, lemon peel, and a hint of honey layered over a Session IPA base — a refreshing summer brew at 4.5% ABV.
DMM GAMES has kicked off an SP collaboration between the life-support game Fleur Days and Mugenrou and Sleepless Butterfly, opening an in-game exchange shop for limited real-world goods and running a repost campaign that rewards players with 10 gacha tickets each.
New kuikui seated plush figures of Frieren and Fern from Frieren: Beyond Journey's End are now available for pre-order, with a release planned for around October 2, 2026.
Az Maker has opened pre-orders for new Go For It, Nakamura-kun!! merchandise on their online shop "Chara ON!", including holographic thumbnail sticker sets and clear files featuring Okuto Nakamura and Aiki Hirose.
Suntory is releasing a new limited-edition flavor of its popular Horoyoi low-alcohol drink — Tropical Mix — featuring kiwifruit, pineapple, and mango. It hits shelves nationwide on August 12, 2026.
The second phase of the Identity V collaboration with Gokurakuyu and RAKU SPA bathhouses runs from July 9 to August 4, 2026, featuring limited goods, collab menus, themed baths, and more across 15 locations.
KADOKAWA's online lottery service "Kujibikido" is releasing a new THE IDOLM@STER SideM lottery featuring the Cybernetics Wars 2 series with newly illustrated artwork, available from June 23 to July 21, 2026.
imuraya sweets marché Russelia is rolling out two summer-limited kakigori flavors — Strawberry Milk and Uji Matcha — made with natural water ice, available from June 18, 2026, at locations in Mie Prefecture.
KARENT, the VOCALOID music label operated by Crypton Future Media, launched its "ROCK SPIRIT" special feature page on June 19, 2026, showcasing 17 rock-themed works created by music composers.
KNT-CT Holdings is partnering with Rotterdam's Japanese goods store e-pick Store to begin test sales of "NEO Traditional Crafts" — modern reinterpretations of classic Japanese craftsmanship — starting summer 2026.
LeSportsac is launching a collaboration with Seoul-based fashion brand Rest&Recreation (R&R), starting summer 2026. The collection blends New York style with Korean youth culture, featuring bags and pouches under the theme "Between Here & Away."
New merchandise based on the TV anime "May I Ask for One Final Thing?" is now available for pre-order, including acrylic character stands and a Punicole! acrylic figure of Scarlett.
Az-maker has opened pre-orders on its online shop "CharaON!" for a new trading hologram can badge set based on the TV anime New PANTY & STOCKING with GARTERBELT, featuring 8 varieties in blind packaging.
To celebrate the game's first anniversary, Nobunaga's Ambition: The Road to Tenka is hosting the 3rd Streamer Showdown, a limited-time event where popular streamers lead factions in a battle for conquest from June 23 to July 31, 2026.
New NU: Carnival merchandise featuring in-game illustrations goes on sale at Animate stores nationwide and online starting August 29, 2026, alongside a special fair with bromide giveaways running through September 23.
This summer, 15 OPA, VIVRE, and FORUS shopping centers across Japan host a collaboration with the popular characters Opanchu Usagi and Npochamu, featuring a major sale event and a digital stamp rally with AR photo experiences and exclusive sticker giveaways running through August 30, 2026.
Wacoal's fashion brand OUR WACOAL and ADAM ET ROPÉ have teamed up for their third collaboration, releasing a cup-in tank top designed to be worn as an outer layer, available in two lengths and three colors.
SEGA has announced a collaboration between the mobile/PC game Persona5: The Phantom X and virtual singer Hatsune Miku, complete with a special anime opening movie.
NEXCO East, Central, and West Japan are teaming up with Pokémon's 30th anniversary celebrations, bringing stamp rallies, photo panels, exclusive merchandise, and digital medals to 234 service areas and parking areas across Japan from July 1 to September 30, 2026.
Pola Museum of Art and FEILER have teamed up for their first-ever collaboration, releasing two original handkerchiefs inspired by Claude Monet's "Water Lilies" and Pierre-Auguste Renoir's "Anemones," woven in traditional chenille by the German manufacturer.
New original character goods featuring newly drawn illustrations from Idol Time Pripara are now available on the online lottery service Marukuji, running from June 19 to July 12, 2026.
Three new characters with the Kirameki Aura ability arrive in Puyopuyo!! Quest alongside the 1st Utatane Maze Quest dream loop event, running from June 16, 2026.
ABEMA is streaming all 11 episodes of Re:ZERO -Starting Life in Another World- Season 4 "Loss Arc" for free on June 21 (Sunday) and 22 (Monday), 2026, to celebrate the completion of the arc's broadcast. Past seasons from Season 1 through Season 3 are also available free through the end of September.
Samantha Thavasa Petit Choice is releasing a Star Wars collection of wallets, tote bags, and charms inspired by iconic characters and spacecraft. Online pre-orders open June 19, 2026, with in-store sales beginning June 26.
SAMANTHA VEGA is releasing a fall/winter pre-collection that includes a long-awaited vanity bag from the popular Ribbon Accent series and new colors for the Quilting Logo Tape Handbag.
Shobido's exclusive original design collaboration with Sanrio brings a pop, colorful, and slightly dark lineup of cute goods — including plush mascots, pass cases, and die-cut hand creams — featuring My Melody, Kuromi, and Sugar Bunnies.
Sanseido Bookstore's Kanda Jinbocho flagship store is showcasing reward items from watercolor artist Tsuge Ayako's crowdfunding project, giving visitors a chance to experience her world firsthand.
7-Eleven Japan is rolling out "お店で焼いたジュワッと塩パン" (In-Store Baked Salt Bread) starting June 16, 2026, at Seven Cafe Bakery locations nationwide.
Seven-Eleven Japan is releasing two bite-sized mini marshmallow snacks nationwide starting June 23 — a fluffy milk cream flavor and a refreshing strawberry cream flavor, both under the Seven Premium brand.
株式会社アズメーカー has opened pre-orders on the CharaON! online store for new merchandise based on The Rising of the Shield Hero Season 4, including an acrylic character stand, die-cut stickers, and clear files featuring Raphtalia and Filo.
A new collaboration between the beloved Snoopy character and the retro classic サイコロ®キャラメル candy brings a lineup of nostalgic yet fresh everyday goods, going on sale July 15, 2026.
A limited-time Sun Hoseki Fair featuring accessories, stationery, character goods, and the popular original character Hoppe-chan runs from June 20 to June 28, 2026, at Aeon Mall Chiba Newtown.
Suntory is releasing "Koodori Hops," a limited-edition happoushu (low-malt beer) featuring rare Nelson Sauvin hops, multi-layered fruity aromas, and a refreshing finish, available nationwide from August 12, 2026.
Tachibana E Liquors has launched the 136th edition of its whisky lottery, featuring Yamazaki 18 Year as the top prize, with 466 limited entries available starting June 19, 2026.
Az Maker has opened pre-orders for new clear files featuring characters from the TV anime "Though I Am an Inept Villainess" on its online shop "CharaON!". The A4-sized files depict Reirin & Keigetsu before and after their body swap.
Tokyo Milk Cheese Factory Cow Cow Kitchen is launching a new summer limited-edition treat — the Milk Pie Salty Nuts, featuring mascarpone cream, roasted hazelnuts, and Awaji Island seaweed salt, available from June 19, 2026.
Yokohama-based craft chocolate shop VANILLABEANS has added two new baked chocolate series to its permanent lineup, available from June 18, 2026.
A limited-edition boat shoe from Vans, crafted in a suede and smooth leather combination with an off-white colorway, is launching exclusively at URBAN RESEARCH DOORS stores in Japan on June 19, 2026.
Limited merchandise for the TV anime "Mistress Kanan is Devilishly Easy" is now available at the Village Vanguard official online store, running through July 5, 2026.
VolFes 2026, the annual gathering of popular characters from Voltage Inc.'s romance drama series, is being held at Yurakucho Marui in Tokyo from June 13 to June 23, 2026, with an Osaka edition following in July.
The 135th edition of the popular "Goka Whisky Mikuji" lottery, which has surpassed 60,000 total entries, launches on June 16, 2026 — with Yamazaki 18 Years Old as the top prize.
The monthly "Whisky Mikuji Day" lottery from Tachibana E Sake Sales launched on June 15, 2026 exclusively on Rakuten Ichiba, with Hakushu 25 Years Old as the top prize and a lineup of 466 entries at ¥7,980 each.
A new collaboration event between White Cat Project NEW WORLD'S and That Time I Got Reincarnated as a Slime has kicked off, bringing Rimuru, Benimaru, Shion, and Shizu into the world of White Cat.
Kyoto-based shoemaker 吉靴房 has announced the Kaku-Koo (革公緒), a new leather zori sandal that fuses traditional Japanese footwear design with Western shoemaking principles, priced at ¥35,200.
DAVE THE DIVER's new DLC "DAVE THE DIVER - In the Jungle Content Pack" launched on June 18, 2026, for PC (Steam, Epic Games Store), PlayStation 5, PlayStation 4, Xbox, and Nintendo Switch/Switch 2, featuring around 10 hours of new story content set in a jungle village called Utara.
KRAFTON Japan has launched a special "KRAFTON Sale" for the survival life simulation game Dinkum, offering discounted prices on Steam and Nintendo Switch starting June 18, 2026.
LinksMate, the MVNO service for gamers operated by LogicLinks, has added three new titles from the DMM GAMES platform — OverField, Gear Bound Girls, and THE CHASER — to its count-free option starting June 18, 2026.
NIJISANJI's popular Card Supply series returns with Vol.5, featuring birthday visuals from 8 livers including 愛園愛美, 戌亥とこ, and 竜胆尊. Card sleeves, deck cases, and large rubber mats are available at the NIJISANJI Official Store starting June 18, 2026 at 6:00 PM.
To celebrate the 3rd anniversary of ODIN: VALHALLA RISING (iOS/Android/PC), Kakao Games has launched a major update including the new Sacrifice class and a series of special events running through late July 2026.
The TV anime adaptation of "Ojisan wa Kawaii Mono ga Osuki." (by Tsutomu), serialized on the webcomic site COMICポラリス, has been confirmed to begin broadcasting in October 2026. A promotional video featuring the insert song "Pagu tto itchatte~" has also been released for the first time.
The globally popular romance simulation game Love and Deepspace is hosting a new event, "Ichimakuichikai," starting June 17, 2026, featuring limited 5-star 思念 banners, cumulative pull rewards, and a free story event running until July 2.
Good Smile Company's POP UP PARADE figure of Oscar François de Jarjayes from the theatrical anime The Rose of Versailles is now available for pre-order at Amiami, priced at ¥7,500 with a scheduled release in September 2026.
A collaboration between Sengoku Koihime Online and Sengoku Hime 3 Tenka o Kirisaku Hikari to Kage is now running in DMM GAMES' browser/smartphone RPG Sengoku Koihime Online Ouen Shinshi, featuring a limited-time event, pickup gacha, and celebration campaigns through June 26, 2026.
DMM GAMES' cross-heroine RPG Techcronoss welcomes a new wedding-dress version of Katia alongside a new side story event and the addition of Main Story Chapter 5.
Phoenixx has launched a playable demo for SUMMER ROAD 10-Minute Auto Roguelite, a casual roguelite RPG featuring auto-battles and costume changes. The demo is available on Steam as part of Steam Next Fest running June 16–23, 2026.
Sammy Networks has launched the smartphone app for the popular pachislot machine "Smaslo Fist of the North Star Tensei no Sho 2," available on the App Store and Google Play from June 15, 2026 at 2,980 yen (tax included).
A new line of STEINS;GATE merchandise featuring Kurisu and others reimagined as beautiful angels is now open for pre-order, with products including trading holographic can badges, acrylic stands, tapestries, and more.
Nishi-Nippon Railroad is releasing its 2026 vintage of the Amaou Premium Sparkling Wine on June 15. Crafted from hand-picked Amaou strawberries grown in Yanagawa, Fukuoka, this fruit wine features a beautiful ruby color and rich aroma in its 14th consecutive year.
A summer collaboration between ARCH & LINE and Ron Herman Kids featuring seersucker fabric and SOLOTEX® material is now on sale at Ron Herman stores and online.
New anime crossover merchandise featuring Melody Wave and Tachibana Suzume is coming from COSPA's Nijigen COSPA brand, with advance sales at a collab café in Akihabara running from June 26 to July 12, 2026, and a general release scheduled for early September 2026.
Capsule toy brand Qualia is launching the "Dash Haniwa Pullback Mascot Figure" at vending machines across Japan starting June 15, 2026. Pull it back, let it go, and watch an ancient haniwa figure race forward with its arms swinging wildly.
New ufotable-drawn mini-character illustrations for the Demon Slayer – The Movie: Infinity Castle – Part 1: Akaza's Return Blu-ray & DVD release fair have been unveiled, featuring Tanjiro, Zenitsu, Giyu, Shinobu, Kanao, Hakuji, and Koyuki. Nationwide group photo events with mini slayer corps figures have also been announced across 7 cities.
Japan's first tokusatsu giant robot hero series, Giant Robo, will have its Episode 1 broadcast in a 4K negative scan HD remaster on TOKYO MX on Saturday, June 27, 2026, at 7:00 PM — ahead of the Blu-ray BOX release on July 8.
Two summer-limited unpasteurized sake—Junmai Daiginjo Namazake and Daiginjo Namazake—from the exclusive "Hakutsuru Mikage-go" direct-store brand will go on sale in limited quantities starting June 19, 2026.
A collaboration between the popular character I Am a Cat and Village Vanguard brings a lineup of limited goods available for pre-order exclusively at the Village Vanguard Online Store from June 12 to June 28, 2026.
A second wave of merchandise inspired by the pachislot game based on Kabaneri of the Iron Fortress: The Battle of Unato is now available at Sammy Shop Online, including a desk mat, a changing acrylic keychain, a random charm set, and a sound alarm clock.
Project ZETA, a new multi-team tactical arena game from KRAFTON's NIRVANANA Studio, is holding its first global community test from June 25 to 28, 2026, open to players in Japan, Asia, North America, and Europe.
Louis Vuitton has launched a new lineup of women's bag charms from the LV Resort collection, featuring the brand's charming mascot "Vivienne" handcrafted in pastel crochet, mink fur, leather, wood, and more in playful summer themes.
Holin Love Books is running a release campaign for Mimusubi Matsuri's manga "I Don't Want to Be Your Family," giving purchasers a chance to win a handwritten signed POP with a personalized name inscription through a lottery.
A new line of 3D decoration stickers shaped like meringue cookies just dropped — Pâtissticker features six unique dog characters, doubles as a magnet, and comes in a blind-packaged cookie tin with a hint of vanilla scent.
Persona 5: The Phantom X's Ver.4.3 update is now live, featuring a crossover event with Persona 3 Reload and the debut of Akihiko Sanada as a new 5-star character.
Roblox is rolling out the FIFA World Cup 2026™ Event Hub — the platform's biggest official sports activation to date — alongside new Gen Z sports data showing how virtual play is shaping real-world fandom.
A story event based on Mobile Suit Gundam SEED C.E. 73: STARGAZER is underway in the mobile game SD Gundam G Generation ETERNAL, with a pickup gacha featuring UR Infinite Justice Gundam (EX) and UR Strike Noir Gundam (EX) running alongside it through June 30, 2026.
Sucréy's official online store is now offering the "Summer Happy Bag 2026," featuring sweet sets from five popular brands — The Maple Mania, Butter Butler, Franze, Caramel Ghost House, and Ivorish — each paired with an original mesh drawstring tote bag. Available online only from June 12, 2026.
Fans of A Certain Scientific Railgun T can look forward to a new lottery dropping on June 19, 2026, featuring first-ever race queen costume figures of Misaka Mikoto, Shirai Kuroko, and Misaka Sister.
A special Tom and Jerry collection themed "Being friends with everyone is the best!" goes on sale at Right-on from June 17, 2026, featuring matching parent-and-child T-shirts, rubber charms, face-shaped drawstring bags, canvas magnets, a summer blanket, and a print cushion.
An online lottery featuring exclusive Yowamushi Pedal: Limit Break character merchandise with new Dolce Style illustrations is now available on the Marukuji lottery platform, running through July 12, 2026.
Aoyama Flower Market is releasing the Cool Body Mist Rose on June 19, 2026 — a refreshing summer body mist infused with the scent of four varieties of Japanese-grown roses.
Chocolate specialty store Bel Amer is releasing a Tanabata-themed limited collection, featuring the Palé Chocolat Milky Way bar and the Chocolat Noir Starlight entremet, available at select stores from June 13.
Starting June 12, 2026 at 12:00 PM, the official Caffarel online shop in Japan is offering the "Chocotto Pack" — small-quantity assortments of the brand's chocolates at accessible prices, perfect for sampling the full range from this storied Italian confectionery house.
Capcom has revealed seven newly drawn character illustrations for the 2026 Capcom Volleyball Full Cheering campaign, featuring beloved characters from Devil May Cry, Street Fighter 6, Resident Evil Requiem, Monster Hunter Stories 3, and Pragmata dressed in volleyball uniforms to support Japan's national volleyball teams.
For the third consecutive year, students — joined by auditors and alumni — are crafting children's picture books that bring the legends of five Gion Festival yamahoko floats to life.
A lineup of Haikyu!! merchandise featuring original "cooldown" themed artwork of Shoyo Hinata, Tobio Kageyama, and four other characters goes on sale on August 22, 2026. Animate stores nationwide and the Animate online shop will also be running a fair through September 23 where eligible purchases come with a special illustration sheet.
BEAMS GOLF has teamed up with Hiyaron, Lotte's instant-cooling pack brand, to release a summer collaboration collection featuring contact-cooling socks and a cool towel — both designed to help keep golfers refreshed during the hot season.
Miyagi-based sake brewery Ichinokura has launched a limited-quantity junmai sake made with 100% Toyonishiki rice grown on its own farm, as part of a hands-on employee brewing project.
Japan's top-selling crepe chain Dipper Dan is teaming up with "Ikizulive! Love Live! Bluebird" for a limited-time collaboration campaign running from July 2 to July 20, 2026, featuring exclusive crepes and novelty coasters.
Kanzashi-ya WARGO has released a new series of kanzashi wrapping bags featuring painterly designs, with six patterns each offered in two contrasting colorways, available from June 12.
For five Saturdays in August 2026, the Buffet Restaurant Etoile at Kawagoe Prince Hotel will open for dinner service, offering a "Saturday Night Half Buffet" that combines a prix-fixe main course with a free-flow buffet, themed around Southern Europe.
KUM, a stationery brand originating from Germany, is introducing a new series called "Style it your way!!" — five pop and colorful items for everyday use, with the first four releasing in early July 2026.
Kumahei (Japanese plum liqueur), a craft ume liqueur made with premium Kishu Nanko plums from Minabe, Wakayama, earned top gold at two of the world's most prestigious spirits competitions — scoring 98 out of 100 at the IWSC and 99 out of 100 at the SFWSC.
To mark the 130th anniversary of the iconic Monogram, Louis Vuitton presents a new line of women's bags in the richly textured "Monogram Emblem" jacquard canvas, inspired by the Maison's earliest trunks.
Gothic Lolita brand Moi-même-Moitié has unveiled the eighth installment of its popular art series "Moitié-Style Aestheticism World," featuring Harajuku creator Shinako — with exclusive content releasing June 12 at 3:00 PM on the brand's online salon.
A special two-bottle set of pink plum wines crafted with Wakayama Prefecture's Nanko ume and the rare Tsuyuakane variety is now available through lottery sales.
