My Current Obsession: Japanese Stick Gum

Published: October 29, 2025
My Current Obsession: Japanese Stick Gum

Hello! I'm Hina from the Holiday Travel editorial team! ✨

Today, I want to share my current obsession with you—Stick Gum(Itagamu)!

What is Stick Gum?

Stick Gum is exactly what it sounds like—gum shaped like flat plates. What makes it special is that it comes in about 8 different flavors, so you can enjoy a variety of tastes!

The first 10 chews are intensely flavorful and delicious, but the flavor doesn't last very long. That's actually part of its charm—it makes you want to try flavor after flavor!

Lemon-lime flavor Stick Gum
↑Lemon-lime flavored Stick Gum

Plum flavor Stick Gum
↑Plum-flavored Stick Gum. Below it is "Shigekix," a classic sour and hard Japanese gummy candy

The Fateful Stick Gum Exchange

And guess what? Just today at the office, I discovered that the designer who sits at the desk next to me is also obsessed with Stick Gum!!! We ended up doing a Stick Gum exchange lol

Various Stick Gum flavors

The designer likes the plum flavor, while I'm a fan of the blueberry and lime-lemon-ish "Sweetie" flavor 💐

Where Can You Buy It?

You can find Stick Gum at convenience stores and drugstores, but not every store carries it. When you spot it, I recommend buying it right away!

If you come across it, definitely try out the different flavors!