The My Play Watch series, a line of offline-only smartwatches built around classic retro games, is coming to Japan on October 29, 2026. Pre-orders open June 18, with four models available featuring SPACE INVADERS, Tetris, ATARI 2600 titles, and emoji games.
A collaboration campaign featuring newly illustrated merchandise and themed food items from the anime Needy Streamer Overload is coming to GiGO stores across Japan from June 27, 2026, with goods on sale through July 12 and a food campaign running until August 2.
A new lottery featuring goods from the manga A Ninja and an Assassin Under One Roof is now available on KONAMI Premium Kuji ONLINE, with sales running until July 13, 2026 at 10:00 AM.
The NU: Carniball characters from NU: Carnival are getting palm-sized plush toys. Pre-orders are open from June 12 to July 12, 2026, with 12 varieties available at Animate stores and online.
An online lottery featuring newly drawn illustrations of five characters from Omae, Tanuki ni Naranē ka? wearing animal hoods goes on sale June 19 at Kujitomo, with 33 exclusive items and guaranteed wins.
PICK A BOO, a roguelike co-op escape action game for up to six players developed by Toydium and published by Game & Co., has launched its Steam store page. A free trial demo will be playable during Steam Next Fest starting June 16, 2026.
The mobile quiz RPG Quiz RPG: The World of Mystic Wiz has kicked off a new SOUL BANKER spinoff event on June 12, 2026, featuring new characters and an accompanying gacha banner running through August 31.
Raffles Hotel Singapore's Long Bar marks 111 years of the Singapore Sling on June 27, 2026, with a pineapple exchange campaign, the debut of Singapore Sling Zero, a photo booth, Golden Peanut prizes, and a roulette spin with every three cocktails ordered.
TomyTec is set to release a miniature two-car set based on the Slowpoke-wrapped Takamatsu-Kotohira Electric Railroad 1100 series train, as part of the GeoCollection "The Railway Collection" series.
Adorable raised 3D stickers inspired by the popular chocolate biscuit brand Saku-yama Choco Jiro are now available for pre-order at Animate and Movic. Two designs are planned, priced at ¥660 each, with release scheduled for around August 7, 2026.
Champagne Telmont has unveiled the second release of its 100% organic cuvée TELMONT RÉSERVE DE LA TERRE ROSÉ (ORGANIC), blending three terroirs and three vintages to express the purest character of organically grown grapes.
The 27th Pazuneko Point Event is now underway in the mobile puzzle game The Masterful Cat Is Depressed Again Today ~The Masterful Cat Can Also Do Puzzles~, with the stylish Retro Modern Yukichi costume as the top reward.
A limited-edition whisky lottery featuring Hakushu 18 Year as the top prize has launched exclusively on Amazon.co.jp, with only 466 draws available at ¥4,880 each.
A new casual mobile game lets players grow crops, bake a wide variety of breads, and build the most popular bakery in town through idle gameplay and shop management.
An online lottery featuring 18 exclusive items based on the manga "You Said You Loved Me, Didn't You? (Sukitte Itta no Omae Darou ga!)" goes on sale at Kujitomo from June 19, 2026, with new illustrations by author Miso Umeda.
A limited-time Hydrangea Dress pickup gacha featuring Shizuka Yoshimoto and Hahari Hanazono is now running in the smartphone puzzle game based on The 100 Girlfriends Who Really, Really, Really, Really, Really Love You, from June 10 to June 20, 2026.
AVIOT has opened pre-orders for the TE-V1R-LYC, a Lycoris Recoil collaboration model of their popular TE-V1R true wireless earphones, featuring over 250 newly recorded voice lines from the five Cafe LycoReco characters, along with exclusive collaboration merchandise.
An online lottery for BADON merchandise has launched on DRAW!DRAW!, featuring prizes such as acrylic blocks, canvas boards, posters, acrylic cards, and glitter pin badges, priced at 770 yen per draw.
Benzaiten is offering a summer-only "Choco Mint Peanut Daifuku," featuring smooth Hokkaido cream ganache paired with roasted peanuts and refreshing mint, all wrapped in the brand's signature thin, silky gyuhi rice cake.
Starting June 24, 2026, Cheese Garden introduces the Kokuto Financier, a summer limited-edition baked treat that combines the deep sweetness of Okinawan brown sugar with buttery almond flavors, available at all stores and the online shop through late August.
Starting on "Umeshu Day," June 11, the ume experience store "Choya" is releasing an online-exclusive DIY umeshu brewing kit as a coming-of-age milestone gift for those turning 20.
A new Route Entangle chapter titled Doukoku no Kyuu has been added to Code Geass: Lelouch of the Rebellion Lost Stories. Celebration campaigns featuring Sakurdite login bonuses, a limited-time pilot pickup scout, and a signed card giveaway are running through late June 2026.
Six varieties of Coro Coro Kuririn pouches — including a fluffy face pouch and a tote bag — are heading to capsule toy vending machines nationwide from late June 2026, priced at 400 yen per turn.
A new desk clock blending cast artwork by metal artist and Japan Fine Arts Exhibition president Ryohei Miyata with a Seiko quartz skeleton movement goes on sale in a domestic limited run of just 10 units from October 9, priced at ¥3,300,000.
The DMM GAMES RPG Detariki Z: Special Defense Agency Daily Life welcomes a new character, Sakuradamon Tsukasa — a cool elite police officer designed by illustrator Uodenim — starting June 11, along with a commemoration campaign offering over 20,000 gems.
A joint campaign celebrating the release of Dot Abyss, the debut title from the new Kumasan Black label, is now running across six DMM GAMES titles until June 30, 2026.
Pre-orders for Dragon Quest Monsters 4: The Withered World are now open at GEO stores and the GEO Online Store. Those who pre-order will receive a limited-quantity GEO exclusive bonus — a set of slime-shaped die-cut sticky notes.
Esther Bunny acrylic charms featuring clear, glossy designs with a puffy 3D finish are set to arrive in capsule toy machines across Japan from mid-June 2026. Seven varieties are available, each dressed in trendy fashion styles.
A limited-time "Big Close-Up Pajama Party" event and pickup gacha are now live in Girls Creation - Shojo Geijutsu Kitan -, running from June 11 to June 23, 2026. Players can earn the exclusive memory "Love Talk in Pajamas" as the event's top reward.
A new collection of glossy vinyl coin purses featuring Gloomy the Naughty Grizzly is coming to capsule toy vending machines across Japan in late June 2026, with six colorful varieties to collect.
A new lighting series combining organic EL (OLED) panel technology with traditional craftsmanship has launched in Japan, with products available at the Kaneka Online Shop and arflex Tokyo.
Kinokuniya is expanding its popular katsu sandwich lineup with the new Ham Katsu Sand, featuring a crispy thick-cut breaded ham cutlet paired with an original special sauce, available from June 15 at all Kinokuniya stores.
Kotobukiya's lineup of original IP bishojo (beautiful girl) plastic model series has crossed the 9.8 million cumulative worldwide shipment mark as of June 2026, with all four series celebrating individual milestones.
Korean makeup brand LUNA and Korean lifestyle brand FINCA launched their first-ever collaboration collection, "LUNA × FINCA HOMECANCE Edition," on May 29, 2026, featuring limited base and point makeup items — including two Japan-debut products.
A refreshing lemon and mint sparkling tea soda made with Maison Perrier Chic is now on the menu at Seattle's Best Coffee locations across Japan, available from June 11 through mid-July 2026.
Marvel Rivals Season 8.5 kicks off on June 12, 2026, introducing new hero Cyclops, a massive 18v18 game mode, a summer festival event, and a new third-party tournament program.
Monster Strike kicks off its first collaboration with the TV anime Naruto Shippuden on June 12, 2026, featuring iconic characters in gacha, quests, login rewards, and limited-edition merchandise.
A new Moomin Woven Charm Collection featuring six beloved characters is set to roll out in capsule toy vending machines across Japan from early June 2026, priced at 300 yen per turn.
Morozoff is launching a Fukuoka-exclusive langue de chat cookie called "Zou no Amaou Ichigo," filled with Amaou strawberry-flavored biscuits and white chocolate. It goes on sale from June 17, 2026 at Daimaru Fukuoka Tenjin.
Four designs of Bonbon Drop Seals featuring Nagano Characters — the beloved characters from the creator of Chiikawa — along with a glittery sticker binder, will be available online and at stores starting June 26, 2026.
The Netflix film K-Pop Demon Hunters is having a 9-day limited theatrical screening from June 10 to June 18, 2026, with official merchandise available for purchase at select cinemas across Japan while supplies last.
Starting June 11, 2026, Italian family restaurant chain Pastel is holding a limited-time dessert fair featuring Uji matcha sourced from Kyoto's historic tea merchant Chashō Shimizu Ikkoen, founded in 1945.
A colorful new Pompompurin lineup of 7 items is available for pre-order on the Munyugurumi Patio official EC site from June 12 through June 28, with no quantity limit.
Japanese online furniture shop Qualial has expanded its glass table collection with four new additions — including a new size and three brand-new models — offering a cool, airy update for the summer season.
Two new champions, Senna and Thresh, have joined the free-to-play 2v2 fighting game 2XKO on June 10, alongside the launch of the new PvE mode "The Climb."
ROYCE' Confect's mobile sales truck is traveling through Tohoku, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu regions, offering up to around 90 types of popular and limited-edition chocolates including the seasonal Potato Chip Chocolate [Lemon].
Five beloved Sanrio Characters — Hello Kitty, My Melody, Kuromi, Pochacco, and Hangyodon — are getting the capsule toy treatment with stylish animal-print motel key holder designs.
Two new barware series from SCHOTT ZWIESEL — the classic-inspired "Age" and the modern "Fave" — go on sale June 16, offering crystal glassware at an accessible price point for home bars and gifting.
The popular eco-friendly cooling ice bag "Suzushiku Naare Hyouno" adds a new retro pop "Soft Cream" design for 2026, bringing the total collection to seven patterns across retro pop and Japanese modern themes.
A new line of original Stella Sora character goods — including acrylic keychains and pin badges — is now open for pre-order through July 1, 2026, with shipment planned for late September.
The Alley is launching its summer seasonal drink series "JUICY TEA DAYS" on June 19, 2026, starting with two muscat-flavored tea drinks made with jasmine-scented Oyama green tea.
The beloved 2006 anime film The Girl Who Leapt Through Time returns to Japanese theaters from July 3, 2026, for its 20th anniversary revival screening. Attendees can receive limited-edition entry gifts including original tattoo seals inspired by Makoto's time-leap counter and a special mini fan distributed only on July 13.
Voice actress Miyuri Shimabukuro, who plays Hana Danno in the TV anime Tsugai of the Underworld, is set to appear for two consecutive episodes of "Tsugaigatari," radiko's official original podcast for the series, with Episode 10 streaming from around 6:00 PM on Thursday, June 11.
Japanese ladies' fashion brand Viaggio Blu has launched a new summer lemon print collection inspired by the lemon groves of Amalfi, Italy, featuring elegant pieces available at stores nationwide and online.
The Royal Mint has completed its three-part commemorative coin series marking the 100th anniversary of Winnie-the-Pooh with the "Friendship" gold and silver coin, released on June 11, 2026, depicting Pooh, Tigger, Eeyore, and Piglet together in a warm watercolor-style design.
Yamazaki Jitsugyo has released six new items under its Tower series, from a kitchen drain net holder with a simple top-loading design to a wall-mounted skateboard holder, a hair iron shelf organizer, and more.
A lineup of 9 merchandise items from TV anime "Yowayowa Sensei" is now available for pre-order at AMNIBUS, the online shop for original anime and manga goods.
The live-streaming platform 17LIVE has launched a special collaboration event with the beloved Hammerin' Harry pachinko series, running from June 10 to June 29, 2026, with exclusive prizes up for grabs.
A Bonbonribbon Surprise Box featuring exclusive original items from the popular Sanrio character is now open for orders, with applications accepted through noon on July 10, 2026.
An online lottery for the TV anime Classroom of the Elite featuring newly drawn theme park-inspired illustrations launches on Kujibikido on June 16, 2026, with prizes including large acrylic stand figures, tapestries, and keychains.
Two limited-edition sets — the Aventus Collection and the Aventus Discovery Set — bring together all three Aventus fragrances in miniature bottles, available in Japan from June 10, 2026.
Doctor K's popular Medicated C Clear White Lotion in Fine Mist form returns in limited quantities from June 16, alongside a summer coffret bundling skincare bestsellers and a preview of the upcoming Vitamin Cleansing Oil.
Felissimo's SeeMONO brand has started selling a water-spill-inspired glass tray and glass bead ear accessories created in collaboration with kiln work artist etrak glass, available by monthly subscription from May 18.
Season 2 of the short anime Fist of the North Star: Elegy of the Fist King Army Grunts is set to begin airing on July 6, 2026. A new PV has been released, and legendary guitarist Tsuyoshi Ujiki will participate as a special guest on the new ending theme.
Fujiya is releasing the Gatsun, to Grapefruit Gummy nationwide on June 16, 2026 — a limited-time candy inspired by Akagi Nyugyo's summer ice candy, featuring real grapefruit juice and a crystallized surface for a crunchy, ice-like texture.
Three mechanical watches combining Neon Genesis Evangelion designs with traditional Raden (mother-of-pearl inlay) craftsmanship are set to go on sale June 26, 2026, from GARRACK. Each dial is individually handcrafted by a Japanese artisan, with Unit 01, Unit 02, and Unit 00 models available.
An online lottery for the TV anime I Made Friends with the Second Prettiest Girl in My Class is now available via Kujibikido starting June 16, 2026, featuring new yukata costume illustrations across prizes including big tapestries, clear posters, acrylic stands, keychains, and can badges.
A new limited-edition Jagarico variety featuring the brand's first-ever sour coating launches at Ministop stores nationwide on June 15, 2026, delivering a burst of ume sourness and shiso aroma from the very first bite.
Liwoy., a dress rental brand for special occasions ranging from wedding receptions to hotel dinners and travel, has updated its services based on customer feedback, introducing a limited-time rental period extension, a streamlined TRY ON SERVICE, revised multi-rental pricing, and a new protection option.
Smartphone accessories featuring designs from the anime Milky Subway: The Galactic Limited Express launched on June 10, 2026 through caseplay, with 18 designs — including mini character art and playful in-universe item designs — available for over 160 models including iPhone, Xperia, Pixel, and Galaxy.
A new skin pack called "Travelers" is now available on the Minecraft Marketplace, featuring 12 fantastical non-human wanderers roaming across deserts, deep seas, starfields, and even time itself. Priced at 310 Minecoins, the pack was created by Japanese creator team Melina under the production of Japan Crafters Union.
MONAKA jewellery is hosting a limited-time pop-up store at Tomorrowland Lumine Ikebukuro from June 11 to 21, 2026, showcasing its popular natural stone series alongside K18 and diamond collections.
Nakagawa Masashichi Shoten, the long-established Nara craft shop founded in 1716, is releasing two new bamboo somen sets on June 10, 2026 — a tabletop version and an outdoor version — turning the classic summer noodle dish into a fun, shared dining experience with natural materials built to last for years.
An 18K gold mini figure of Casshern from the classic 1973 anime Neo-Human Casshern is now open for pre-orders, limited to just 100 pieces.
A limited-edition 18K yellow gold mini figure of Casshern from the classic Tatsunoko Production anime is now open for pre-order through U-TREASURE, with only 100 pieces produced worldwide.
OMO5 Hakodate by Hoshino Resorts has received a Silver Winner award in the Hospitality, Recreation, Travel and Tourism Design category at the A' Design Award & Competition 2026, marking the hotel's third international design accolade.
ParaDo, the cosmetics brand sold at 7-Eleven stores, is releasing a limited-edition summer collection themed around "summer festivals." The lineup includes a powdery foundation, mini nail polishes, and a lip essence rouge, available at 7-Eleven locations nationwide from June 5, 2026, while supplies last.
Orders are open on AMNIBUS for 8 types of TV anime Play It Cool, Guys merchandise, including trading "Chokonto!" acrylic keychains featuring newly illustrated chibi characters of the main cast.
Saint Marc Café's sought-after "Premium Choco Cro Fresh Banana & Chocolate" — long nicknamed the "legendary choco cro" — is available nationwide for 18 days only, from June 15 to July 2, 2026.
A lineup of 25 sweet and cute limited Sugarbunnies items featuring Shirousa and Kurousa will be available at Thank You Mart stores nationwide from early July 2026, all priced at ¥390 (tax included ¥429).
Two new burritos arrive at 7-Eleven stores nationwide from June 10 — an American-style smoky BBQ wiener option and a Mexican-inspired spiced taco meat salsa cheese version, both priced at 288 yen. A limited-time 30-yen discount sale covers all burritos from June 11 to 17.
Starting June 16, two new summer ice creams arrive at Seven-Eleven stores nationwide — a crunchy cafe latte ice in a generous 190ml size, and a seasonal yellow watermelon bar with chocolate seeds.
Seven-Eleven's new "Seven Premium Corn Tea" (600ml) is rolling out nationwide from June 16. Made with 100% Hokkaido corn and a double-roasting technique, this caffeine-free drink is priced at just 108 yen (tax-exclusive).
Mobile RPG StoneAge: Idle Adventure is celebrating its 100-day launch anniversary with a series of limited-time events running through July 6, including mission-based rewards, login bonuses, and a special pass introducing two new pets.
Takarashuzo's popular non-carbonated ochawari shochu lineup welcomes back its seasonal barley tea variant, blending six-row and two-row barley for a toasty, caffeine-free summer drink.
Two special events celebrating Japanese traditional craftsmanship are coming to the 5th floor SKYTREE SHOP at Tokyo Skytree in June 2026, featuring foil-stamping goods from ROKKAKU and a Japanese incense experience from long-established shop Baikundo.
Available at all 376 Yayoi-ken locations since June 2, 2026, the set meal pairs Sangenbutsu pork loin marinated in Kyoto Saikyo miso with a vegetable-packed agedashi tofu side dish. Store managers nationwide voted the Saikyo miso's mellow sweetness as its top highlight.
Two new glazed varieties join the ZENB Baked Donut series — Coffee Glazed and Lemon Glazed — combining a crisp beet sugar glaze with a moist, chewy dough made from whole yellow peas. Available from June 10, 2026.
Starting June 17, Zetteria is offering four limited-time burgers — featuring beef kalbi and hyuganatsu citrus — at approximately 270 locations across Japan through mid-July.
The July 2026 issue of anime magazine Animedia goes on sale June 10, featuring a newly drawn illustration of Kaguya and Ayaha from Cosmic Princess Kaguya! on the cover, with six swords from the Ichimoji family in Touken Ranbu ONLINE on the back cover.
Aperol, the Italian aperitivo liqueur beloved for the Aperol Spritz cocktail, is rolling out a redesigned bottle in Japan starting late May 2026, while keeping its classic recipe unchanged.
Reading accessories brand BIBLIOPHILIC is debuting the HANDCRAFT BOOK CHARM, a new line of acrylic book charms crafted with laser processing and hand-applied color finishing, at Bungu Joshi Expo Tokyo 2026.
Main Quest Seima War Chapter 25 "Bitter Victory and the Mystery of the Holy Spirit" is now live in Bikkuriman Wonder Collection, along with new ★3 characters, multiple limited-time events, and a new Story Replay feature.
A special starter pack for Blue Lock volumes 1–3 will go on sale on July 16, 2026, featuring exclusive live-action movie bonuses. Select bookstores nationwide will also hand out original clear cards starting early July.
Following the immediate sell-out of their first collaboration, Bugaboo and Konges Sløjd are launching a second limited-edition collection in June 2026, featuring the iconic cherry motif in a dusty pink palette across strollers and accessories.
A limited-time online lottery marking the birthday of Jess, the heroine of the popular light novel series Butareba: The Story of a Man Turned into a Pig, launches on June 16, 2026, featuring a lineup of merchandise using original illustrations by illustrator Asagi Tosaka.
Fizzglee Studio has opened worldwide registrations for the "KALEIDO Test" for Chasing KaleidoRIDER, an upcoming anime motorcycle girl RPG available on iOS, Android, and PC.
Two iconic Japanese snacks, Chocobat and Tirol-Choco, are teaming up again for a limited-edition product available at Seven-Eleven stores nationwide from June 15, 2026.
COBMASTER introduces the HUMMING PACK VEST, combining backpack storage with vest-style wearability for music festivals and outdoor activities. Priced at ¥12,100, it launches in mid-June 2026.
Japanese confectionery brand Colomban introduces a lineup of refreshing cold desserts and a roll cake for summer 2026, available at select shops and salons from June 18.
SWEETEST DAY's chocolate brand "Watashi, Raw Chocolate" from Aomori is releasing a Chocolate Cookie Tin featuring seven varieties of baked treats made using Bean to Bar craft chocolate.
Three Winnie the Pooh character DARTSLIVE cards—Winnie the Pooh [A], Winnie the Pooh [B], and Tigger—are set to go on sale on June 26, 2026, with pre-orders opening on June 16.
A new "Color MYAKU-MYAKU Ver." stationery collection featuring the official Expo 2025 Osaka mascot in collaboration with Mitsubishi Pencil goes on sale in mid-June 2026 at official stores and retailers across the Kansai region.
MYAKU-MYAKU and Black MYAKU-MYAKU, the official characters of the 2025 Osaka-Kansai Expo, are getting new plush mascots — the Roll Otedama Mascot series launches in mid-June 2026 at EXPO 2025 official stores and select shops across Kansai.
The official Osaka-Kansai World Expo mascot MYAKU-MYAKU is set to receive two new licensed merchandise items — a plush toy and a carabiner mascot — both in a cherry blossom Sakura design, planned for mid-June 2026.
Five soft, fluffy can badges featuring Keroro and friends from the new Sgt. Frog theatrical film are set to go on sale at retailers nationwide from June 23, 2026, priced at ¥550 each.
A 1/7 scale completed figure of Florence in her 'Bizarre Tororomochi' outfit from the popular mobile game Girls' Frontline 2: Exilium has been announced by Calbone and is available at AmiAmi, with a release planned for March 2027.
A cool comforter featuring Q-MAX0.55 cooling fabric and temperature-regulating capsule technology offers comfort from the rainy season through early autumn.
The Nintendo Switch otome game Handsome Laundering -the mystic lover- is receiving a new DLC "After Story" on June 18, 2026, featuring fully-voiced continuation stories for all eight characters along with newly drawn event graphics.
Six types of The Hundred Line: Last Defense Academy merchandise are now available for pre-order on AMNIBUS, including Ani-Art aurora acrylic cards, matte can badges, illustration cards, desk mats, acrylic stands, and 100mm can badges.
A bridal fair-themed interior decoration event and pickup gachas featuring new wedding-outfit characters are now live in Isekai Kitchen, the mobile restaurant simulation game, running until June 23.
The I Don't Want to Be a Dragon Girl! in-anime band Jack-Pot has announced collaboration tracks with three major artists, plus a live stage debut at the Duel Masters 25th Anniversary Tour.
Japanese footwear brand JELLY BEANS has launched its Spring/Summer 2026 sandal collection from the popular "Fuwasara" series, combining six comfort-focused technologies with on-trend designs.
Kanro is releasing "Meguru Ume Shio Candy," a new salt candy that upcycles umezu — the liquid byproduct left over from umeboshi production — available at convenience stores and station kiosks nationwide from June 16, 2026.
Swiss premium chocolate brand Läderach is refreshing its tablet and carré lineup from June 8, 2026, and simultaneously releasing summer-limited fruit-flavored chocolates crafted for the warm season.
Two new limited wedding dress characters have arrived in the mobile game Legend Clover, alongside the time-limited "Deep Abyss June Bride" event and various special gachas running through late June 2026.
Season 3 of LET IT DIE: INFERNO is now live, introducing Yotsuyama Castle, new boss Gouma Musha, new enemy types, two new playable bodies, three new weapons, and a BGM selection feature. A limited-time 70% off Steam sale is also underway.
A steel andon lantern celebrating the Mononoke the Movie theatrical trilogy is now available for pre-order, with orders accepted through June 14, 2026. The three-sided lantern features cutout-style designs based on the fusuma paintings from each chapter.
A dome-shaped pet house featuring Nyanko-sensei from the anime Natsume's Book of Friends is now available for pre-order at Sho-Bi's official online store, priced at 5,500 yen (tax included), with shipping expected from mid-October 2026.
Nendoroid Face Maker is running a collaboration with the Nendoroid Persona 5 Royal Protagonist School Uniform Ver. Basic, offering 6 limited collab face parts available through August 27, 2026.
Hakkaisan Brewing's "Junmai Daiginjo Niseko Ezo-Fuji," a sake crafted with 100% Suisei sake rice from Niseko Town, Hokkaido, has earned a Gold Medal in the Junmai Daiginjo category at the IWC 2026 SAKE division.
PAIKAJI COFFEE, a brand born from Okinawa's luxury aloha shirt label PAIKAJI, is set to release a new 500ml bottled straight iced coffee in mid-June 2026, using specialty Ethiopian beans with notes of blueberry, apple, cinnamon, and Darjeeling.
Atlus has confirmed a February 18, 2027 worldwide release date for Persona 4 Revival, the full remake of the beloved RPG, alongside the reveal of a new mainline entry, Persona 6, as the series surpasses 30 million copies sold worldwide.
Starting June 10, PIZZA-LA is offering a limited Sumikko Gurashi Special Pack featuring original ninja-themed ceramic rice bowls and sticker sheets nationwide, available while supplies last.
Eikoh's original mini figure series featuring SNS sensation Puppet Sunsun is now on sale at Seria and select 100-yen shops, priced at 110 yen per figure.
The evolved natural skincare brand QUON deep by Nara-based cosmetics maker Crecos is adding a new milk cleansing product to its lineup, set to go on sale on June 29, 2026.
Streaming-intervention psycho-horror ADV Red Chat Ritual: TSUMIMI TIME has exceeded 30,000 Steam wishlist registrations. The game's first demo is now available ahead of its appearance at Steam Next Fest, running June 16–23, 2026.
ROPÉ PICNIC has released its first collection featuring the brand's beloved dog icon character, with 5 French chic apparel and accessory items now available at stores nationwide and online.
The Royal Mint has released a new commemorative coin set celebrating the 50th anniversary of Aardman Animations, featuring beloved characters including Wallace & Gromit, Shaun the Sheep, and Morph.
The Sanwa Koutsu Taxi Haunted Spot Pilgrimage Tour 2026 is expanding nationwide for the first time, with new taxi partners from Niigata, Shizuoka, and Hiroshima joining the lineup across 8 areas. Lottery applications are open through July 15.
Collaboration sneakers inspired by all 8 units from The Idolmaster Shiny Colors are available for pre-order via Marui Web Channel starting June 26, 2026, with pop-up shops opening at Shibuya Modi and Namba Marui.
A limited-edition Licca doll dressed as Amu Hinamori from Shugo Chara! is now accepting pre-orders on AMNIBUS, the online shop for original anime and manga character goods.
KDcolle (KADOKAWA Collection) has opened pre-orders for a new non-scale figure of Lina Inverse from Slayers, based on the original novel illustrations by Araizumi Rui. Pre-orders close on August 5, 2026, with delivery planned for February 2027.
A lineup of Star Detective PreCure! items featuring original artwork of Cure Answer and Cure Mystic — including acrylic stands, T-shirts, pass cases, and cushion covers — will go on advance sale at select stores in late July 2026.
The popular -196 Sugar-Free Double Pineapple canned cocktail is back for a limited nationwide run starting August 4, 2026, offering juicy pineapple flavor with a clean, sugar-free finish.
A tropical-flavored addition to Suntory's All Free Sparkling lineup — combining pineapple, mango, and mint — goes on sale nationwide from August 4, 2026 for a limited time.
Suntory is launching a new limited-edition summer ale this September — the third installment in its seasonal Japanese Ale series, featuring a collaboration with California lifestyle brand Ron Herman and an end-of-summer theme.
Three sets featuring the popular goods brand SWIMMER's designs are coming to the iNSPiC PV-223 mini photo printer, launching in early August 2026.
The 4th installment of Ken Elephant's Tezuka Osamu Characters Sofvi Collection launches on June 10, 2026, featuring Hosuke Sharaku from The Three-Eyed One and Unico, each accompanied by a special trading card and an exclusive acrylic keychain for purchases at official stores.
A new limited-edition beer from The Premium Malt's lineup is arriving in Japan on August 4, 2026, featuring a layered aroma of citrus and white wine, inspired by the concept of unhurried personal time.
CASETiFY and Maison Kitsuné have launched their 2026 Spring/Summer collaboration, bringing fox-themed phone cases and tech accessories that blend French and Japanese style influences.
Nissin Cisco's beloved Coconut Sable biscuit brand is releasing a limited-edition Melon Pan Flavor in collaboration with popular puppet animation series Puppet Sunsun, arriving at convenience stores from June 22, 2026.
Flower Knight Girl receives a June 8 update featuring the new "Bridal Wars" event, new June Bride gacha characters, and voice-acted character quests.
KACHIKA has released new rain shoes for the rainy season that combine waterproof functionality with a minimal, sneaker-like design — featuring a cushioned insole, built-in deodorizing technology, and a high-grip anti-slip sole.
Choushinsho Kinokuniya Kyomachiya's popular seasonal ALL-domestic Miyazaki Mango Jam is back for another year, made with only Miyazaki mango and Hokkaido beet sugar. Limited-quantity sales begin June 8, 2026.
Kinokuniya's early summer wagashi lineup, the "Waryomi" (和涼味) collection, is now on sale. This year's selection features three newly added items — warabimochi, kokuto warabimochi, and mame kanten — alongside returning favorites.
Daiki Kogyo is releasing a 1/5 scale figure of "Nurse? Titania" from the mobile strategy RPG Last Origin in October 2026, available in a standard version and a glossy "Luminous skin ver."
Japanese menswear brand MEN'S BIGI is releasing an aloha shirt collection on June 13, 2026, featuring revived archive prints originally hand-drawn in the 1980s and 90s, crafted in a rayon-linen blend.
Okamura's new task chair MUKU, co-developed with Foster + Partners Industrial Design, made its debut at NeoCon 2026 in Chicago on June 8, 2026, with a November release planned.
Prada Beauty is set to release the Prada Paradoxe Hand Triple Care Hand Cream on July 3, 2026, bringing the multifaceted Paradoxe fragrance to fingertips with a luxurious skincare formula featuring shea butter, iris extract, biotin, and niacinamide.
bonjour records is releasing a collection of five official T-shirts featuring classic cover art from Scottish rock band Primal Scream. Pre-orders open on June 12, 2026, with the T-shirts going on sale on June 27, 2026.
Tokyo specialty coffee chain Sarutahiko Coffee celebrates its 15th anniversary on June 8, 2026, with new cup designs, an updated menu, an anniversary blend, and limited-edition merchandise.
Two new vegetable-packed sandwiches are arriving at Seven-Eleven Japan stores — the light and satisfying "Pan DE Salad Crispy Vegetable Caesar Sauce" from June 9 and the classic "Tomato and Colorful Mix" from June 10.
To mark Wagashi Day on June 16, 7-Eleven Japan is releasing five sweets centered on a "cool" theme, with the new Purumochi Mizumanjū rolling out from June 9.
Seven-Eleven Japan is rolling out a new addition to its Seven Premium udon lineup — tororo kombu (shredded kelp) and ume (pickled plum) udon — featuring a light Japanese-style dashi broth at just 218 kcal per serving and priced at ¥158.
A new wedding-themed character Asuka (Wedding) has been added to the cross-heroine RPG Techcronoss, and the second part of the "Happy Wedding Road" in-game event is now underway through June 22, 2026.
Celebrations are underway for the 3.5th anniversary of Tokyo Revengers: Puzz Re:verse - Road to National Domination, with a campaign running from June 8 to June 30 featuring pair characters, free daily 10-pulls, revival gachas, and more.
The 132nd edition of the Luxury Whisky Lucky Draw from Tachibana E-sake Shop is now available, with Yamazaki 18 Year Old Single Malt Whisky as the grand prize in a limited run of 466 entries starting June 8, 2026.
The music video for the theme song of the short anime Chimpui: Good Luck, Princess Eri has been released on YouTube, marking the 40th anniversary of the manga. The film is currently screening at Kawasaki City Fujiko F. Fujio Museum through June 21, 2026.
A new browser-based idle RPG inspired by the Hyakka Ryouran SAMURAI GIRLS series is now accepting pre-registrations, with a campaign offering Amazon gift cards totaling ¥100,000 for 400 winners.
An online lottery featuring newly illustrated Jujutsu Kaisen 5th anniversary character goods — including acrylic stands, keychains, and can badges — is now available on Marukuji through June 28, 2026.
The Steam RGG Studio Sale is now live with limited-time discounts on select Like a Dragon series titles, including Like a Dragon: Infinite Wealth at 75% off and Yakuza: Like a Dragon International at 60% off. The sale runs through June 18, 2026.
A palm-sized kanji book featuring over 200 Japanese compound words across 7 themes, written entirely in English — making it an ideal souvenir or gift for anyone curious about Japanese language and culture.
A special birthday commemorative PV featuring Shin from SAKAMOTO DAYS will premiere on the Jump Channel YouTube at 12:00 AM on June 7.
The City Bakery, the New York-born bakery chain with locations across Japan, is launching two new iced cookie shakes on June 18 — the CB Cookie Shake Espresso Cream and CB Cookie Shake Masala Chai Oatmeal — along with a limited-edition Chocolate Mint marshmallow.
The full QUARTET NIGHT cast reunion live event will be streamed exclusively on U-NEXT, covering two multi-angle performances at LaLa arena TOKYO-BAY on June 20 and 21, 2026.
Original Print.jp has added three new styles of acrylic bangs clips to its lineup — circle, rectangle, and free-form — featuring full-color custom printing, available from a single piece starting at ¥319.
A limited-edition nail collection from the first-ever collaboration between artist Ado Mizumori and Cosmé de Beauté launches on June 22, bringing retro kawaii designs across three nail brands — Jelme One, Jelme Petaly, and Genish Manicure.
The animated feature film Another World, born from Digital Hollywood Graduate School's Japan IP Global Challenge Project and based on the Japanese novel Sennen Oni, opens in US theaters starting June 5, 2026, following acclaim at international film festivals and box office success in Hong Kong.
FREAK'S STORE is dropping a special collaboration with the Baki the Grappler fighting manga series to celebrate 35 years of serialization, featuring nine graphic tees and random pin badges with fan-favorite characters. Sales begin June 12, 2026.
A 1/6 scale pre-painted figure of Sabotaging Gal Risa Aizawa from Bfull FOTS JAPAN is now available for pre-order, with the reservation period running from June 5 to August 18, 2026.
Four limited-time peach desserts featuring juicy white peach and Hokkaido soft serve ice cream are available at Bikkuri Donkey restaurants starting June 10, 2026, including a newly refreshed peach sauce with enhanced fruit texture.
A Blue Archive online lottery featuring newly drawn illustrations arrives on the Kujibikido online lottery service starting June 11, 2026, with prizes including jumbo fabric posters, a long T-shirt, acrylic stand figures, acrylic keychains, and mini shikishi.
cloenc, a ladies' brand from World Group, has opened a special feature page dedicated to its Rashguard 2026 summer collection, featuring functional designs with cooling, UV protection, and breathability for versatile warm-weather wear.
Dole Japan has added a new extra-large red dragon fruit to its lineup. Called Dole Kaiju Dragon, the Vietnam-grown fruit is about twice the size of a typical Dole dragon fruit and is now rolling out at supermarkets across Japan.
FamilyMart's original apparel brand CONVENIENCE WEAR is launching its first cotton-linen collection on June 5, 2026, featuring shirts, easy pants, and a shirt coat that can be worn as a coordinated set for under ¥6,000 tax-included.
Merchandise from the Fate/strange Fake × THE Chara CAFE collaboration is now available for order through the THE Chara online store, with orders accepted through June 18, 2026.
A special footwear collection inspired by the art of pop art icon Keith Haring has arrived in Japan. The FitFlop x Keith Haring collection went on sale on June 4, 2026, blending Haring's bold, graphic imagery with FitFlop's biomechanics-based comfort technology.
A new Digital Figure Box featuring animated digital figures of Momo and Okarun from the TV anime Dandadan is now available for pre-order, with a release scheduled for late June 2026.
Fukuoka-based creative confectionery brand Harapecolab is launching "Mineral Ice," a new summer treat that scatters colorful kohakuto candy fragments inside creamy milk ice and lemon sherbet cups. Pre-orders opened June 5, 2026, with shipping beginning June 19.
A plastic kit of Rookie Ranger Rebecca Hill from Isekai Travel Notebook by PR-Production is now available for pre-order at amiami, with an October 2026 release. An Expansion Pack 02 Rest Time A is also offered as a companion set.
Starting June 27, 2026, the Chara Fuku Kuji "Josemaru Onigiri Waguwagu Pati" featuring guaranteed-win limited items—including a BIG plush, pouches, and keychains—goes on sale at hobby shops and bookstores across Japan.
Korean makeup artist brand JUNGSAEMMOOL is releasing two Japan-exclusive, Qoo10-limited special sets to coincide with the Qoo10 Mega Sale, available in limited quantities from May 29.
A collaboration campaign between Karaoke Manekineko and the dark fantasy game Magical Girl Witch Trials runs from June 4 to July 20, 2026, featuring exclusive drinks, limited goods, and a singing campaign at select locations nationwide.
British fashion label KEITH is holding a Custom Button Shirt event from June 10 to 23, 2026, at KEITH stores across Japan and online, letting shoppers pick from five button designs to personalize their own shirt.
Three new pop-cute smartphone wallpapers featuring Konbi-chan, the mascot character of Combeez Inc., are now available for free download starting June 4, 2026.
South Korean hair care brand LADOR participated in the beauty influencer event Cinderella EXPO 9th on June 5, 2026, presenting its popular Perfume Hair Oil series and the Hair Fill Up intensive treatment to a large audience of beauty enthusiasts.
Starting June 10, 2026, the smartphone MMORPG Logres of Swords and Sorcery: Ancient Goddess will launch a collaboration with the anime ULTRAMAN, featuring limited-edition weapons, armor, and accessories themed around iconic characters.
The upcoming magical girl suspense novel game by game brand Acacia, Mahou Shoujo no Inshuu Mura, surpassed 30,000 Steam wishlist registrations just three days after the wishlist opened.
marcs STORE is celebrating the finale of Miffy's 70th anniversary year with four special campaign benefits, including limited edition sets, bulk purchase discount coupons, a free original clear file, and free shipping on selected items.
After-sale orders for merchandise from the My Boyfriend's Love Is Too Heavy POP UP SHOP, held at Ikebukuro P'PARCO 3F, are now being accepted via the THEキャラ online store through June 22, 2026.
Collaboration flower gifts featuring Oshi no Ko character illustrations from the 47 Prefectures project will go on sale starting July 19 at a Karuizawa flower market event, with subsequent sales at multiple locations in Nagano.
To mark the July 30, 2026 release of the Nintendo Switch otome game Kimi ni Madoi, Kimi ni Oboreru., a gift campaign is being held at select retailers offering original illustrated shikishi and signed shikishi prizes.
The web manga label Our Feel, a sister label of Feel Young, is holding its inaugural manga award open to creators without prior commercial serialization experience, with three acclaimed artists serving as judges across three different entry periods starting June 4, 2026.
A special pre-opening event for the Pokémon Japan Championships 2026 (PJCS2026) took place on June 5, 2026, at Pacifico Yokohama, where champions from comedy, sports, and entertainment gathered to celebrate Pokémon's 30th anniversary and mark the start of the largest-ever PJCS tournament.
Starting June 5, 2026, Quiz RPG: The World of Mystic Wiz is rolling out a new series of remade ranking events called the "Okaeri! Grand Mage Cup," featuring revived rare reward spirits and updated rules for more accessible gameplay.
Two new shades — Dark Gray and Light Blue — have been added to Sanwa Supply's popular slim Bluetooth mouse lineup, now available through the Sanwa Direct online store at ¥2,073 (excl. tax) each.
The SATTO compact umbrella series, known for its patented shape-memory film that tidies the canopy in about one second, has released a 2026 model weighing just 248g — 52g lighter than before — alongside a redesigned full-coverage absorbent microfiber storage bag.
The popular Korean SNS character snackanimals is arriving as arcade prize merchandise for the first time, rolling out at amusement facilities nationwide and through online crane game platforms from June 12, 2026.
SEGA is releasing "Forever Fast - 35th Anniversary of Sonic The Hedgehog," a 2-disc compilation album featuring 22 vocal tracks from the Sonic series, on June 24, 2026. A live concert celebrating the milestone is also scheduled for June 28 in Tokyo.
A radiative cooling parasol that dissipates heat into space is now accepting pre-orders ahead of its official June 11 launch, delivering an 80% heat shielding rate alongside 99.99% light blocking.
studio CLIP is teaming up with Pokkoshi, the quirky yet adorable creatures from a miniature world, for the brand's first collaboration with a plush toy artist's character design. A lineup of 40 items goes on sale from June 11, 2026.
A new in-store lottery featuring original "Relax Night" illustrations of Symphogear XV characters is coming to KujiQ, with the full prize lineup now unveiled ahead of its August 2026 release.
An online lottery for the theatrical film The Irregular at Magic High School Yotsuba Succession Arc opens on the Kuji Hikido platform starting June 11, 2026, offering prizes including newly illustrated fabric posters, tapestries, acrylic stands, keychains, and can badges featuring Tatsuya and Miyuki.
KADOKAWA's online lottery service "Kujibikido" is set to launch a new lottery featuring original pajama party-themed illustrations from the TV anime The Ramparts of Ice, available from June 11, 2026 at 12:00 PM.
Works by Yorkshire-based printmaker Emma Lawrenson — including limited edition silkscreen prints and original drawings — are now on display and for sale at TIMBER YARD, a lifestyle interior shop in Chiba City, from June 4, 2026.
Merchandise from the Tokyo Revengers & Puyo Puyo POP UP SHOP held at Shinjuku Marui Annex is now available for purchase online via the THE Chara store, with orders accepted through June 18, 2026.
PATISSERIE TOOTH TOOTH, a Kobe-based pastry shop, is releasing TOO POP ICE — a set of canelé-shaped ice cream bars in five cake-inspired flavors — exclusively through its online shop starting June 4, 2026.
The online lottery "eeo Lottery" for Val x Love has launched at eeo Store online, offering a range of merchandise including acrylic art boards, stands, large keychains, and can badges — all featuring the series' battle maiden characters.
A new lineup of merchandise inspired by the TV anime The Warrior Princess and the Barbaric King is now available for order on the online shop "THE Chara," with orders open through June 18, 2026.
Yamazaki Jitsugyo has launched several new additions to its Tower series, ranging from a swimwear changing sheet that doubles as a wet swimwear pouch to a Tritan funnel for soup jars, mill storage holders, a PC rotation table, and a coaster with a built-in smartphone stand.
Panasonic Cycle Tech and BEAMS are releasing two special commemorative models — the BP02 LIMITED and BP01/EZ LIMITED — as the third installment of their collaborative e-bike series.
Brown Dust II is kicking off its 3rd anniversary on June 4, 2026, featuring over 1,300 gacha opportunities across 12 weeks, a free special skin, new event content, and a brand-new territory-building system.
BRUNO is set to release a cordless 2-in-1 kitchen appliance combining a shaved ice maker and a juicer in late June 2026, priced at 6,380 yen.
COGUMADE BIKE, the pedal-convertible kick bike for children aged 2 to 6, is adding a new pink color to its lineup on June 13, 2026, available through online retailers.
Three new full color T-shirts inspired by the anime Demon Slayer: Kimetsu no Yaiba are set for release in early September 2026, each showcasing iconic battle scenes between fan-favorite characters.
Lifestyle store Dessin is releasing its first collaboration collection with Gachapin & Mukku, featuring T-shirts for women, men, and kids in a triple collab with RUSSELL ATHLETIC, plus two bag styles, available from June 5 at stores nationwide and the official online store.
Final Fantasy VII Rebirth arrives on Nintendo Switch 2, Xbox Series X|S, and Windows, bringing Cloud and his companions' sweeping adventure to new platforms. A 20% early purchase discount on the digital version runs through June 10.
Two limited-time dessert items featuring Fruta Fruta's Açaí and Pitaya (Red Dragon Fruit) are now available at Doutor Coffee Farm and Doutor Coffee shops through early September 2026.
A new line of four merchandise items from the TV anime "Hana-Kimi: For You in Full Blossom" is now available on ANIGA-TER, featuring embroidered jerseys, FLOWERiUM bottles, room mists, and acrylic rings.
Two new products inspired by the Beauxbatons Academy of Magic uniform from Harry Potter and the Goblet of Fire are set to go on sale at Harry Potter – Mahou Dokoro stores across Japan and online starting Friday, June 5, 2026.
Kanzashiya Wargo's new Hana-goromo Ippon Kanzashi evokes a single flower graced with morning dew, combining matte acrylic petals with a brass hoop and shimmering pearl chain drops. Available in four soft garden-inspired colors from June 5, 2026.
A 1/4 scale statue of Hulkenberg from the fantasy RPG Metaphor: ReFantazio is now available for pre-order through Prime 1 Studio's Premium Master Line, with shipment scheduled for October 2027 to January 2028.
Japanese lifestyle brand mifull has unveiled its "Summer Color Drop" series — a summer-themed collection of bath, skin, and body care products featuring whimsical soda-inspired scents and charming retro-style packaging.
Japanese lifestyle cosmetics brand mifull has released the "Summer Color Drop" collection, featuring cooling bath powder, sheet masks, a sparkling hand soap, a cooling roll-on, and hot eye masks — all themed around nostalgic summer memories.
MOTTERU has released two upgraded IP68-rated waterproof phone cases for summer activities — one that floats on water and one that glows in the dark. Both went on sale on June 4.
A mission-based interactive exhibition themed around PAW Patrol is coming to Enzelland Fukui this summer, running from July 18 to August 31, 2026. Admission is free.
The ZEELE AIR (ゼーレエアー) is a new air frame family camping tent that delivers exceptional ceiling height and a full-mesh open design. Priced at ¥149,000 (tax included), both the first and second lots have already sold out since going on sale May 31, 2026.
A reimagined version of the beloved 2013 platformer Rayman Legends is arriving on October 1, 2026, bringing 3D visuals, a new story, offline co-op for up to four players, and an all-new sixth world.
Solo Leveling: ARISE has rolled out a major update introducing the new SSR fire hunter Liu Zhigang, fresh story chapters, a new dungeon and monarch, new weapons and artifacts, and a slate of anniversary events.
The Suncut® Weightless UV Essence, launched nationwide in February 2026 by Kose Cosmeport, has received top recognition from three major beauty media outlets, with cumulative shipments now exceeding 500,000 units.
Japanese fashion brand Tika has unveiled its 2026 yukata collection with Kanano Senritsu as muse, highlighting the beginner-friendly 2WAY Onepiece Yukata and the romantic SWEET Series.
ISAINA, a 100% sweet potato shochu from Takarashuzo, has taken the Highest Gold Award at the Tokyo Whisky & Spirits Competition 2026 shochu and awamori division, marking five consecutive years of recognition at the competition. Ikkoman also earned a Gold Award.
From June 5 to 21, 2026, ABEMA is streaming six slice-of-life and coming-of-age anime series free of charge every weekend, with full-episode marathon broadcasts of Nichijou, Is the Order a Rabbit?, Hyouka, and more.
Starting June 4, 2026, arflex Japan kicks off a year-long 55th anniversary celebration for its iconic Marenco sofa, featuring limited stamp-color covers, an exclusive anniversary cushion, and 55 archive fabric options.
BASE FOOD's BASE Pound Cake series expands with its second flavor — a caramel pound cake featuring walnut paste, delivering 33 essential daily nutrients in just 187 kcal per bag.
The online lottery "eeo lottery" for the nurturing simulation game Bungo and Alchemist is available for limited sale at eeo Store online from June 1 through June 15, 2026, with original June Bride-themed artwork featuring six literary masters in elegant formal attire.
Starting the week of June 15, 2026, five Calbee snack products including Sapporo Potato, Saya Endo, Takoyaki Tei, and Vege Tabel will feature limited-edition summer festival packaging to mark National Snack Day on June 21.
AMNIBUS is now accepting pre-orders for eight types of Dark Moon: The Blood Altar merchandise starting May 27, including trading scene photo cheki prints, B8 hard card cases, acrylic tiles, Ani-Frame cards, and more.
Doremo LeTAO in Chitose has released COOORN, a new pastry filled with sweet Hokkaido corn and three types of cheese, wrapped in a chewy gluten-free special dough for a crispy, stretchy, and kernel-popping experience.
The Dragon Quest Plastic Model Kit Series is expanding with the Killing Machine. Pre-orders are now open at Amiami, with a planned release in September 2026.
The Dragon Quest series bags and carry cases that proved popular during their March–April 2026 debut are returning for re-sale starting June 10 at select SAC'S BAR Group stores and online.
A new lineup of goods from Sanrio's FRAGARIAMEMORIES has been announced, featuring badge collections, shaka shaka acrylic keyholders, card cases, and hair clips. Pre-orders are now open at Animate stores and online retailers.
The 6th edition of the popular Fukumame Kuji whisky lottery, limited to 466 tickets, went on sale on June 2, 2026. The top prize is The Yamazaki 18 Year Old Single Malt Whisky, with Hakushu 18 Year Old Single Malt Whisky also featured in the lineup, priced at 6,980 yen per ticket including tax and free shipping.
The popular "Gohan Tomaranran" series from Fukunoya, a sister brand of mentaiko specialist Fukuya, has exceeded 2.2 million units sold since its December 2017 launch, spanning three savory rice condiment varieties.
Prime 1 Studio's Real Elite Master Line is releasing a 1/3 scale statue of Aloy dressed in the Carja Shadow outfit from Horizon Forbidden West. Pre-orders opened on June 3, with a release window of October 2027 to January 2028.
A collaboration between the asymmetric multiplayer game Identity V and ZOZOTOWN brings five types of limited-edition items featuring original character illustrations, available for pre-order starting June 5.
From May 14 to June 21, 2026, Karaoke Manekineko is hosting a World Trigger anime collaboration campaign at participating locations across Japan, featuring exclusive drinks, original merchandise, and themed rooms in Tokyo and Osaka.
A survey found that while 70.7% of people in Japan take some form of UV protection, only 26.1% use sunglasses. Japanese eyewear chain Megane Ichiba is rolling out a wide-ranging initiative called the "One Hundred Million Sunglasses Plan" to normalize sunglasses as an everyday health habit.
A seasonal afternoon tea themed around fresh peaches and Shine Muscat grapes is available at Nagaragawa Seiryu Hotel in Gifu City from July 1 to August 31, 2026, featuring 10 sweets, savories, and a variety of teas for ¥3,000 per person.
The Philips i9000 Prestige Ultra XP9406/40 launches on June 3, 2026, becoming the first model in the series to include a 3-in-1 facial care brush and body groomer attachment alongside the flagship rotary shaver.
Two new card collections inspired by Puella Magi Madoka Magica are now available for pre-order — the metallic-shine Neon Collection and the frosted-glass-effect Glassy Collection, both planned for release in mid-August 2026.
Royce' is releasing a new lineup of summer sweets from June 3, 2026, including a six-piece fruit jelly assortment and a mixed set of jellies and baked goods, ideal for mid-summer gifts. A free shipping campaign is also running through August 5.
The dress-up and training mobile game Sugar Doll has added a new rainy season-themed classic gacha "Raindrop for You," available through August 12, 2026.
Two character-themed eau de parfum based on the TV anime "The Red Ranger Becomes an Adventurer in Another World" are now available, with scent compositions designed to evoke each character's personality.
Tokyo Tower will be lit up in blue — the team color of SAMURAI BLUE — on four nights in June to rally support for Japan's national soccer team ahead of their FIFA World Cup 2026 matches.
A ground-up reimagining of the original 1996 Tomb Raider, built with Unreal Engine 5, is set to launch on PS5, Xbox Series X|S, Steam, and Nintendo Switch 2.
The TV anime Trapped in a Dating Sim: The World of Otome Games Is Tough for Mobs Season 2 is set to premiere on July 8, 2026, broadcasting on AT-X, TOKYO MX, and BS Nittele, with advance streaming on ABEMA and d Anime Store.
TROPICAL GIN Sanka, a craft gin crafted with seven natural botanicals including passion fruit, mango, and pineapple, is now available via lottery through the online sake shop KURAND. Entries are open from June 3, 2026.
Yamazaki Jitsugyo has released a new lineup of practical home goods, featuring a foldable 2-tier indoor laundry rack, a lunch bag with a built-in smartphone holder, a lightweight 20L trash can, and water wiper squeegees in three sizes.
Kotobukiya's OSHI WORKS line adds Anzu Mazaki from Yu-Gi-Oh! Duel Monsters as a 1/7 scale finished figure, priced at 8,800 yen and scheduled for a November 2026 release.
Romance story app 100 Love Scenes PLUS marks its 9th anniversary in June 2026 with a series of special campaigns, including a chance to read 99 characters' full stories for free throughout the month.
A mug and a hologram pin badge 2-piece set featuring Alma from the TV anime Alma-chan wa Kazoku ni Naritai are now available to order through the Kyara ON! online shop.
Kotobukiya's OSHI WORKS line expands with completed figures of Maomao and Jinshi from The Apothecary Diaries TV anime, currently available for pre-order at AmiAmi.
A new lineup of original Blue Lock TV anime merchandise themed around the Check Sailor Style is set to release in late August 2026, featuring newly illustrated artwork of seven fan-favorite characters.
Hamee's "Sma-Hie Premium" peel-and-stick smartphone cooling sheets are now available in four Chiikawa (Nanka Chiisakute Kawaii Yatsu) designs, on sale from June 2, 2026 at Hamee's official online store and select retailers.
A new wave of merchandise for the TV anime Classroom of the Elite is now available for pre-order on CharaON!, featuring T-shirts, character rubber mats, B2 tapestries, acrylic character stands, and clear files.
Three new merchandise items from the TV anime "Clevatess: The King of Devil Beasts, the Baby and the Brave of the Undead" are now available for pre-order on the online shop "Kyara ON!," including a stoneware mug, a hologram can badge 2-piece set, and a die-cut sticker.
Pearl Abyss has shared a developer note outlining planned updates for Crimson Desert from June through September 2026, covering story enhancements, new combat content, cross-save functionality, and more, along with a mention of DLC in development.
A sticker version of the popular Neon Collection from Demon Slayer has been unveiled, featuring hologram-finished rare cards and a wide lineup in a portable size, scheduled for release in mid-August 2026.
Jump LAB, the official on-demand custom merchandise service based on Weekly Shonen Jump series, has added Dragon Quest: The Adventure of Dai panels and characters to its lineup starting May 29, 2026.
A new lineup of Frieren: Beyond Journey's End character goods — including large towels with can badges, acrylic stands, mugs, and a blind-pack mini acrylic stand collection — is now open for pre-order on the charaON! online store.
Two limited-time Japanese-Western fusion sweets — a black sugar syrup tiramisu cake and a chunky red bean paste double choux cream — are coming to Fujiya Patisseries across Japan from June 12, 2026, to mark Fujiya Milky's 75th anniversary and Wagashi Day on June 16.
Volume 13 of Gals Can't Be Kind to Otaku!? arrives on June 19, and Melonbooks is offering an exclusive set that includes a drawn-down illustration "Nakayoshi Acrylic Figure Swimsuit ver."
GIGABYTE has added two new overclocked graphics cards to its lineup — the flagship GeForce RTX 5090 model featuring the WINDFORCE HYPERBURST cooling system, and a Radeon RX 9070 GRE model with triple-fan WINDFORCE cooling — both now available in Japan through CFD Sales.
A new lineup of Girls Band Cry merchandise, including T-shirts, character rubber mats, B2 tapestries, acrylic character stands, acrylic coasters, prism visual collections, and die-cut stickers, is now available for order through the CharaON online shop.
Seven types of merchandise from the TV animation "Go For It, Nakamura-kun!!" are now available for pre-order on AMNIBUS, including trading acrylic door plate style charms, glitter badges, illustration cards, a flip clock, a desk mat, acrylic stands, and a card case set.
To mark the release of GOAT Summer 2026 — the 4th issue of Shogakukan's literary magazine "GOAT," which has surpassed 570,000 cumulative copies — acrylic stands featuring the beloved mascot Goat-kun are now available from June 1 at LIFETUNES MALL, with a special hot spring version sold at a collaboration venue.
The popular Gundam guidebook covering the Universal Century, complete with special interviews with mecha designers Kunio Okawara and Hiroyuki Kitazume, is now back in print.
The Asia-based brand HERE has unveiled its latest blind box figure series, KiliKili Dreamy Source Code, featuring near-future cyberpunk-styled girls. Pre-orders opened on June 1st via the official online store, Rakuten, and Amazon.
A new Elysia 1/7 scale figure from the game Honkai Impact 3rd is now available for pre-order, featuring pearl-luster pink ribbons, a clear train, and glittering accents throughout.
The popular SALIDA YL7R home office chair by Itoki is now available in a new grey colorway, with grey unified across the upholstery, frame, and casters for a seamless look in home interiors.
A refreshing summer donut lineup is arriving at JACK IN THE DONUTS nationwide, with three lemon varieties from June 10 and three banana varieties from July 22, available at all 34 locations while supplies last.
A new blood orange marmalade crafted entirely from Japanese domestic ingredients — including the rare "Moro" variety blood orange, Hokkaido-grown beet sugar, and domestic lemon juice — is now on sale at Choshinjo Kinokuniya Kyomachiya.
Otaru Western Confectionery LeTAO's official online shop is releasing four new summer sweets starting June 2, 2026, including melon-infused desserts and a tropical fruit tart crafted with Hokkaido ingredients.
An online lottery featuring newly drawn Kigurumi ver. artwork from TV anime Lycoris Recoil has launched on DRAW!DRAW!, with prizes including life-size tapestries, canvas boards, and acrylic stands at 880 yen per draw.
From June 29 to September 23, 2026, Mandarin Oriental, Tokyo offers a limited-quantity premium afternoon tea at the Oriental Lounge, featuring Christofle's new "Malmaison Riviera" tableware collection and inspired by the vibrant lifestyle of the French Riviera.
Under Armour and French fashion house Marine Serre have announced a collaboration collection rooted in the concept of the base layer, with a limited release kicking off on June 5 at Marine Serre's official online store and select boutiques.
A summer 2026 collection brings together iconic Japanese anime characters and Marugame Uchiwa — a nationally designated traditional craft from Kagawa Prefecture with roots tracing back to the Edo period. Pre-orders opened on June 1, 2026.
MAXZEN has released the MGM27IC05-Q240, a 27-inch gaming monitor featuring a 240Hz refresh rate and Fast IPS panel, aimed at esports players who need smooth, high-speed visuals for FPS and fighting games.
Pre-orders are now open for acrylic coasters featuring designs from the TV anime "May I Ask for One Final Thing?" through the online shop CharaON!.
Meidi-Ya, the 140-year-old specialty grocer, has partnered with Onward Group's Yamato to release its first-ever card-style gift catalog, offering premium imported foods, wine, kitchen goods, and tableware across four price tiers starting at ¥4,400.
Moleskine is releasing a limited collection inspired by Alice's Adventures in Wonderland, featuring original John Tenniel illustrations across notebooks, diaries, and accessories. Available from June 3, 2026.
Thick acrylic stands featuring seven beloved Monogatari Series characters are now open for pre-order at the anime merchandise online store charaON!
A MYAKU-MYAKU-themed emerald green stationery can packed with six stationery items goes on sale June 3. Online pre-orders have already sold out, making bookstores the last chance to pick one up.
Nakamuraya's limited-edition summer dorayaki features a refreshing lemon bean paste layered with Hokkaido azuki, available chilled from June 1 through August 31, 2026.
To mark the release of the final volume of Phantom Thief Red, a pre-order merchandise collection featuring original artwork by illustrator Shū is now available, with orders opening June 8, 2026.
The online store CharaON! has opened orders for new merchandise from the TV anime "Playing Death Games to Put Food on the Table," including a B2 tapestry, character rubber mats, and clear files featuring the character Yuki.
PowerColor's new Radeon RX 9070 GRE graphics card features a triple-fan cooling system, AMD RDNA 4 compute units, AMD FSR4 AI upscaling, and 12GB of GDDR6 VRAM, with sales starting June 2, 2026 at 11:00 AM.
Thailand's first authentic premium single malt whisky, PRAKAAN Distillery, has received the Best Thai Distillery award at this year's Tokyo Whisky & Spirits Competition (TWSC).
Two new acrylic figure lines from the Rascal Does Not Dream anime series are now available for order at the CharaON! online store, featuring Mai Sakurajima and other characters in various versions.
Renfro Japan is rolling out its SEA BREEZE licensed spring/summer 2026 collection, featuring cool-touch roomwear, UV covers, inner garments, and kids' cool towels designed to keep wearers refreshed through Japan's sweltering summer.
A lineup of SPY x FAMILY "Summer Outing" original merchandise featuring newly drawn illustrations is now available for pre-order at Chara-Log and anime shops nationwide, with shipping scheduled for September 2026.
Street Fighter 6 marks its 3rd anniversary on June 2 with a lineup of in-game events including an SNS Avatar Contest with exclusive title prizes, a special V-Rival featuring Producer Matsumoto, the Extreme Battle Tournament, Drive Ticket Rush, and more.
Furniture and interior retailer Tansu no Gen has released a new arch-shaped full-body mirror featuring a soft curved design, 3-way installation options, and a slim aluminum frame to complement a wide range of interior styles.
CharaON! has opened orders for new The Dangers in My Heart merchandise, including thick acrylic stands and die-cut stickers featuring Ichikawa Kyotaro and Yamada Anna.
A B2 tapestry featuring character Sha Miko from the TV anime "This Monster Wants to Eat Me" is now open for pre-orders on CharaON!, the anime goods online store.
The mobile RPG Tokyo Revengers UNLIMITED is set to stream a dedicated special segment at Good Smile Fest 2026 on June 5, featuring voice cast guests and the latest game updates, including the newly added "Blood Halloween Chapter 2" scenario.
Pre-orders for the new CD "Unknown Me" by Utahime Dream All Stars are now open, featuring the ending theme for the TV anime The Oblivious Saint Can't Contain Her Power, set to air in July 2026.
The high fantasy RPG Valkyrie Connect has launched its 10th anniversary celebration, offering up to 180 free character pulls via a popular vote gacha, 6,000 free diamonds, new Asterism characters via login bonus, and a brand-new Rune Chain mechanic.
A new lineup of merchandise for the TV anime "There's No Freaking Way I'll Be Your Lover! Unless..." is now available for order, featuring T-shirts, acrylic dioramas, a 5-piece can badge set, and die-cut stickers showcasing the main characters.
A collaboration campaign between TV anime Wind Breaker and Karaoke BanBan Group kicks off on June 12, 2026, featuring exclusive original merchandise, character-themed drinks, collaboration rooms, and life-size character panel rooms at locations across Japan.
The 4th installment of the ZIYULI plush mascot series from the popular brand HERE, "Cloudland Dreams," is now available for pre-order, featuring 7 cloud-themed designs in a blind box format.
Ayakashi Rumble! has added two new limited-time ★5 shikigami — Yamata-no-Orochi and Daji — along with the Omaga Shurai event "Queen of Thorns and the Captured Princess" where players can obtain ★5 Hakutsuru Doji.
Dot Abyss, an idle and abyss-exploration RPG combining smooth pixel art animations with beautiful character designs, is set to launch on June 11 — achieving the fastest pre-registration pace in DMM GAMES platform history.
A chibi-style deformed figure of Elysia from Honkai Impact 3rd is now available for pre-order through the Myethos Japan online store. Priced at 7,480 yen (tax included), pre-orders run through July 31, 2026.
Suntory is releasing a new addition to its Kaku Highball Can lineup — the "Kaku Highball Can Yudoki" — nationwide in Japan starting August 4, 2026. Made with select whisky blended with yuzu, it's designed to be easy to enjoy alongside an early evening meal.
Nankan-age, a type of fried tofu beloved as Kumamoto's soul food, will be available at 10% off at Shioyama Foods' Rakuten Ichiba store during the Rakuten Super Sale from June 4 to June 11, 2026.
The rain-themed limited-time doll "Raindrop" has returned to the dress-up and raising game Sugar Doll, along with a seasonal event and background packs running through summer 2026.
Suntory's long-selling -196 brand is adding Ruby Grapefruit as a permanent lineup item. The new canned chuhai hits shelves nationwide on July 28, 2026, in both 350ml and 500ml sizes.
The 130th edition of Tachibana E-Shuhan's "Goka Whisky Mikuji" whisky lottery went on sale June 1, 2026, with The Yamazaki 18 Years Old Single Malt Whisky as the top prize. The limited run is capped at 466 tickets priced at 3,980 yen (plus shipping).
A limited-edition "Croissant Taiyaki Purin" — filled with vanilla bean custard cream and caramel sauce inside a crispy croissant shell — will go on sale at Tsukiji Gindaco taiyaki-handling stores nationwide starting June 8, 2026.
A crossover event between the mobile strategy RPG Ash Arms: The Last War and AI-deal-Rays began on May 28, 2026, featuring new story content, collaboration DOLLS, limited skins, and special shop items.
Card Connect, an arcade card printing machine found at amusement facilities across Japan, is running a Sanrio Characters collaboration event through Sunday, August 2.
A new ranking event is running in Dr. STONE Battle Craft through June 9, offering limited SSR character cards and a daily login bonus with useful event items.
Free Fire's underwater-themed Undersea Mystery campaign has been running since April 2026, bringing new gameplay areas, character Ray, and the Pyro login system. ManaBuy provides discounted Diamond charging for Japanese players with UID-based ordering and PayPay payment support.
Good Smile Fes 2026 Tokyo runs June 6–7 at Belsal Akihabara with free admission. Visitors can discover over 1,000 items including new Nendoroid, PLAMAX, and figma releases, plus special greeting appearances and venue-exclusive campaigns.
Merchandise from the GUSH in Starry Night 23rd Anniversary Exhibition — held in Tokyo and Osaka — is now available for purchase through the THEキャラ online store, with orders accepted through June 11, 2026.
The grand prize illustration from the Hatsune Miku × Good Smile Illustration Contest is becoming a 1/7 scale figure scheduled for July 2027, with pre-orders now open at HobbySearch. The Hatsune Miku with SOLWA (Slice of Life with Anime) collaboration figure is also accepting re-orders.
The TV anime adaptation of Iwamoto-senpai no Suisen has confirmed its premiere date of July 4, 2026, along with opening theme artist THE JET BOY BANGERZ, ending theme artist WOLF HOWL HARMONY, and newly announced characters and cast members.
Bismuth, a defense-focused Jewel Princess, has joined the 3D idle RPG Jewel Princess Reincarnation as of May 29, 2026, along with a limited-time gacha event and story events.
Kenbishi Shuzo is launching a 300ml bottle of its flagship Gokujo Kuromatsu Kenbishi sake, marking the brand's first new product in 13 years. Shipping begins June 1, 2026.
Following a response that far exceeded initial expectations, Kuzefuku Shouten's Black Sugar Milk Coffee Base is now being produced at roughly three times the original pace, while the brand also spotlights its wider lineup of mix-with-milk products for June's Milk Month.
LIFEEAR's Nova wired earphones — featuring a swappable face plate system and seven color options tied to fan culture — have gone on sale at four major Yodobashi Camera stores across Japan.
Three original cat characters with signature deadpan expressions have been unveiled as the 2026 nyanbassadors for Nyanguhaku, a cat-themed stationery and goods market event held in Tokyo on June 20-21, 2026. Illustrated by Yuka Butter, the characters will also feature on exclusive merchandise available at the venue.
Policy Cosmetics is releasing the Hadakatsu Matera Mask on June 1, 2026 — a recovery-inspired sheet mask that pairs an industry-first heat-storage sheet with a carefully selected blend of brightening and moisturizing ingredients including glutathione, arbutin, and an autophagy complex.
Re:EDIT Wellness has launched the Aqua Cool UV series — a line of multi-functional, land-and-water-compatible UV-protective activewear for adult women. The collection topped the swimwear real-time ranking on Rakuten Ichiba on its first day of sale.
A collaboration campaign celebrating the new Sgt. Frog theatrical anime film is coming to all Round1 venues nationwide from June 12 to August 30, 2026, featuring newly drawn character illustrations, exclusive merchandise, themed menus with novelty giveaways, and specially decorated karaoke rooms.
A new lottery featuring the TV anime Symphogear XV is heading to the kuji Q service, showcasing newly drawn "Relax Night" illustrations of beloved characters in their quieter moments.
Accessory brand "uncreated" is set to go on sale from June 1, 2026, born from a collaboration between Uchida Kogeisho, a four-generation acrylic workshop in Ogawa-machi, Saitama, and Osaka-based product designer Kairi Eguchi.
Osaka-based metal manufacturer Ikuno Kinzoku is rebranding its palm-sized tin can line from "Caran Coron" to "coron," celebrating with a second creator collaboration series featuring 28 artists and 66 designs at Art Osaka 2026.
Three new models of the BOTTLE in BOTTLE insulated pet bottle holder are set to go on sale in June 2026, featuring a wider inner diameter for square bottle compatibility and a redesigned triple-screw mechanism for smoother opening and closing.
Kitano Shoji is hosting a limited-time Instagram campaign where 50 lucky participants can win a Bahlsen biscuit set perfect for making refreshing homemade treats.
BANACO, a Korean lifestyle brand known for its vibrant color palette, is bringing its BREEZE UV UMBRELLA to Japan on June 10, 2026. The folding umbrella offers 99% UV shielding and water resistance, available in four bold stripe-patterned colors.
FamilyMart is launching a Blue Lock collaboration campaign starting June 2, 2026, offering exclusive illustrated merchandise, a stamp rally via the FamiPay app, and limited bromide prints at in-store multi-copy machines nationwide.
In Japan's dairy industry, only about 4% of raw milk becomes butter, leaving over 90% as skim milk byproduct. Nasu, Tochigi-based craft sweets brand Butter no Itoko is giving that surplus a delicious new purpose.
A special collaboration between TV anime Call of the Night Season 2 and maid cafe group maidreamin is coming to locations across Japan from June 15 to July 31, 2026, featuring exclusive menus, merchandise, and character decorations.
To celebrate June 28 Parfait Day, Daimaru Tokyo is staging its first "Parfait & Ice Grand Election," showcasing 15 chilled sweet entries from cafes across the store — from seasonal fruit parfaits and matcha creations to shaved ice and cup sweets.
Women's fashion brand emmi has teamed up with footwear brand SHAKA to release the KHAZANA THONG EX for emmi, a thong sandal adorned with enamel flower accents. Online pre-orders open May 28, with in-store release set for June 4.
Felissimo's cat-lover community "Neko-bu" has launched two new accessories where cat owners can place their pet's fur inside — a slide keychain with illustrations by manga artist Yamano Rinrin, and a nuance-color rocket pendant.
Francfranc is holding limited-time pop-up shops for its popular portable fan series at 15 shopping centers across Hokkaido, Tohoku, Kanto, Chubu, and Kansai regions, with openings starting in June 2026.
Ginza Cozy Corner is releasing five limited-edition collaboration sweets with ADERIA Retro, featuring retro-cute designs including a Zoo Mate design tin and a pair set limited BOX, available from June 5, 2026.
Green Parks has launched a five-piece "Rainy Day Fashion Series" featuring water-repellent, quick-dry, and cool-touch properties, available at stores nationwide and the STRIPE CLUB web store from late May 2026.
HARIO's Taiwan-developed Alpha Dripper Tritan, which sold out during its limited debut at SCAJ, is now officially available in Japan. A ceramic version is also launching exclusively through the HARIO official online shop.
Keiyo Engineering has released the Haru Print (ハルプリ), a compact digital camera that lets you take photos and print them as glossy stickers on the spot — no ink required.
The Hunter x Hunter Animate Fair in 2026 Summer is set to run at Animate stores nationwide and online from June 13 to June 28, 2026, offering new Ani-Art 4th edition merchandise and exclusive fair bonuses.
innisfree is launching 4 exclusive limited skincare sets on Qoo10's official store for the Mega Sale starting at 5:00 PM on May 29. Prices drop to up to 56% off the regular price when shop coupons are combined.
A pop-up shop featuring brand-new "Music Note Balloon" themed merchandise from the anime Welcome to Demon School! Iruma-kun will be held at Tower Records Shinjuku and Umeda NU Chayamachi stores from June 12 to 21, 2026.
New Chimarinzu mini plushies based on Jujutsu Kaisen — including a "The Culling Game" series and three 5th-anniversary lineups — are scheduled for release at anime and hobby shops across Japan in September 2026.
Eikoh's Hosei Roman plush dolls featuring characters from Jujutsu Kaisen's Culling Game arc and four 5th anniversary lineups are set to go on sale at anime and hobby shops across Japan in September 2026.
New "Monife" mini plush and pouch sets featuring characters from the Jujutsu Kaisen Culling Game arc and 5th anniversary editions are set to go on sale at anime and hobby shops across Japan in September 2026.
A new wave of Nyankoroz palm-sized plush figures based on TV anime Jujutsu Kaisen is set for release at anime and hobby shops across Japan in September 2026, featuring characters from the "Culling Game" arc and three 5th anniversary series.
A new cookbook featuring 50 seasonal shaved ice recipes from the beloved Tokyo shop "Azuki to Koori" arrives on June 4, 2026, sharing the patisserie techniques behind its ingredient-driven kakigori.
Starting May 27, 2026, KINGDOM Ran introduces two new warriors, SR/UR Tei and SR/UR Raiki, alongside the limited-time Formation of the Giant General and Military Advisor event.
The confectionery brand Kurofune is offering a limited-time castella chiffon and a refreshing jelly soda, both made with Kotoka (Nara brand strawberry), a richly flavored brand strawberry from Nara Prefecture.
KDcolle (KADOKAWA Collection) has opened pre-orders for non-scale figures of Rin Hoshizora, Maki Nishikino, and Hanayo Koizumi from Love Live! in their "Bokutachi wa Hitotsu no Hikari" costumes. Pre-orders are available exclusively at Kadost, Amiami, and Gamers from May 28, 2026.
A new Lucky Star collaboration mini figurine collection by U-TREASURE recreates the iconic opening dance from "Motteke! Sailor Fuku" in approximately 2 cm figures crafted in 18K gold or silver 925 with yellow gold coating. Pre-orders are open from May 28 to July 10, 2026.
Malaika Knit Factory has opened on the 3rd floor of T-FACE Toyota in Aichi, featuring an in-store WHOLEGARMENT® knitting machine that lets customers watch their custom knitwear being created from yarn they choose themselves.
New characters for the upcoming RPG Neptunia Unlimited have been unveiled, including the series-familiar Magiquone and Warechu alongside the all-new villain Sashu. The game is set for release on August 27, 2026, for Nintendo Switch 2, Nintendo Switch, PS5, and PS4.
A limited-edition FigurArts ZERO figure of Monkey D. Luffy in Gear 5, modeled after Shinjuku Marui Main Building, will be sold exclusively at ONE PIECE BASE SHOP in Shinjuku. Priced at ¥11,000, it features a vignette-style base depicting the Shinjuku cityscape.
Panasonic Cycle Tech will begin accepting orders for the FRCD07, a new chromoly frameset in its handcrafted Panasonic Order System (POS) lineup, starting July 2026. Priced from ¥365,000 (tax included), the frameset blends traditional chromoly craftsmanship with modern disc brake standards.
Revlon is releasing the Glimmer Tinted Moisturizer Stick in four shades on June 8, 2026 — a one-handed stick foundation designed to deliver a natural, bare-skin-like finish with light coverage and moisturizing benefits in roughly 15 seconds.
Futaba Co., Ltd.'s foil stamping brand ROKKAKU has announced a new addition to its Japan Famous Landmarks Series — the Miyajima Foil-Stamped Postcards, set to go on sale from June 1, 2026.
Samansa Mos2 is releasing a Disney Collection inspired by the classic animated film Pinocchio on June 4, 2026. The four-item lineup — including embroidered T-shirts, a tote bag, and a face pouch — puts the beloved cat character Figaro at center stage.
A WEB lottery featuring original Secret Catch! Teenieping goods has launched, offering prizes such as square cushions, acrylic stands, sticker sets, and more — with no losing tickets.
STRICT-G is releasing a new lineup of MS deformed merchandise from Mobile Suit GUNDAM Hathaway: The Sorcery of Nymph Circe, including T-shirts, a tote bag, and rubber keychains. Pre-orders open May 29 at Premium Bandai, with in-store sales beginning June 6.
A new limited-edition single malt Scotch whisky from The Macallan, inspired by the rare Phoenix Honey Orchid oolong tea from China's Guangdong Province, goes on sale across Japan on June 2, 2026.
The second major update for the open-world wuxia ARPG Where Winds Meet, titled "Sunrise over the Palace," is now live on PC, PS5, and mobile, with renowned action director Yuen Woo-ping joining as global action consultant.
Two new scents — Hypno Flora and Sand & Driftwood — are joining WoodWick's permanent lineup in mid-June, available in Jar M and Hearthwick sizes.
Yamamoto Nohgakudo, one of Osaka's oldest noh theaters with nearly a century of history, has been selected to receive the "Walk of Fame" award at the Sibiu International Theatre Festival in Romania — marking the first time in the award's history that a theater institution has been honored.
Bikkuri Donkey is rolling out two limited-time lemon drinks for summer — the alcoholic Shandy Lemon and the non-alcoholic Donkey Free (Lemon) — available from May 27, 2026.
To mark its 180th anniversary, American writing instrument brand CROSS is releasing "CROSS Closet" in June — a Japan-exclusive line of stylish interchangeable ballpoint pen refills. The debut collection carries a "Travel" theme, with designs inspired by iconic destinations around the world.
Daiya Industry's new hooded cooling poncho achieves up to a -15°C temperature difference on the skin simply by wetting and shaking the fabric. Limited to 500 units, it goes on sale June 1, 2026.
Eleven merchandise items for DJMAX RESPECT V are now available to order at the AMNIBUS online store, featuring trading glitter can badges, trading can badges, illustration cards, apparel, and a range of character goods.
To celebrate Dragon Quest's 40th anniversary, Baskin-Robbins Japan is running a limited-time collaboration campaign throughout June 2026, featuring exclusive new flavors, themed desserts, special merchandise, and an in-game collaboration with Dragon Quest X Online.
Square Enix is holding a digital download sale called "Square Enix Tokutoku! Carnival," headlined by the first-ever discount on Dragon Quest VII Reimagined and a lineup of Dragon Quest 40th anniversary titles.
Perfect Suit FActory is releasing Father's Day neckties featuring beer mug and car motifs. Priced at 3,990 yen (tax excluded), they go on sale from May 29, 2026 at P.S.FA stores nationwide.
Felissimo's Museum Club and the gauze apparel brand mensha! have unveiled a collection of seven Van Gogh-inspired everyday items — including scarves, a single-stem vase stand, and accessory charms — available at the YOU+MORE! ecute Ueno store and online shopping site.
A new lineup of Genshin Impact goods featuring Alhaitham and Kaveh goes on sale at Animate stores nationwide and online from June 20, 2026, alongside a limited fair with purchase bonuses.
The second Genshin Impact x KFC collaboration runs from June 10 to June 30, 2026, with limited-design dinner boxes, in-game item codes, and a tapestry lottery available exclusively through KFC Net Order.
A new lineup of 8 HIGH CARD merchandise items — including trading ending illustration acrylic stands, hologram badges, and bromides — is now open for pre-order on the AMNIBUS online shop.
HUMAN ROBOT's character Mutant has launched as palm-sized miniature lights through the capsule toy brand Bushicap!, now available at capsule toy corners nationwide from May 28, 2026.
Five iconic kabuki dance pieces from Nippon Columbia's catalog have been released as digital-only singles on May 27, offering an accessible way to experience classic kabuki dance music following renewed interest sparked by the 2025 film Kokuhō.
To mark the 40th anniversary of the Dragon Quest series, Kai Corporation has launched two character-themed makeup puffs—the Dragon Quest Slime 3D Puff in three varieties and the Dragon Quest Foundation Puff featuring Haguremetal—now available at drugstores, home centers, and major retailers nationwide.
Lineage2M received the "REQUIEM: Sword Dance Commanding the Battlefield" update on May 27, 2026, featuring a Class Reboot for Dual Wield, the new weekly PvE content Mimir's Laboratory, and the game's first Mythic-grade class skin True Death Knight.
The mobile MMORPG Logres of Swords and Sorcery: Goddess of Ancient Fate received an update on May 27, 2026, unlocking Celestial Chapter 3 alongside a new job-specific special gacha and multiple limited-time events running through early June.
A special live program featuring 14 popular gaming streamers competing in Lords Mobile is now running on Niconico Live, with a fan support campaign open through June 24, 2026.
Four types of Natsume's Book of Friends merchandise featuring newly drawn winter outfit illustrations — including trading acrylic stands, acrylic keychains, mini shikishi art boards, and instant camera-style BIG acrylic keychains — are now available for pre-order at AMNIBUS.
Open Folders, founded by director Hisato Takenouchi of nana-nana fame, has officially launched as a platform brand crossing products, food, culture, content, street culture, and communities through curation alongside diverse creative partners.
OUR WACOAL teams up with RHC Ron Herman for their second collaboration, releasing a stylish cup-in camisole that blends refined design details with built-in support—versatile enough to wear alone or layered.
Inspired by Lotte's long-selling Suika Bar ice cream, which marks its 40th anniversary this year, Pasco is releasing a fluffy soufflé cake with a two-tone watermelon design—available for just one month starting June 1, 2026.
The AI-powered battle analysis tool Pokémon Battle Scope returns to the Pokémon Japan Championships 2026, set for June 6–7 at Pacifico Yokohama, offering real-time battle insights to viewers of all experience levels.
Konami Digital Entertainment's mobile baseball game Pro Yakyuu Spirits A (Professional Baseball Spirits A) has kicked off its Exciting Player Selection campaign on May 28, featuring players from all 12 NPB teams, with S-Rank player giveaways and eSports tournaments also confirmed for the 2026 season.
A new upcycled gin soda, Re:GIN Mottainai Yuzu Gin Soda, is now on sale in limited quantities at around 360 Aeon, Aeon Style, and Aeon Liquor stores across select regions of Japan.
The second collaboration between RHC Ron Herman and OUR WACOAL delivers a refined cup-in camisole crafted from compact cotton, available in three colors starting June 12.
RIOT MUSIC's VSinger label Mugensho Record is welcoming three new artists — DENSHINBASHIRA-CHAN, MIYAJIMA LECIEL, and KASAYA KUGURU — who will each hold their debut stream on June 1, 2026.
Nine types of TV anime "Skip and Loafer" merchandise — including trading scene glitter can badges, illustration cards, and acrylic stands — are now open for pre-order at AMNIBUS.
AMNIBUS has started accepting pre-orders for two items based on the TV anime Snowball Earth — a Teaser Visual Tee and an A3 Matte-Finish Poster.
Mr. CHEESECAKE is launching a new café mocha-inspired roll cake on the Roll Cake Day, June 6, 2026, for one day only via its official online store.
TAITO ONLINE CRANE is offering three exclusive limited prizes featuring Soravv — a popular YouTube game streamer and singer — including a pair mascot set and a hooded blanket, available from May 29 at 6:00 PM.
Takashimaya is launching its 2026 summer gift season with an expanded lineup of chilled gourmet dishes, visually stunning wagashi, and shareable party foods timed to the at-home sports-viewing boom.
The Japanese patisserie Toshi Yoroizuka has introduced a limited-edition pound cake featuring caramel and banana-infused dough paired with brandy-soaked dried banana — also a great pick for Father's Day gifting.
Tokyo-based yakuzen cookie specialty shop tsukihi has unveiled redesigned packaging for two of its signature products, blending traditional Eastern auspicious motifs with a refined, gift-ready aesthetic.
Hakata Maiko Chaya Wanokagei no Omote, a cultural experience facility offering Japanese dance, shamisen, and tea ceremony in Fukuoka, has introduced a transparent real-time translation display system that lets staff communicate naturally with international visitors from 17 countries.
A free beach cleanup and mowing event is set for Uza Beach in Yomitan Village, Okinawa on May 30, 2026. Open to all ages with no registration needed, the event aims to protect this rare natural shoreline — a nesting ground for sea turtles — from invasive plant encroachment.
The Blu-ray Volume 1 (Special Limited Edition) of TV anime "You Can't Be in a Rom-Com with Your Childhood Friends!" went on sale on May 27, 2026, featuring exclusive original-illustration packaging, a bonus ASMR CD, and a 16-page art book.
A special eyewear collection marking the 40th anniversary of the Dragon Quest series, "Zoff|DRAGON QUEST," will be released on June 5, 2026, at Zoff stores nationwide and the Zoff official online store in Japan, with pre-orders already open online.
A whisky lucky draw available exclusively on Amazon.co.jp has launched with 555 slots from May 27. Each slot delivers one randomly selected Japanese whisky bottle, with the top prize being the rare and highly sought-after Hakushu 18-Year Single Malt Whisky.
The &Green brand has expanded its soil-free plant lineup with Simple Green L, offering 6-inch pot houseplants grown in puffcal — a sponge-like material that replaces soil — making them lightweight, hygienic, and easy to care for indoors.
Anker Japan is releasing four Pokémon-themed products in early July 2026, including a 70W USB rapid charger, a travel adapter, a travel pouch, and the brand's first Pokémon-designed ear-clip wireless earphones in both Pikachu and Eevee models.
Aoyama Flower Market is adding "Eau de Toilette Jasmine" to its popular fragrance series on July 3, 2026, completing the world-beloved trio of Rose, Muguet, and Jasmine. A customer preview event is also scheduled for June 15.
A canned beer blending Asahi's beloved "Maruef" lager with its dark "Kuro Nama" in a 1:1 ratio is set to go on sale nationwide on June 9, in limited quantities.
Nozawa Onsen Distillery is releasing BARREL-AGED GIN Small Batch Release 003, the third in their barrel-aged gin series, aged in an American oak barrel that previously held bourbon and maple syrup. Available via lottery sale from May 26, 2026.
Two sweets brands are popping up at Hakata Ekínaka Ming's POP UP SPACE in June 2026 — Hokkaido newcomer Butter no Joou (Butter Queen) from June 1 to 15, followed by the SNS hit cookie brand AMILY from June 16 to 30.
The second Cath Kidston × Hello Kitty collaboration collection goes on sale June 5, 2026, featuring 14 items across bags, apparel, accessories, and stationery — including book bags, frill totes, and a first-ever ring notebook and clear file.
Season 3's second chapter, a new ★5 Vanguard fighter Adelheit, the Grand Rift front half, and Raid Battle Season 2 are all live in Chaos Zero Nightmare as of May 27.
A new canned gin soda made from yuzu peel extracts that would normally be discarded after juicing is now available in limited quantities at around 350 Aeon stores across Honshu and Shikoku.
The second entry in the popular Dragon Quest baby picture book series arrives on July 17, 2026, featuring beloved Slimes and a dazzling holographic Golden Slime designed to engage infants aged 0 to 2.
FamilyMart's original apparel brand "Convenience Wear" is releasing a vibrant Mexico-themed summer lineup from May 29, 2026, headlined by the debut of a seamless functional T-shirt built for hot weather.
FREAK'S STORE has released its first maternity collection — four pieces crafted in soft cotton fabric to be worn comfortably from pregnancy through the postpartum period.
A 28-item lineup of Masuda Kousuke Theater - Gag Manga Biyori Go exclusive merchandise is coming to Thankyoumart stores nationwide in mid-June 2026, all priced at ¥390 (¥429 including tax), with online pre-orders opening May 27.
The Hisatsu Line between Yoshimatsu and Hayato stations, suspended since August 7, 2025 due to heavy rainfall damage, is set to resume service on June 28, 2026, from the first train of the day.
IDÉE and bridal event operator On The Page are teaming up for the furniture brand's first-ever bridal fair, giving couples a chance to envision their wedding decor alongside their future home.
To mark the 55th anniversary of Kamen Rider, U-TREASURE is accepting pre-orders for an 18K gold mini-figure of Kamen Rider 2 (Old Version), standing approximately 2.3 cm tall and limited to just 100 pieces worldwide.
To mark the 55th anniversary of Kamen Rider, U-TREASURE is releasing an 18K yellow gold mini figure of Kamen Rider (Old No. 1), approximately 2.4 cm tall and limited to just 100 pieces, with pre-orders open from May 26 to July 24, 2026.
To mark the 55th anniversary of Kamen Rider, U-Treasure is releasing a black-coated Sterling Silver 925 mini figure of the iconic Shocker Fighter (Bone), available for pre-order from May 26 to July 24, 2026.
A 1/7 scale figure of Asanagi Umi from "I Made Friends with the Second Prettiest Girl in My Class" has opened for pre-order through KDcolle (KADOKAWA Collection). Orders close on July 8, 2026, with delivery scheduled for February 2027.
Taniguchi Shoudo, a Kyoto-based Japanese paper goods maker founded in 1925, has announced the Kokon series — a new line of short-panel folding fans crafted from Mino washi with silk printing, available in four nature-inspired designs.
Japanese food select shop Kuzefuku Shoten has launched new chilled sweets made with a rare non-sterilization process, preserving the natural flavors in silky-smooth pudding and jelly across four flavors.
Two limited-edition Kyoto whiskies from the Nishijin-ori Label series have earned recognition at the International Spirits Challenge (ISC) 2026 in the UK, with the Sherry Cask taking Gold and the Mizunara Cask earning Silver — both firsts for the brand.
Langrisser Mobile has introduced two new SSR heroes, Reiga and Sanga, along with a limited-time summon event and the SP version of Yulia starting May 26.
Letra has released "Mexican Handmade Animal Charms," individually crafted by local artisans in Mexico. A WEB SHOP novelty fair is also running, offering a complimentary souvenir charm on purchases of ¥10,000 or more.
Lotte is releasing a new gum product under its long-running Koume brand. Koume Gum features sweet plum soft gum with sour plum gummy pieces inside, going on sale across Japan on June 2, 2026.
Starting May 27, 2026, MapleStory's new "Oshi Hakken Project" event invites players to adventure through Maple World with new NPC "Ai," collecting fan art cards and customizing an ita-bag, while a simultaneous "Best Oshi General Election" lets fans vote for their favorite illustrations to become in-game items.
A new peach-flavored variety is joining Mercian's popular Cocktail Sparkling Wine range, going on sale nationwide on June 23, 2026.
A limited-edition Millefeuille Saison (Lemon & Earl Grey) is set to go on sale at Mille-Feuille Maison Francais Matsuya Ginza from June 1, 2026, featuring lemon cream and Earl Grey cream sandwiched in crisp French wheat feuilletage.
Two premium pastries supervised by internationally acclaimed ASTERISQUE chef Koichi Izumi arrive at supermarkets from June 1 to July 31, 2026.
To celebrate 95 years since its founding, Kobe confectioner Morozoff is inviting fans to vote for their favorite puddings and cheesecakes from the past three decades, with top-ranked items set to return to store shelves.
A new campaign is underway for Mr Maria's Bundle of Light / Miffy Colourful Surprise blind box items — anyone who gets the secret color variant can post on Instagram or TikTok to receive an additional item for free.
MUJI is rolling out a new wooden armless sofa series from May 27, featuring wood spring construction, pocket coil cushions, and interchangeable legs — designed to fit compact modern living spaces.
To celebrate Lawson's 51st anniversary, &nd by rom&nd is releasing a limited "Value Bag" bundling three popular cosmetics at roughly 50% off the regular combined price, available at Lawson stores from June 16, 2026.
From June 1 to June 30, 2026, Nihonbashi Dashiba Honten is offering "Dashi Hiyashiame," a limited-time cold sweet drink that pairs the traditional Kansai summer favorite with the rich umami of freshly shaved premium katsuobushi dashi.
Two craft gins from Kurachoku CLUB, the online shop operated by Kagoshima-based Nishi Shuzo, earned gold medals at the Tokyo Whisky & Spirits Competition 2026 (TWSC2026), with two additional expressions taking bronze.
Fuji Boeki has launched the PONY personal chair, a compact yet comfortable low-profile seat featuring an included ottoman, a 360° swivel function, and a wide seat that accommodates cross-legged and sideways sitting.
Premium Karubi, the all-you-can-eat yakiniku chain, is rolling out 11 new summer-limited items—8 seasonal desserts and 3 new gelato flavors—starting June 1, 2026, bringing its total dessert lineup to 28 varieties.
Three hair care items from the popular ReFa LOCK SERIES are arriving in palm-sized mini bottles as a PLAZA-exclusive set, going on sale from June 2, 2026.
RF ONLINE NEXT has received a major update adding the new heavy-firepower "Demolition" biosuit class, Chapter 11.5 story content, a challenge mode for the Memory Battlefield dungeon, and a lineup of in-game events.
The second season of the MJ Cup Dragon God Championship, held entirely within SEGA NET Mahjong MJ, begins in June 2026 with an updated selection format and more opportunities to face Saikouisen professionals online.
Abekan Brewery in Shiogama, Miyagi has rebranded its beloved seasonal summer sake, releasing it under the new name "Shiogama Abekan Natsu no Shio" starting May 26, 2026.
Three types of decorative trays made from real kabuki stage costumes worn in the dance piece "Otsue Dojoji" go on sale from June 3, 2026, at the Shochiku Kabukiya Honpo shop in the Kabukiza basement and via the Shochiku online store.
Shoya, the neighborhood izakaya chain with skilled board chefs, kicks off summer with 8 seasonal dishes available at 86 locations nationwide throughout June, featuring ayu sweetfish, kibinago, fresh edamame, and more.
Sisley has introduced "Maison Sisley," its first home collection featuring hand wash, cleansing balm, and body cream inspired by the brand's heritage of nature and fragrance.
SON OF THE CHEESE is dropping its debut golf collection "SON OF THE GOLF" on May 29, developed alongside BEAMS GOLF. Seven pieces capture the relaxed, American-casual Florida golf culture that defines the brand.
A casino-themed premium gacha event, "Casino Dream Royale," has launched in the dress-up and raising game Sugar Doll, running until August 19, 2026.
A summer wellness workshop at Horiuchi Kajitsuen Land on June 24, 2026 offers hands-on Taiwanese tea plum making and a tasting of sour plum drink, a traditional Chinese summer health beverage.
Starting June 1, 2026, Takagi Coffee is releasing two summer-limited items — the original "Natsu Zora Blend" and a slow-extracted "Cold Brew" — at select stores and its online shop, both priced at 594 yen (tax included).
The July/August 2026 issue of Tanoshii Youchien goes on sale May 29, 2026, featuring a redesigned "Makeup Coloring Palette" supplement that lets kids enjoy pretend makeup play with popular characters including Detective PreCure, Licca-chan, and Disney Princesses.
For summer 2026, Teva is presenting colorful options across five popular sandal models — the Hurricane XLT3, Tirra Sport, Hydratrek Sandal, Original Universal Slim, and Aventrail — with choices ranging from vivid neons to soft pastels.
The cult fantasy film The Fall, directed by Tarsem, is available on streaming for the first time with a 4K digital remaster launching exclusively on U-NEXT on June 15, 2026.
June 16 marks Wagashi Day in Japan. Daimaru Tokyo is marking the occasion with a lineup of 10 specially selected anko sweets — from refreshing seasonal water confections to beloved red bean classics.
Starting June 9, a limited-edition bottled coffee combining vanilla syrup and Okinawa sea salt joins the WONDA Morning Americano lineup, available nationwide through August.
A collection of apparel and goods featuring original illustrations by John Kafka will be available exclusively on ZOZOTOWN starting May 29, 2026, with an order period running through June 12.
A new book co-authored by Yuji Horii and Kōzō Shiozaki, Yuji Horii's How Dragon Quest Is Made, is scheduled for release on July 17, 2026, offering an in-depth look at the game design philosophy behind the beloved RPG series.
The square salt dorayaki specialty shop "Yunoshio" in Kaike Onsen, Yonago, Tottori, has launched a limited-time Shio Lemon Honey Dorayaki, combining Hiroshima lemon, locally sourced honey, and homemade sea salt.
IKEA stores across Japan will offer a summer limited menu from June 4 to August 31, 2026, featuring new dishes such as Chicken Leg with Special Ginger Sauce, Salsa & Chips, and Salmon Fillet with Yangnyeom Cheese Sauce.
After a nine-year hiatus, IKEA is releasing IKEA PS 2026, the 10th edition of its storied IKEA PS series. The collection brings 44 new products to Japan starting May 28, 2026, built around the theme of "playful functionality."
Koikeya is releasing "Dontacos Seafood Grill Chili Tacos," a new flavor featuring shrimp, squid, and octopus with spicy chili. It arrives at convenience stores nationwide on May 25, 2026, followed by supermarkets from June 22, 2026.
Swiss chocolate brand Lindt is releasing a seasonal melon frozen drink featuring Ibaraki Quincy melon and white chocolate, available at Lindt boutiques and cafés across Japan from June 1 to July 31, 2026.
The beloved Lisa Larson cat stuffed animal trio — Salt (white), Pepper (gray), and Cinnamon (brown) — is expanding with two new sizes. The M size is big enough for a full hug, while the palm-sized Mascot is designed for everyday carry. The classic S size has also been renewed with even softer fur.
To mark the 45th anniversary of Meito Custard Pudding, Kyodo Nyugyo is releasing a limited-time special package featuring Sanrio's beloved character Pompompurin, who has topped the Sanrio Character Grand Prix in both 2025 and the 2026 midterm rankings.
Soft toy artist mojojojo's popular character "You Never Know" from the Todd Friends series is getting its first-ever room light, launching in September 2026. Pre-orders are open now.
The TV anime "Mr. Osomatsu" and Okinawan steakhouse chain Yappari Steak have teamed up for a nationwide collaboration, with region-specific special menus rolling out at all stores from June 6, 2026.
Cute "Pickles the Frog Various Smiles Mascot" prize game items featuring 6 different expressions are arriving at Mollyfantasy and PALO amusement facilities from May 29, 2026, while supplies last.
Pokémon GO Fest 2026: Tokyo runs May 29 through June 1 across waterfront parks and the entire city of Tokyo, celebrating the game's 10th anniversary with its largest-ever real-world event.
The MIKOSHI Bag, a new product from Hiroshima-based ethical fashion brand Re:ADY B, has been awarded Gold Winner in the Fashion Design category at London Design Awards 2026 — the first time a Japanese company has taken the prize in that category.
Revlon's popular Kiss Sugar Scrub lip care series is getting a limited-edition makeover with a special Pokémon package featuring Ditto, launching June 4, 2026.
SHEGLAM has added 5 new shades to its Creamsicle Eyeshadow Stick collection from May 20, 2026. The oil-based, waterproof stick glides on smoothly and keeps color in place for hours, available in both matte and shimmer finishes across a full 11-shade lineup.
Suzuki Herb Laboratory has launched an official TikTok Shop store offering all 16 items from its Pineapple Soy Milk Series, which has surpassed a cumulative 7.56 million units sold as of the end of March 2026.
The Battle Cats is bringing back its collaboration with the theatrical film Fate/stay night: Heaven's Feel, featuring limited gacha and stages from May 29 through June 15, 2026.
Two limited-edition summer flavors join the "Yonimo Oishii" brownie series on June 1, 2026, including the series-first banana milk flavor and the returning fan-favorite salt vanilla variety.
Starting May 25, 2026, the smartphone puzzle game Alya Sometimes Hides Her Feelings in Russian Puzzle Party features American diner-themed versions of five characters, alongside a GO! GO! Diner Girls VS Yuki high score ranking event launching May 27.
Fruit daifuku shop Benzaiten is now offering a limited-edition strawberry daifuku made with "Niji no Ka," a rare premium summer strawberry grown by the shores of Lake Biwa in Shiga Prefecture.
gelato pique's new SEA ANIMALS COLLECTION goes on sale May 29, 2026, featuring polar bears, seals, sea otters, penguins, and walruses in cool-touch roomwear, accessories, and bath items for the whole family.
Japanese snack maker Ginbis is rolling out five new limited-time products in June 2026, featuring the popular Shimi Choco Corn paired with popcorn, new Mini Asparagus flavors, and seasonal Ginza Waffle varieties perfect for early summer.
The Japanese sauna wellness brand GoRelax has introduced its first food lineup — a six-item "Mamoru-san's Totonoeru" series featuring salt tablets, salt candy, jelly, and ramune — available at Don Quijote and affiliated stores nationwide starting May 25, 2026.
KAI, the global cutlery maker, has released the KOREAN KITCHEN series — a lineup of kitchen tools designed to make popular Korean dishes like kimbap and samgyeopsal easy and enjoyable to prepare at home.
WASHU BLUE RESORT KASAGO in Kurashiki, Okayama, is marking its 7th anniversary with two seasonal dining events — a world beer fair in June and a spicy summer dining experience from July through August, all available as part of the all-inclusive plan.
Connect Farm in Nagano Prefecture is accepting reservations for its popular limited-quantity "Kintaro" sweet corn, prized for a sugar content that rivals melons and grapes, best enjoyed raw straight from the box.
A new lineup of suitcase stickers featuring popular Lisa Larson characters has been released, crafted with luxurious sagara embroidery for a fluffy, three-dimensional texture perfect for personalizing luggage and everyday items.
The LoveLive! Series Official Card Game Fan Meeting took place on May 23 and 24, 2026, at TFT Hall 1000 and TFT Hall 500, featuring tournaments, team battles, a 1BOX opening event, a special lottery, and the world premiere of the Loveca theme song lyric video.
Born from customer requests to revive a discontinued matcha financier, Kotobuki Koujyuan's new matcha butter cake "Chachitsuteto" combines Uji matcha with 100% fermented butter for a moist, rich flavor. Going on sale from June 1, 2026 at Kintetsu Department Store Uehonmachi.
Marking 30 years since Monkey Turn began serialization, a limited Royal Brackla 2011 single malt whisky bearing artwork from the classic boat racing manga goes on lottery sale starting June 8, 2026, through WHISKY MEW.
The new manga "The Former Hero's Old Man Saves the World Once More," with story by Shimozuki and art by Soutsu Umihito, has begun serialization on the web comic site Takecomic as of May 25, 2026.
A new line of Uchiha clan-inspired senbei (Japanese rice crackers) from Naruto Shippuden has gone on sale, featuring soy sauce, matcha, and white snow flavors decorated with iconic Uchiha clan motifs and character designs.
A merchandise fair for the TV anime Okitsura - Fell in Love with an Okinawan Girl, but I Just Wish I Knew What She's Saying is set to take place at Animate Naha Kokusaidori from July 10 to August 2, 2026, featuring exclusive new goods from the mochocho series.
Five single malt Scotch whiskies—including Old Pulteney 12 Years Old Single Malt Scotch Whisky and Speyburn 10 Years Old—have been awarded gold medals at this year's Tokyo Whisky & Spirits Competition.
RODEO CROWNS WIDE BOWL is launching a special collaboration collection with Sesame Street on May 28, 2026 to celebrate the brand's mascot character RODDY's birthday. The lineup includes 5 apparel items and 4 accessories.
VANI, a vanilla-focused sweets brand, is adding a new Galette to its lineup from June 1, 2026. The treat features a buttery sablé crust wrapped around a milky vanilla filling and coated in white chocolate, with a hint of lemon to balance the sweetness.
Outdoor brand WAQ has released two new heat-management products — a wearable waist fan that circulates air inside clothing and an updated foldable sun umbrella made with tent fabric, both going on sale May 25, 2026.
Nitori has added two new kitchen appliances to its lineup — a 600mL juice blender with a mill function and a USB-rechargeable cordless mini bottle blender — now available at select Nitori stores and Nitori Net.
All 11 episodes of the TV anime No. 6 are available to watch for free on YouTube for a limited time. Episodes 1–6 are streaming now through June 5, 2026, with episodes 7–11 to follow from June 6 to June 20.
A popup event celebrating the new Punk Drunkers Aitsumaru Figure Collection capsule toy is being held at Ken-Ele Bunshitsu in Ochanomizu, Tokyo, from May 28 to June 18, 2026.
TAKANO FRUIT PARLOUR is offering a lineup of limited-time seasonal desserts under the "Raindrop Sweets" theme at select locations across Japan from June 1, featuring rainy season motifs like hydrangeas, frogs, and raindrops.
The latest edition of the popular family guidebook for Tokyo Disney Resort covers Tokyo DisneySea's 25th anniversary celebrations, the Fantasy Springs area, age-specific model itineraries, kids menus, and character greeting information.
Limited edition collaboration merchandise featuring the theatrical anime 100 Meters is now open for online pre-order at Village Vanguard's online store, with items including specially drawn acrylic keychains, acrylic figures, T-shirts, and more.
The Ginza pen boutique ancora is launching the third installment of its Retro Café series — a limited-edition fountain pen set inspired by the classic Japanese pasta dish Napolitan, going on sale May 29, 2026.
A new prize figure of Takamatsu Tomori from BanG Dream!'s MyGO!!!!! is arriving at game centers nationwide from May 22, 2026, featuring a charming seated pose in school uniform.
Starting June 1, 2026, Beard Papa is releasing a new cream puff inspired by the beloved retro lemon cake — featuring Setouchi lemon fragrance, a fluffy new choux texture, and a mellow lemon custard cream filling.
A new EXPO2025 official licensed product featuring Myaku-Myaku has arrived — a cookie tin that comes with a collectible can badge, set to go on sale at stores across the Kansai region in late May 2026.
A limited-time collaboration between Heaven Burns Red and Persona 5 Royal kicked off on May 22, 2026, bringing crossover story events, collaboration gacha banners, and campaigns offering up to 10,000 quartz.
The Hello Kitty x ear PAPILLONNER collaboration collection goes on sale June 11 at ear PAPILLONNER stores nationwide and PAL CLOSET. Pre-orders are already in, and the top-ranked items from the 13-piece lineup have been revealed.
A new jasmine-scented green tea with a hint of peach fragrance is joining the Kirin Namacha lineup on June 30, 2026, available nationwide for a limited time.
The open-world action adventure game LEGO Batman Legacy of the Dark Knight, following young Bruce Wayne's transformation into Gotham City's hero, launched on May 22, 2026 for PS5, Xbox Series X|S, and PC.
The Michelin Guide has shared an early selection of 8 newly recommended restaurants in Tokyo for 2026, spanning modern cuisine, Italian, French, Japanese, pizza, and yakitori.
A limited-time collaboration course is available at Shinjuku Nadaman Binkann and Nihonbashi Nadaman from May 16 to the end of June 2026, blending classic Japanese cuisine with international condiments from Youki Foods Corporation at ¥13,000 per person.
Outdoor brand Ogawa has teamed up with coffee gear brand Zebrang to release a lineup of outdoor coffee equipment, including a stainless-cutter coffee mill and a foldable flat dripper, launching May 29, 2026.
Two Sanrio Characters — Pompompurin and Cinnamoroll — are joining the chapoon bath plush toy series, rolling out in Japan from May 23, 2026.
RINGO IÉ, a new gift brand rooted in Yamagata Prefecture, has released its first product — a limited-edition apple juice collection using apples grown in the renowned Wagodaira area of Asahi Town, available in two varieties.
The popular picture book character Shizuku-chan returns in a brand-new sticker book packed with 319 stickers, including designs of Shizuku-chan and her friends, regional stickers from across Japan, wedding stickers, and fun play sheets.
The Speyside single malt Scotch whisky Speyburn is releasing a Father's Day gift set that pairs the Speyburn 10-year with an original glass in a special presentation.
Kirin's craft beer brand SPRING VALLEY BREWERY is launching a summer-limited Fruity Saison — a refreshing, low-bitterness beer designed for warm-weather sipping, available nationwide from July 7, 2026.
Japanese eyewear brand Zoff has unveiled its May 2026 lineup, featuring 10 eyeglass frame styles in 27 variants — including Y2K-inspired designs and new KIDS XS models — along with 14 sunglasses styles in 20 variants.
Aoyama Shoji has launched a new women's ultra-lightweight jacket using Camifu®, a material with a smooth, washi-like texture. Weighing only about 270g, it can be draped on like a cardigan and features cool-touch and quick-dry functions for summer business wear.
@cosme's Best Cosmetics Award 2026 First Half Best New Products has been revealed, with d program's Moist Care Lotion EX taking the overall grand prize across a record 4,334 items and 128,800 reviews.
A lineup of Code Geass: Akito the Exiled merchandise in the popular mochoco mini character series, including acrylic stands and heart-shaped items, is available for pre-order from May 20 to June 10, 2026.
The 29th edition of the Mr. Osomatsu WEB Lottery, themed around school uniforms and decorative lockers, features a lineup of merchandise including a large desk mat, multi-box, acrylic stands, key holders, clear files, and can badges, with sales running from May 20 to July 9, 2026.
A new in-game event, Kirarin☆Layers Festival, has launched in the auto-battle RPG Muv-Luv Girls Garden, bringing new SSR character Harriet Mills and daily login bonuses through June 2.
To celebrate the Pretty Series 15th anniversary, newly illustrated PriPara goods — including acrylic stands, keychains, and can badges — are up for grabs through the no-miss online lottery service Marukuji from May 15 to June 14, 2026.
pure coco TOKYO is releasing a limited-edition summer Fruit Jelly featuring four flavors — Peach, Grape, Mango, and Pineapple — from May 27, 2026, at select stores and its official online shop.
Shimanami Brewery in Onomichi, Hiroshima, has released "Lager Strikes Back 01 Smoke Lager," the debut of a new craft lager series aiming to showcase the diversity and depth of lager-style beer beyond the ale-dominated craft beer scene.
A new lineup of Shugo Chara! goods featuring original manga artwork and a rainy season-themed GraffArt series is now available from eeo Store online, with in-store sales beginning June 2026.
The third YUKO SAEKI for ROPÉ collaboration between fashion brand ROPÉ and illustrator Yuko Saeki launches with two T-shirt styles inspired by the women of Paris, available for pre-order online from May 8, 2026.
3DME, the 3D figure service that has created over 6,500 figures, has launched a new "Pet Magnet Made from Photos" add-on option for its pet figure service, starting May 20, 2026. A campaign price of ¥1,100 (tax included) is available through June 30, 2026.
A global early preview for ARES: THE IRON VANGUARD, a new solo-focused stylish action RPG from Com2uS Holdings, is now underway. Players worldwide can participate until May 27 on PC and Android.
Hamburger restaurant chain Bikkuri Donkey is holding its fifth annual "Hamburg-ya no Menchi Katsu" fair from May 27, 2026, adding a new oroshi-so sauce option, a revamped Menchi Katsu Sand, and a new limited-time Party Set takeout menu.
Two new summer-ready flavors — Mango Smoothie and Lychee & Salt — are joining the Collatein collagen protein lineup in limited quantities, available from May 29, 2026.
DEN-EN ENVELHECIDA, a barrel-aged sweet potato shochu from Den-en Shuzo, has taken home both the Jury Award and Platinum Prize in the barrel-aged category at the 2026 Kura Master International Shochu and Awamori Competition held in Paris.
Celebrating 20 years of Eagle Talon, character apparel brand C'APPAREL has launched a three-item summer collection featuring Yoshida-kun — an aloha shirt, tote bag, and sandals. Pre-orders are open through June 2, 2026, with delivery expected in July.
FLO Prestige is offering limited-edition peach tarts on their monthly "FLO Days" – days with 5, 6, or 7 in the date – throughout June, along with special prices on popular items such as smooth pudding, nut tartlets, and brown butter financiers.
A new collaboration collection between Gloomy the Naughty Grizzly and Sankyumart is set to hit stores nationwide from mid-June 2026, featuring 23 cute and dark-themed items all priced at 390 yen (tax included 429 yen), with online pre-orders starting May 20.
The Godiva Summer Collection - Nippon no Natsu - is now available at Godiva shops across Japan, featuring four unique carré-style chocolates with Japanese summer motifs that can be enjoyed frozen for a delightfully crispy shell and cool filling.
JACK GOMME, a Paris-based bag brand, is releasing a limited collaboration collection with designer and artist Marianna Ladreyt starting May 22, 2026, bringing together upcycled materials and bold artistic sensibilities across two iconic bag styles.
Starting May 20, 2026, Komi Bakery in Kochi begins nationwide online orders for its "Super! Unagi Pan," a bread topped with a whole charcoal-grilled eel sourced from Kochi Prefecture. In-store sales run May 21–23, with reservation-only sales available from then on.
Two new summer-limited drinks at Krispy Kreme Japan combine bouncy peach jelly with soft fruit pulp, offering juicy peach & mango or orange & pink grapefruit flavors, available from May 27 through late August 2026.
L'Occitane en Provence is introducing three new mood fragrances — VERVEINE, LAVANDE, and VERVEINE AGRUMES — under its "ART OF SCENT" fragrance collection. The first to arrive is the renewed Verbena series, the brand's best-selling fragrance, launching on May 27, 2026.
Longines has unveiled the Legend Diver 59, a faithful revival of its legendary 1959 diver's watch, combining the original's proportions and aesthetic with modern COSC-certified precision and ISO 6425 diver's watch certification.
AMNIBUS has opened pre-orders for 8 types of Made in Abyss: The Golden City of the Scorching Sun Aure Glass series merchandise, including acrylic magnets, cards, keychains, can badges, and more, starting May 13.
A 1/7 scale figure of Ruri Hoshino from Martian Successor Nadesico - The Motion Picture Prince of Darkness is set for a November 2026 release from FuRyu's F:NEX brand, depicting both her 11-year-old and 16-year-old forms together in a deluxe dual set.
Japan-limited Dark Denim and Black colorways of the Michael Kors Hamilton Moderne East West Shoulder Tote Small are now available at stores and the official online store from May 20, 2026.
Miyako Resort Shima Bayside Terrace in Shima City, Mie Prefecture is offering a complimentary Welcome Drink Bar to overnight guests throughout June 2026, with free canned drinks available in the ocean-view lobby from 3:00 PM to 11:00 PM each day.
A palm-sized completed figure of Doi Hansuke, the first-year ha class teacher from Nintama Rantarō, is now open for pre-order at Amiami as part of MegaHouse's G.E.M. series. Priced at ¥8,580 (tax included), with a planned release in late October 2026.
A new chilled paper carton apple tea under the Nittoh Tea brand is set to launch at FamilyMart stores in the Kanto region from May 26, 2026, marking the brand's first chilled product in approximately 25 years.
A solar-powered octopus bobble figure that nods its head in the sunlight is set to launch as a new Osaka specialty souvenir in late May 2026, available at Kansai railway stations and souvenir shops.
A new lineup of goods inspired by the "Neko Hanten," the Chinese restaurant where Shampoo works in the TV anime Ranma ½, is now available for pre-order at Village Vanguard Online through June 8, 2026.
The skincare and fragrance brand ROAliv is releasing the Honey Luster Neo, a watery tint lip serum offering vibrant color and lasting moisture, in 6 shades starting July 23, 2026.
Six new Rozen Maiden products have launched on the AMNIBUS online store, including trading acrylic cards, glitter can badges, illustration cards, metal art panels, BIG acrylic stands, and 100mm can badges in the Aure Glass series.
The British home appliance brand Russell Hobbs has launched a pre-order campaign on Makuake for its new Fully Automatic Café Drip coffee maker, which handles everything from bean grinding to brewing at the press of a button. General retail release is planned for August 28, 2026.
Get Wrapped Up Inc. has announced that SANGOKUSHI BOND, a deck-building roguelite battle game set in the Three Kingdoms era, will launch on Steam in summer 2026 at 800 yen (tax included, one-time purchase). A Steam Playtest runs May 22–26, 2026, offering an early look at the game.
Shochiku Games is bringing six playable titles to BitSummit PUNCH in Kyoto from May 22 to 24, 2026, featuring world premiere announcements for the horse racing sim Rival Stars Horse Racing and the football event management sim COPA CITY, along with exclusive novelties and a large-scale kabuki horse installation.
A new online lottery featuring The Idolmaster SideM's Cybernetics Wars series with newly drawn illustrations launches on Kujibikido from May 26, 2026, as the second entry in a three-part consecutive campaign.
The dress-up and raising game Sugar Doll has added a new classic gacha themed around delicate blue flowers, available through late July 2026.
The official café event for TV anime Tamon's B-Side opens at Commune Plaza in Tokyo from July 11, 2026. Advance lottery ticket sales are underway via Tixplus through May 31.
A 1/6 scale figure of Yamada Anna from the TV anime The Dangers in My Heart is now available for pre-order. Orders through the official BellFine Web Shop by May 28, 2026 come with an exclusive water droplet sticker bonus.
Starting May 27, 2026, TOKYO TULIP ROSE is releasing the summer-limited Tulip Rose White Peach Butter — juicy Japanese white peach and rich fermented butter cream piped into delicate peach-colored langues de chat cookie petals.
Tout Vert has announced the Barrier Shot Serum 2.0, a stratum corneum care serum featuring human-type ceramide at a rare 2% concentration, nanotized to 100nm for enhanced skin penetration. Pre-release sales begin on the official website from May 22, 2026.
A limited-time "Hot Spring Date" Pickup Gacha is now live in The 100 Girlfriends Who Really, Really, Really, Really, Really Love You: Vibin' Puzzle, running from May 19 to May 26, 2026. Characters in hot spring date outfits are featured, with bonus effects available for the concurrent Gokuraku Onsen Story Part 6 event.
The "Formidable Anniversary Memories Ver." 1/7 scale figure from the popular smartphone game Azur Lane is now available for pre-order at the Myethos Japan online store, with pre-orders open from May 17, 2026.
A limited-edition Baby Star Ramen made with Hokkaido wheat flour and two types of premium chicken broth is now available at convenience stores across Japan, starting May 18, 2026.
Good Smile Company has opened pre-orders for a figma figure of Saori Jomae — the leader of Arius Squad from the Arius Branch School in Blue Archive. The non-scale articulated figure is priced at ¥11,800 (tax included) with a scheduled release in January 2027.
Japanese confectionery brand C³ (Sea Cube) has released a summer-limited "Baked Tiramisu Sio," bringing the trending "salt coffee" concept from Asia into a baked tiramisu format, available from April 25, 2026.
COSPA is releasing a new lineup of FLCL (Fooly Cooly) apparel and tote bags featuring characters including Haruko and Canti, with pre-orders open until June 7, 2026.
The second FRAY I.D × Reebok collaboration brings two exclusive sneaker models and five apparel and accessories pieces, combining sporty design with feminine elegance. Available online from May 19 and in stores from May 20.
From May 22 to June 21, 2026, Gatten Sushi is running a limited-time festival menu showcasing fresh seasonal seafood sourced from across Japan, including early-summer Isaki grunt fish and flame-torched sardines.
Koikeya and TOHO have teamed up to release "Godzilla VS Karamucho Sriracha's Counterattack" and "King Ghidorah VS Suppa Mucho Seafood General Attack," both hitting convenience stores nationwide on May 18, 2026.
The iconic Météorites finishing powder from Guerlain is gaining a new addition — the Météorites Compact. Featuring a 95% natural-origin formula and proprietary Air-Fresh Veil Technology, the compact launches from May 19, 2026.
H&M Studio's Resort 2026 collection launches on May 21 at H&M Shibuya and online, featuring South of France-inspired pieces including crochet dresses, linen blazers, and summer accessories in a warm sun-baked palette.
IKEA Japan's popular Mango Fair is back for summer 2026, running from May 21 to August 30 at stores nationwide, featuring five mango-themed desserts including a Taiwanese-inspired tofu parfait and a plant-based sundae.
The limited-edition Okayama White Peach Ice Bar from the JR PREMIUM SELECT SETOUCHI series is back for another year. It goes on sale on May 26, 2026 at JR West station stores and 7-Eleven locations across western Japan and the Tokyo metropolitan area.
A refreshing summer addition to the bite-sized jelly lineup — featuring Kumamoto watermelon purée balanced with just the right amount of salt, available at supermarket produce sections through the end of August.
Loewe has revealed its 2026 Fall/Winter Pre-Collection campaign, photographed by Talia Chetrit on the volcanic island of Tenerife, furthering the vibrant visual language introduced by creative directors Jack McCollough and Lazaro Hernandez.
Loft is running its seasonal "RAINY DAYS" campaign, featuring a wide selection of rain gear including high-performance umbrellas, fun design umbrellas, and handy rainy-day accessories — all available at Loft stores nationwide and online.
LUPICIA's popular "Book of Tea" series returns with its 29th edition, offering a curated selection of summer teas in a distinctive book-shaped box, launching at bookstores and LUPICIA locations on June 23, 2026.
A refreshing cookie featuring lemon-flavored dough and smooth white chocolate chips is set to arrive from Morinaga on June 2, available for a limited time.
The Neko Neko brand is launching a summer dessert collection from June 1, 2026, themed around cats gathering at a café, featuring new items like the Neko Neko Butter Sand Salt Caramel and the chilled Neko Neko Lemon Cake, with package illustrations by cat specialist illustrator Coony.
ORIHICA has released the Miracle Blouse® VEIL, a new summer blouse developed with textile maker Toray using a proprietary ORITEX fabric that addresses see-through fabric, heat, and UV exposure—common concerns for office casual wear.
Three restaurant-exclusive wines from the Australian brand Pete's Pure are set to debut in Japan from late May, featuring a Cabernet Sauvignon, a Chardonnay, and a Sparkling variety under the new "Limited Edition" label.
The rhythm and adventure mobile game Hatsune Miku: Colorful Stage! has kicked off two new limited-time campaigns — the World Link Event "Great Yell for Dreamers!" running until May 29, and the "Vie for the Title Gacha" featuring six new ★4 members with exclusive Live Costumes.
Romance of the Three Kingdoms: Gokusaï is marking nearly one month since its official launch with the Full Moon Anniversary Festival, running May 16–23, 2026, featuring free 1,000-summon login rewards, revival skins, and a limited-time minigame.
A special limited-edition variant of Sho Chiku Bai Shirakabegura Mio sparkling sake, featuring a rich pear-like aroma, goes on sale nationwide in Japan on June 16, 2026.
Skater has launched a series of Star Wars "Die-Cut Lunch Boxes" shaped after iconic characters including Darth Vader, Stormtrooper, and R2-D2, each priced at 1,430 yen and available at Star Wars pop-up stores and online retailers across Japan.
A six-day exhibition celebrating Teppei Sasakura's 35 years as a painter opens at Daimaru Umeda Store 7F from May 27 to June 1, 2026, featuring 82 original paintings alongside prints and rare illustrator-era works. Admission is free.
Asahi Soft Drinks is launching Wilkinson Dry Ginger Ale Sharp Lemon on June 2, 2026, as a limited-time offering in 500ml PET bottles, available nationwide through August.
Wave 4 of the Arknights operator plushie series "Ope-nui" is now available for pre-order at AmiAmi, featuring three operators — Surtr, Tennianka, and Murinaar. The popular Public Recruitment Mini Boston Bag is also coming back as a restock, both scheduled for October 2026.
Two new ★5 shikigami — Hanzo and Goemon — have arrived in Ayakashi Rumble!, accompanied by a limited-time pickup summon and the Koma no Senjou event starting May 18, 2026.
Café Morozof is launching a summer limited menu from May 18, featuring coffee jelly parfaits, custard pudding plates, and a melty shortcake with mango at nationwide locations.
The long-selling RTD Calpis Sour from Asahi Beer is getting a renewal this summer, with a reduced alcohol bitterness and an updated package that highlights the iconic Calpis brand aesthetic.
LINE stamps and a LINE theme featuring characters from the TV anime Chitose Is in the Ramune Bottle are now available for purchase.
From June 1 to 30, 2026, Fujiya confectionery shops nationwide are teaming up with Sanrio's beloved character Pompompurin — celebrating the character's 30th anniversary with special sweets, merchandise, store decorations, and more.
An online lottery for Full Metal Daemon: Muramasa is available at eeo Store online through May 31, 2026, featuring all-new swimsuit-themed illustrations and a lineup of prizes including a T-shirt, tapestry, acrylic stands, acrylic cards, and cork coasters.
Godiva's summer limited baked sweets lineup for 2026 goes on sale from May 20, featuring special anniversary langue de chat cookies, chocolate puddings, fruit jellies, tigres, and a cookie tin.
Japanese general goods maker HAC is releasing four new products in June 2026, led by a 2-tier microwave steamer that makes healthy steamed cooking quick and easy without any pots or pans.
Louis Vuitton has launched a new lineup of women's bags in Monogram Empreinte leather, featuring a crosshatch pattern inspired by the quilted lining of the Maison's archival trunks, available in refined Quartz, Hazelnut, and Light Bliss colorways.
A new limited-quantity set from MEDIHEAL is heading to Qoo10 on May 29, 2026, featuring 50 sheets across five Essential Mask varieties designed to address summer skin concerns like dryness, dullness, and excess oil.
A reservation-only private salon has opened at Panasonic Beauty Omotesando in Tokyo, offering a hands-on session with two of Panasonic's top-of-the-line massage chairs — complete with a complimentary drink — for just 500 yen per person.
Racbaki has released the "Air Sabot," a new slip-on corrective clog in its premium Goku series, featuring an upgraded triple sole that incorporates the brand's skeletal alignment approach to support posture improvement and body shaping through everyday walking.
SAKImoto Bakery is rolling out a new chilled dessert, the "Pie Choux Ice Cream," starting June 1, 2025. Available in four flavors through the end of September, it combines crispy pastry with smooth frozen ice cream.
The original character Sophia F. Scharling, drawn by popular illustrator Nadare Takamine, is getting a 1/6 scale figure in a blue bunny costume from the Koi Koi -Sakura- line, available exclusively at AmiAmi in both a standard edition and a tapestry set deluxe edition.
The cross-heroine RPG Techcronoss on DMM GAMES welcomes new character Fafnir via a limited pickup gacha, while a Main Story Chapter 5 preview event lets players experience the latest story episode early — both running until June 1, 2026.
Five character donburi bowls featuring Special Week, Oguri Cap, Grass Wonder, Rice Shower, and Nishino Flower from Umamusume: Pretty Derby are now available for pre-order from Nijigen Cospa, with a planned release in early August 2026.
The 127th edition of the "Deluxe Whisky Omikuji" lottery from Tachibana E-Shuhan goes on sale May 18, 2026, featuring the highly coveted Yamazaki 18-Year Single Malt Whisky as the grand prize in a limited run of 466 draws priced at ¥3,980 each.
An immersive experience event set in a real Tokyo school after dark is coming in August 2026. Participants explore the dimly lit campus flashlight in hand, witnessing stories unfold around them.
Marvelous will take part in BitSummit PUNCH (May 22–24, 2026) with a playable booth showcasing five titles, including the newly announced "Dr. Mememe want to sleep" and "No door can Not be opened with a Non-black key."
Starting May 27, 2026, Cheese Garden is releasing the seasonal Goyotei Pineapple Cheesecake — a moist baked cheesecake that pairs tropical pineapple with rich, creamy cheese, available at all stores and online through early July.
Newly drawn merchandise featuring 8 characters from the film goes on advance sale at 100 select GEO stores across Japan, running from May 29 to June 19, 2026.
Pre-orders for Granblue Fantasy: Relink - Endless Ragnarok are now live on My Nintendo Store and PlayStation Store ahead of the game's July 9, 2026 release on Nintendo Switch 2, PlayStation 5, PlayStation 4, and Steam.
TakaraTomy Arts is launching the Hello Kitty Style Up Figure Collection, a new capsule toy series featuring Hello Kitty in a stylized tall figure form with Y2K-inspired coordinates. Available from late May 2026 at capsule vending machines across Japan, priced at 300 yen per pull.
Virtual music duo HIMEHINA is teaming up with karaoke chain Karaoke-kan for a campaign from June 1 through August 31, 2026, featuring singing challenges, themed drinks, exclusive merchandise, and specially decorated rooms.
The animation action RPG LIMIT ZERO BREAKERS has confirmed its first closed beta test, the "Prologue β Test," running globally from June 11 to 15, 2026 on Steam and mobile platforms. Registration is open through June 2.
Naruto: Shippuden limited merchandise is making its debut at Thank You Mart stores across Japan from mid-June 2026, with all 22 items priced at ¥390 (tax included ¥429). Online pre-orders open May 15 at 12:00 PM.
Orion Beer's popular chuhai brand WATTA is kicking off a new collaborative series called "MEET! WATTA," pairing Okinawa-grown fruits with regional produce from across Japan. The first release brings together Okinawa passion fruit and Ehime mandarin in a 350ml can, going on sale nationwide from May 26, 2026, in limited quantities.
The pachislot machine Pachislot Atashi, Namakubi Dakedo Mahō Shōjo Hajimemashita! Mugen ver. is now available as a free smartphone app through the 3D virtual hall "SloSpi," bringing its unpredictable bonus gameplay to mobile.
Ahead of RAVEN2's first anniversary major update on May 27, the new specialized server "ZERO" is now accepting pre-registrations, offering a streamlined growth experience alongside a brand-new Warlord class and celebratory events.
Six new items inspired by the Disney & Pixar film Monsters University are now available from Samantha Thavasa Petit Choice, featuring Mike and Sulley motifs across pass cases, wallets, charms, and a shoulder bag.
A new capsule toy series featuring Sanrio Characters dressed in fluffy Latekuma bear costumes has launched at "Kapuevo" cashless capsule toy machines from May 15, 2026. The five-piece collection includes Hello Kitty, My Melody, Pompompurin, Pochacco, and Cinnamoroll.
To celebrate its 66th founding anniversary on June 3, 2026, SEGA CORPORATION is hosting a three-week giveaway campaign on its official X account. A total of 18 winners across three rounds will receive limited-edition SEGA merchandise and the latest SEGA and Atlus game titles.
Children's clothing brand SLAP SLIP, operated by Kobe-based Bebe Co., Ltd., has launched a limited collection featuring Disney & Pixar's Toy Story, available at 68 stores nationwide and online from May 14.
A dedicated carry case for Sonny Angel figures, the My Bestie Case Sweet Candy Series, is set to launch globally on May 21, 2026. Shaped like a candy bag and available in five vibrant colors with sparkly sequin detailing, it lets fans take their favorite figures along wherever they go.
The first-ever collaboration between Sunsun Sponge and Sanrio Characters launches for general sale on May 15, 2026. Pre-order stock has already sold out. Four limited-edition designs are available, including a new purple colorway featuring Kuromi.
A new miso made from the two-time national champion tea edamame "Tsumari Chamame," grown in Niigata, has launched — brewed naturally for 11 months without any additives.
Japanese lighting brand Ambientec is set to release its new portable lamp Still on May 21, 2026, featuring layered crystal glass that shifts from transparent orange-brown in daylight to a deep whiskey-like amber glow at night.
Japanese women's brand Ameri and British heritage brand HUNTER are teaming up for the first time, releasing four rainy-season items — rain boots, loafers, and water-repellent nylon bags — starting May 29.
Diana Corp is launching the Celdia –soy Shake Café Latte on May 19, 2026, in limited quantities. Designed for adults who prefer a less sweet taste, the shake can be enjoyed hot or cold.
CHEESE GARDEN is releasing a limited-time Father's Day Baked Goods Box from May 20, 2026, combining popular baked goods and seasonal treats with a tea bag in an elegant gift package adorned with yellow rose imagery.
A new 300-piece Detective Conan jigsaw puzzle, "Phantom Magic," arrives from Tenyo on June 26, 2026. It features a holographic Aurora Style surface and includes a card magic set tied to the completed puzzle's design.
Starting May 18, 2026, the Garigari-kun Soda Japan National Soccer Team ver. is going on sale nationwide in limited quantities. A campaign offering 1,000 winners a Garigari-kun x Adidas Japan National Soccer Team Home Replica Jersey is also underway.
A new lineup of original goods featuring visuals from three Gundam series has gone on sale at FAN+Life, with pre-orders open from May 13, 2026. Items include Mini Art Stands, BIG Towels, Big Silhouette T-shirts, and more.
A new lineup of "Chimarinzu" acrylic stands featuring characters from Jujutsu Kaisen is set for release at anime and hobby shops across Japan in August 2026, covering the Culling Game arc, the 5th anniversary collection, and the theatrical film.
The second capsule toy series featuring Keropetino — the original character by creator Noriya Takeyama — arrives at capsule toy vending machines across Japan from late May 2026, with 6 cream soda-inspired varieties available for 400 yen per try.
Danish lighting brand LE KLINT is releasing its new "Softly Pleated" pendant light series on June 29, 2026. Featuring felt shades designed by Philippe Bro Ludvigsen, the collection was first unveiled in 2014 and has taken more than a decade to reach production.
To celebrate the 10th anniversary of the Mob Psycho 100 TV anime series, a set of special hanafuda cards featuring character illustrations from seasons 1 through 3 is now available for pre-order.
The popular arcade shooting gallery game Moshikashite? Obake no Shatekiya is coming to Nintendo Switch 2 on August 6, 2026, featuring new multiplayer options including online game chat support for up to three players.
A limited-time gacha event featuring Sanrio Characters items is now live in My Restaurant II, running from May 12 to June 9, 2026, with special dishes and decoration items up for grabs.
A new capsule toy series featuring the retro-cute designs of OB1TOY's "Midnight Department Store" is rolling out at machines across Japan from mid-May 2026, with five fabric items to collect.
Japanese chicken cuisine restaurant Omotenashi Toriyoshi is launching a renewed banquet course menu on May 20, 2026, offering five tiers from ¥5,000 to ¥10,000 per person to suit a range of purposes and budgets.
A new eco bag featuring illustrations of Piyorin and Hiyori is now available at the Piyorin MARKET online shop from May 16, 2026. The tote folds down to a compact 12 cm × 6 cm and is made from water-resistant PET material, priced at ¥980.
Starting May 13, 2026, PIZZA-LA is offering a limited-time chilled menu featuring cold Japanese-style pasta with mentaiko and squid, along with two varieties of cold cream soup and a tasting set.
A nationwide Rilakkuma collaboration campaign is running at Matsumoto Kiyoshi and Cocokara Fine stores from May 16 to July 15, 2026, featuring limited original goods, prize draws for 580 winners, and first-come-first-served in-store giveaways.
Five Sanrio Characters get the retro-cute "Kaohana Design" treatment in a new keychain bag collection launching at capsule toy vending machines across Japan from late May 2026.
A pouch collection featuring Sanrio's Marroncream character is set to roll out in capsule toy vending machines across Japan from late May 2026, with 5 practical designs dressed in floral patterns, polka dots, and ribbon motifs.
Seijo Ishii is launching a refreshed version of its original summer sake "Masumi Hana no Kaze" on May 16, 2026. Brewed by Miyasaka Brewing at 12% ABV without water addition, this lightly sparkling nama sake is crafted to pair with a wide range of modern cuisines.
Two limited-time desserts are arriving at Sushiro restaurants across Japan from May 15, 2026 — a peach-laden parfait and a colorful acai waffle bowl, both priced from ¥380.
Starting May 13, Wonder Steak's Himeji branch is running a weekday lunch promotion with a free 20g increase on its signature "Otoro Beef Steak" for M size and above orders, available through the end of May.
Bamboo specialist Taketora has launched a new series of bamboo craft accessories and small items made from 1970s deadstock material, featuring intricate hand-woven craftsmanship in nine varieties including brooches, pendants, necklaces, keychains, and more.
The midterm results for the 2026 Sanrio Character Ranking have been announced, with Pompompurin rising from second place in the initial tally to take the top position, earning support in 11 countries and regions around the world.
